One of the most daunting challenges you might encounter in your CV as a social media manager is effectively showcasing the diversity of your skills and the results of your campaigns. Our comprehensive guide offers strategic advice to help you articulate your achievements and tailor your experience to stand out in a competitive job market.
What information should you include in your social media manager CV? Learn how to create your interview-landing and job-winning profile with our bespoke guide on:
- Applying best practices from real-world examples to ensure your profile always meets recruiters' expectations;
- What to include in your work experience section, apart from your past roles and responsibilities?
- Why are both hard and soft skills important for your application?
- How do you need to format your CV to pass the Applicant Tracker Software (ATS) assessment?
If you're writing your CV for a niche social media manager role, make sure to get some inspiration from professionals:
Resume examples for social media manager
Explore additional social media manager cv samples and guides and see what works for your level of experience or role.
By Experience
Senior Social Media Manager
- Clear and Strategic Content Presentation - The CV is distinguished by its organized structure and concise presentation of information. Each section is clearly delineated, making it easy to navigate. The bullet points under each job position highlight key responsibilities and achievements concisely, allowing the reader to quickly understand the candidate's contributions.
- Illustrates Strategic Career Growth - Daniel Baker's career trajectory showcases consistent growth and an upward career path in the competitive SaaS industry. From starting as a Digital Marketing Specialist to advancing to Senior Social Media Manager, the progression reflects increased responsibilities and expertise in managing complex social media strategies, thereby highlighting his readiness for leadership roles in brand visibility and engagement.
- Emphasis on Achievements That Drive Business Value - The candidate's achievements are not just about numerical improvements but also emphasize tangible business impacts. For instance, a 40% increase in sales, improved launch engagement, and enhanced product awareness illustrate how Baker's social media strategies directly contributed to the company's broader marketing and revenue goals, underscoring his value to potential employers.
Junior Social Media Manager
- Structured Career Advancement - Ella Bennett's CV expertly articulates her career progression from a Social Media Intern to a Principal Social Media Manager within just a few years. This trajectory not only highlights her competence but also her ability to quickly adapt and excel in increasingly challenging roles across different companies.
- Industry-Specific Expertise - The CV showcases Ella's deep understanding and execution of industry-specific strategies, such as leveraging data analytics for refining social media plans and integrating paid social strategies. Her familiarity with key tools and methodologies relevant to social media management highlights her technical proficiency in the field.
- Strategic Achievements with Business Impact - The CV is impressive in its use of measured achievements to illustrate Ella's effectiveness and strategic influence. For instance, her efforts in boosting engagement by 150% and increasing web traffic by 35% emphasize her ability to drive tangible improvements that directly contribute to business goals.
Assistant Social Media Manager
- Comprehensive Visual Merchandising Expertise - Florence's CV highlights her specialized skill in visual merchandising, which is crucial for enhancing store layouts to boost customer engagement and sales. Her ability to strategically manage and improve visual displays is emphasized through consistent success in increasing foot traffic and customer dwell time in various roles.
- Leadership in Retail Management - The CV showcases Florence's strong leadership qualities, evident from her experience in leading a diverse team at the British Heart Foundation. Her success in motivating staff and volunteers not only led to the team surpassing sales targets but also fostered a collaborative and high-performing work environment.
- Innovative Community Engagement Initiatives - Demonstrating her passion for community impact, Florence has effectively organized fundraising events and community engagement activities. These initiatives not only enhanced brand loyalty and community presence but also resulted in tangible contributions to local projects, illustrating her broader impact beyond retail metrics.
By Role
Social Media Project Manager
- Structure and Clarity - Alfie Edwards' CV is meticulously structured, presenting a clear and concise overview of his career. Each section is well-organized, making it easy for readers to navigate through his professional journey. The use of bullet points under each role succinctly details his responsibilities and achievements without overwhelming the reader with unnecessary information.
- Progressive Career Trajectory - Edwards' career path demonstrates significant professional growth, moving from a Digital Marketing Manager at Asda to a Senior Retail Media Project Manager at TESCO PLC. This progression highlights his ability to advance and thrive in dynamic environments, showing a clear trajectory of increasing responsibility and expertise in retail media management.
- Industry-Specific Expertise - The CV underscores Edwards’ proficiency in retail media by detailing his experience with digital signage technologies and CMS platforms. His background in deploying advanced ad technologies and optimizing digital media strategies is a testament to his technical depth and understanding of the nuances in the retail media landscape.
Social Media Campaign Manager
- Logical structure and easy navigation - The CV is well-organized with clearly defined sections that make navigation seamless. Each section flows coherently, starting with a concise summary and followed by detailed employment history, education, skills, and professional endorsements. The readability is enhanced by the strategic use of bullet points and headers, allowing the recruiter to quickly identify key information.
- Displayed consistent career growth - The progression in career roles highlights a trajectory of growth, moving from junior to senior positions within respected organizations. This ascent not only indicates the individual’s dedication and competence but also underscores the ability to adapt and meet new challenges, a critical aspect in industries with rapid advancements.
- Diverse experience with industry-specific tools - The CV mentions expertise with specialized tools and methodologies pertinent to the candidate's field, such as proficiency in CRM platforms, advanced analytics software, or engineering tools crucial for technical roles. This showcases their preparedness to leverage industry-standard technologies to drive results effectively.
Social Media Content Manager
- Structured Career Advancement - Henry White's career reflects a steady progression in the realm of digital marketing, moving from a Marketing Assistant role to a Social Media Manager in just a few years. This trajectory signifies an increase in responsibility and expertise, showcasing his ability to scale professionally and take on more complex challenges within the industry.
- Integrated Social Media Expertise - The CV effectively demonstrates Henry's command over social media marketing tools and techniques. His proficiency in platforms like Instagram and TikTok, combined with successful strategy implementations, highlights a strong industry-specific knowledge that directly contributes to increased brand engagement and visibility.
- Clear Display of Leadership and Mentorship - Henry's role as a Digital Marketing Specialist at Huel involved managing and mentoring junior team members, which illustrates his capability to lead and elevate team performance. His emphasis on developing a skills growth plan underscores a commitment to nurturing talent and fostering an agile, productive work environment.
Social Media Strategy Manager
- Clear and Structured Presentation - The CV employs a neat and logical structure, starting with a comprehensive summary that sets the stage for understanding the candidate's professional trajectory. Each section is distinctly labeled, facilitating easy navigation through her career achievements, educational background, skills, and more.
- Consistent Career Growth in the Educational Sector - Evie Perry's career exhibits a deliberate progression with increasing responsibilities within the education sector. Transitioning from a Content Creator to a Social Media Manager, her roles reflect a deepening expertise in digital strategy and content engagement at reputable universities.
- Skillful Use of Industry-Specific Tools and Techniques - The CV highlights Evie's adept use of specific social media platforms like Facebook, Instagram, LinkedIn, and TikTok. Her experience in podcast production and video content creation reveals a multifaceted approach, crucial for staying ahead in the dynamic social media landscape.
Social Media Brand Manager
- Structured clarity and concise content presentation - The CV is presented in a logical and systematic manner, making it easy to follow the candidate's career path and accomplishments. Each section is clearly defined and concisely written, ensuring that relevant information is easily accessible without overwhelming the reader. This structured approach showcases professional competencies effectively.
- Diverse and progressive career trajectory - Finley Robinson's career demonstrates a consistent upward trajectory with relevant promotions and shifts within the marketing and healthcare sectors. Moving from a Product Marketing Coordinator to a Brand Manager, the CV reflects growth in responsibilities and expertise, highlighting adaptability and the accumulation of industry-specific knowledge.
- Distinct achievements with business impact - The achievements prominently feature measurable success with a significant business impact. For instance, a 40% increase in market share and strategic branding initiatives reveal a clear connection between the candidate’s efforts and the company's growth, thereby showcasing their ability to contribute meaningfully to organizational objectives.
Social Media Community Manager
- Strong Community Focus - Alfie Edwards' CV highlights a clear emphasis on building and engaging with online communities across multiple social media platforms. The structured approach to enhancing brand interactions and fostering influencer relationships shows a deep understanding of the significance of community-driven strategies in elevating brand identity and customer loyalty.
- Progressive Career Growth - Alfie's career trajectory shows dynamic growth and adaptability. Starting as an Online Community Coordinator at ASOS and advancing to a Community Engagement Manager at Hootsuite indicates a strategic career progression characterized by increasing responsibilities and leadership roles, underscoring his ability to scale within the industry.
- Advanced Tool Proficiency - The CV's technical depth is reflected through Alfie's proficiency in various industry-standard tools like Sprout Social, alongside platforms like Pinterest and TikTok. Implementing and refining these tools to reduce response times and boost engagement efficiently showcases his technical acumen and innovative approach to social media management.
Social Media Analytics Manager
- Comprehensive Career Advancement - Oscar Evans' career trajectory is marked by significant growth, moving from a Digital Marketing Analyst position at Marks & Spencer to a Senior Social Media Analyst role at BBC. This progression underscores his rapidly expanding influence in the field of social media analytics, as he became expert in strategic content planning and cross-functional program management.
- Advanced Technical Proficiency - The CV demonstrates Oscar's strong command of industry-specific tools and methodologies, including the extensive use of Excel, Tableau, Brandwatch, and Sprinklr. His expertise in social media analytics and social listening methodologies highlights his ability to extract actionable insights from complex datasets, a valuable asset in data-driven marketing.
- Significant Business Impact - The CV highlights impactful achievements that provide clear business relevance. For instance, Oscar's efforts led to a 35% increase in brand engagement through strategic social media campaigns at Unilever, demonstrating his capacity to directly influence and enhance consumer interaction and company growth through well-executed marketing strategies.
Social Media Outreach Manager
- Structured career progression - George Johnson's CV demonstrates a steady career trajectory within digital marketing, moving from roles focusing on content and social media strategy to a leadership position as a Digital Content Manager. This growth is emblematic of increased responsibilities and expertise, particularly in effectively managing teams and optimizing content for engagement.
- Integration of advanced methodologies - The inclusion of methodologies such as social media analytics integration and strategic content campaigns exemplifies George's industry-specific expertise. Insights gleaned from data analytics have been applied to boost engagement and optimize costs, showcasing a sophisticated understanding of digital marketing tools.
- Adaptive and cross-functional experiences - George's ability to work across different marketing functions is evident in his collaboration to maintain brand consistency and optimize digital content. His adaptability is further highlighted by his involvement in PPC campaigns and blogger outreach programs, indicating a nimble approach to marketing challenges.
Social Media Relations Manager
- Structured information conveying a clear narrative - The CV is well-organized, guiding the reader through Alice's professional journey with clarity. Each section is concise, yet informative, allowing the reader to quickly identify her key skills and experiences relevant to a role in external communications.
- Consistent career advancement with leadership roles - Alice's career trajectory showcases sequential growth, moving from a Communications Advisor to a Media Relations Specialist, and ultimately reaching the role of External Communications Manager. This progression signifies her growing expertise and leadership capabilities within the communications and banking sectors.
- Focus on industry-specific achievements - The CV highlights impressive achievements that underscore Alice's industry acumen, such as a 30% increase in media engagement and a strategic role in crisis management. These accomplishments not only quantify her impact but also demonstrate her tactical proficiency in the communications field.
Social Media Manager for Non-Profit
- Structured Presentation of Experience - The CV maintains a clear and concise structure, allowing for easy navigation through Isla King's career progression. It effectively organizes information into distinct sections, such as experience, education, and achievements, which helps to highlight her holistic professional journey without overwhelming the reader with dense text.
- Progressive Career Trajectory - Isla's career demonstrates a steady and strategic advancement in the social media and digital content sector. Her progression from Social Media Executive to Senior Social Media Manager underscores her increasing responsibility and expertise in managing larger teams and more complex campaigns, particularly in high-profile organizations.
- Impactful Achievements with Lasting Business Relevance - The CV not only lists statistical increases in follower counts and engagement but also contextualizes these numbers by tying them to larger business outcomes, such as enhanced brand recognition and improved campaign efficiency. This focus on the broader impact of her work distinguishes her achievements as directly beneficial to the companies she's worked for.
Social Media Manager for Healthcare
- Clear Structure and Concise Content - The CV is organized logically with distinct sections, making it easy to navigate and digest. Each section is filled with succinct bullet points that efficiently convey the candidate's responsibilities and achievements, allowing the reader to grasp the candidate's capabilities quickly.
- Progressive Career Trajectory - Evie Perry’s career path shows a clear upward movement in the field of social media management within the healthcare sector. Starting as a Social Media Specialist and progressing to a managerial position, the trajectory illustrates a consistent growth in leadership and strategic responsibilities, demonstrating her readiness for more senior roles.
- Specialized Skills in Digital Platforms - The CV highlights proficiency in industry-specific tools like Meta, LinkedIn, and TikTok, indicating a deep understanding of social platforms critical to healthcare communication. This specialized knowledge positions the candidate as a valuable asset for organizations looking to enhance their digital presence in health-related industries.
Social Media Manager for Education
- Structured clarity in content presentation - The CV is presented with a clear structure, using concise language that effectively summarizes Thomas Walker's qualifications and experience. Each section is neatly defined, making it easy for a reader to follow the progression of his career and understand his competencies in social media strategy and content creation.
- Impressive career growth in the financial sector - Thomas Walker’s career trajectory showcases significant progression, from a Social Media Analyst at Lloyds Banking Group to a Social Media Specialist at HSBC. This movement within reputable financial institutions highlights his growing expertise and recognition in implementing successful social media strategies within a highly regulated industry.
- Adaptability and cross-departmental collaboration - The CV emphasizes Thomas’s ability to collaborate across functions, having worked with internal stakeholders to sync social media activities with marketing initiatives. This adaptability is further demonstrated through his experience leading employee training sessions, enhancing employee engagement, and implementing new social tools to streamline operations.
Social Media Manager for Retail
- Impressive Career Trajectory - Noah Jones exhibits a strong career progression, advancing from an E-Commerce Analyst at Procter & Gamble to a Senior Retail Media Strategist at Unilever. His experience spans across notable companies like Unilever and Nestlé, demonstrating his ability to adapt and thrive within the e-commerce and retail media sectors.
- Strategic and Analytical Acumen - The CV highlights Noah's expertise in integrating advanced analytics to drive revenue-generating strategies, evidenced by his contribution at Unilever resulting in a substantial £250,000 sales increase. This blend of data-driven strategy showcases his ability to merge analytical insights with actionable business solutions effectively.
- Effective Presentation of Content - The CV content is structured concisely, providing a clear and organized presentation of his professional journey and achievements. Each role includes precise dates, location, and impactful bullet points, ensuring that key accomplishments are highlighted effectively and easy to digest for potential employers.
Social Media Manager for Hospitality
- Clear structure and conciseness in content presentation - The CV is attractively structured with clearly defined sections such as experience, education, skills, and achievements. The use of bullet points for job responsibilities and accomplishments ensures clarity and readability, allowing potential employers to quickly understand the candidate's qualifications and contributions.
- Progressive career trajectory in prominent companies - The document effectively traces Thomas Walker's career progression from an HR Business Partner to a Talent Acquisition Manager, showcasing a steady growth in responsibilities and leadership roles within major retail organizations like Harrods, John Lewis, and Selfridges. This highlights his continuous professional development and increasing expertise in talent acquisition and HR management.
- Deep industry-specific skill set and methodological expertise - The CV highlights Thomas Walker's proficiency in ATS systems and his ability to develop strategic talent acquisition initiatives. These skills are crucial for effectively managing recruitment processes in the retail and hospitality sectors, revealing a profound understanding of industry-specific tools and strategic methodologies.
Social Media Manager for Finance
- Structured and Comprehensive Layout - Alice Barnes' CV presents information in a clear, structured manner, making it easy for readers to navigate. Each section is distinct, with a logical flow from career summary to detailed experience, followed by education and achievements. The use of bullet points for responsibilities and achievements enhances readability, allowing quick identification of key elements.
- Progressive Career Growth - The CV effectively illustrates Alice's career progression from a Media Planner to a Senior Media Manager. She has moved through notable companies like Mindshare, Uber Eats, and Deliveroo, highlighting not only her growth but also her adaptability across different sectors within the media strategy domain. Her trajectory demonstrates a steady advancement in responsibilities and impact.
- Incorporation of Latest Media Tools and Testing Frameworks - Alice's expertise is evident in her use of industry-specific tools and methodologies, such as MMM (Marketing Mix Modeling) and incrementality testing. These are cutting-edge techniques that showcase her technical depth and commitment to improving media spend efficiency and campaign effectiveness, which are crucial in today’s data-driven marketing environment.
Social Media Manager for Real Estate
- Strategic Career Growth - Ella Bennett’s career trajectory is marked by clear upward mobility and increasing responsibilities. Starting as an Assistant Project Manager at Arup, she quickly transitioned to more senior roles, including Project Manager at Turner & Townsend and Senior Project Manager at AECOM. This progression reflects her ability to embrace new challenges and her commitment to professional development within the real estate and infrastructure sector.
- Project Impact and Financial Acumen - The CV highlights Ella's impressive achievements that have significant business relevance. She has consistently delivered projects within budget, such as the £35 million urban regeneration project, while also reducing costs by as much as 15%. Her financial oversight skills are demonstrated through managing a project budget totaling £50 million, ultimately improving cash flow by 10%.
- Comprehensive Skill Set - The breadth of skills listed in the CV, including project management, real estate development, and strategic planning, illustrates Ella's comprehensive expertise in her field. These skills are complemented by formal education in civil engineering and construction project management, as well as professional certifications, underscoring her technical competence and commitment to staying updated with industry standards.
Structuring your social media manager CV layout: four factors to keep in mind
There are plenty of best practices out there for your CV layout and design. At the end of the day, a clear format and concise CV message should be your top priority. Use your CV design to enhance separate sections, bringing them to the forefront of recruiters' attention. At the same time, you can write content that:
- Follows the reverse chronological order in the experience section by first listing your most recent jobs;
- Incorporates your contact information in the header, but do skip out on the CV photo for roles in the UK;
- Is spotlighted in the most important sections of your CV, e.g. the summary or objective, experience, education, etc. to show just how you meet the job requirements;
- Is no longer than two-pages. Often, the one-page format can be optimal for your social media manager CV.
Before submitting your CV, you may wonder whether to export it in Doc or PDF. With the PDF format, your information and layout stay intact. This is quite useful when your CV is assessed by the Applicant Tracker System (or the ATS) . The ATS is a software that scans your profile for all relevant information and can easily understand latest study on the ATS , which looks at your CV columns, design, and so much more.
PRO TIP
Use font size and style strategically to create a visual hierarchy, drawing the reader's eye to the most important information first (like your name and most recent job title).
The top sections on a social media manager CV
- Professional Summary highlights key social media skills and experience.
- Social Media Expertise showcases platforms and tools proficiency.
- Content Creation Experience details success in crafting engaging posts.
- Campaign Management Skills demonstrate ability to lead promotional efforts.
- Analytics and Reporting Abilities show competence in measuring social media impact.
What recruiters value on your CV:
- Emphasise your proficiency with different social media platforms, including any experience with social media management tools like Hootsuite or Buffer, demonstrating your ability to analyse and increase audience engagement effectively.
- Highlight successful social media campaigns you've managed, providing metrics that showcase your ability to drive traffic, increase followers, or boost brand awareness.
- Include examples of content creation, such as graphics, videos, or written posts, to demonstrate your ability to produce material that resonates with different target audiences.
- Detail your experience with social media analytics and reporting, showing your understanding of metrics to evaluate performance and adjust strategies accordingly.
- Showcase your skills in community management by mentioning how you've fostered online communities, moderated discussions, or handled customer service inquiries on social media channels.
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How to present your contact details and job keywords in your social media manager CV header
Located at the top of your social media manager CV, the header presents recruiters with your key personal information, headline, and professional photo. When creating your CV header, include your:
- Contact details - avoid listing your work email or telephone number and, also, email addresses that sound unprofessional (e.g. koolKittyCat$3@gmail.com is definitely a big no);
- Headline - it should be relevant, concise, and specific to the role you're applying for, integrating keywords and action verbs;
- Photo - instead of including a photograph from your family reunion, select one that shows you in a more professional light. It's also good to note that in some countries (e.g. the UK and US), it's best to avoid photos on your CV as they may serve as bias.
What do other industry professionals include in their CV header? Make sure to check out the next bit of your guide to see real-life examples:
Examples of good CV headlines for social media manager:
- Lead Social Media Strategist | Content Creation Specialist | SEO Certified | 8+ Years’ Experience
- Social Media Coordinator | Audience Engagement Expert | Google Analytics | 3 Years Progressive Experience
- Senior Social Media Consultant | Multi-Platform Campaigns | Brand Advocacy | Masters in Digital Marketing
- Junior Social Media Marketer | Viral Content Creator | Hootsuite Certified | Passionate about E-commerce
- Social Media Community Manager | Customer Interaction Pro | Data-Driven | 5 Years in Tech
- Digital Media Supervisor | Campaign Management Guru | FB Ads Expert | 10-Year Industry Veteran
Opting between a social media manager CV summary or objective
Within the top one third of your social media manager CV, you have the opportunity to briefly summarise your best achievements or present your professional goals and dreams. Those two functions are met by either the CV summary or the objective.
- The summary is three-to-five sentences long and should narrate your best successes, while answering key requirements for the role. Select up to three skills which you can feature in your summary. Always aim to present what the actual outcomes were of using your particular skill set. The summary is an excellent choice for more experienced professionals.
- The objective is more focused on showcasing your unique value as a candidate and defining your dreams and ambitions. Think about highlighting how this current opportunity would answer your career vision. Also, about how you could help your potential employers grow. The objective matches the needs of less experienced candidates, who need to prove their skill set and, in particular, their soft skills.
Still not sure about how to write your CV opening statement? Use some best industry examples as inspiration:
CV summaries for a social media manager job:
- With 5+ years of dynamic experience in managing social media strategy and content for a leading fashion brand, I possess a robust understanding of creating engaging campaigns that resonate with diverse audiences. My proficiency in analytics has enabled a 40% increase in audience engagement year-over-year, solidifying my expertise in driving brand awareness and customer loyalty.
- Seasoned digital marketer with over 7 years in the travel industry, now pivoting to focus exclusively on social media management. I bring a track record of crafting viral marketing campaigns, a deep familiarity with SEO optimization, and a flair for creating content that captures the essence of wanderlust, driving a 25% growth in online community size within a year.
- After a successful 8-year tenure as a communication specialist within the healthcare sector, I am eager to transition into social media management. Leveraging my impeccable writing skills and strategic communication planning, I aim to construct compelling narratives that enhance brand visibility and foster meaningful interactions in the digital space.
- Emerging from a 10-year career in public relations, where I excelled in shaping public perception for high profile clients, I now aspire to harness the power of social media platforms. With a keen eye for trends and an innate ability to curate stories that resonate, I seek to transition these skills to champion brand engagement and community building online.
- Eager to embark on a career in social media management, I am armed with a fresh perspective and a profound passion for digital storytelling. My academic background in Digital Marketing, combined with hands-on experience in coordinating social media campaigns for university events, forms a solid foundation for contributing to a team dedicated to fostering vibrant online communities.
- As a novice eager to break into social media management, I bring boundless enthusiasm, a degree in New Media Communications, and a commitment to mastering the nuances of digital engagement. My objective is to apply my theoretical knowledge and creative prowess to support innovative social media strategies that elevate brand presence and drive interactive dialogue with audiences.
How to meet job requirements with your social media manager CV experience
We've now reached the essence of your actual CV - your experience section. This is the space where you can list your career roles and on-the-job successes. Many candidates tend to underestimate just how much time and effort they should put into writing this CV section. Your experience shouldn't be a random list of your responsibilities, but instead:
- Match the job description with your skills, values, and accomplishments;
- Start each bullet with a strong action verb, followed up with one key skill and your outcome of applying this skill;
- Spotlight parts of your career history that are relevant to the job you're applying for.
Before we move on, make sure to check out some professional CV experience sections.
Best practices for your CV's work experience section
- Managed a portfolio of social media accounts, increasing overall engagement by 35% within a six-month period through strategic content curation and community management.
- Developed and executed a content calendar for multiple platforms, ensuring consistent brand messaging and a 50% increase in publication frequency.
- Analysed social media metrics to refine marketing strategies, resulting in a 20% boost in conversions and a noticeable expansion of the target audience.
- Collaborated with cross-functional teams to create integrated marketing campaigns, which enhanced online presence and led to a 25% growth in followers.
- Implemented social media advertising campaigns, adeptly managing a budget of £10,000 and achieving a 40% increase in return on ad spend (ROAS).
- Handled crisis management on social platforms, mitigating negative feedback and restoring brand image through proactive communication and problem resolution.
- Stayed ahead of social media trends and algorithm changes, applying up-to-date practices to maintain the brand’s competitive edge and user engagement.
- Trained and supervised a team of junior social media executives, improving team performance and productivity through regular review and mentoring sessions.
- Utilised social media management tools such as Hootsuite and Buffer to schedule posts, monitor social media traffic, and provide detailed reports to senior management.
Lead Social Media Strategist
Lead Social Media Strategist
Adobe Inc.
02/2020-Ongoing
- Orchestrated the revamp of the company’s social media approach, elevating user engagement by 120% within the first year.
- Pioneered a user-generated content campaign that increased brand visibility, contributing to a 35% uptick in website traffic.
- Managed a team of 5 social media specialists, fostering a culture of creativity and accountability that led to a 50% faster campaign execution.
Senior Social Media Campaign Manager
Senior Social Media Campaign Manager
Spotify Ltd.
05/2017-12/2019
- Directed a cross-platform promotional campaign for a major product launch, which surpassed projected sales targets by 80% within the first two months.
- Analysed performance metrics to adjust strategies in real-time, enhancing ad conversion rates by 25% over nine months.
- Cultivated influencer partnerships that expanded our reach into new demographics, directly resulting in a 20% increase in follower count across all channels.
Digital and Social Media Coordinator
Digital and Social Media Coordinator
Unilever PLC
01/2015-03/2017
- Implemented a digital marketing strategy that led to a 40% growth in organic social media presence, significantly boosting brand recognition.
- Streamlined the social media content calendar, enhancing operational efficiency by decreasing the time-to-market by 30%.
- Coordinated with the analytics team to refine reporting methods, allowing for a more nuanced understanding of audience behaviour and preferences.
Social Media and Content Manager
Social Media and Content Manager
The Guardian Media Group
06/2012-12/2014
- Led a dynamic editorial team to produce shareable content that grew social referrals to the main site by 60%.
- Introduced an innovative content scheduling tool that optimised posting times for peak engagement, which heightened user interactions by 45%.
- Developed a comprehensive crisis communication plan for online reputational threats, effectively mitigating potential negative sentiment.
Community Manager and Social Media Analyst
Community Manager and Social Media Analyst
Hootsuite Ltd.
03/2016-05/2018
- Leveraged analytical tools to track consumer sentiment, influencing content strategy and increasing brand loyalty scores by 30%.
- Facilitated a feedback loop between the community and development teams, leading to product improvements that boosted customer satisfaction by 25%.
- Hosted monthly live Q&A sessions which enhanced community engagement and drove a 15% increase in monthly active users.
Associate Social Media Specialist
Associate Social Media Specialist
BuzzFeed UK
09/2011-07/2013
- Contributed to multi-channel social media campaigns, achieving a consistent month-on-month follower growth rate of 10%.
- Collaborated with graphic designers and copywriters to produce compelling visual content, receiving on average 300 shares per post.
- Monitored social media platforms for trending topics, enabling the team to capitalise on viral events for increased brand exposure.
Social Media Marketing Expert
Social Media Marketing Expert
Vodafone Group Plc
04/2013-08/2015
- Executed an aggressive content syndication strategy that improved the reach of online campaigns by over 200% within six months.
- Coordinated with sales and marketing to align social media initiatives with quarterly business goals, resulting in an average lead generation increase of 35%.
- Spearheaded the development and launch of the brand’s first social media customer service protocols, significantly improving response times and customer ratings.
Junior Social Media Marketer
Junior Social Media Marketer
ASOS plc
11/2009-05/2011
- Assisted in implementing organic social media growth strategies, accomplishing a total of 50,000 new followers across platforms in the two-year period.
- Supported real-time social media coverage of live events, contributing to a 20% increase in audience engagement during event peaks.
- Participated in training sessions for new social media tools, becoming a go-to team resource on best practices and troubleshooting.
Lacking professional expertise: how to write your CV to highlight your best talents
Don't count on your lucky stars when you're applying for a role, where you happen to have less (or almost none) professional experience. Recruiters sometimes do hire inexperienced candidates if they're able to present their unique value from the get-go. So, instead of opting for the traditional, CV experience section:
- List any applicable expertise you happen to have - no matter if it's a part-time job, internship, or volunteer work. This would hint to recruiters that your profile is relevant;
- Focus your CV on your transferrable skills or talents you've obtained thanks to your whole life and work experience. In effect, you'll be spotlighting your value as a candidate;
- Separate more space for your applicable academic background and certificates to show you have the technical know-how;
- Ensure that within your objective, you've defined why you'll like the job and how you'll be the perfect match for it. Always ensure you've tailored your CV to individual applications.
Looking for more good examples for your first job? We'll show you how other candidates, with less professional experience, have created their job-winning CVs.
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PRO TIP
If applicable, briefly mention a situation where things didn’t go as planned and what you learned from it, demonstrating your ability to learn and adapt.
The CV skills' divide: between hard and soft skills
Of course, you may have read the job requirements plenty of times now, but it's key to note that there is a difference between technical and personal skills. Both are equally relevant to your job application. When writing about your skill set, ensure you've copy-pasted the precise skill from the job requirement. This would not only help you ensure you have the correct spelling, but also pass any Applicant Tracker System (ATS) assessments.
- Hard skills show your technological capabilities. Or whether you'll be a good technical fit to the organisation. Ensure you've spotlighted your hard skills in various sections of your CV (e.g. skills section, projects, experience) by including the technology and what you've attained;
- Soft skills pinpoint your personality and people or communication skills, hinting at if you'll easily accomodate into the team or organisation. Quantify your soft skills in your CV achievements, strengths, summary/objective, and experience sections. Always support your soft skills with how they've helped you grow as a professional.
Top skills for your social media manager CV:
HARD SKILLS
Content Creation
Social Media Marketing
SEO/SEM
Data Analysis
Paid Social Media Advertising
Graphic Design
Video Editing
Copywriting
Community Management
Campaign Management
SOFT SKILLS
Creativity
Strategic Thinking
Communication
Adaptability
Collaboration
Time Management
Organisation
Attention to Detail
Problem-Solving
Empathy
PRO TIP
Use mini case studies or success stories in your CV to demonstrate how your skills have positively impacted previous roles or projects.
Listing your university education and certificates on your social media manager CV
The best proof of your technical capabilities would be your education and certifications sections. Your education should list all of your relevant university degrees, followed up by their start and completion dates. Make sure to also include the name of the university/-ies you graduated from. If you happen to have less professional experience (or you deem it would be impressive and relevant to your application), spotlight in the education section:
- that you were awarded a "First" degree;
- industry-specific coursework and projects;
- extracurricular clubs, societies, and activities.
When selecting your certificates, first ask yourself how applicable they'd be to the role. Ater your initial assessment, write the certificate and institution name. Don't miss out on including the completion date. In the below panel, we've curated relevant examples of industry-leading certificates.
PRO TIP
Focus on describing skills in the context of the outcomes they’ve helped you achieve, linking them directly to tangible results or successes in your career.
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Key takeaways
Your successful job application depends on how you well you have aligned your social media manager CV to the job description and portrayed your best skills and traits. Make sure to:
- Select your CV format, so that it ensures your experience is easy to read and understand;
- Include your professional contact details and a link to your portfolio, so that recruiters can easily get in touch with you and preview your work;
- Write a CV summary if you happen to have more relevant professional experience. Meanwhile, use the objective to showcase your career dreams and ambitions;
- In your CV experience section bullets, back up your individual skills and responsibilities with tangible achievements;
- Have a healthy balance between hard and soft skills to answer the job requirements and hint at your unique professional value.
