Digital Marketing Executive CV Examples & Guide for 2025

Crafting a CV that showcases your strategic expertise and keeps pace with the evolving algorithms of search engine marketing can be daunting. Our guide provides a step-by-step approach to help you highlight your accomplishments and tailor your skill set to stand out in this dynamic field.

Structuring your digital marketing executive CV layout: four factors to keep in mind

There are plenty of best practices out there for your CV layout and design. At the end of the day, a clear format and concise CV message should be your top priority. Use your CV design to enhance separate sections, bringing them to the forefront of recruiters' attention. At the same time, you can write content that:

• Follows the reverse chronological order in the experience section by first listing your most recent jobs;
• Incorporates your contact information in the header, but do skip out on the CV photo for roles in the UK;
• Is spotlighted in the most important sections of your CV, e.g. the summary or objective, experience, education, etc. to show just how you meet the job requirements;
• Is no longer than two-pages. Often, the one-page format can be optimal for your digital marketing executive CV.

Before submitting your CV, you may wonder whether to export it in Doc or PDF. With the PDF format, your information and layout stay intact. This is quite useful when your CV is assessed by the Applicant Tracker System (or the ATS) . The ATS is a software that scans your profile for all relevant information and can easily understand latest study on the ATS , which looks at your CV columns, design, and so much more.

What information should you include in your digital marketing executive CV header?

The CV header is potentially the section that recruiters would refer to the most, as it should include your:

• Contact details - your professional (non-work) email address and phone number;
• Professional photograph - if you're applying hinting at the value you bring as a professional.

Many professionals often struggle with writing their digital marketing executive CV headline. That's why in the next section of this guide, we've curated examples of how you can optimise this space to pass any form of assessment.

Catching recruiters' attention with your digital marketing executive CV summary or objective

Located closer to the top of your CV, both the summary and objective are no more than five sentences long and serve as an introduction to your experience. What is more, you could use either to entice recruiters to read on. Select the:

• Summary, if you happen to have plenty of relevant experience. Feature your most impressive accomplishments and up to three skills that are relevant to the job you're applying for;
• Objective, if you're just starting your career off. Provide your career goals and answer how you see the role you are applying for will match your professional growth.

Judging which one you need to add to your digital marketing executive CV may at times seem difficult. That’s why you need to check out how professionals, with similar to your experience, have written their summary or objective, in the examples below:

How to meet job requirements with your digital marketing executive CV experience

We've now reached the essence of your actual CV - your experience section. This is the space where you can list your career roles and on-the-job successes. Many candidates tend to underestimate just how much time and effort they should put into writing this CV section. Your experience shouldn't be a random list of your responsibilities, but instead:

• Match the job description with your skills, values, and accomplishments;
• Start each bullet with a strong action verb, followed up with one key skill and your outcome of applying this skill;
• Spotlight parts of your career history that are relevant to the job you're applying for.

Before we move on, make sure to check out some professional CV experience sections.

Writing your CV without professional experience for your first job or when switching industries

There comes a day, when applying for a job, you happen to have no relevant experience, whatsoever. Yet, you're keen on putting your name in the hat. What should you do? Candidates who part-time experience , internships, and volunteer work.

The CV skills' divide: between hard and soft skills

Of course, you may have read the job requirements plenty of times now, but it's key to note that there is a difference between technical and personal skills. Both are equally relevant to your job application. When writing about your skill set, ensure you've copy-pasted the precise skill from the job requirement. This would not only help you ensure you have the correct spelling, but also pass any Applicant Tracker System (ATS) assessments.

• Hard skills show your technological capabilities. Or whether you'll be a good technical fit to the organisation. Ensure you've spotlighted your hard skills in various sections of your CV (e.g. skills section, projects, experience) by including the technology and what you've attained;
• Soft skills pinpoint your personality and people or communication skills, hinting at if you'll easily accomodate into the team or organisation. Quantify your soft skills in your CV achievements, strengths, summary/objective, and experience sections. Always support your soft skills with how they've helped you grow as a professional.

Further professional qualifications for your digital marketing executive CV: education and certificates

As you're nearing the end of your digital marketing executive CV, you may wonder what else will be relevant to the role. Recruiters are keen on understanding your academic background, as it teaches you an array of hard and soft skills. Create a dedicated education section that lists your:

• applicable higher education diplomas or ones that are at a postgraduate level;
• diploma, followed up with your higher education institution and start-graduation dates;
• extracurricular activities and honours, only if you deem that recruiters will find them impressive.

Follow a similar logic when presenting your certificates. Always select ones that will support your niche expertise and hint at what it's like to work with you. Balance both technical certification with soft skills courses to answer job requirements and company values. Wondering what the most sought out certificates are for the industry? Look no further:

Key takeaways

Your successful job application depends on how you well you have aligned your digital marketing executive CV to the job description and portrayed your best skills and traits. Make sure to:

• Select your CV format, so that it ensures your experience is easy to read and understand;
• Include your professional contact details and a link to your portfolio, so that recruiters can easily get in touch with you and preview your work;
• Write a CV summary if you happen to have more relevant professional experience. Meanwhile, use the objective to showcase your career dreams and ambitions;
• In your CV experience section bullets, back up your individual skills and responsibilities with tangible achievements;
• Have a healthy balance between hard and soft skills to answer the job requirements and hint at your unique professional value.