Ensuring your CV stands out can be a daunting challenge in the competitive field of email marketing. Our guide provides tailored tips and industry-specific strategies to help you craft an application that showcases your unique skills and captures the attention of potential employers.
- Create an attention-grabbing header that integrates keywords and includes all vital information;
- Add strong action verbs and skills in your experience section, and get inspired by real-world professionals;
- List your education and relevant certification to fill in the gaps in your career history;
- Integrate both hard and soft skills all through your CV.
Discover more industry-specific guides to help you apply for any role in the links below:
Formatting your email marketing CV to meet the role expectations
Staring at the blank page for hours on end, you still have no idea how you should start your professional email marketing CV. Should you include more colours, two columns, and which sections? What you should remember about your CV format is this - ensure it's minimalistic and doesn't go over the top with fancy fonts and many colours. Instead, focus on writing consistent content that actually answers the job requirements. But, how about the design itself :- Use the reverse chronological order to showcase your experience, starting with your most recent role;
- Include your contact details (email address, phone number, and location) - and potentially your professional photo - in the header;
- Must-have CV sections include summary or objective, experience, education, and skills: curate the ones that fit your profile;
- Your professional email marketing CV should be between one-to-two pages long: select the longer format if you have more experience.
A little bit more about your actual CV design, ensure you're using:
- plenty of serif or sans serif font (e.g. Montserrat, Exo 2, Volkhov) as they are Applicant Tracker System (ATS) compliant. Avoid the likes of Arial and Times New Roman because most candidates' CVs are in this typography.
When submitting your CV, are you still not sure what format it should be? Despite the myth that has been circling around, most modern ATS systems are perfectly capable of reading PDFs. This format is an excellent choice as it keeps all of your information intact.
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Use bold or italics sparingly to draw attention to key points, such as job titles, company names, or significant achievements. Overusing these formatting options can dilute their impact.
The top sections on a email marketing CV
- Profile Summary to quickly showcase expertise in email marketing.
- Email Marketing Skills to highlight specific relevant abilities.
- Professional Experience in email marketing to show past job success.
- Email Campaign Portfolio to provide examples of past work.
- Education and Certifications to establish foundational knowledge.
What recruiters value on your CV:
- Highlight your experience with email marketing tools like Mailchimp, Constant Contact, or Campaign Monitor, and mention any certifications you hold in these platforms.
- Detail your understanding of email marketing metrics such as open rates, click-through rates, and conversion rates, showcasing how you’ve improved them in past campaigns.
- Include specific examples of successful email campaigns you’ve designed or executed, focusing on creative strategies and the results they achieved.
- Emphasise your knowledge of anti-spam legislation like GDPR and CAN-SPAM Act, demonstrating your ability to ensure legal compliance in email communications.
- Showcase your skills in segmentation, personalisation, and A/B testing to illustrate how you create targeted content that resonates with various audience segments.
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Our checklist for the must-have information in your email marketing CV header
Right at the very top of your email marketing CV is where you'd find the header section or the space for your contact details, headline, and professional photo. Wondering how to present your the name of the city you live in and the country abbreviation as your address;
- are tailored to the role you're applying for by integrating key job skills and requirements;
- showcase what your unique value is, most often in the form of your most noteworthy accomplishment;
- select your relevant qualifications, skills, or current role to pass the Applicant Tracker System (ATS) assessment. Still not sure how to write your CV headline? Our examples below showcase best practices on creating effective headlines:
Examples of good CV headlines for email marketing:
- Email Marketing Specialist | Campaign Strategy & Analytics Expert | CIM Certified | 5+ Years Experience
- Senior Email Marketing Manager | Customer Lifecycle Guru | Content Creation | 10 Years Proven Track Record
- Junior Email Marketing Coordinator | A/B Testing Enthusiast | Recent Graduate with Honours
- Email Campaigns Lead | Data-Driven Strategist | SEO & Automation Savvy | 8 Years Industry Insight
- Digital Marketing Executive | Specialising in Email Engagement | CRM Proficient | 3 Years Dedicated Experience
- Head of Email Marketing | Integrated Campaign Innovator | Leadership & Mentoring | 15+ Years Expertise
Opting between a email marketing CV summary or objective
Within the top one third of your email marketing CV, you have the opportunity to briefly summarise your best achievements or present your professional goals and dreams. Those two functions are met by either the CV summary or the objective.
- The summary is three-to-five sentences long and should narrate your best successes, while answering key requirements for the role. Select up to three skills which you can feature in your summary. Always aim to present what the actual outcomes were of using your particular skill set. The summary is an excellent choice for more experienced professionals.
- The objective is more focused on showcasing your unique value as a candidate and defining your dreams and ambitions. Think about highlighting how this current opportunity would answer your career vision. Also, about how you could help your potential employers grow. The objective matches the needs of less experienced candidates, who need to prove their skill set and, in particular, their soft skills.
Still not sure about how to write your CV opening statement? Use some best industry examples as inspiration:
CV summaries for a email marketing job:
Narrating the details of your email marketing CV experience section
Perhaps you've heard it time and time again, but, how you present your experience is what matters the most. Your CV experience section - that details your work history alongside your accomplishments - is the space to spotlight your unqiue expertise and talents. So, avoid solely listing your responsibilities, but instead:
- adverts' keywords and integrate those in your experience section;
- Use your CV to detail how you've been promoted in the past by including experience in the reverse chronological order.
Before you start writing your email marketing CV experience section, dive into some industry-leading examples on how to structure your bullets.
Best practices for your CV's work experience section
- Devised and executed email marketing campaigns for a base of 50,000 subscribers, resulting in a 20% increase in open rates over 6 months.
- Managed segmentation and personalisation strategies, improving click-through rates by 15% and effectively reducing unsubscribe rates by 10%.
- Collaborated with the content team to create compelling newsletters and promotional emails that boosted customer engagement by 25%.
- Implemented A/B testing on subject lines, content, and send times, which escalated conversion rates by 30% within a year.
- Led a cross-functional team in the integration of a new email service provider, streamlining the email deployment process and increasing deliverability by 18%.
- Analysed campaign performance using Google Analytics and email marketing tools, crafting reports that informed data-driven optimisations.
- Developed and maintained an email marketing calendar to ensure timely execution of campaigns in alignment with product launches and sales initiatives.
- Optimised email templates for mobile devices, ensuring a consistent user experience which led to a 40% increase in mobile engagement.
- Conducted regular list cleaning and maintenance operations to uphold a high-quality subscriber database, reducing bounce rates by 5%.
- Devised and implemented a strategic email marketing campaign for new product launches, leading to a 25% increase in click-through rate within 6 months.
- Optimised email automation flows, contributing to a 30% reduction in customer churn rate by re-engaging inactive users with personalised content.
- Collaborated with the content team to develop a monthly newsletter that grew the subscriber base by 15,000 within a year, enhancing the brand's market reach.
- Managed a team of 4 email marketers, supervising all campaigns which cultivated a 20% year-over-year growth in email-driven revenue.
- Pioneered the use of dynamic content in email campaigns, tailoring messaging to recipient behaviour and preferences, boosting engagement by 40%.
- Led a cross-departmental project to refine the email segmentation strategy, thereby increasing open rates by 18% and conversion rates by 22%.
- Conducted A/B testing for subject lines and email layouts, enhancing the open rates by 15% and contributing to a 10% lift in conversion rates.
- Analysed customer data to identify sales trends, producing targeted campaigns that outperformed benchmarks by 25% in lead quality.
- Developed and tracked metrics dashboard to constantly assess performance against goals, which helped in fine-tuning campaign strategies in real-time.
- Created segmented email campaigns for various audience demographics, achieving an average open rate increase of 20% across all campaigns.
- Implemented GDPR-compliant practices within the email marketing department, ensuring 100% compliance ahead of regulation enforcement.
- Introduced email personalisation based on purchase history, resulting in a 35% increase in repeat customer transactions.
- Managed the weekly email marketing schedule, ensuring timely delivery of content and maximising engagement opportunities.
- Coordinated with the graphic design team to refresh email template designs, which led to a 30% improvement in subscriber engagement.
- Spearheaded a customer feedback initiative through email surveys that provided valuable insights for product development teams.
- Implemented a new email marketing automation strategy that resulted in a 50% increase in leads moving from the nurture phase to qualified sales opportunities.
- Designed and executed lifecycle email campaigns that supported customer retention goals and reduced time to onboarding by 20%.
- Lead the integration of a new CRM system to enhance email personalisation efforts, directly correlating to a 25% increase in customer satisfaction scores.
- Collaborated with product teams to streamline the introduction of new features through targeted email campaigns, driving a 45% increase in product adoption.
- Enhanced customer segmentation tactics using advanced CRM data analysis, leading to a 30% improvement in campaign targeting efficiency.
- Drove customer loyalty program engagements by 40% through well-crafted email communications about rewards and benefits.
- Planned and executed email re-engagement campaigns that reactivated 10% of dormant subscribers within the first three months.
- Integrated social media teasers with email campaigns, driving a cross-platform engagement increase of 12%.
- Monitored campaign analytics and prepared monthly reports presenting insights and recommendations for continual improvement.
How to ensure your email marketing CV stands out when you have no experience
This part of our step-by-step guide will help you substitute your experience section by helping you spotlight your skill set. First off, your ability to land your first job will depend on the time you take to assess precisely how you match the job requirements. Whether that's via your relevant education and courses, skill set, or any potential extracurricular activities. Next:
- Systematise your CV so that it spotlights your most relevant experience (whether that's your education or volunteer work) towards the top;
- Focus recruiters' attention to your transferrable skill set and in particular how your personality would be the perfect fit for the role;
- Consider how your current background has helped you build your technological understanding - whether you've created projects in your free time or as part of your uni degree;
- Ensure you've expanded on your teamwork capabilities with any relevant internships, part-time roles, or projects you've participated in the past.
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Include examples of how you adapted to new tools, environments, or work cultures, showing your flexibility.
Hard skills and soft skills to showcase your unique skill set on your email marketing CV
Did you know that your CV will mostly likely be assessed by recruiters based on skill alignment? And that means that the way you feature your key skills across different CV sections will play a crucial role in landing you that first interview. We recommend you add your:
- technical capabilities or hard skills in your CV experience, certificates, projects, etc. Use your past accomplishments to prove your technical capabilities. List up to a dozen different software or hardware in your dedicated skills section to match the job keywords;
- personal and communication skills or soft skills in your CV strengths, achievements, summary/ objective, etc. Soft skills are a bit more difficult to prove. How do you define your aptitude in active listening? So, instead of just listing the skill name, include a tangible metric to show your success.
On a final note, when you're in a hurry to create your profile, you may misspell a particular technology or soft skill. That's why we suggest you copy and paste the particular skill name (or keyword), directly from the job advert. This would also help you to pass any initial Applicant Tracker System (ATS) tests.
Top skills for your email marketing CV:
Email Campaign Management
Marketing Automation Tools
Data Analysis & Reporting
CRM Software Proficiency
A/B Testing
HTML/CSS for Email Design
Copywriting
Segmentation and Personalisation
Deliverability Best Practices
Email List Management
Creativity
Analytical Thinking
Attention to Detail
Project Management
Problem-Solving
Adaptability
Communication
Time Management
Collaboration
Persuasion
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If there's a noticeable gap in your skillset for the role you're applying for, mention any steps you're taking to acquire these skills, such as online courses or self-study.
Further professional qualifications for your email marketing CV: education and certificates
As you're nearing the end of your email marketing CV, you may wonder what else will be relevant to the role. Recruiters are keen on understanding your academic background, as it teaches you an array of hard and soft skills. Create a dedicated education section that lists your:
- applicable higher education diplomas or ones that are at a postgraduate level;
- diploma, followed up with your higher education institution and start-graduation dates;
- extracurricular activities and honours, only if you deem that recruiters will find them impressive.
Follow a similar logic when presenting your certificates. Always select ones that will support your niche expertise and hint at what it's like to work with you. Balance both technical certification with soft skills courses to answer job requirements and company values. Wondering what the most sought out certificates are for the industry? Look no further:
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Order your skills based on the relevance to the role you're applying for, ensuring the most pertinent skills catch the employer's attention first.
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Key takeaways
Your successful job application depends on how you well you have aligned your email marketing CV to the job description and portrayed your best skills and traits. Make sure to:
- Select your CV format, so that it ensures your experience is easy to read and understand;
- Include your professional contact details and a link to your portfolio, so that recruiters can easily get in touch with you and preview your work;
- Write a CV summary if you happen to have more relevant professional experience. Meanwhile, use the objective to showcase your career dreams and ambitions;
- In your CV experience section bullets, back up your individual skills and responsibilities with tangible achievements;
- Have a healthy balance between hard and soft skills to answer the job requirements and hint at your unique professional value.
