Crafting an engaging curriculum vitae (CV) is a significant challenge for professionals in social media marketing, as you need to succinctly encompass a broad range of digital skills and creative achievements. Our guide provides clear strategies and actionable tips to effectively showcase your expertise and make your application stand out to potential employers.
Land the job of your dreams with our bespoke guide on how to:
- Design and format your professional social media marketing CV;
- Curate your key contact information, skills, and achievements throughout your CV sections;
- Ensure your profile stays competitive by studying other industry-leading social media marketing CVs;
- Create a great CV even if you happen to have less professional experience, or switching fields.
When writing your social media marketing CV, you may need plenty of insights from hiring managers. We have prepared industry-leading advice in the form of our relevant CV guides.
Resume examples for social media marketing
Explore additional social media marketing cv samples and guides and see what works for your level of experience or role.
By Experience
Senior Social Media Marketing Specialist
- Clarity and Conciseness in Presentation - The CV is structured in a way that provides clear and concise information, making it easy to read and follow. Each section is well-organized, with consistent formatting that highlights key accomplishments and skills, thereby facilitating quick assessment by potential employers.
- Progressive Career Growth - Ruby Gibson’s career trajectory demonstrates clear progression and growth within the marketing industry. From a Marketing Coordinator to a Senior Marketing Specialist, each role showcases increasing responsibilities and achievements, reflecting her ability to advance and succeed in diverse marketing environments.
- Impactful Achievements with Business Relevance - The CV emphasizes achievements that go beyond just quantitative metrics by detailing their business impact. For instance, increasing client engagement by 25% not only showcases numerical success but also implies significant strategic thinking in content development, contributing to overall brand growth and market presence.
Junior Social Media Marketing Coordinator
- Structured Showcasing of Roles and Impact - The CV effectively organizes past experiences with clear job roles, responsibilities, and timeframes, highlighting a progression from intern to assistant with detailed impact metrics such as increased customer engagement and lead generation, illustrating a strong growth trajectory in the marketing sector.
- Strong Visual and Technical Skills in Marketing - Finley's CV underscores proficiency in industry-specific tools and methodologies, including Adobe Suite and graphic design skills, vital for content creation and social media management, signaling a robust technical toolkit tailored for impactful visual marketing initiatives.
- Diverse Skill Set and Cross-functional Capabilities - The candidate presents a wide range of both soft and hard skills, including teamwork, time management, and digital design, showcasing adaptability and the ability to contribute collaboratively in various marketing tasks, essential for a Junior Marketing Coordinator role.
Entry-Level Social Media Marketing Assistant
- Professional Growth and Versatility - Isla King exhibits an impressive career trajectory, showcasing growth from a Social Media Specialist role at ASDA to holding a Digital Marketing Executive position at Tesco PLC. The transition reflects not only an upward movement in her career but also highlights enhanced responsibilities and leadership in digital marketing across the FMCG sector.
- Focused and Clear Communication - The CV is structured with clarity and conciseness, making it easy for potential employers to understand the depth and relevance of Isla's experience. Each section is well organized, ensuring her skills, experiences, and achievements are presented in a manner that emphasizes her suitability for a digital marketing role.
- Strategic Execution and Business Impact - The achievements section clearly outlines Isla's capability to drive significant business outcomes. For instance, her campaign success at Tesco led to a £200,000 sales increase, and her strategic influencer partnerships brought a robust expansion of brand audience. These points illustrate her ability to implement effective strategies that deliver tangible business results.
Mid-Level Social Media Marketing Executive
- Concise and Structured Presentation - The CV is presented in a clear and concise manner, aiding the reader in quickly grasping Charlotte Powell's competencies and achievements. The document is logically structured with well-defined sections, allowing for easy navigation through her educational background, professional experience, and skills.
- Career Advancement and Industry Expertise - Charlotte's career trajectory shows significant growth, moving from a Social Media Coordinator to a Social Media Executive. Her long-standing presence in the motorcycle industry, shown through roles in companies like Motorcycle News and Bike Trader, underscores her expertise in niche market digital marketing.
- Proven Impact on Business Outcomes - The CV extensively details measurable achievements, such as increasing online engagement by 40% and boosting follower counts by 35%. These figures are not just statistics but reflect her ability to influence business outcomes directly through effective social media strategies.
By Role
Social Media Marketing Consultant
- Clear Structure and Conciseness - The CV is well-organized, with clearly defined sections for each aspect of Ruby Gibson's professional profile, making it easy to navigate and understand the scope of her expertise. The details are concise yet comprehensive, ensuring that the key information is communicated effectively without overwhelming the reader.
- Progressive Career Trajectory - Ruby's career growth is evident as she has moved from a Marketing Strategist to a Senior Marketing Consultant at top firms like Accenture and Deloitte. Each position showcases an increased level of responsibility and leadership, reflecting her upward career mobility and readiness for roles with greater strategic impact.
- Impactful Achievements and Business Relevance - The CV highlights significant achievements with direct impact on business metrics such as increasing client revenue by 25% and improving marketing efficiency by 35%. These accomplishments are not just numbers; they demonstrate substantial business value, positioning Ruby as a capable leader in driving growth and transformation.
Social Media Marketing Analyst
- Structured and Clear Presentation - The CV is methodically organized, utilizing clear headings and blurbs for each section, which aids in easy navigation and quick comprehension. This clarity is essential for hiring managers to efficiently extract relevant information.
- Consistent Career Progression - Olivia's career trajectory reflects a steady ascension through the digital marketing industry, demonstrating growth from a Digital Advertising Executive to a Senior Analyst role. This progression signifies a deepening of expertise and increased responsibilities over time, which is appealing to potential employers.
- Technical Expertise in Data and Analytics - The CV highlights Olivia's proficiency in Google Analytics and other data-driven platforms, underscoring her capability to devise strategies based on deep analytical insights. This technical depth is crucial for the role of Paid Digital Media Senior Analyst where data interpretation is key.
Social Media Marketing Strategist
- Structured and Well-Organized Presentation - The CV is neatly organized with clearly defined sections that guide the reader effortlessly through the candidate's professional journey. Each section is concise, ensuring that key information is easily accessible and enhances understanding of the candidate's qualifications and experience.
- Demonstrates Career Advancement - The career trajectory highlights Chloe's progression from a Content Strategist to a Senior Content Strategist at reputable companies like Hootsuite and Experian. This growth reflects not only her ability to take on more responsibility but also her capacity to advance in strategic roles within the competitive landscape of digital marketing.
- In-Depth Knowledge and Use of Analytical Tools - The CV illustrates Chloe’s adept use of industry-specific tools and methodologies, such as marketing automation platforms, CMS, and analytics tools. This technical depth, paired with ABM strategies and CRM systems, underscores her capability to create and measure high-impact campaigns, aligning with contemporary marketing demands.
Freelance Social Media Marketing Expert
- Career Progression and Industry Expertise - Theodore Green's career trajectory demonstrates consistent growth through progressively responsible roles, starting as a Marketing Executive and advancing to a Performance Marketing Manager. His experience spans across various cities in the UK, showcasing adaptability and a deep understanding of the digital marketing landscape. His transition from a digital marketing analyst to a managerial position shows his capacity for leadership and strategic planning.
- Use of Technical Skills to Drive Results - The CV underlines strong command over industry-specific tools and methodologies such as Google Analytics, Meta Ads Manager, and advanced A/B testing techniques. These technical skills are not only listed but are directly linked to impactful results, such as improving ad performance by 20% and achieving a 40% boost in customer acquisition, underscoring his ability to utilize data-driven marketing effectively.
- Demonstrated Leadership and Mentoring Abilities - Theodore's leadership skills are evident from his mentoring achievements. As a manager, he led a team of five marketers, focusing on their professional growth and enhancing their campaign management skills by 30%. His success in team development initiatives, which increased efficiency by 30%, reflects his strong leadership and commitment to team success.
Digital and Social Media Marketing Officer
- Concise Presentation of Experience and Achievements - The CV is structured to present Samuel Campbell's experience clearly, using bullet points that ensure his accomplishments are directly linked to business outcomes, such as increased engagement and sales. This structured format helps in quickly understanding the impact and relevance of his roles.
- Progressive Career Development - The career trajectory displayed in the CV shows a clear progression from Marketing Coordinator to Marketing Officer, reflecting growth and continual advancement in responsibility within the digital marketing sector. It demonstrates Samuel's ability to take on more complex roles and succeed in them.
- Mastery of Industry-Specific Tools - Samuel exhibits a comprehensive understanding and application of industry-standard tools such as MailChimp, Canva, and Google Analytics. His capability in using these tools effectively is evident in the measurable outcomes achieved at various companies, which speaks to his proficiency and technical depth in digital marketing.
Social Media Marketing Campaign Planner
- Clear and Structured Presentation - The CV is well-organized, with clearly delineated sections for experience, education, skills, and achievements. This structured approach aids in easy navigation, allowing potential employers to quickly find relevant information about Arthur Davies’ qualifications and expertise.
- Progressive Career Trajectory - Arthur's career shows a distinct growth pattern from a Marketing Coordinator to a Senior Marketing Specialist. Each role builds on the previous one within well-regarded companies in the maritime industry, reflecting a successful career progression supported by demonstrated results and leadership abilities.
- Industry-Specific Expertise - Arthur's CV underlines his specialized knowledge in the maritime industry, highlighting his capabilities in leveraging digital marketing tools and methodologies specific to boosting cruise bookings and enhancing customer engagement.
Social Media Marketing Content Creator
- Content Presentation Clarity - The CV is neatly structured with clearly defined sections, making it easy to navigate. Each part is concise, providing essential information without overwhelming the reader. It effectively uses bullet points to break down detailed information about roles, accomplishments, and skills, enhancing readability.
- Progressive Career Trajectory - Harper Webb’s career progression is clear and logical, demonstrating continuous growth within the field of digital content and social media strategy. Starting as a Content Producer and advancing to a Senior Digital Content Officer showcases an upward career trajectory marked by increased responsibilities and leadership roles, reflecting professional development and expertise.
- Achievements with Impact - The CV highlights significant achievements that showcase Harper Webb's ability to generate impactful business results. For instance, increasing engagement by 35% at the University of Reading and boosting student participation by 30% at Edinburgh Napier University are not just numbers but reflect substantial contributions to organizational growth and stakeholder interaction.
Social Media Marketing and SEO Specialist
- Effective Use of Industry Tools - The candidate's CV highlights proficiency in a wide array of industry-specific tools such as Ahrefs, SEMrush, and Screaming Frog. This demonstrates deep technical insight and the capability to perform comprehensive SEO and digital marketing tasks, thus showcasing preparedness for complex challenges in these fields.
- Diverse Career Path with Strategic Growth - Isaac Scott's career trajectory shows a clear pattern of growth and expansion across notable roles in the automotive industry. His progression from a Digital Marketing Executive to a Content Specialist underscores a commitment to career advancement and mastery of different facets of digital marketing.
- Cross-Functional Collaboration and Adaptability - The CV exhibits Scott's ability to collaborate across departments such as technical, design, and marketing teams, indicating strong adaptability and the capacity to support diverse business goals. This cross-functional experience is pivotal in fostering cohesive strategies and achieving broad organizational objectives.
Social Media Marketing and Branding Coordinator
- Clear and Focused Presentation - The CV is well-structured, keeping information concise with clearly delineated sections, making it easy for potential employers to promptly identify key qualifications and experiences relevant to the digital marketing field.
- Consistent Professional Growth - Poppy’s career trajectory showcases steady advancement from a Content Coordinator to a Digital Marketing Manager over a span of eight years, highlighting a robust development in leadership and expertise within the digital marketing domain.
- Application of Specialized Marketing Tools - The CV mentions proficiency in key industry-specific tools such as Adobe Creative Suite and Hootsuite, reflecting an ability to leverage technical tools for effective digital marketing strategies, demonstrating technical depth and industry acuity.
Head of Social Media Marketing
- Emphasizes strategic leadership and team management - The CV highlights Grace Bailey's advanced leadership skills by detailing her experience in spearheading teams, particularly a team of 12 marketing professionals at Codemasters. It showcases her ability to lead and manage large groups effectively, which is significant for her role as Head of Brand Marketing.
- Illustrates a trajectory of consistent growth and industry expertise - Grace's career progression, from Brand Marketing Executive at Ubisoft Reflections to Director of Brand Marketing at Codemasters, showcases a clear upward trajectory within the gaming industry. This advancement across reputable companies illustrates her deepening expertise in brand marketing specific to gaming.
- Demonstrates cross-functional collaboration and adaptability - The CV includes specific examples of cross-functional collaborations, such as working with development teams and coordinating global marketing initiatives, displaying Grace's adaptability and ability to integrate efforts across various divisions, an essential strength in dynamic brand environments.
B2B Social Media Marketing Specialist
- Clarity and Structured Presentation - The CV is neatly organized with clear headings, allowing for easy navigation through sections like experience, education, skills, and achievements. This structured approach ensures that crucial details, from past roles to professional strengths, are quickly identifiable, enhancing readability and comprehension.
- Career Progression and Industry Experience - Isabelle’s career trajectory demonstrates a natural progression from Marketing Assistant to B2B Marketing Specialist. This upward movement reflects strong professional growth and adaptability within the marketing industry, showcasing her ability to take on increasing responsibility and master complex marketing challenges.
- Industry-Specific Expertise and Tool Usage - The CV highlights Isabelle's proficiency with industry-specific tools such as HubSpot and SEO. The emphasis on these technical skills, alongside her certification in Google Analytics, demonstrates her capability to leverage advanced technologies to drive marketing success, making her a competitive candidate in digital marketing spheres.
B2C Social Media Marketing Specialist
- Clear and Impactful Structure - The CV is organized in a concise and coherent format, beginning with a concise summary that presents Finley Robinson's specialties in marketing and digital strategy. Each section follows logically, with bullet points that clearly outline achievements and responsibilities, ensuring that the information is easily digestible and impactful.
- Career Progression and Growth - Finley's career trajectory shows a positive growth pattern, advancing from a Marketing Executive to a Senior Marketing Manager. Each role showcases increased responsibility and leadership, demonstrating professional development within the marketing industry, particularly in campaign management and CRM utilization.
- Technical Expertise in Industry-Specific Tools - The CV highlights Finley's technical prowess, particularly with Salesforce and Google Analytics, which are crucial for digital marketing success. The implementation and efficiency improvements in CRM systems and lead management underscore a deep technical understanding and a capacity to leverage these tools effectively in achieving business objectives.
Social Media Marketing and E-commerce Manager
- Content Presentation Excellence - Olivia Turner's CV is structured with precision, clearly segmenting critical information like experience, education, and skills, making it easy for potential employers to navigate. The concise and clear presentation ensures that key achievements and competencies are immediately recognizable, demonstrating her ability to convey complex projects in digestible terms.
- Career Trajectory Showcasing Growth - Olivia's career path illustrates a steady progression within the digital marketing sector, starting as an Affiliate Marketing Coordinator and advancing to a managerial role at ASOS. This trajectory highlights not only her growth but also her capability to adapt and thrive in increasingly challenging roles, signifying her readiness for senior-level responsibilities.
- Specialized Industry Knowledge - Her CV reveals in-depth expertise in ecommerce platforms and affiliate marketing, utilizing advanced tools like AWIN, Skimlinks, and Impact. This specialized knowledge, combined with her adeptness in data analysis, positions Olivia as a technical leader in her field, capable of implementing innovative marketing strategies that are both strategic and impactful.
International Social Media Marketing Lead
- Effective Narrative Construction - The CV presents a cohesive narrative of Ethan Palmer's journey as a Marketing & Communications Specialist. It skillfully weaves together professional roles, educational background, and volunteering experiences to show a comprehensive evolution in the field. Each aspect of the CV builds on the last, creating a strong impression of growth and strategic depth.
- Integration of Soft Skills and Innovations - Ethan's CV remarkably emphasizes soft skills such as teamwork, leadership, and communication. His involvement in organizing conferences and leading volunteer teams showcases these abilities. Additionally, his passion for digital innovation and community engagement reflects a progressive mindset that aligns well with industry trends and the requirements for the Marketing & Communications role.
- Application of Tangible Achievements - The use of specific, quantifiable achievements throughout the CV lends a credible weight to Ethan's capabilities. The CV strategically highlights accomplishments such as a 40% increase in brand awareness and doubling engagement rates, directly attributing these successes to Ethan's work. This not only shows his capability to influence key performance areas but also suggests a strategic approach to achieving business objectives.
Structuring and formatting your social media marketing CV for an excellent first impression
The experts' best advice regarding your CV format is to keep it simple and concise. Recruiters assessing your CV are foremost looking out for candidates who match their ideal job profile. Your white space, borders, and margins. You may still be wondering which format you need to export your CV in. We recommend using the PDF one, as, upon being uploaded, it never alters your information or CV design. Before we move on to the actual content of your social media marketing CV, we'd like to remind you about the Applicant Tracker System (or the ATS). The ATS is a software that is sometimes used to initially assess your profile. Here's what you need to keep in mind about the ATS:
- All serif and sans-serif fonts (e.g. Rubik, Volkhov, Exo 2 etc.) are ATS-friendly;
- Many candidates invest in Arial and Times New Roman, so avoid these fonts if you want your application to stand out;
- Both single and double column CVs can be read by the ATS, so it's entirely up to you to select your CV design.
PRO TIP
Use bold or italics sparingly to draw attention to key points, such as job titles, company names, or significant achievements. Overusing these formatting options can dilute their impact.
The top sections on a social media marketing CV
- Professional Summary showcases your expertise and goals.
- Social Media Skills reflect your proficiency in key platforms.
- Work Experience highlights your industry-specific contributions.
- Campaign Portfolio offers tangible proof of past successes.
- Education & Training indicates your foundational knowledge base.
What recruiters value on your CV:
- Highlight your knowledge of various social media platforms and algorithms with specific examples of successful content you have created or campaigns you have managed, demonstrating your ability to increase engagement and reach.
- Quantify your achievements in terms of analytics and social media growth, by specifying how much you increased followers, engagement rates or ROI to show your tangible impact on social media marketing objectives.
- Demonstrate your versatility by mentioning your proficiency with tools and technologies common in social media marketing, such as Hootsuite, Google Analytics, or Facebook Ads Manager, to show you can smoothly handle the technical side of social campaigns.
- Showcase your creativity and ability to craft strategic content by sharing links to an online portfolio or case studies that exhibit your innovative approaches to marketing campaigns on various social platforms.
- Emphasise your understanding of current social media trends and digital marketing best practices including knowledge of SEO, content marketing, and consumer behaviour analysis, to illustrate your ability to keep campaigns relevant and effective.
Recommended reads:
Making a good first impression with your social media marketing CV header
Your typical CV header consists of Your typical CV header consists of contact details and a headline. Make sure to list your professional phone number, email address, and a link to your professional portfolio (or, alternatively, your LinkedIn profile). When writing your CV headline , ensure it's:
- tailored to the job you're applying for;
- highlights your unique value as a professional;
- concise, yet matches relevant job ad keywords.
You can, for examples, list your current job title or a particular skill as part of your headline. Now, if you decide on including your photo in your CV header, ensure it's a professional one, rather than one from your graduation or night out. You may happen to have plenty more questions on how to make best the use of your CV headline. We'll help you with some real-world examples, below.
Examples of good CV headlines for social media marketing:
- Head of Content Strategy | SEO & Viral Campaigns Expert | Google Analytics Certified | 10+ Years' Experience
- Social Media Manager | Brand Advocacy & Audience Engagement | CIM Diploma | 5 Years' Progressive Roles
- Digital Marketing Analyst | Data-Driven Insights | Facebook Blueprint Certified | 3 Years in Industry
- Senior Social Media Specialist | Multi-Platform Campaigns | Influencer Partnerships | 7-Year Track Record
- Content Marketing Lead | B2B Strategy | HubSpot Content Marketing Certified | 8 Years' Experience
- Junior Social Media Coordinator | Emerging Platforms Enthusiast | Hootsuite Professional | 2 Years' Practical Exposure
Your social media marketing CV introduction: selecting between a summary and an objective
social media marketing candidates often wonder how to start writing their resumes. More specifically, how exactly can they use their opening statements to build a connection with recruiters, showcase their relevant skills, and spotlight job alignment. A tricky situation, we know. When crafting you social media marketing CV select between:
- A summary - to show an overview of your career so far, including your most significant achievements.
- An objective - to show a conscise overview of your career dreams and aspirations.
Find out more examples and ultimately, decide which type of opening statement will fit your profile in the next section of our guide:
CV summaries for a social media marketing job:
- Seasoned Social Media Marketing Specialist with over 7 years of dedicated experience in elevating brand presence on various platforms. Expert in leveraging analytics tools for market research and strategy optimisation. Architected an influencer collaboration leading to a 30% increase in online engagement for a leading apparel brand.
- Digital Marketing Manager transitioning into Social Media Marketing with 5 years in digital advertising. Proficient in content creation, SEO, and Google Analytics, with a forte in crafting targeted ad campaigns that boosted conversion rates by 25% for a high-profile tech firm.
- Former Sales Executive with a knack for persuasive communication, now seeking to pivot into Social Media Marketing. Brings a decade of experience in relationship-building and a track record of surpassing sales targets by 40%, aiming to utilise these skills to enhance social media engagement and ROI.
- Accomplished Project Lead with a penchant for digital creativity, eager to apply 8 years’ project management skills to the dynamic world of Social Media Marketing. Proven success in team leadership and process optimisation, having directed cross-functional teams to deliver complex projects on time, 20% under budget.
- Aspiring Social Media Marketer eager to apply extensive knowledge of popular social media platforms and marketing principles obtained through a dedicated Bachelor's degree. Committed to learning and employing cutting-edge tactics to drive online engagement and brand awareness for forward-thinking marketing agencies.
- Recent Marketing graduate with a fresh perspective on contemporary social media trends and consumer behaviours. Seeking to harness my academic understanding of marketing strategies and digital content creation to foster meaningful connections between brands and their audiences through engaging social media campaigns.
How to meet job requirements with your social media marketing CV experience
We've now reached the essence of your actual CV - your experience section. This is the space where you can list your career roles and on-the-job successes. Many candidates tend to underestimate just how much time and effort they should put into writing this CV section. Your experience shouldn't be a random list of your responsibilities, but instead:
- Match the job description with your skills, values, and accomplishments;
- Start each bullet with a strong action verb, followed up with one key skill and your outcome of applying this skill;
- Spotlight parts of your career history that are relevant to the job you're applying for.
Before we move on, make sure to check out some professional CV experience sections.
Best practices for your CV's work experience section
- Developed a content calendar to plan and execute posts across platforms, resulting in a 20% increase in engagement and consistently meeting deadlines.
- Managed a £10k monthly budget for paid social campaigns on Facebook and Instagram, achieving a 15% rise in ROI over six months.
- Collaborated with influencers to extend brand reach, doubling the follower count on Instagram within a one-year period.
- Conducted A/B tests on social media ad copy and imagery, which led to a 25% improvement in click-through rates for targeted campaigns.
- Utilised analytics tools to track performance metrics, presenting monthly reports that informed strategic adjustments and drove sales by 30%.
- Implemented a user-generated content strategy to boost community engagement, resulting in a 40% increase in campaign hashtag usage.
- Lead a team of three social media specialists, fostering a creative environment that saw a 50% faster content development turnaround.
- Designed and coordinated virtual events streamed on multiple social media platforms, which attracted over 10,000 participants on average.
- Oversaw reputation management on social channels, addressing customer concerns within a two-hour response window and improving overall brand sentiment.
Work Experience
Senior Social Media Marketing Strategist
Innovatech Solutions Ltd.
04/2021-Ongoing
- Devised and executed a comprehensive social media strategy, increasing brand awareness and customer engagement by 120% within the first year.
- Managed a social media advertising budget of £20,000, optimising spend across platforms and achieving a 35% increase in ROI.
- Collaborated with influencers and industry experts to create and curate appealing content, leading to a 15% growth in the online community
Work Experience
Social Media Growth Hacker
MarketMaven Media
01/2018-12/2020
- Expanded the company's reach by pioneering the use of emerging social platforms, attracting over 50,000 new followers.
- Directed a viral marketing campaign that resulted in over 100,000 shares and enhanced customer retention by 25%.
- Coordinated with the sales department to craft targeted promotions, increasing direct sales by 10% through social media channels.
Work Experience
Social Media Operations Manager
Digital Horizon Agency
05/2015-10/2017
- Implemented an employee advocacy program on social media that amplified reach by 200% and brought in 20% more qualified leads.
- Administered daily social media operations, overseeing content schedules and audience engagement on multiple channels.
- Utilized analytics tools to track performance, adjusting strategies that led to a 30% enhancement in user interaction.
Work Experience
Social Media Campaign Supervisor
BrandBoost Enterprises
03/2013-04/2015
- Initiated and managed paid social campaigns with a focus on Facebook and Instagram, improving click-through rates by 40% within six months.
- Developed a customer service protocol for social media, reducing response times by 50% and significantly improving customer satisfaction ratings.
- Led the content creation team in developing a content calendar that synchronized with marketing objectives and seasonal trends.
Work Experience
Social Media Community Manager
Virtuoso Marketing Consultants
06/2011-02/2013
- Administered the company’s main social media accounts, which entailed posting daily content, responding to comments, and fostering a vibrant online community.
- Crafted and monitored social media analytics reports to identify opportunities for engagement, enhancing online presence by initiating strategic partnerships with key influencers.
- Streamlined cross-departmental collaboration, which enabled the development of integrated marketing campaigns, amplifying overall campaign effectiveness.
Work Experience
Social Media Marketing Coordinator
TechSphere Digital Ltd.
09/2009-05/2011
- Executed cross-channel social media marketing campaigns which correlated with a 25% increase in web traffic and a 15% uplift in conversion rates.
- Led a team of content creators, coordinating the development of multimedia content that supported strategic business objectives and drove user engagement.
- Organised a social media content series that educated customers on product use, resulting in a customer satisfaction score increase of 20%.
Work Experience
Digital Marketing and Social Media Specialist
NextGen Communications
07/2020-Ongoing
- Spearheaded a LinkedIn B2B marketing initiative that captured several high-value accounts, contributing to a 22% increase in overall business revenue.
- Orchestrated an Instagram visual storytelling project, which saw a 50% boost in user-generated content, thereby enriching the brand’s digital narrative.
- Implemented social listening protocols that informed customer support improvements and product adjustments, driving a 18% rise in positive brand mentions.
Work Experience
Social Media Marketing Analyst
Forward Think Media
11/2012-08/2014
- Optimised the company's YouTube channel for SEO, doubling viewership and increasing subscriber count by 30% in one year.
- Collaborated on a Twitter engagement campaign that saw the brand trending regionally, significantly increasing reach to potential customers.
- Guided the social media content team in adopting a data-driven approach, leveraging analytics tools to enhance content relevance and timing.
Lacking professional expertise: how to write your CV to highlight your best talents
Don't count on your lucky stars when you're applying for a role, where you happen to have less (or almost none) professional experience. Recruiters sometimes do hire inexperienced candidates if they're able to present their unique value from the get-go. So, instead of opting for the traditional, CV experience section:
- List any applicable expertise you happen to have - no matter if it's a part-time job, internship, or volunteer work. This would hint to recruiters that your profile is relevant;
- Focus your CV on your transferrable skills or talents you've obtained thanks to your whole life and work experience. In effect, you'll be spotlighting your value as a candidate;
- Separate more space for your applicable academic background and certificates to show you have the technical know-how;
- Ensure that within your objective, you've defined why you'll like the job and how you'll be the perfect match for it. Always ensure you've tailored your CV to individual applications.
Looking for more good examples for your first job? We'll show you how other candidates, with less professional experience, have created their job-winning CVs.
Recommended reads:
PRO TIP
If you have experience in diverse fields, highlight how this has broadened your perspective and skill set, making you a more versatile candidate.
The CV skills' divide: between hard and soft skills
Of course, you may have read the job requirements plenty of times now, but it's key to note that there is a difference between technical and personal skills. Both are equally relevant to your job application. When writing about your skill set, ensure you've copy-pasted the precise skill from the job requirement. This would not only help you ensure you have the correct spelling, but also pass any Applicant Tracker System (ATS) assessments.
- Hard skills show your technological capabilities. Or whether you'll be a good technical fit to the organisation. Ensure you've spotlighted your hard skills in various sections of your CV (e.g. skills section, projects, experience) by including the technology and what you've attained;
- Soft skills pinpoint your personality and people or communication skills, hinting at if you'll easily accomodate into the team or organisation. Quantify your soft skills in your CV achievements, strengths, summary/objective, and experience sections. Always support your soft skills with how they've helped you grow as a professional.
Top skills for your social media marketing CV:
HARD SKILLS
Content Creation
Content Strategy
SEO/SEM
Data Analysis
Paid Social Media Advertising
Graphic Design
Community Management
Social Media Platforms Proficiency
Copywriting
Campaign Management
SOFT SKILLS
Creativity
Communication
Adaptability
Collaboration
Organisation
Time Management
Critical Thinking
Problem-Solving
Attention to Detail
Empathy
PRO TIP
Focus on describing skills in the context of the outcomes they’ve helped you achieve, linking them directly to tangible results or successes in your career.
CV education and certificates: your academic background as proof of your skill set
A common misconception about your social media marketing CV education is that you only need it, if you have less professional experience. That is completely false. The CV education section serves to back up your technical (and sometimes personal) capabilities, fill in gaps in your work history, and show you have the initial industry background and know-how. When creating your education section:
- List your degrees in the reverse chronological order, starting with the most recent (and relevant) ones first;
- Include your degree and university names, start and graduation dates. It's optional to also denote you received a "First-Class Honours" for diplomas that are more relevant to the role;
- Curate your relevant university coursework, projects, or thesis work if you happen to have less professional expertise and need to integrate more job keywords and skills.
Your professional qualifications don't need to stop at your academic background. It's advisable to also select up to three of your most noteworthy (and relevant) industry certificates and feature them in a dedicated section. Once more, include the certificate name, the institution that issued it out, and the date you obtained it on. You could feature both hard skills and soft skills certificates, as in the examples below:
PRO TIP
Focus on describing skills in the context of the outcomes they’ve helped you achieve, linking them directly to tangible results or successes in your career.
Recommended reads:
Key takeaways
Write your professional social media marketing CV by studying and understanding what the role expectations are. You should next:
- Focus on tailoring your content to answer specific requirements by integrating advert keywords through various CV sections;
- Balance your technical know-how with your personal skills to showcase what the unique value would be of working with you;
- Ensure your CV grammar and spelling (especially of your key information and contact details) is correct;
- Write a CV summary, if your experience is relevant, and an objective, if your career ambitions are more impressive;
- Use active language by including strong, action verbs across your experience, summary/objective, achievements sections.
