Crafting a CV that effectively showcases your strategic relationship-building skills as a key account manager can be a daunting task. Our comprehensive guide is designed to assist you in highlighting your account management proficiency, ensuring your CV stands out to potential employers.
What information should you include in your key account manager CV? Learn how to create your interview-landing and job-winning profile with our bespoke guide on:
- Applying best practices from real-world examples to ensure your profile always meets recruiters' expectations;
- What to include in your work experience section, apart from your past roles and responsibilities?
- Why are both hard and soft skills important for your application?
- How do you need to format your CV to pass the Applicant Tracker Software (ATS) assessment?
If you're writing your CV for a niche key account manager role, make sure to get some inspiration from professionals:
Resume examples for key account manager
Explore additional key account manager cv samples and guides and see what works for your level of experience or role.
By Experience
Senior Key Account Manager
- Clear and Structured Presentation - The CV is organized with clearly defined sections such as experience, education, skills, courses, achievements, and languages, making it easy to navigate. Each position in the experience section is accompanied by concise bullet points that efficiently convey key responsibilities and accomplishments.
- Consistent Career Growth - Isaac Scott’s career trajectory showcases a steady climb up the professional ladder, with roles that demonstrate increasing responsibility and leadership. Starting from an Account Executive, moving to Key Account Manager, and then advancing to a Senior Key Account Manager role at reputable companies like Nike UK, Under Armour, and Puma highlights his progress in the sporting goods industry.
- Unique Industry Footprint - The CV illustrates a rich tapestry of industry-specific elements that emphasize Isaac’s strategic approach to sales management and market expansion. His experience with trade terms negotiation, brand ambassadorship, and strategic account plans illustrates a deep understanding of the nuances within the sporting apparel sector.
Junior Key Account Manager
- Detailed Career Progression in the Energy Sector - The CV efficiently presents a clear trajectory of growth within the energy sector, highlighting Max Wright's transition from an intern at E.ON UK to a Junior Account Manager at National Grid. This progression underscores his increasing responsibilities and the development of expertise in managing key accounts, providing a solid narrative of career advancement.
- Emphasis on Cross-Functional Collaboration - Max's CV demonstrates his ability to work cross-functionally across different teams and organizations. For instance, the collaboration on providing seamless integration services showcases his adaptability and openness to bridging gaps between departments, an essential skill for anyone pursuing account management roles that require holistic approaches to client service.
- Recognition through Quantifiable Achievements - The document effectively emphasizes business impact by detailing specific achievements backed with data. Examples include a 30% increase in client retention and a 15% enhancement in operational efficiencies, illustrating Max's ability to deliver tangible benefits to company performance and client satisfaction.
Lead Key Account Manager
- Clarity and Strategic Organization - The CV is well-structured, presenting each section with clarity and ensuring that the reader can easily follow the career progression and skillset. Each role includes concise bullet points that succinctly showcase key responsibilities and achievements, ensuring that the document remains engaging without overwhelming the reader with excessive information.
- Progressive Career Trajectory - Isabella Watson’s career path reflects an impressive growth from a Project Manager to a Technical Lead and Key Account Manager. Such advancement demonstrates her ability to consistently take on more complex roles and responsibilities, illustrating a strong upward trajectory in both leadership and technical expertise across various industry giants such as BAE Systems, Rolls-Royce, and Thales Group.
- Strategic and Business-Relevant Achievements - The CV effectively highlights Isabella’s ability to drive significant business impact through strategic decisions and technical innovation. Each achievement is linked to clear business outcomes like cost savings, increased customer retention, and enhanced market presence, which speak volumes about her capability to harness her skills for tangible, impactful results.
Assistant Key Account Manager
- Strategic Career Growth - Theodore Green demonstrates a clear upward trajectory in his career, progressing from a Sales Support Specialist to a Client Relations Executive. This progression within reputable companies such as BT Group, Sage Group, and Experian reflects his ability to take on increasing levels of responsibility and influence in client communications and procurement.
- Effective Communication and Stakeholder Management - This CV places strong emphasis on soft skills pivotal to Theodore’s roles, such as client communications and stakeholder management. These interpersonal skills are evidenced by achievements like maintaining high client satisfaction and retention rates, which are critical in his capacity as a Key Account Specialist.
- Impactful Achievements with Business Value - Theodore’s CV highlights his ability to drive business improvements through accomplishments like enhancing profit margins and reducing costs via strategic supplier negotiations. These achievements are not only quantified but are directly tied to business success, showcasing his ability to support organizational goals effectively.
By Role
Key Account Manager in Retail
- Strategic Content Structure - The CV is meticulously structured with clearly defined sections, making it easy to navigate and understand Scarlett's professional journey. Each section provides concise and impactful information, underscoring relevant skills and achievements related to supply chain and logistics management.
- Progressive Career Trajectory - Scarlett's career path illustrates continual growth, with a steady progression from Logistics Coordinator to New Business Development Manager. This upward trajectory demonstrates her capability to take on increased responsibility, adapt to new challenges, and succeed in different strategic roles within the logistics industry.
- Emphasis on Industry-Specific Achievements - The CV highlights industry-specific achievements, such as a 20% reduction in operational costs and securing contracts worth £10 million annually. These accomplishments resonate with Scarlett's proficiency in utilizing her specialized knowledge and skills to create substantial business impact, showcasing her effectiveness in driving operational efficiency and business growth.
Key Account Manager in Pharmaceuticals
- Structured and Concise Presentation - The CV is well-organized, with each section clearly demarcated and titled, making it easy to navigate. The use of bullet points under each role succinctly captures key responsibilities and achievements, allowing hiring managers to quickly assess the candidate's suitability for the position without combing through dense paragraphs.
- Progressive Career Trajectory - Elsie Murray has demonstrated consistent growth in her career, progressing from a Sales Executive to a Regional Account Manager. This trajectory reflects her ability to take on increasing responsibilities, develop leadership skills, and adapt to more strategic roles, indicating readiness for further challenges within the pharmaceutical industry.
- Industry-Specific Expertise and Methodologies - Her experience showcases strong pharmaceutical sales knowledge, employing data-driven strategies and stakeholder engagement techniques specific to this sector. By leveraging sales forecasts, CRM systems, and strategic partnerships, Elsie emphasizes her technical and methodological competence in driving sales and customer satisfaction in a niche industry.
Key Account Manager in Telecommunications
- Clear Structure and Concise Presentation - The CV provides a well-organized structure with clearly defined sections, allowing for easy navigation. Each experience entry includes bulleted achievements that encapsulate responsibilities and successful outcomes succinctly, aiding in quick comprehension by potential employers. This approach ensures the emphasis is on impact and results rather than just duties.
- Demonstrated Career Growth and Industry Focus - Noah Jones’s career trajectory illustrates significant advancement, from Project Coordinator to Senior Account Manager, particularly within the telecommunications sector. The steady progress highlights a deepening of expertise and leadership capability, while the continuous focus on telecommunications underscores a strong alignment with industry-specific needs and opportunities.
- Strategic Achievements with Quantifiable Business Impact - Achievements listed are not only quantifiable but directly linked to business growth and operational improvements. For example, a 30% increase in sales revenue and a 20% market penetration improvement indicate substantial contributions to company performance, showcasing Noah’s ability to drive strategic initiatives and revenue generation effectively.
Regional Key Account Manager
- Clear and Structured Content Presentation - The CV is well-organized, with each section clearly demarcated and easy to navigate. The use of concise bullet points enhances readability and allows for quick scanning, which is key for busy hiring managers. The content is presented logically, with a consistent format that underscores key achievements and skills effectively.
- Demonstrated Career Growth and Consistency - Ivy Ward's career trajectory reveals a progressive path from Sales Representative to Senior Account Manager within esteemed companies such as ExxonMobil, BP, and Shell. This progression highlights not only a vertical rise in responsibilities but also the ability to adapt and thrive across different organizations in the oil and gas sector.
- Significant Achievements with Business Impact - The CV outlines impactful achievements, such as a 30% increase in regional sales and a 15% reduction in customer complaints, indicating the candidate's ability to not only meet but exceed business objectives. These accomplishments are not just numerical; they reflect strategic thinking and successful execution of innovative sales tactics and customer relationship management.
National Key Account Manager
- Well-structured and clear presentation - The CV is organized with distinct sections for each career aspect, allowing easy navigation and understanding. Bullet points within roles succinctly highlight key achievements and responsibilities, focusing on specific outcomes rather than general duties.
- Consistent progression and industry expertise - William Hall demonstrates a clear career trajectory with progressive responsibilities, from Account Executive to National Key Account Manager. This steady growth reflects his deepening expertise in strategic account management across renowned companies in the industrial and electronics sectors, like RS Components and Farnell Element14.
- Impact-driven achievements with a business focus - The emphasis on quantifiable results, such as the £500k revenue increase and 15% annual revenue growth, showcases Hall's ability to significantly influence business success. These achievements highlight his efficacy in negotiation, strategic planning, and team leadership, underscoring their direct impact on business profitability and market expansion.
Key Account Manager in Manufacturing
- Clear Career Progression - Theodore Green’s CV effectively illustrates a steady upward trajectory in the fields of sales and account management. Starting as a Sales Executive and moving to managerial roles at internationally recognized companies showcases a clear pattern of growth. This progression is indicative of skill development and increasing responsibility, relevant for a Key Account Manager role.
- Strong Leadership and Soft Skills - The document emphasizes Theodore's leadership abilities through his experience spearheading cross-functional teams and managing strategic partnerships. These skills are complemented by his proficiency in client relations and communication, which are critical for sustaining and expanding large-scale business accounts.
- Strategic Impact and Achievements - The CV includes specific achievements that demonstrate Theodore's strategic impact on business growth. Examples such as boosting profitability by 15% and increasing client engagement by 30% underline his ability to implement effective commercial strategies that align with company goals, showcasing his value as a contributor to revenue growth.
Key Account Manager in Logistics
- Emphasizes Strategic and Data-Driven Expertise - Oliver Smith's CV stands out by showcasing a sophisticated understanding of logistics and supplier relations, evidenced by substantial cost savings and enhanced supplier satisfaction. His ability to strategically negotiate and utilize data-driven insights has led to a 15% cost reduction and improved supplier performance, indicating a proactive approach to managing key accounts.
- Clear Career Progression in Supply Chain Management - The CV presents a clear career trajectory from Junior Account Manager to Senior Account Manager, illustrating a steady climb in the logistics sector. This progression reflects an increasing depth of responsibility and expertise, with each role building on the foundation of developing supplier relationships and logistics management established early in his career.
- Demonstrates Cross-Functional Leadership and Operational Optimization - Oliver Smith's experience leading cross-departmental initiatives and workshops highlights his ability to facilitate effective communication and optimize operational processes. His efforts resulted in significant reductions in lead times and procedural errors, illustrating not only leadership but also his capacity to enact impactful organizational improvements.
Key Account Manager in IT Services
- Structured Career Progression - Harper Webb’s CV clearly portrays a steady and targeted career path in the automotive aftermarket industry, showcasing promotion from an Account Executive to a Key Account Manager. This progression highlights their consistent growth and increasing responsibility, reflecting dedication and success in their niche field.
- Industry-Specific Expertise - The CV is embedded with industry-specific terminology and accomplishments, such as launching new automotive aftermarket products and increasing market presence. These elements underline the candidate’s deep understanding of the sector’s dynamics, enhancing their value proposition for employers in the automotive space.
- Solid Achievements with Tangible Impact - Each role comes with a series of quantified achievements, from increasing sales and regional revenue to improving customer satisfaction. These metrics not only demonstrate Webb’s impact on the companies they’ve worked for but also provide evidence of their capability in driving business growth and meeting organizational goals.
Key Account Manager in Financial Services
- Structured Professional Journey - The CV meticulously outlines a clear and progressive career path, showcasing Joshua Patel's advancement from a Client Relationship Manager to a Senior Account Manager in the financial services sector. Each role is detailed with specific responsibilities and accomplishments, demonstrating growth and readiness for higher strategic roles.
- Diverse Industry Expertise - This CV highlights Joshua's in-depth knowledge and experience with SaaS and AI applications within the financial services industry. His understanding of these technological solutions is evidenced by his role in spearheading product launches and leading initiatives that improved product adoption and efficacy. This technical depth is crucial for his industry-specific career.
- Quantified Impact - Joshua's accomplishments are presented with measurable outcomes that underscore his significant business impact. Achievements such as a £5M increase in revenue and improving client satisfaction scores by 20% are clearly linked to strategic initiatives he led, proving his effectiveness in driving growth and enhancing client relations.
Key Account Manager in Hospitality
- Clarity in Content Presentation - The CV is well-structured and concise, with clear section divisions that make it easy to navigate through Ava Phillips' career history, skills, and achievements. Bulleted lists in the experience section allow for quick comprehension of her responsibilities and successes, while the summary effectively sets the stage by outlining her career highlights.
- Impressive Career Trajectory - Ava’s career progression from an Account Executive to a National Account Manager showcases her upward mobility in the hospitality industry. Not only does she demonstrate growth through her promotions, but her ability to manage accounts at prestigious companies like Hilton Worldwide and Marriott International suggests a strong track record of success and industry recognition.
- Achievements with Business Impact - The CV highlights achievements such as a 20% growth in key accounts and a 15% increase in gross profit margins, underscoring Ava’s capability to deliver substantial business results. These accomplishments reflect her proficiency in driving revenue and cultivating client relationships, both vital aspects of her role as a National Account Manager.
Key Account Manager in Healthcare
- Clear and Structured Presentation - The CV is well-structured, with distinct sections that neatly organize the candidate's details, experience, education, skills, achievements, and passions. This clarity ensures that key information is easily accessible to the reader, allowing them to understand the candidate’s qualifications and career narrative quickly and efficiently.
- Rapid Career Progression and Industry Impact - Joshua Patel's career trajectory demonstrates significant growth, having moved from a Sales Executive to a Senior Account Manager role in less than a decade. This rapid advancement highlights his effectiveness in sales and account management within the industrial sector, underscored by achievements such as a 45% increase in regional sales.
- Diverse Sales and Management Expertise - The CV reflects Joshua’s expertise in key industry-specific methodologies, such as executing market analysis and strategic account management. His ability to lead cross-functional teams and negotiate high-value contracts, while also managing key accounts, showcases a comprehensive skill set tailored to his industry’s needs and challenges.
Key Account Manager in Energy Sector
- Content Presentation and Structure - The CV is well-structured with clearly defined sections such as experience, education, skills, and achievements. This clarity and organization ensure easy navigation, allowing the reader to quickly identify Scarlett's qualifications and accomplishments.
- Career Trajectory and Growth - Scarlett's career path demonstrates a clear progression within the renewable energy sector, moving from a Project Coordinator role to a Senior Energy Consultant. This upward trajectory showcases her ability to adapt and take on increasing levels of responsibility and leadership.
- Industry-Specific Expertise and Methodologies - The document includes specific methodologies and tools used by Scarlett, such as implementing new project management software at Drax Group and developing client roadmaps for energy compliance. These examples highlight her technical depth and understanding of complex renewable energy systems.
Strategic Key Account Manager
- Structured Presentation with Clarity - The CV is organized into distinct sections such as experience, education, skills, courses, and achievements, allowing for quick navigation. The use of concise bullet points ensures the key points are highlighted effectively, making the document readable and informative.
- Clear Industry Progression - Isla King's career trajectory demonstrates a clear upward path, with progressive roles from Account Executive to Senior Account Manager, and finally to a strategic key position. This progression within the data center industry showcases an increase in responsibility and expertise, reflecting dedication and growth.
- Impactful Achievements Demonstrate Business Value - The CV highlights significant achievements with clear metrics like revenue increases and market share improvements, which underscore Isla's ability to contribute to business growth. This not only demonstrates the candidate's impact on their previous employers but also their capability to deliver tangible results.
Key Account Manager in Consumer Goods
- Structured and Well-Organized Content - The CV adheres to a logical structure, effectively segmenting sections such as experience, education, and achievements. This clear presentation ensures that key information is easily accessible, enhancing readability and the recruiter’s ability to assess qualifications swiftly.
- Progressive Career Development - The candidate has demonstrated significant career advancement, evolving from an Account Executive to a National Account Manager within a span of nine years. This trajectory highlights their ability to take on increasing responsibilities and successfully drive business growth in prominent companies like Unilever and Procter & Gamble.
- Impressive Achievements with Tangible Impact - The CV emphasizes notable achievements such as a 15% YOY revenue increase and a 25% boost in client satisfaction scores. Such figures not only underscore the candidate's contributions but also illustrate their capacity to deliver significant business results, aligning closely with the role of a National Account Manager.
Global Key Account Manager
- Structured Career Growth with Clear Milestones - Max Wright's career trajectory showcases a steady progression in the field of travel management. Starting as a Client Services Manager and moving up to a Global Account Manager, each role highlights significant contributions, such as major revenue increases and leadership within global teams, illustrating his upward mobility and ability to handle increasing responsibilities.
- Integration of Technical and Soft Skills - The CV balances industry-specific technical skills like global program management and financial oversight with soft skills such as relationship building and leadership. This combination not only emphasizes Max's technical competence in financial and sales strategies but also his adeptness in mentoring teams and maintaining client relations.
- Business-Relevant Achievements with Tangible Impacts - The achievements outlined in the CV are both quantifiable and impactful, reflecting direct contributions to business objectives. For instance, increasing client satisfaction ratings by 30% and boosting revenue by £500,000 underscore Max's strategic influence in improving company performance and customer loyalty, aligning perfectly with the role’s demands.
Key Account Manager in E-commerce
- Clear Career Progression and Stability - Sophia's CV effectively outlines her career trajectory from a Digital Marketing Specialist to a Senior E-commerce Account Manager, demonstrating growth within the beauty industry. This progression signals her ability to handle increasing responsibilities and consistently add value over time.
- Strategic Industry Tools and Methodologies - Her experience highlights specialized tools and tactics such as SEO, data-driven decision-making, and Amazon Retail Strategies, showcasing her technical depth and understanding of digital commerce in the beauty sector.
- Impactful Achievements with Business Relevance - The CV underscores business impact through achievements like a £3M sales increase and a successful £750K new product launch, illustrating not just numbers but their significance in market positioning and revenue growth, relevant for high-stakes account management roles.
Structuring and formatting your key account manager CV for an excellent first impression
The experts' best advice regarding your CV format is to keep it simple and concise. Recruiters assessing your CV are foremost looking out for candidates who match their ideal job profile. Your white space, borders, and margins. You may still be wondering which format you need to export your CV in. We recommend using the PDF one, as, upon being uploaded, it never alters your information or CV design. Before we move on to the actual content of your key account manager CV, we'd like to remind you about the Applicant Tracker System (or the ATS). The ATS is a software that is sometimes used to initially assess your profile. Here's what you need to keep in mind about the ATS:
- All serif and sans-serif fonts (e.g. Rubik, Volkhov, Exo 2 etc.) are ATS-friendly;
- Many candidates invest in Arial and Times New Roman, so avoid these fonts if you want your application to stand out;
- Both single and double column CVs can be read by the ATS, so it's entirely up to you to select your CV design.
PRO TIP
For certain fields, consider including infographics or visual elements to represent skills or achievements, but ensure they are simple, professional, and enhance rather than clutter the information.
The top sections on a key account manager CV
- Professional Summary showcases career highlights and key skills.
- Key Account Achievements section emphasises successful client outcomes.
- Relevant Work Experience lists job history with a focus on account management.
- Account Management Skills details relevant abilities like negotiation and CRM expertise.
- Education & Certifications highlight academic and professional development credentials.
What recruiters value on your CV:
- Highlight your relationship-building skills by detailing how you've successfully managed and grown key accounts, demonstrating your capability in building trust and maintaining long-lasting partnerships.
- Emphasise your strategic thinking by showcasing examples of how you have identified growth opportunities and created account plans that align with both the client's and company's objectives.
- Showcase your communication proficiency by mentioning specific occasions where you effectively coordinated between clients and internal teams to solve complex issues or drive sales initiatives.
- Include quantifiable achievements such as percentage growth of account revenue or retention rates to provide concrete evidence of your impact as a key account manager.
- Exhibit your understanding of the industry by highlighting any relevant market knowledge, trends you’ve capitalised on, and custom solutions you've developed for clients within their specific industry context.
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Our checklist for the must-have information in your key account manager CV header
Right at the very top of your key account manager CV is where you'd find the header section or the space for your contact details, headline, and professional photo. Wondering how to present your the name of the city you live in and the country abbreviation as your address;
- are tailored to the role you're applying for by integrating key job skills and requirements;
- showcase what your unique value is, most often in the form of your most noteworthy accomplishment;
- select your relevant qualifications, skills, or current role to pass the Applicant Tracker System (ATS) assessment. Still not sure how to write your CV headline? Our examples below showcase best practices on creating effective headlines:
Examples of good CV headlines for key account manager:
- Key Account Manager | Strategic Partnership Growth | Certified Sales Professional | 8 Years' Experience
- Senior Key Account Executive | FMCG Expertise | Relationship Management | MBA Graduate | 12+ Years’ Track Record
- Key Account Specialist | Tech Solutions | SaaS Sales Leader | Prince2 Practitioner | 5 Years’ Experience
- Global Key Account Manager | B2B Industrial Markets | Negotiation Guru | 15+ Years of Client Success
- Lead Key Account Strategist | Retail & E-commerce Expansion | Advanced Analytics User | 10 Years in Sales
- Junior Key Account Representative | Market Penetration Enthusiast | BSc Business Management | 3 Years Hands-On Experience
Opting between a key account manager CV summary or objective
Within the top one third of your key account manager CV, you have the opportunity to briefly summarise your best achievements or present your professional goals and dreams. Those two functions are met by either the CV summary or the objective.
- The summary is three-to-five sentences long and should narrate your best successes, while answering key requirements for the role. Select up to three skills which you can feature in your summary. Always aim to present what the actual outcomes were of using your particular skill set. The summary is an excellent choice for more experienced professionals.
- The objective is more focused on showcasing your unique value as a candidate and defining your dreams and ambitions. Think about highlighting how this current opportunity would answer your career vision. Also, about how you could help your potential employers grow. The objective matches the needs of less experienced candidates, who need to prove their skill set and, in particular, their soft skills.
Still not sure about how to write your CV opening statement? Use some best industry examples as inspiration:
CV summaries for a key account manager job:
- With 10 years of dedicated experience in strategic account management within the pharmaceutical sector, I have skillfully negotiated multimillion-pound contracts, fostering trusted partnerships. Proficient in CRM platforms, I led my previous team to a 25% revenue increase in just two years.
- Distinguished sales professional, holding 12 years in the technology sales industry, boasts persuasive negotiation capabilities. I possess a record of 150% attainment of sales targets for three consecutive years through effective client portfolio expansion and strategic market analysis.
- Transitioning from a robust 8-year tenure in management consultancy, my expertise in client relationship strategies and comprehensive market intelligence equips me to deliver exceptional results in key account management, keen to harness my analytical skills to nurture high-value accounts.
- Former marketing director with 15 years of experience seeking to leverage extensive knowledge of brand management and consumer engagement to excel in strategic account oversight, while aiming to contribute to sustained growth through innovative account retention strategies.
- As a recent MBA graduate, my objective is to apply cutting-edge academic knowledge to real-world business challenges, bringing fresh insights and a vigorous work ethic to advancing customer relations and spearheading pivotal projects for dynamic market growth.
- Eager to launch a professional journey in key account management, I aim to draw upon my interdisciplinary degree and participatory role in university-led business incubators to embed strategic thinking and customer-first approaches in fostering profitable relationships.
More detailed look into your work history: best advice on writing your key account manager CV experience section
The CV experience is a space not just to merely list your past roles and responsibilities. It is the CV real estate within which you could detail your greatest accomplishments and skills, while matching the job requirements. Here's what to have in your experience section:
- Prove you have what the job wants with your unique skill set and past successes;
- Start each bullet with a strong, action verb, and continue with the outcome of your responsibility;
- Use any awards, nominations, and recognitions you've received as solid proof of your skill set and expertise;
- align your experience with the role responsibilities and duties.
For more help on how to write your CV experience section, check out the next section of our guide:
Best practices for your CV's work experience section
- Managed a portfolio of key accounts, consistently exceeding sales targets by 20% through strategic planning and relationship building, leading to increased customer loyalty and revenue growth.
- Developed and executed customised business plans for each key account, identifying opportunities for upselling and cross-selling, thereby expanding account revenue by 15% annually.
- Nurtured long-term relationships with decision-makers and influencers, leveraging problem-solving and negotiation skills to ensure contract renewals and prevent churn.
- Conducted quarterly business reviews with key clients to assess their satisfaction, gather feedback, and introduce new products tailored to their specific needs, resulting in a 30% uptick in customer satisfaction ratings.
- Collaborated with cross-functional teams, including marketing, product management, and customer service, to develop cohesive strategies that addressed key account challenges and delivered on customer goals.
- Maintained thorough knowledge of industry trends and competitor activities, providing key insights and recommendations that influenced product development and positioning.
- Delivered presentations and product demonstrations to key stakeholders, utilising excellent communication and influencing skills to forge stronger buy-in and loyalty from top-tier clients.
- Expertly resolved complex account issues by coordinating with internal departments, ensuring timely and comprehensive solutions that enhanced the overall client experience.
- Conducted in-depth data analysis and reporting, utilising CRM systems to track account performance metrics, thereby driving continuous improvement in sales strategies and tactics.
Senior Key Account Manager
Senior Key Account Manager
GlaxoSmithKline plc
01/2018-Ongoing
- Strategically managed and expanded a portfolio of 50+ key accounts for a leading pharmaceutical company, resulting in a 25% increase in annual revenue.
- Led a cross-functional team to develop and implement customised marketing campaigns tailored to individual account needs, achieving a 40% improvement in customer engagement.
- Spearheaded negotiations for multi-year contracts with top-tier clients, securing deals valued at over £2M and bolstering long-term company profitability.
Key Account Manager
Key Account Manager
Unilever
07/2015-12/2017
- Cultivated lasting relationships with major retail clients such as Tesco and Sainsbury's, resulting in an average of 18% year-on-year growth for our consumer goods product line.
- Implemented a data-driven sales approach that identified key growth opportunities, which increased product penetration by 35% in previously underperforming categories.
- Collaborated with supply chain managers to streamline logistics, reducing lead times by 15% and enhancing customer satisfaction scores.
Enterprise Key Account Manager
Enterprise Key Account Manager
IBM United Kingdom Ltd
03/2012-06/2015
- Managed and grew strategic accounts within the financial services sector, overseeing relationships with high-profile clients like Barclays and HSBC.
- Drove a customer-centric sales strategy that pushed product innovation and tailored solutions, resulting in a 30% increase in account retention rates.
- Coordinated with product development teams to deliver bespoke software enhancements that met clients’ specific requirements, leading to a 50% uptick in user satisfaction.
Regional Key Account Manager
Regional Key Account Manager
Jaguar Land Rover
09/2009-02/2012
- Oversaw and nurtured key client partnerships across the Southeast region in the automotive sector, directly contributing to a revenue increase of £1.5M.
- Developed and executed strategic sales plans that aligned with both client objectives and company goals, promoting a 22% increase in market share.
- Organised and led quarterly business reviews with clients, providing valuable insights and recommendations that boosted product performance by 30%.
Key Accounts Strategic Manager
Key Accounts Strategic Manager
Samsung Electronics UK
05/2016-11/2020
- Directed the account strategy for key tech industry players, including Vodafone and BT Group, expanding business volume by £3M within the telecommunications vertical.
- Launched an innovative partner program that incentivised sales growth, leading to a record-breaking quarter with a 20% uplift in B2B sales.
- Orchestrated the adoption of a CRM system that enhanced account tracking, boosted operational efficiency by 25%, and improved forecasting accuracy.
Digital Key Account Manager
Digital Key Account Manager
Google UK
11/2013-04/2016
- Managed top-tier client accounts in the digital marketing space, consistently exceeding sales targets by at least 10% each quarter.
- Drove the adoption of cutting-edge analytical tools which provided deeper insights into consumer behaviour, helping clients increase online sales by up to 30%.
- Partnered with key stakeholders to develop and launch a new market-leading digital advertising platform, which captured a 20% market share within its first year.
Key Account Relationship Manager
Key Account Relationship Manager
Accenture
02/2010-10/2013
- Established and nurtured strong relationships with senior executives at Fortune 500 companies, leading to a consistent track record of renewing 95% of client contracts.
- Identified new business opportunities by analysing market trends, which culminated in the successful launch of a new product line representing £500K in annual sales.
- Managed to decrease client turnover rate by 20% through proactive relationship management and by providing bespoke post-sales support.
International Key Account Manager
International Key Account Manager
Dyson Ltd
06/2017-02/2024
- Developed international sales strategies for key accounts in over 15 countries, elevating global brand visibility and contributing to a 50% revenue increase from these markets.
- Led a team to manage the complexities of international trade compliance, resulting in zero regulatory fines during tenure.
- Collaborated with R&D to create tailored product offerings that met specific regional demands, helping to penetrate new markets in the Asia-Pacific region.
Writing your CV without professional experience for your first job or when switching industries
There comes a day, when applying for a job, you happen to have no relevant experience, whatsoever. Yet, you're keen on putting your name in the hat. What should you do? Candidates who part-time experience , internships, and volunteer work.
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PRO TIP
Talk about any positive changes you helped bring about in your previous jobs, like improving a process or helping increase efficiency.
The CV skills' divide: between hard and soft skills
Of course, you may have read the job requirements plenty of times now, but it's key to note that there is a difference between technical and personal skills. Both are equally relevant to your job application. When writing about your skill set, ensure you've copy-pasted the precise skill from the job requirement. This would not only help you ensure you have the correct spelling, but also pass any Applicant Tracker System (ATS) assessments.
- Hard skills show your technological capabilities. Or whether you'll be a good technical fit to the organisation. Ensure you've spotlighted your hard skills in various sections of your CV (e.g. skills section, projects, experience) by including the technology and what you've attained;
- Soft skills pinpoint your personality and people or communication skills, hinting at if you'll easily accomodate into the team or organisation. Quantify your soft skills in your CV achievements, strengths, summary/objective, and experience sections. Always support your soft skills with how they've helped you grow as a professional.
Top skills for your key account manager CV:
HARD SKILLS
Customer Relationship Management (CRM)
Strategic Account Planning
Sales Forecasting
Contract Negotiation
Market Research
Product Knowledge
Data Analysis
Financial Acumen
Project Management
Presentation Skills
SOFT SKILLS
Communication
Persuasion
Leadership
Empathy
Problem-Solving
Adaptability
Negotiation
Teamwork
Time Management
Strategic Thinking
PRO TIP
If there's a noticeable gap in your skillset for the role you're applying for, mention any steps you're taking to acquire these skills, such as online courses or self-study.
Education and more professional qualifications to include in your key account manager CV
If you want to showcase to recruiters that you're further qualified for the role, ensure you've included your relevant university diplomas. Within your education section:
- Describe your degree with your university name(-s) and start-graduation dates;
- List any awards you've received, if you deem they would be impressive or are relevant to the industry;
- Include your projects and publications, if you need to further showcase how you've used your technical know-how;
- Avoid listing your A-level marks, as your potential employers care to learn more about your university background.
Apart from your higher education, ensure that you've curated your relevant certificates or courses by listing the:
- name of the certificate or course;
- name of the institution within which you received your training;
- the date(-s) when you obtained your accreditation.
In the next section, discover some of the most relevant certificates for your key account manager CV:
PRO TIP
If there's a noticeable gap in your skillset for the role you're applying for, mention any steps you're taking to acquire these skills, such as online courses or self-study.
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Key takeaways
What matters most in your key account manager CV-writing process is for you to create a personalised application. One that matches the role and also showcases your unique qualities and talents.
- Use the format to supplement the actual content, to stand out, and to ensure your CV experience is easy to comprehend and follows a logic;
- Invest time in building a succinct CV top one third. One that includes a header (with your contact details and headline), a summary or an objective statement (select the one that best fits your experience), and - potentially - a dedicated skills section or achievements (to fit both hard skills and soft skills requirements);
- Prioritise your most relevant (and senior) experience closer to the top of your CV. Always ensure you're following the "power verb, skill, and achievement" format for your bullets;
- Integrate both your technical and communication background across different sections of your CV to meet the job requirements;
- List your relevant education and certificates to fill in gaps in your CV history and prove to recrutiers you have relevant technical know-how.
