Ensuring your CV stands out can be a daunting challenge in the competitive field of email marketing. Our guide provides tailored tips and industry-specific strategies to help you craft an application that showcases your unique skills and captures the attention of potential employers.
Structure, write, and edit your email marketing CV to land the role of your dreams with our exclusive guide on how to:
- Create an attention-grabbing header that integrates keywords and includes all vital information;
- Add strong action verbs and skills in your experience section, and get inspired by real-world professionals;
- List your education and relevant certification to fill in the gaps in your career history;
- Integrate both hard and soft skills all through your CV.
Discover more industry-specific guides to help you apply for any role in the links below:
Resume examples for email marketing
Explore additional email marketing cv samples and guides and see what works for your level of experience or role.
By Experience
Senior Email Marketing Specialist
- Career Trajectory Illustrating Growth and Leadership - George Johnson's career path is clearly delineated, showcasing a steady rise from Email Marketing Executive to Senior Email Marketing Specialist. Each role highlights increasing responsibility, such as leading teams and spearheading major projects, which reflects his growth and leadership capabilities in the industry.
- Technical Proficiency and Industry Expertise - The CV highlights deep technical knowledge specific to email marketing, mentioning proficiency in Salesforce Marketing Cloud, HTML, and SQL. These tools and methodologies are essential for crafting effective email campaigns, demonstrating George's technical depth and industry relevance.
- Quantifiable Achievements Demonstrating Impact - Throughout the document, the achievements section offers detailed metrics that convey the impact of George's work. For instance, achieving a 30% increase in engagement at Twinkl Ltd and receiving a national award for campaign innovation emphasize his ability to deliver measurable business improvements through strategic initiatives.
Junior Email Marketing Coordinator
- Clear structure and concise presentation - The CV effectively utilizes a well-organized format, making it easy for employers to quickly assimilate Evie Perry’s career highlights. The use of headings and sections like experience, education, and achievements contributes to a smooth reading flow, allowing key points to stand out without overwhelming the reader.
- Progressive career trajectory - Evie demonstrates substantial growth within the marketing field, progressing from an intern to a coordinator role within a few years. Her career path indicates not only an increase in responsibility and expertise but also her ability to adapt to varying roles and challenges across the digital marketing landscape.
- Unique market-centered skills - The CV showcases Evie's proficiency with specialized tools like Klaviyo and Attentive, highlighting her technical depth in email and SMS marketing. This expertise, combined with a strategic focus on digital content, positions her as a strong candidate for roles that prioritize innovative digital marketing strategies and customer engagement.
Head of Email Marketing
- Demonstrates Strategic Leadership and Vision - The CV illustrates a clear trajectory of strategic leadership, highlighting roles that focus on driving performance-led strategies, brand management, and the remarkable ability to predict and exploit market trends. It manifests how Noah has progressively taken on more challenging roles, each time achieving substantial impact and business growth.
- Distinction in Cross-Functional Collaboration - Noah’s career showcases adaptability and efficiency in cross-functional environments, with a proven track record of uniting diverse teams across sales, product development, and marketing. The CV elucidates how these collaborations have led to substantial outcomes like increased revenue and improved market penetration, demonstrating Noah’s skill in harmonizing various business functions toward mutual objectives.
- Emphasis on Innovation and Digital Tools - The CV stands out by detailing the use of innovative digital marketing tools and techniques that led to significant cost reductions and increased ROI. It portrays Noah as a forward-thinking leader who adeptly integrates cutting-edge digital tools into marketing strategies, enhancing both efficiency and effectiveness, which is essential in modern marketing landscapes.
Associate Email Marketing Manager
- Clear and Engaging Content Presentation - The CV stands out thanks to its well-organized sections and clear presentation of information, making it easy for employers to quickly grasp the candidate's qualifications. Each section succinctly provides relevant details, using bullet points to enhance readability while delivering key points efficiently.
- Impressive Career Trajectory and Growth - The career progression showcased in this CV reflects a steady climb from Marketing Assistant to Digital Marketing Manager. Each role undertaken by Arthur Davies demonstrates increased responsibility and expertise, particularly in social media and email marketing strategies, underscoring his commitment and ability to adapt and grow within his field.
- Integration of Industry-Specific Skills and Tools - The CV highlights industry-specific skills, including social media management and email marketing automation, that are crucial for the role. Additionally, the mention of utilizing data analytics and automation tools showcases Arthur's technical depth, enhancing his candidacy with evidence of a strong understanding of the digital marketing landscape.
Director of Email Marketing
- Clear and Concise Content Structure - The CV is structured to provide clear and concise content presentation. Each section is systematically arranged, allowing for easy navigation through career highlights, skills, and achievements, ensuring the reader quickly grasps the candidate’s qualifications and professional journey.
- Progressive Career Trajectory - Freya Richardson’s career trajectory is marked by a steady climb up the corporate ladder, emphasizing promotions from Marketing Manager to Senior Marketing Manager and finally to Marketing Director. This progression within major firms like KPMG, Accenture, and Deloitte Digital underscores her capacity for strategic leadership and professional development within the marketing industry.
- Emphasis on Data-Driven Strategies - The CV distinctly highlights Freya’s application of data-driven marketing strategies. Her expertise in leveraging data for campaign optimization and performance insights is foregrounded, showing her ability to utilize critical analytics tools and methodologies to drive impactful marketing efforts, aligning with industry-specific trends.
Entry-Level Email Marketing Assistant
- Structured and Logical Content Presentation - The CV is well-organized, beginning with a concise personal summary that effectively sets the stage for the detailed experience listed. The use of bullet points under each position enhances clarity, allowing key achievements to stand out and making it easy for potential employers to digest the information quickly.
- Demonstrated Career Growth and Specialization - Sienna's career trajectory is logically structured, showing a clear path of progression from Brand Marketing Assistant to Digital Marketing Manager. The progression from one role to another within the real estate sector illustrates growth in responsibilities and expertise, affirming her commitment to and specialisation in this industry.
- Strong Emphasis on Industry-Specific Tools and Techniques – Sienna’s proficiency with tools like Adobe Creative Suite and Constant Contact, alongside her ability to manage company websites via platforms like Squarespace, highlights her technical depth. This specialization in utilizing digital tools for enhancing real estate marketing could appeal specifically to employers within this sector.
By Role
Email Marketing Manager
- Logical Content Organization - The CV is structured in a way that clearly outlines Alfie Edwards' professional journey, education, skills, and achievements. This logical flow ensures that the reader can easily follow his career progression and the results he has delivered at each stage.
- Demonstrated Career Growth and Specialization - Starting from a Content Marketing Executive to becoming an Email Marketing Manager, Alfie's career trajectory shows a clear path of advancement and increased specialization in email marketing strategies and content creation.
- Technical Proficiency in Key Marketing Tools - The CV highlights Alfie's expertise in industry-specific tools like Mailchimp, Hubspot, Adobe, and Google Analytics. His proficiency in these platforms demonstrates his technical depth and ability to execute and analyze complex marketing campaigns effectively.
Email Marketing Analyst
- Structured and concise presentation - The CV is well-organized with clear headings and concise bullet points, making it easy to navigate and quickly locate the relevant information that emphasizes skills in email marketing and data analysis.
- Progressive career trajectory - Evie Perry's career path shows a logical progression from a Marketing Coordinator to an Email Marketing Analyst, reflecting upward growth and a consistent focus on digital marketing, particularly email marketing and audience segmentation.
- Emphasis on industry-specific tools and methodologies - The CV outlines technical expertise with tools like Emarsys and knowledge in performing A/B testing, highlighting the candidate's capability to apply specific analytical methods and technologies essential for effective email marketing campaigns.
Email Marketing Strategist
- Career Trajectory and Growth - Over the course of a decade, Sophia Brooks has shown significant upward movement in her career from an Email Marketing Coordinator to an Email Marketing Strategist. This progression reflects her increasing responsibility and expertise within prestigious companies such as MailChimp. This steady rise highlights her capability and ambition in the field of digital marketing.
- Utilization of Industry-Specific Tools and Techniques - The CV demonstrates her adeptness with a variety of marketing tools and methodologies including A/B testing, segmentation, automation, and analytics. Her proficiency in leveraging software like HubSpot, PowerBi, and Google Analytics indicates her technical depth and preparedness to tackle complex marketing challenges.
- Impactful Achievements with Business Relevance - Beyond listing numerical accomplishments, the CV effectively ties achievements to broader business outcomes. For instance, her efforts leading to a 35% growth in sales and a 30% increase in revenue emphasizes not only her expertise but also her ability to strategically drive significant business results in alignment with company goals.
Email Marketing Executive
- Clear and Structured Presentation - The CV is neatly structured, making it easy to read and absorb information. Sections are clearly defined with concise bullet points emphasizing key accomplishments and skills. This clarity allows for quick identification of Theodore’s strengths as an Email Executive and CRM Specialist, ensuring that important information stands out immediately.
- Dynamic Career Growth - Theodore Green's career trajectory highlights significant, progressive growth within the digital marketing sphere. From beginning as a Digital Marketing Officer at Pure360, advancing to CRM Executive, and currently operating as an Email Marketing Specialist at Dotdigital, the trajectory showcases upward movement and expanded responsibilities, reflecting his capability and readiness for greater challenges.
- Industry-Specific Expertise and Techniques - The CV demonstrates thorough expertise in industry-specific tools and methodologies, such as A/B testing and CRM Management, demonstrating technical depth and proficiency. This is complemented by indicating specific achievements like increasing email campaign revenue by 40% and spearheading successful retargeting strategies, showing a deep understanding of email marketing's intricacies.
Email Marketing Automation Specialist
- Structured Experience Section - The CV provides an organized and concise presentation of the candidate’s professional journey, detailing roles in chronological order. Each position includes responsibilities with quantifiable results, making the information easy to follow and demonstrating effectiveness in various capacities.
- Progressive Career Growth - Lily Cooper’s career demonstrates clear growth from a Digital Campaign Executive to a Digital Marketing Manager. The trajectory highlights increased responsibilities and the shift from executing campaigns to managing teams and strategic coordination, showcasing her capability for leadership and strategic oversight.
- Mastery of Industry-Leading Tools - The use of industry-specific software like Salesforce Marketing Cloud and Google Analytics stands out, illustrating technical proficiency crucial in digital marketing environments. This expertise not only validates her technological adeptness but also her utility in data-driven marketing landscapes.
Freelance Email Marketing Consultant
- Structured and Easy to Navigate - The CV is well-organized, making it easy for potential employers to quickly locate critical information. The use of clear headings for each section, such as "Experience," "Education," "Skills," and "Achievements," enhances readability and ensures that the document is concise and accessible.
- Consistent Career Progression - Alice Barnes demonstrates a clear trajectory in her career, moving from a Marketing Coordinator to a Digital Marketing Manager. This progression indicates her growth and increasing responsibilities, highlighting her ability to adapt and excel in more complex roles within the beauty industry.
- Industry-Specific Achievements - The CV underscores Alice's impact within the beauty sector by detailing specific results, such as increasing client inquiries by 40% and boosting organic traffic by 50%. These achievements illustrate not only her marketing expertise but also her ability to generate measurable business value in a beauty-focused environment.
Email Marketing Campaign Manager
- Structured Presentation with Clarity - The CV is meticulously organized, starting with a crisp header that encapsulates key personal and professional information. Each job role and educational background is presented in a chronological manner, enabling easy tracking of career progress. Bullet points in each section ensure that achievements and responsibilities are easily digestible and to the point.
- Dynamic Career Progression - Isla King’s career demonstrates a strong upward trajectory, transitioning from a Marketing Analyst at Boohoo to a managerial position at Zoopla. This path shows a clear development in skills and responsibility, as she moved from analyzing data to leading teams and developing strategies, highlighting her ability to grow and tackle more complex challenges within the marketing domain.
- Industry-Specific Mastery - The CV showcases Isla’s depth in digital marketing tools and methodologies, such as implementing A/B testing and utilizing analytics tools, illustrating her technical expertise. Her ability to increase customer engagement and improve conversion rates is directly linked to the advanced strategies and insights she develops and executes, making her a valuable asset in the digital marketing landscape.
Email Marketing Content Creator
- Clear presentation and structure - The CV is well-organized, presenting key sections such as experience, education, skills, and achievements in a logical order. Each section is concise yet detailed, allowing potential employers to quickly grasp Ruby's qualifications and career highlights without sifting through extraneous information.
- Clear career progression in digital marketing - Ruby's career trajectory reflects steady advancement in the field of digital marketing, transitioning from a Social Media Manager to a Marketing Specialist, demonstrating significant professional growth. Her roles showcase increasing responsibility and complexity, indicating a proactive approach to career development.
- Proficiency with industry tools and methodologies - The CV emphasizes Ruby's technical skills in using industry-relevant tools like Canva and Adobe Suite, underscoring her proficiency in content creation and graphic design. Her experience in deploying email campaigns and utilizing analytics to inform strategy also highlights a strong technical foundation crucial for a marketing role.
Email Marketing Data Analyst
- Concise and Comprehensive Presentation - The CV is structured with clarity, providing a succinct yet detailed overview of the candidate’s career. Each section is well-organized, allowing for a seamless flow of information from the summary through to detailed achievements, creating a coherent narrative of professional growth and expertise.
- Demonstrated Career Progression and Leadership - Leo Brown's career trajectory showcases significant growth, moving from an Email Marketing Specialist to a Customer Communications Manager within a span of six years. This upward mobility reflects an expanding skill set and increased responsibilities, particularly in leadership roles, underscoring their capacity to drive strategic initiatives and lead teams effectively.
- Technical Depth and Industry-specific Expertise - The CV highlights unique technical skills and methodologies pertinent to CRM and lifecycle marketing, such as predictive modeling and AI-driven personalization. The candidate’s proficiency in tools like SQL, Python, and Tableau underscores their capability to leverage data for strategic advantage, which is crucial in the dynamic digital marketing landscape.
Email Marketing Operations Manager
- Logical and Clear Structure - The CV is presented in a logically structured format, beginning with a header that succinctly outlines key contact information. Following this, each section is clearly demarcated, allowing for concise representation of qualifications, experience, education, and skills. The clarity of presentation allows for easy navigation and quick identification of relevant credentials.
- Diverse Career Progression - Daisy Shaw’s career trajectory highlights a significant growth pattern, moving from a Marketing Automation Specialist to a Senior Email Operations Specialist. This progression not only underscores her increasing responsibilities and expertise but also reflects a strategic alignment with leading tech companies like Adobe and Oracle, indicating a strong foothold in the digital marketing industry.
- Advanced Technical Expertise - The CV prominently features Daisy’s proficiency with industry-standard tools such as Salesforce Marketing Cloud, SQL, and Eloqua. Her ability to employ these tools effectively is detailed through achievements such as optimized email campaigns and enhanced data integration strategies, showcasing her technical depth and command over relevant methodologies.
Email Marketing Solutions Architect
- Structured for maximum impact - The CV is exceptionally well-organized, with each section clearly delineated. This allows the reader to easily follow Matilda's career journey, skills, and accomplishments. By presenting concise bullet points under each experience entry, the document maintains clarity and effectively conveys key responsibilities and achievements.
- Progressive career growth - Matilda's career trajectory is an exemplary model of a well-defined path in email marketing. Starting as an Email Campaign Specialist and progressing to Senior Email Marketing Manager at a prestigious firm like Gartner, her advancement showcases a steady climb up the professional ladder, reflecting her ability to take on increased responsibilities and deliver substantial results.
- Technical prowess and industry-specific expertise - Matilda sets herself apart with her command of advanced email marketing tools and methodologies, such as Salesforce Marketing Cloud and A/B testing. Her ability to implement HTML/CSS for responsive email design highlights her technical acumen, which is crucial in driving engagement and ensuring diverse device compatibility.
Email Marketing Sales Representative
- Clarity and Structure - The CV is exceptionally clear and well-structured, with distinct sections that convey Alfie Edwards' career story efficiently. Each section is concise, ensuring key information is easily accessible, which is crucial for quick decision-making in hiring.
- Career Progression - Alfie's career trajectory reflects a solid growth pattern, marked by progressive roles from Sales Account Manager to Digital Marketing Sales Specialist. This progression highlights not just promotions but also an expansion of roles and responsibilities, indicating versatility and ambition.
- Industry-Specific Tools and Techniques - The CV details specific tools and methodologies, such as marketing automation tools and customised video content creation. These elements demonstrate technical depth and show how Alfie leverages industry-specific technologies to achieve business goals.
Email Marketing Graphic Designer
- Comprehensive Career Progression - Leo Brown's CV illustrates a successful career trajectory with clear steps of progression from a Junior Graphic Designer to a Senior Graphic Designer role. Each position reflects increased responsibilities and leadership opportunities, signifying growth and commitment in the fields of graphic design and digital marketing.
- Diverse Skills and Their Integration - The CV showcases a unique combination of graphic design and digital marketing skills, including Adobe Creative Suite, WordPress, and SEO proficiency. This diverse toolkit enables Leo to integrate visual aesthetic with strategic marketing efforts effectively, enhancing brand development and engagement.
- Impactful Achievements with Business Relevance - Leo has a track record of impactful achievements that extend beyond mere numbers, focusing on real business impacts. For instance, implementing brand guidelines and digital campaigns resulted in a significant increase in student inquiries and conversions, demonstrating a clear alignment of creative efforts with organizational objectives.
Email Marketing Customer Success Manager
- Strategic Content Presentation - Olivia Turner's CV displays an adept ability to present information succinctly and clearly. Her professional journey is laid out in a structured manner, with each section providing pertinent details about her experiences, skills, and achievements without overwhelming the reader. The conciseness and clarity allow potential employers to quickly understand her value as a candidate.
- Demonstrated Career Growth and Specialization - The career progression from Marketing Coordinator to Email Marketing Manager illustrates a clear growth trajectory focused on specialization within the digital marketing landscape. This evolution within renowned industry players like ASOS and Boohoo Group highlights her increasing responsibilities and expertise in email marketing and data-driven strategies, underscoring her commitment and adeptness in e-commerce environments.
- Emphasis on Data-Driven Decision Making - Olivia's CV underscores her proficiency in leveraging tools and methodologies unique to the e-commerce industry, such as Klaviyo and AI-driven content generation. Her ability to drive significant improvements in ROI and engagement metrics suggests a deep technical understanding and the employment of sophisticated methods to enhance marketing strategies and achieve business objectives.
Formatting your email marketing CV to meet the role expectations
Staring at the blank page for hours on end, you still have no idea how you should start your professional email marketing CV. Should you include more colours, two columns, and which sections? What you should remember about your CV format is this - ensure it's minimalistic and doesn't go over the top with fancy fonts and many colours. Instead, focus on writing consistent content that actually answers the job requirements. But, how about the design itself :
- Use the reverse chronological order to showcase your experience, starting with your most recent role;
- Include your contact details (email address, phone number, and location) - and potentially your professional photo - in the header;
- Must-have CV sections include summary or objective, experience, education, and skills: curate the ones that fit your profile;
- Your professional email marketing CV should be between one-to-two pages long: select the longer format if you have more experience.
A little bit more about your actual CV design, ensure you're using:
- plenty of serif or sans serif font (e.g. Montserrat, Exo 2, Volkhov) as they are Applicant Tracker System (ATS) compliant. Avoid the likes of Arial and Times New Roman because most candidates' CVs are in this typography.
When submitting your CV, are you still not sure what format it should be? Despite the myth that has been circling around, most modern ATS systems are perfectly capable of reading PDFs. This format is an excellent choice as it keeps all of your information intact.
PRO TIP
Use bold or italics sparingly to draw attention to key points, such as job titles, company names, or significant achievements. Overusing these formatting options can dilute their impact.
The top sections on a email marketing CV
- Profile Summary to quickly showcase expertise in email marketing.
- Email Marketing Skills to highlight specific relevant abilities.
- Professional Experience in email marketing to show past job success.
- Email Campaign Portfolio to provide examples of past work.
- Education and Certifications to establish foundational knowledge.
What recruiters value on your CV:
- Highlight your experience with email marketing tools like Mailchimp, Constant Contact, or Campaign Monitor, and mention any certifications you hold in these platforms.
- Detail your understanding of email marketing metrics such as open rates, click-through rates, and conversion rates, showcasing how you’ve improved them in past campaigns.
- Include specific examples of successful email campaigns you’ve designed or executed, focusing on creative strategies and the results they achieved.
- Emphasise your knowledge of anti-spam legislation like GDPR and CAN-SPAM Act, demonstrating your ability to ensure legal compliance in email communications.
- Showcase your skills in segmentation, personalisation, and A/B testing to illustrate how you create targeted content that resonates with various audience segments.
Recommended reads:
Our checklist for the must-have information in your email marketing CV header
Right at the very top of your email marketing CV is where you'd find the header section or the space for your contact details, headline, and professional photo. Wondering how to present your the name of the city you live in and the country abbreviation as your address;
- are tailored to the role you're applying for by integrating key job skills and requirements;
- showcase what your unique value is, most often in the form of your most noteworthy accomplishment;
- select your relevant qualifications, skills, or current role to pass the Applicant Tracker System (ATS) assessment. Still not sure how to write your CV headline? Our examples below showcase best practices on creating effective headlines:
Examples of good CV headlines for email marketing:
- Email Marketing Specialist | Campaign Strategy & Analytics Expert | CIM Certified | 5+ Years Experience
- Senior Email Marketing Manager | Customer Lifecycle Guru | Content Creation | 10 Years Proven Track Record
- Junior Email Marketing Coordinator | A/B Testing Enthusiast | Recent Graduate with Honours
- Email Campaigns Lead | Data-Driven Strategist | SEO & Automation Savvy | 8 Years Industry Insight
- Digital Marketing Executive | Specialising in Email Engagement | CRM Proficient | 3 Years Dedicated Experience
- Head of Email Marketing | Integrated Campaign Innovator | Leadership & Mentoring | 15+ Years Expertise
Opting between a email marketing CV summary or objective
Within the top one third of your email marketing CV, you have the opportunity to briefly summarise your best achievements or present your professional goals and dreams. Those two functions are met by either the CV summary or the objective.
- The summary is three-to-five sentences long and should narrate your best successes, while answering key requirements for the role. Select up to three skills which you can feature in your summary. Always aim to present what the actual outcomes were of using your particular skill set. The summary is an excellent choice for more experienced professionals.
- The objective is more focused on showcasing your unique value as a candidate and defining your dreams and ambitions. Think about highlighting how this current opportunity would answer your career vision. Also, about how you could help your potential employers grow. The objective matches the needs of less experienced candidates, who need to prove their skill set and, in particular, their soft skills.
Still not sure about how to write your CV opening statement? Use some best industry examples as inspiration:
CV summaries for a email marketing job:
Narrating the details of your email marketing CV experience section
Perhaps you've heard it time and time again, but, how you present your experience is what matters the most. Your CV experience section - that details your work history alongside your accomplishments - is the space to spotlight your unqiue expertise and talents. So, avoid solely listing your responsibilities, but instead:
- adverts' keywords and integrate those in your experience section;
- Use your CV to detail how you've been promoted in the past by including experience in the reverse chronological order.
Before you start writing your email marketing CV experience section, dive into some industry-leading examples on how to structure your bullets.
Best practices for your CV's work experience section
- Devised and executed email marketing campaigns for a base of 50,000 subscribers, resulting in a 20% increase in open rates over 6 months.
- Managed segmentation and personalisation strategies, improving click-through rates by 15% and effectively reducing unsubscribe rates by 10%.
- Collaborated with the content team to create compelling newsletters and promotional emails that boosted customer engagement by 25%.
- Implemented A/B testing on subject lines, content, and send times, which escalated conversion rates by 30% within a year.
- Led a cross-functional team in the integration of a new email service provider, streamlining the email deployment process and increasing deliverability by 18%.
- Analysed campaign performance using Google Analytics and email marketing tools, crafting reports that informed data-driven optimisations.
- Developed and maintained an email marketing calendar to ensure timely execution of campaigns in alignment with product launches and sales initiatives.
- Optimised email templates for mobile devices, ensuring a consistent user experience which led to a 40% increase in mobile engagement.
- Conducted regular list cleaning and maintenance operations to uphold a high-quality subscriber database, reducing bounce rates by 5%.
Senior Email Marketing Specialist
Senior Email Marketing Specialist
MailChimp UK
01/2019-Ongoing
- Devised and implemented a strategic email marketing campaign for new product launches, leading to a 25% increase in click-through rate within 6 months.
- Optimised email automation flows, contributing to a 30% reduction in customer churn rate by re-engaging inactive users with personalised content.
- Collaborated with the content team to develop a monthly newsletter that grew the subscriber base by 15,000 within a year, enhancing the brand's market reach.
Email Marketing Manager
Email Marketing Manager
Adobe Systems United Kingdom
07/2015-12/2018
- Managed a team of 4 email marketers, supervising all campaigns which cultivated a 20% year-over-year growth in email-driven revenue.
- Pioneered the use of dynamic content in email campaigns, tailoring messaging to recipient behaviour and preferences, boosting engagement by 40%.
- Led a cross-departmental project to refine the email segmentation strategy, thereby increasing open rates by 18% and conversion rates by 22%.
Lead Generation & Email Marketing Analyst
Lead Generation & Email Marketing Analyst
Shopify UK
04/2013-06/2015
- Conducted A/B testing for subject lines and email layouts, enhancing the open rates by 15% and contributing to a 10% lift in conversion rates.
- Analysed customer data to identify sales trends, producing targeted campaigns that outperformed benchmarks by 25% in lead quality.
- Developed and tracked metrics dashboard to constantly assess performance against goals, which helped in fine-tuning campaign strategies in real-time.
Email Marketing Campaign Specialist
Email Marketing Campaign Specialist
Constant Contact UK
11/2011-03/2013
- Created segmented email campaigns for various audience demographics, achieving an average open rate increase of 20% across all campaigns.
- Implemented GDPR-compliant practices within the email marketing department, ensuring 100% compliance ahead of regulation enforcement.
- Introduced email personalisation based on purchase history, resulting in a 35% increase in repeat customer transactions.
Digital Marketing Executive - Email Focus
Digital Marketing Executive - Email Focus
HubSpot UK
09/2009-10/2011
- Managed the weekly email marketing schedule, ensuring timely delivery of content and maximising engagement opportunities.
- Coordinated with the graphic design team to refresh email template designs, which led to a 30% improvement in subscriber engagement.
- Spearheaded a customer feedback initiative through email surveys that provided valuable insights for product development teams.
Email Marketing & Automation Coordinator
Email Marketing & Automation Coordinator
Salesforce UK
05/2017-08/2019
- Implemented a new email marketing automation strategy that resulted in a 50% increase in leads moving from the nurture phase to qualified sales opportunities.
- Designed and executed lifecycle email campaigns that supported customer retention goals and reduced time to onboarding by 20%.
- Lead the integration of a new CRM system to enhance email personalisation efforts, directly correlating to a 25% increase in customer satisfaction scores.
CRM and Email Marketing Specialist
CRM and Email Marketing Specialist
Oracle UK
02/2012-05/2014
- Collaborated with product teams to streamline the introduction of new features through targeted email campaigns, driving a 45% increase in product adoption.
- Enhanced customer segmentation tactics using advanced CRM data analysis, leading to a 30% improvement in campaign targeting efficiency.
- Drove customer loyalty program engagements by 40% through well-crafted email communications about rewards and benefits.
Email Marketing Coordinator
Email Marketing Coordinator
ActiveCampaign UK
06/2014-04/2017
- Planned and executed email re-engagement campaigns that reactivated 10% of dormant subscribers within the first three months.
- Integrated social media teasers with email campaigns, driving a cross-platform engagement increase of 12%.
- Monitored campaign analytics and prepared monthly reports presenting insights and recommendations for continual improvement.
How to ensure your email marketing CV stands out when you have no experience
This part of our step-by-step guide will help you substitute your experience section by helping you spotlight your skill set. First off, your ability to land your first job will depend on the time you take to assess precisely how you match the job requirements. Whether that's via your relevant education and courses, skill set, or any potential extracurricular activities. Next:
- Systematise your CV so that it spotlights your most relevant experience (whether that's your education or volunteer work) towards the top;
- Focus recruiters' attention to your transferrable skill set and in particular how your personality would be the perfect fit for the role;
- Consider how your current background has helped you build your technological understanding - whether you've created projects in your free time or as part of your uni degree;
- Ensure you've expanded on your teamwork capabilities with any relevant internships, part-time roles, or projects you've participated in the past.
Recommended reads:
PRO TIP
Include examples of how you adapted to new tools, environments, or work cultures, showing your flexibility.
Hard skills and soft skills to showcase your unique skill set on your email marketing CV
Did you know that your CV will mostly likely be assessed by recruiters based on skill alignment? And that means that the way you feature your key skills across different CV sections will play a crucial role in landing you that first interview. We recommend you add your:
- technical capabilities or hard skills in your CV experience, certificates, projects, etc. Use your past accomplishments to prove your technical capabilities. List up to a dozen different software or hardware in your dedicated skills section to match the job keywords;
- personal and communication skills or soft skills in your CV strengths, achievements, summary/ objective, etc. Soft skills are a bit more difficult to prove. How do you define your aptitude in active listening? So, instead of just listing the skill name, include a tangible metric to show your success.
On a final note, when you're in a hurry to create your profile, you may misspell a particular technology or soft skill. That's why we suggest you copy and paste the particular skill name (or keyword), directly from the job advert. This would also help you to pass any initial Applicant Tracker System (ATS) tests.
Top skills for your email marketing CV:
HARD SKILLS
Email Campaign Management
Marketing Automation Tools
Data Analysis & Reporting
CRM Software Proficiency
A/B Testing
HTML/CSS for Email Design
Copywriting
Segmentation and Personalisation
Deliverability Best Practices
Email List Management
SOFT SKILLS
Creativity
Analytical Thinking
Attention to Detail
Project Management
Problem-Solving
Adaptability
Communication
Time Management
Collaboration
Persuasion
PRO TIP
If there's a noticeable gap in your skillset for the role you're applying for, mention any steps you're taking to acquire these skills, such as online courses or self-study.
Further professional qualifications for your email marketing CV: education and certificates
As you're nearing the end of your email marketing CV, you may wonder what else will be relevant to the role. Recruiters are keen on understanding your academic background, as it teaches you an array of hard and soft skills. Create a dedicated education section that lists your:
- applicable higher education diplomas or ones that are at a postgraduate level;
- diploma, followed up with your higher education institution and start-graduation dates;
- extracurricular activities and honours, only if you deem that recruiters will find them impressive.
Follow a similar logic when presenting your certificates. Always select ones that will support your niche expertise and hint at what it's like to work with you. Balance both technical certification with soft skills courses to answer job requirements and company values. Wondering what the most sought out certificates are for the industry? Look no further:
PRO TIP
Order your skills based on the relevance to the role you're applying for, ensuring the most pertinent skills catch the employer's attention first.
Recommended reads:
Key takeaways
Your successful job application depends on how you well you have aligned your email marketing CV to the job description and portrayed your best skills and traits. Make sure to:
- Select your CV format, so that it ensures your experience is easy to read and understand;
- Include your professional contact details and a link to your portfolio, so that recruiters can easily get in touch with you and preview your work;
- Write a CV summary if you happen to have more relevant professional experience. Meanwhile, use the objective to showcase your career dreams and ambitions;
- In your CV experience section bullets, back up your individual skills and responsibilities with tangible achievements;
- Have a healthy balance between hard and soft skills to answer the job requirements and hint at your unique professional value.
