Crafting a CV that effectively showcases your prowess in navigating the constantly evolving landscape of digital marketing channels is a significant challenge. Our guide offers targeted insights and practical tips to help you highlight your strategic and analytical skills, ensuring your CV rises above the competition.
Learn how to create your next digital marketing manager CV by:
- Applying the simplest CV design, so that recruiters can easily understand your expertise, skills, and professional background;
- Ensuring you stand out with your header, summary or objective statement, and a designated skills section;
- Creating your CV experience section - no matter how much expertise you have;
- Using real life professional CV examples to enhance the structure and outline of your profile.
If you still have no muse to write your professional CV, find some more industry-leading examples.
Resume examples for digital marketing manager
Explore additional digital marketing manager cv samples and guides and see what works for your level of experience or role.
By Experience
Senior Digital Marketing Manager
- Effective Content Presentation - The CV is structured clearly with distinct sections, allowing for easy navigation and quick retrieval of key information. Each section is concise yet comprehensive, providing a snapshot of Arthur Davies' professional background and expertise without overwhelming the reader.
- Strategic Career Progression - Arthur's career trajectory illustrates a deliberate and strategic path towards senior roles in digital marketing. The progression from a Digital Marketing Executive to a Senior Digital Marketing Manager demonstrates not only his promotions within the field but also a focus on increasing leadership and strategic responsibilities.
- Innovative Industry-Specific Techniques - The CV highlights Arthur's proficiency in advanced digital marketing methodologies, such as A/B testing and programmatic advertising, indicating a deep technical understanding that is crucial for contemporary digital marketing roles. His experience with tools like Google Analytics and UTMs underscores his ability to leverage technology for enhanced marketing outcomes.
Junior Digital Marketing Manager
- Clear and Structured Presentation - The CV is organized in a manner that allows for easy navigation and understanding. It divides information into clearly defined sections, such as experience, education, skills, and achievements, which contribute to its readability and conciseness, enabling hiring managers to quickly assess the candidate's qualifications and experience.
- Demonstrates Growth and Industry Expertise - The career trajectory shows a clear progression from a marketing intern to a role as a digital marketing specialist, illustrating her growth within the industry. The experience at notable companies like Unilever and Procter & Gamble suggests a deep understanding of the marketing domain and commitment to professional development.
- Effective Use of Metrics to Highlight Achievements - Achievements are not just listed but are supported by specific, quantifiable metrics, such as increasing online engagement by 40% and brand visibility by 25%. This approach demonstrates the candidate’s impact on business growth, making a strong case for their effectiveness and value to future employers.
Assistant Digital Marketing Manager
- Structured and Cohesive Presentation - The CV demonstrates a clear and organized presentation, with well-defined sections that concisely summarize Oliver's professional journey. The use of bullet points helps in highlighting key responsibilities and achievements, making it easy for a recruiter to quickly grasp the essential information.
- Steady Career Advancement - Oliver's career trajectory showcases a solid progression from a Marketing Coordinator to an Assistant Digital Marketing Manager within a decade. This upward movement across prestigious companies like PepsiCo, Nestlé, and Unilever reflects both consistent professional growth and recognition of his escalating responsibilities.
- Depth in Digital Marketing Tools and Strategies - The CV highlights Oliver’s proficiency in essential digital marketing tools such as Google Analytics, FB Ads Manager, and Shopify. His experience in developing CRM strategies and optimizing media channels showcases a deep understanding of the digital ecosystem, which is crucial for driving eCommerce success.
By Role
Digital Marketing Strategy Manager
- Structured and precise presentation - The CV displays a well-organized and concise structure, clearly breaking down the candidate's experience, education, and skills. Each section is designed with clarity in mind, allowing readers to quickly grasp key information without unnecessary fluff.
- Consistent and impressive career growth - Scarlett's career trajectory shows a steady advancement from Performance Marketing Specialist to Senior Performance Marketing Manager. This progression within the industry underscores her leadership abilities and her success in accruing more responsibility and influence over time.
- Strong emphasis on data analytics and methodology - Her CV highlights a robust understanding of industry-specific tools and methodologies, such as Google Analytics, META Advertising, and A/B Testing. This technical proficiency is further supported by certifications in Advanced Google Analytics and Facebook Blueprint, showcasing her commitment to expertise in data-driven marketing.
Digital Marketing Project Manager
- Effective Use of Bullet Points for Clarity - The CV is structured with clear, concise bullet points that enhance readability and quickly convey key information. Each point is direct and focused, allowing hiring managers to effortlessly pick up the candidate’s qualifications and major achievements without unnecessary verbosity.
- Robust Career Progression Demonstrated - This CV highlights a clear upward trajectory in the candidate's career, showcasing a pattern of promotions and increasing responsibility. The journey from an entry-level role to a senior managerial position within the same company serves as evidence of dedication, competence, and leadership skills.
- Focus on Cutting-Edge Technologies - The CV distinguishes itself by detailing the candidate's proficiency in advanced tools specific to their industry. It mentions experience with innovative software and methodologies, indicative of their commitment to staying updated with the latest technological trends and their ability to implement these effectively in their role.
Digital Marketing Operations Manager
- Structured Presentation Enhancing Clarity - The CV is well-organized, with distinct sections that allow easy navigation through qualifications, experiences, and skills. This clear structure ensures the reader can quickly identify crucial details, such as career achievements and technical competencies, without being overwhelmed by information. Conciseness is maintained throughout, with bullet points effectively summarizing key responsibilities and accomplishments.
- Progressive Career Development - Isla King's career trajectory demonstrates significant advancement in the digital marketing industry, evolving from a Digital Project Manager to an Operations Manager. This upward movement reflects her ability to take on more responsibility and lead larger teams, suggesting a track record of strong performance and the capability to oversee more complex projects. Her roles consistently indicate a focus on efficiency and effectiveness, contributing to her readiness for strategic management positions.
- Technical Proficiency and Industry Tools - The CV highlights Isla's expertise in essential industry tools such as Google Ads, SEMrush, Ahrefs, and CRM systems, underscoring her technical depth. Her certifications, like the Advanced Google Ads and SEO Expert certifications, further validate her specialized knowledge and continuous professional development. These elements illustrate her ability to leverage advanced tools to optimize digital marketing strategies effectively.
Digital Marketing Analytics Manager
- Structured Presentation for Easy Navigation - The CV is neatly organized into well-defined sections, such as experience, education, and skills, making it easy for employers to quickly locate relevant information. The bullet points under each job role clearly outline key responsibilities and achievements, maintaining consistency and clarity throughout the document.
- Career Growth Demonstrated Through Consistent Advancements - Sienna West's career trajectory is marked by steady progression from a Digital Marketing Assistant to an Executive role. This advancement reflects growth in responsibilities and expertise, alongside a broadening scope of impact within the industry, from strategy implementation to leadership positions.
- Technical Proficiency with Industry-Standard Tools - Highlighting deep technical expertise, the CV mentions advanced skills in SEO, Google Analytics, and CMS implementation. The successful use of these tools for increased website engagement and traffic growth indicates a robust understanding of digital marketing methodologies and technology integration.
Digital Marketing Campaign Manager
- Detailed Career Progression - The CV effectively showcases Thomas Walker's career development, highlighting his transition from a Digital Advertising Executive to a Digital Campaign Manager. It reflects a steady climb through the ranks within the digital marketing sphere, emphasizing his capability to assume increased responsibilities and lead complex digital campaigns across multiple companies and locations.
- Comprehensive Skill Set - Walker's CV demonstrates his proficiency with a range of industry-specific tools and methodologies, such as Google Ads, programmatic media buying, and Google Tag Manager. These skills are enhanced by additional coursework on advanced strategies, underscoring his commitment to continuous learning and staying updated in the fast-evolving digital marketing landscape.
- Effective Collaboration and Leadership - The description of Walker's roles underlines his ability to work cross-functionally, particularly in collaborating with account strategists and managing training sessions. This suggests he is not only a strong individual contributor but also an effective team player and leader who fosters productivity and enhances team capabilities.
Digital Marketing Brand Manager
- Seamless Content Presentation - The CV is meticulously organized with a clear structure that enhances readability. Each section, from professional experience to education and skills, is presented concisely, allowing the reader to quickly grasp crucial points without wading through unnecessary information. The logical flow of content aids in understanding the candidate’s journey and professional narrative.
- Consistent Career Progression - Isabelle Reed's career trajectory demonstrates a clear upward movement, from Digital Marketing Executive to Digital Marketing Manager. Her progression reflects not only personal growth but also an increasing level of responsibility and influence within large hospitality chains. The transitions indicate her ability to adapt and excel in a competitive digital marketing landscape.
- Strategic Use of Industry Tools and Techniques - The CV highlights proficiency in key industry tools like Magento and CRM systems, which are crucial in digital brand management and e-commerce strategies. Isabelle's strategic execution of advanced data analytics and A/B testing underlines her technical depth and her ability to drive tangible business results, evidenced by significant increases in online sales and user engagement.
Digital Marketing Content Manager
- Consistent Career Growth - Charlotte Powell’s career trajectory demonstrates significant professional growth, starting from a Marketing Coordinator role and advancing to a Digital Content Manager. Her progression through diverse positions across reputable companies highlights her adaptability and ever-increasing responsibilities.
- Cross-Functional Collaboration - The CV emphasizes Charlotte's ability to work seamlessly across various teams. Her experience in collaborating with cross-functional teams to produce engaging content and her role in managing editorial calendars showcase her skills in leadership and teamwork, crucial for a Digital Content Manager.
- Industry-Specific Expertise - The CV reveals Charlotte's deep industry knowledge, especially in content strategy and data analysis. Her proficiency in tools such as Google Analytics and Adobe Creative Suite, along with her certifications in digital content writing and analytics, underline her technical competence essential for driving content improvements.
Digital Marketing Communications Manager
- Clarity and Structured Content Presentation - The CV is meticulously organized, with distinct sections for each aspect of Charlotte's career, making it easy to navigate and absorb information. Each section, from her experience to education and skills, is succinctly presented, providing a clear snapshot of her qualifications without overwhelming the reader.
- Career Growth and Promotion - Charlotte's career trajectory highlights a clear path of growth within the communications field, showcasing progressive roles from a Corporate Communications Coordinator to a Senior Communications Manager. Her continuous advancement in responsibility and leadership underscores her increasing value and impact within the SaaS industry.
- Cross-functional Collaboration and Adaptability - The CV emphasizes Charlotte's strength in working across departments and with diverse global teams. Her ability to unify messaging between sales, marketing, and technical teams demonstrates her adaptability and proficiency in fostering collaboration to achieve strategic objectives.
Digital Marketing SEO Manager
- Strategic and Structured Presentation - This CV shines in its well-organized structure, neatly categorizing information into sections like experience, education, and skills, which provides clarity and readability. The concise bullet points succinctly highlight key accomplishments and skills, allowing for a quick grasp of Isla King's qualifications and professional narrative.
- Progressive Career Path - The career trajectory of Isla King is noteworthy, demonstrating a clear progression from SEO Analyst to Amazon SEO Manager. This growth reflects her increasing responsibilities, as well as her ability to adapt and excel in different roles within major companies such as P&G and Unilever, indicating her dynamic career evolution and potential for further development.
- Industry-Specific Expertise in Tools - King’s proficiency with specialized tools like PacVue and ASIN Opportunity Finder sets her apart in the Amazon SEO realm. Her deep technical understanding of Amazon-specific and general digital marketing technologies showcases her ability to leverage these tools for strategic advantage, driving business outcomes such as increased page traffic and brand visibility.
Digital Marketing Social Media Manager
- Strong Alignment with Job Title - Thomas Walker's CV is meticulously aligned with the role of a Social Media Manager, underscoring his expertise in strategy and branding. This strategic alignment serves to both inform and convince, showcasing a relevant skill set and extensive industry-specific experience that directly corresponds to the needs of employers within this niche.
- Impressive Career Growth and Promotions - The career trajectory highlighted in the CV reflects robust professional growth, with Thomas quickly advancing from a Digital Marketing Executive to a Senior Social Media Manager. This progression is indicative of leadership potential and the candidate’s proven skills that resonate with roles of increasing responsibility and complexity.
- Impact-Driven Achievements with Business Relevance - Beyond mere numbers, the CV presents key achievements such as a 150% increase in engagement and a successful campaign that boosted brand visibility by 25%. These accomplishments are clearly linked to business objectives, illustrating how Thomas’s contributions have consistently enhanced company performance and elevated brand impact.
Digital Marketing E-commerce Manager
- Structured and Concise Presentation - The CV is well-organized, ensuring clarity and quick comprehension of the candidate's career path and achievements. By utilizing clearly defined sections like "Experience," "Skills," and "Education," the CV allows easy navigation, helping recruiters quickly identify key competencies and accomplishments.
- Progressive Career Trajectory - Max Wright's career journey reflects an upward trajectory from the Digital Marketing Executive role to Senior E-commerce Manager, showcasing steady growth and mastery within the e-commerce sector. Each role demonstrates increased responsibility and scope, illustrating a robust career development aligned with strategic digital management.
- Adaptability and Cross-Functional Collaboration - The CV highlights Max's proficiency in working across various teams, such as marketing and IT, to achieve business goals. This adaptability not only emphasizes his ability to lead in dynamic environments but also his capability to integrate technology and strategy effectively within cross-functional settings, fostering innovation and efficiency.
Digital Marketing Product Manager
- Strategic Clarity and Structure - The CV is excellently structured with clear sections for experience, education, and skills, ensuring information is easily digestible. Each job position is accompanied by bullet points that concisely detail achievements and responsibilities, making it simple for hiring managers to quickly assess Olivia's impact and qualifications in digital commerce.
- Proven Professional Growth and Industry Specialization - Olivia Turner’s career trajectory showcases steady advancement from an E-Commerce Project Manager to a Senior Product Manager, reflecting her ability to move up the ranks quickly. Her roles span leading companies like ASOS, Ocado, and Tesco, indicating her expertise and deep commitment to the e-commerce and digital innovations sector.
- Impactful Achievements and Business Contribution - The CV highlights Olivia’s notable accomplishments, such as spearheading the development of innovative product features to enhance user engagement significantly. This not only underscores her leadership abilities but also emphasizes her focus on delivering measurable business outcomes, including increased customer satisfaction and improved market penetration.
Digital Marketing Customer Relationship Manager
- Effective Content Presentation - The CV is structured clearly and concisely, making it easy to read and highlight key information. Each section is thoughtfully organized, with bullet points used effectively under each job role to detail responsibilities and achievements. This logical flow ensures that the potential employer can quickly grasp the breadth of the candidate's experience and skills.
- Successful Career Trajectory - Isaac Scott's career progression is indicative of significant professional growth, moving from a Performance Marketing Executive role at Sky UK to a Paid Media Manager at the Guardian Media Group. Each role demonstrates increases in responsibility and impact, suggesting a proactive approach to career development and a deepening expertise in paid media strategy and management.
- Emphasis on Achievements and Business Impact - The CV effectively communicates Isaac’s impact on business performance through various accomplishments. Notably, the candidate has contributed to substantial metric improvements like a 30% boost in subscription acquisition and enhanced efficiency in media campaigns by 25%. These achievements underscore his ability to deliver concrete business value.
Digital Marketing Sales Manager
- Strategic Career Progression - Sienna West's career trajectory reflects deliberate advancements from a Marketing Coordinator to an E-Commerce Manager, showcasing her ability to assume higher responsibilities and leadership roles. Her journey demonstrates a clear alignment with the digital sales domain, underscoring her commitment to the industry and her readiness to spearhead projects in evolving e-commerce landscapes.
- Integration of Data-Driven Methods - The CV prominently features how Sienna utilizes data analysis tools like Google Analytics to drive online sales and user engagement. This data-driven approach is critical in today's e-commerce space, allowing her to adapt marketing strategies based on customer behavior insights that result in significant business growth and sales improvements.
- Impressive Industry Impact - Sienna's achievements are not just numbers but reflect wider business relevance. Her successful strategies led to a 40% increase in sales at ASOS and a 35% ROI increase for Boohoo’s campaigns. These metrics underscore her ability to translate marketing initiatives into substantial financial improvements for businesses, demonstrating her impact on profitability and brand expansion.
Digital Marketing Advertising Manager
- Structured and Concise Presentation - The CV is well-organized, presenting information in a concise and structured manner. The use of clear headings for each section allows for easy navigation, and bullet points effectively highlight key achievements and responsibilities in each of Eva’s roles, making the document reader-friendly and information accessible.
- Career Growth and Industry Consistency - Eva Fisher's career trajectory exhibits a clear progression within the digital marketing field, from a Marketing Coordinator to an Associate Account Manager. This growth demonstrates her increasing responsibility and capability, as well as her commitment to honing her expertise in digital marketing without deviating from the industry, illustrating dedication and a focused career path.
- Achievements with Significant Business Relevance - The CV spotlights substantial achievements that underscore Eva’s impact on business outcomes. For instance, her efforts resulted in a 30% increase in client satisfaction and strategic marketing initiatives that drove a 20% revenue growth for clients, emphasizing not just numerical success but substantial contributions to business growth and client retention.
Head of Digital Marketing
- Clear and concise structure - The CV is well-organized, starting with a concise professional summary, followed by sections on work experience, education, and skills. Each section is clearly labeled, providing easy navigation and ensuring that the most critical information stands out to the reader.
- Demonstrates significant career growth - The career trajectory showcases a steady growth path, with promotions evident from junior to senior roles within the industry. This progression highlights the candidate’s capability to adapt and excel in increasingly responsible positions, demonstrating a clear commitment to their professional development.
- Industry-specific tools and methodologies - The candidate showcases their in-depth knowledge of industry-specific tools and methodologies, making them particularly well-suited for positions within their field. The CV highlights their experience with tools like Tableau and Python, underlining their technical proficiency and capacity to leverage technology for business insights.
Digital Marketing Channel Manager
- Structured and Organized Presentation - The CV is well-structured and concise, presenting each section with clarity and purpose. It uses bullet points effectively to outline responsibilities and achievements, ensuring key information is easily digestible for quick scanning by hiring managers.
- Progressive Career Trajectory - Daisy Shaw’s career path demonstrates a clear progression in responsibilities and roles, moving from a Digital Marketing Officer to a Digital Content Manager. This growth underscores her expertise and adaptability in managing more complex and impactful digital projects over time.
- Industry-Specific Tools and Methodologies - The use of industry-specific tools such as Google Analytics, Mailchimp, and CMS platforms highlights her technical proficiency. Shaw’s mastery of these tools is aptly supported by her achievements in improving engagement metrics and website traffic, showcasing her ability to leverage technology effectively in digital content management.
Formatting your digital marketing manager CV to meet the role expectations
Staring at the blank page for hours on end, you still have no idea how you should start your professional digital marketing manager CV. Should you include more colours, two columns, and which sections? What you should remember about your CV format is this - ensure it's minimalistic and doesn't go over the top with fancy fonts and many colours. Instead, focus on writing consistent content that actually answers the job requirements. But, how about the design itself :
- Use the reverse chronological order to showcase your experience, starting with your most recent role;
- Include your contact details (email address, phone number, and location) - and potentially your professional photo - in the header;
- Must-have CV sections include summary or objective, experience, education, and skills: curate the ones that fit your profile;
- Your professional digital marketing manager CV should be between one-to-two pages long: select the longer format if you have more experience.
A little bit more about your actual CV design, ensure you're using:
- plenty of serif or sans serif font (e.g. Montserrat, Exo 2, Volkhov) as they are Applicant Tracker System (ATS) compliant. Avoid the likes of Arial and Times New Roman because most candidates' CVs are in this typography.
When submitting your CV, are you still not sure what format it should be? Despite the myth that has been circling around, most modern ATS systems are perfectly capable of reading PDFs. This format is an excellent choice as it keeps all of your information intact.
PRO TIP
Use bold or italics sparingly to draw attention to key points, such as job titles, company names, or significant achievements. Overusing these formatting options can dilute their impact.
The top sections on a digital marketing manager CV
- Professional Summary highlights your expertise in digital marketing.
- Key Digital Marketing Skills showcases your relevant abilities.
- Work Experience details your history and successes in the field.
- Education and Certifications confirm your formal training and knowledge.
- Digital Campaign Portfolio demonstrates real-world application of your skills.
What recruiters value on your CV:
- Highlight your expertise in various digital marketing channels such as SEO, PPC, social media, email marketing, and content marketing, as these are essential components of a digital marketing strategy.
- Showcase successful campaigns you've managed by including metrics like conversion rates, ROI, or audience growth, which will demonstrate your ability to drive results.
- Emphasise your experience with analytics and data-driven decision-making by citing specific tools and platforms you are proficient in, like Google Analytics, SEMrush, or Adobe Analytics.
- Demonstrate your leadership capabilities by mentioning the size of the teams you've led, the cross-functional projects you've managed, or any training you've conducted to upskill team members.
- Reflect your capability to keep up with digital trends by outlining any recent certifications, courses, or conferences you've attended that are relevant to the ever-evolving digital marketing landscape.
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What information should you include in your digital marketing manager CV header?
The CV header is potentially the section that recruiters would refer to the most, as it should include your:
- Contact details - your professional (non-work) email address and phone number;
- Professional photograph - if you're applying hinting at the value you bring as a professional.
Many professionals often struggle with writing their digital marketing manager CV headline. That's why in the next section of this guide, we've curated examples of how you can optimise this space to pass any form of assessment.
Examples of good CV headlines for digital marketing manager:
- "Digital Marketing Manager | SEO Specialist | AdWords Certified | 8 Years' Strategic Campaign Experience"
- "Senior Digital Marketer | Content Marketing Expert | Google Analytics Proficient | MBA | 12+ Years in Industry"
- "Lead Digital Marketing Strategist | Social Media Savvy | eCommerce Growth | 5 Years' Dynamic Leadership"
- "Head of Digital Advertising | PPC Campaign Guru | CRM Integration | 10+ Years Delivering ROI"
- "Digital Marketing Director | Brand Development Innovator | Certified Digital Marketer | 15 Years' Industry Leadership"
- "Digital Marketing Executive | Omnichannel Campaign Architect | Data-Driven Analytics | Expert with 7+ Years' Success"
What's the difference between a digital marketing manager CV summary and objective
Why should it matter to you?
- Your digital marketing manager CV summary is a showcasing your career ambitions and your unique value. Use the objective to answer why your potential employers should hire you based on goals and ambitions. The objective is the ideal choice for candidates who happen to have less professional experience, but still meet some of the job requirements.
Before you select which one will be more relevant to your experience, have a look at some industry-leading CV summaries and objectives.
CV summaries for a digital marketing manager job:
- Seasoned Digital Marketing Manager with over 10 years of robust experience in creating and implementing dynamic online marketing strategies. Proficient in SEO, PPC, and social media campaigns, having successfully increased online visibility for multinational brands. Spearheaded a campaign that resulted in a 200% increase in organic traffic within a year.
- Ambitious former Sales Manager transitioning into Digital Marketing, bringing forth a 7-year record of exceeding sales targets and keen customer insights. Swiftly adapted to digital tools and concepts, including Google Analytics and content marketing, eager to apply a strong strategic acumen to drive digital engagement and growth.
- Experienced Project Manager aiming to leverage an 8-year career in the IT sector by transitioning to Digital Marketing. Developed a deep understanding of data-driven decision-making and successful project completions under tight deadlines. Acquired foundational knowledge of SEO and digital content creation through recent certification.
- Looking to bring fresh creative energy and a strategic mindset to a Digital Marketing team. Eager to combine a Bachelor's degree in Marketing and an internship at a leading tech startup. Ready to contribute to sophisticated digital campaigns with a blend of current marketing theory and hands-on social media management experience.
- With a background in freelance graphic design and a genuine passion for digital content creation, I have developed a keen sense for branding and audience engagement. Pursuing a career transition to Digital Marketing, I aim to merge design expertise with newly acquired digital marketing certifications to drive impactful online narratives.
- Enthusiastic and freshly graduated marketing professional seeking to apply a first-class honours degree from the University of Manchester in Digital Marketing. Armed with theoretical knowledge and a passion for data analysis, social media trends, and content development, I am eager to contribute innovative strategies to create compelling brand journeys.
The best formula for your digital marketing manager CV experience section
The CV experience section is the space where many candidates go wrong by merely listing their work history and duties. Don't do that. Instead, use the job description to better understand what matters most for the role and integrate these keywords across your CV. Thus, you should focus on:
- showcasing your accomplishments to hint that you're results-oriented;
- highlighting your skill set by integrating job keywords, technologies, and transferrable skills in your experience bullets;
- listing your roles in reverse chronological order, starting with the latest and most senior, to hint at how you have grown your career;
- featuring metrics, in the form of percentage, numbers, etc. to make your success more tangible.
When writing each experience bullet, start with a strong, actionable verb, then follow it up with a skill, accomplishment, or metric. Use these professional examples to perfect your CV experience section:
Best practices for your CV's work experience section
- Devised and implemented innovative digital marketing campaigns across multiple channels, leading to a 20% increase in web traffic and a 15% uplift in conversion rates.
- Managed a marketing budget of £50,000, allocating resources effectively to achieve a 10% reduction in cost per acquisition while maintaining lead quality.
- Developed strategic partnerships with influencers and other online personalities, enhancing brand visibility and contributing to a 25% growth in social media followers.
- Led a cross-functional team of 5, fostering a collaborative and creative environment that resulted in the successful launch of a new product line yielding a 30% revenue increase.
- Analysed consumer behaviour using marketing analytics tools to inform data-driven decisions, reducing churn by 8% through targeted retention campaigns.
- Coordinated with the sales team to align digital strategies with quarterly sales targets, leading to a consistent 5% quarterly growth in sales figures.
- Oversaw the website's SEO and content marketing efforts, securing top 3 SERP positions for key industry terms and hence driving organic growth.
- Maintained up-to-date knowledge of digital marketing trends and technologies, implementing programmatic advertising which resulted in a 20% more efficient ad spend.
- Facilitated training sessions for the marketing team on digital marketing best practices, increasing departmental productivity by 15%.
Senior Digital Marketing Manager
Senior Digital Marketing Manager
Adobe Inc.
01/2019-Ongoing
- Oversaw the development and execution of a comprehensive digital marketing strategy, enhancing brand presence across digital platforms.
- Led a cross-functional team to a 40% increase in organic traffic through SEO optimization and content marketing initiatives.
- Implemented a data-driven approach using advanced analytics to refine PPC campaigns, achieving a 15% higher conversion rate.
E-commerce Marketing Manager
E-commerce Marketing Manager
Amazon
03/2016-12/2018
- Strategized and executed online marketing campaigns for product launches, driving a 25% increase in season-over-season sales.
- Pioneered the use of influencer partnerships, amplifying brand reach by 200% across social media platforms.
- Managed a multi-million-dollar marketing budget, allocating funds strategically to maximize return on ad spend (ROAS).
Digital Marketing Team Lead
Digital Marketing Team Lead
Mailchimp
05/2013-02/2016
- Cultivated a team of digital marketers, fostering a culture of continuous improvement and professional growth.
- Masterminded a viral marketing campaign which garnered 2 million views within the first week of launch.
- Enhanced customer retention by 30% through personalized email marketing strategies leveraging customer behavior data.
Digital Marketing Specialist
Digital Marketing Specialist
Hootsuite Media Inc.
07/2011-04/2013
- Collaborated with the product development team to integrate customer feedback into new product features promotion.
- Executed targeted PPC campaigns which reduced cost-per-acquisition by 20% in a 6-month period.
- Crafted and curated digital content to engage a diverse audience, increasing social media following by 70%.
Online Marketing Coordinator
Online Marketing Coordinator
Microsoft Corporation
09/2009-06/2011
- Facilitated cross-departmental communication to ensure alignment of marketing strategies with business objectives.
- Boosted lead generation efforts through strategic keyword targeting and optimization, resulting in a 50% increase in leads.
- Orchestrated a website redesign project, improving user experience and decreasing bounce rate by 15%.
Digital Marketing & Analytics Lead
Digital Marketing & Analytics Lead
Salesforce
02/2012-03/2016
- Leveraged big data analytics to drive business decisions, leading to a 10% uplift in campaign efficiencies.
- Initiated and established an A/B testing framework for all digital marketing initiatives, enhancing conversion rates significantly.
- Optimized mobile marketing campaigns contributing to a 60% increase in mobile traffic.
Performance Marketing Manager
Performance Marketing Manager
Shopify
11/2014-01/2019
- Developed performance marketing strategy, which resulted in a 35% increase in return on investment (ROI) within the first year.
- Managed relationships with key advertising platforms, negotiating contracts that led to improved ad placements and lower costs.
- Implemented a customer relationship management (CRM) system to better track customer journeys and enhance marketing efforts.
Social Media and Content Marketing Manager
Social Media and Content Marketing Manager
Twitter Inc.
08/2010-07/2014
- Elevated the company's brand identity through creative social media marketing strategies, doubling engagement rates.
- Launched a content marketing initiative that positioned the company as a thought leader in the industry.
- Collaborated with external agencies to produce high-quality content, driving inbound traffic by 120%.
Writing your CV without professional experience for your first job or when switching industries
There comes a day, when applying for a job, you happen to have no relevant experience, whatsoever. Yet, you're keen on putting your name in the hat. What should you do? Candidates who part-time experience , internships, and volunteer work.
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PRO TIP
Describe how each job helped you grow or learn something new, showing a continuous development path in your career.
The CV skills' divide: between hard and soft skills
Of course, you may have read the job requirements plenty of times now, but it's key to note that there is a difference between technical and personal skills. Both are equally relevant to your job application. When writing about your skill set, ensure you've copy-pasted the precise skill from the job requirement. This would not only help you ensure you have the correct spelling, but also pass any Applicant Tracker System (ATS) assessments.
- Hard skills show your technological capabilities. Or whether you'll be a good technical fit to the organisation. Ensure you've spotlighted your hard skills in various sections of your CV (e.g. skills section, projects, experience) by including the technology and what you've attained;
- Soft skills pinpoint your personality and people or communication skills, hinting at if you'll easily accomodate into the team or organisation. Quantify your soft skills in your CV achievements, strengths, summary/objective, and experience sections. Always support your soft skills with how they've helped you grow as a professional.
Top skills for your digital marketing manager CV:
HARD SKILLS
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Social Media Marketing
Content Marketing
Email Marketing
Web Analytics
Conversion Rate Optimisation (CRO)
Graphic Design
Marketing Automation
Mobile Marketing
SOFT SKILLS
Strategic Thinking
Creativity
Analytical Skills
Leadership
Communication
Problem-Solving
Attention to Detail
Project Management
Adaptability
Teamwork
PRO TIP
Use mini case studies or success stories in your CV to demonstrate how your skills have positively impacted previous roles or projects.
Listing your university education and certificates on your digital marketing manager CV
The best proof of your technical capabilities would be your education and certifications sections. Your education should list all of your relevant university degrees, followed up by their start and completion dates. Make sure to also include the name of the university/-ies you graduated from. If you happen to have less professional experience (or you deem it would be impressive and relevant to your application), spotlight in the education section:
- that you were awarded a "First" degree;
- industry-specific coursework and projects;
- extracurricular clubs, societies, and activities.
When selecting your certificates, first ask yourself how applicable they'd be to the role. Ater your initial assessment, write the certificate and institution name. Don't miss out on including the completion date. In the below panel, we've curated relevant examples of industry-leading certificates.
PRO TIP
Focus on describing skills in the context of the outcomes they’ve helped you achieve, linking them directly to tangible results or successes in your career.
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Key takeaways
Write your professional digital marketing manager CV by studying and understanding what the role expectations are. You should next:
- Focus on tailoring your content to answer specific requirements by integrating advert keywords through various CV sections;
- Balance your technical know-how with your personal skills to showcase what the unique value would be of working with you;
- Ensure your CV grammar and spelling (especially of your key information and contact details) is correct;
- Write a CV summary, if your experience is relevant, and an objective, if your career ambitions are more impressive;
- Use active language by including strong, action verbs across your experience, summary/objective, achievements sections.
