One specific CV challenge in digital marketing is ensuring your skills and experience are both accurately and strategically presented to stand out in a competitive field. Our guide offers detailed insights and practical advice to craft a CV that highlights your unique capabilities, ensuring you catch the eye of potential employers.
In this Enhancv digital marketing CV guide, you'll find out more about how to:
- Answer job requirements with your digital marketing CV and experience;
- Curate your academic background and certificates, following industry-leading CV examples;
- Select from +10 niche skills to match the ideal candidate profile
- Write a more succinct experience section that consists of all the right details.
Do you need more specific insights into writing your digital marketing CV? Our guides focus on unique insights for each individual role:
Resume examples for digital marketing
Explore additional digital marketing cv samples and guides and see what works for your level of experience or role.
By Experience
Senior Digital Marketing Specialist
- Structured and Concise Presentation - The CV presents information in a clear and structured manner, making it easy to navigate. Each section is distinctly categorized, with bullet points under each role that succinctly highlight key achievements and responsibilities, ensuring no detail is overlooked by the reader.
- Diverse Career Trajectory - William Hall's career trajectory illustrates growth, with increasing responsibilities from a Marketing Officer to a Digital Marketing Manager. This progression shows his adaptability and aptitude for leadership roles, especially in digital marketing within sustainability and ISO-focused industries.
- Industry-Specific Expertise - The CV showcases William's deep engagement with sustainability sectors, emphasizing his role in producing content aligned with ISO standards and his contribution to sustainability education. His certifications in environmental management systems and experience at The Carbon Trust highlight his niche expertise.
Junior Digital Marketing Specialist
- Clear and Structured Presentation - The CV is well-organized, presenting information in a logical sequence. Each section is clearly labeled, making it easy to navigate and understand. This structure enhances readability and ensures that critical information like experience and achievements stand out effectively.
- Consistent Career Growth in Digital Marketing - Sophia's career shows a clear growth trajectory within the digital marketing field. Transitioning from a Marketing Intern to a Digital Marketing Specialist, her experience is marked by roles that increase in responsibility and complexity, indicating a strong professional development path in line with industry trends.
- Mastery of Industry-Specific Tools and Methodologies - Sophia excels in the use of industry-standard tools like Google Analytics, Canva, and Adobe Photoshop. Her use of data analytics and A/B testing reflects an advanced understanding of digital marketing's technical aspects, showcasing her capability to optimize and evaluate campaigns effectively.
Entry-Level Digital Marketing Analyst
- Clear Structure and Conciseness - The CV is well-organized, with sections neatly delineated for easy navigation. Each section is clear and concise, allowing the reader to quickly grasp the candidate's qualifications, experience, and skills. This level of clarity and brevity makes the document highly readable and effective for quick assessments.
- Demonstrated Growth and Adaptability - Lucas Adams has shown a strong career trajectory, moving from a Marketing Assistant to a Junior Digital Marketing Analyst within a few years. This indicates an ability to adapt and grow within the fast-paced marketing industry, evidenced by the variety of companies and roles he has undertaken, each with increasing levels of responsibility.
- Use of Advanced Tools and Techniques - The CV highlights Lucas's proficiency in using various industry-specific tools such as Google Analytics, Adobe Analytics, and his Google Ads certification. This range of technical skills, combined with methodologies like audience segmentation and performance analysis, showcases a depth of technical knowledge crucial for a Digital Marketing Analyst role.
Experienced Digital Marketing Manager
- Clarity and Structure - The CV is well-organized, with distinct sections clearly highlighting the candidate's professional experience, educational background, skills, and achievements. The use of bullet points in the experience section ensures concise delivery of crucial information, making it easy for the reader to understand the candidate's career history and accomplishments quickly.
- Progressive Career Growth - The career trajectory reflects a steady progression in roles from Digital Marketing Executive to Digital Marketing Manager. This advancement is consistent across reputable companies within the music retail industry, showcasing the candidate's ability to take on increased responsibilities and leadership positions.
- Technical Depth and Industry Tools - The CV highlights a solid grasp of industry-specific tools and methodologies, such as PPC Management, SEO Strategy, and Web Analytics. The candidate’s technical competencies are further reinforced by relevant courses and certifications like 'Advanced PPC and Google Ads' from Google Skillshop and 'SEO Specialisation' from Moz Academy, underscoring their commitment to staying abreast of evolving digital marketing trends.
Digital Marketing Intern
- Impressive Career Trajectory - Ella's career showcases clear progress and increasing responsibility, leading social media projects and coordinating event promotions. Each role demonstrates her growing expertise in digital marketing while maintaining a focus on both creative and strategic elements.
- Multi-Disciplinary Skill Set - The CV highlights Ella's adaptability and cross-functional experience, blending skills in social media management, graphic design, content creation, and marketing strategy. Her ability to seamlessly integrate these areas is indicative of her versatility and creative approach to digital marketing.
- Impactful Achievements Beyond Numbers - While achievements like increased engagement by 30% and improved attendance by 20% are quantifiable, their real significance lies in Ella's ability to understand her audience and develop strategies that meet business goals. This impact-first focus is a key factor that contributes to her professional credibility and potential.
By Role
Digital Marketing Specialist
- Strong Career Progression - Max Wright displays a clear career trajectory with consistent promotions, advancing from a Senior Marketing Executive to a Digital Marketing Specialist, indicating a strong record of performance and recognition in the field.
- Proficiency with Advanced Tools - The CV highlights Max's expertise in cutting-edge analytical tools like GA4 and sophisticated media buying, showcasing technical depth that enhances the effectiveness of campaigns by leveraging data-driven insights.
- Impactful Achievements - Each position detailed in the CV is supported by quantifiable achievements, such as boosting ROI by 30% or increasing web traffic by 40%. These achievements underscore Max's ability to deliver measurable business outcomes, making a compelling case for their influence on an organization's success.
Digital Marketing Manager
- Clear and Organized Presentation - The CV is structured with easily navigable sections, each signposted with clear headings. This organization allows the reader to quickly locate key information, enhancing the document's readability and efficiency.
- Dynamic Career Progression - Tracing the candidate's career trajectory reveals a consistent pattern of upward mobility, with a series of promotions that highlight not only growth within roles but also adaptability to new challenges and responsibilities across multiple related industries.
- Technical Proficiency and Innovative Methodologies - The document showcases specialized skills and tools particularly relevant to the software development field, such as proficiency in agile methodologies, cloud integration, and microservices architecture, highlighting the candidate's technical depth and innovative approach to problem-solving.
Digital Marketing Analyst
- Impressive Career Trajectory - Olivia Turner's career progression is notable for its swift upward movement. Starting as a Marketing Data Analyst at L'Oreal allowed her to build a strong foundation in analytics, which she has leveraged through subsequent roles. Her current position at Skyscanner as a Digital Marketing Analyst reflects an impressive career advancement, underscoring her capability to grow and adapt across different industry environments.
- Technical Depth and Expertise - The CV demonstrates extensive knowledge and application of industry-specific tools and methodologies such as PowerBI, SQL, and Google Analytics. Olivia’s ability to integrate technological solutions like real-time dashboards across her roles shows a deep understanding of data-driven strategies, reinforcing her technical competence in digital marketing analytics.
- Cross-Functional and Collaborative Experience - The CV illustrates Olivia's capability in working across various departments, evidenced by her role in CRM system overhauls and cross-departmental initiatives. This suggests a strong adaptability and effectiveness in fostering collaboration, which is crucial for success in dynamic digital marketing environments.
Digital Marketing Coordinator
- Concise structure and clear readability - The CV is exceptionally well-organized, employing headers and bullet points that make it straightforward to scan. Each section is distinctly marked, ensuring that key information such as professional experience, education, and skills is easily accessible, which greatly enhances its readability and impact.
- Progressive career development - The candidate's career trajectory showcases significant growth and a steady climb up the professional ladder. Moving from junior roles in data analysis to senior positions in data science, the CV reflects a trajectory of increasing responsibility, indicating the individual’s capability for rapid learning and adaptability within the industry.
- Proven adaptability across multidisciplinary teams - The CV reflects the candidate's ability to work effectively within cross-functional teams, gathering insights from engineering, marketing, and operations departments. This adaptability not only highlights their communication and teamwork skills but also enhances their value as a versatile asset capable of bridging diverse aspects of an organization.
Digital Marketing Strategist
- Clear and concise content presentation - The CV is structured in a clear and concise manner, with distinct sections for each aspect of the candidate's professional history. It uses bullet points effectively to highlight key achievements and responsibilities within each role, ensuring that the information is easily digestible while maintaining a professional tone throughout.
- Comprehensive career trajectory - The career history reflects a consistent upward trajectory, showcasing growth from a Digital Marketing Specialist to a Senior Digital Marketing Strategist. This progression, along with experience at notable companies like HubSpot and Salesforce, indicates a high-level understanding of digital marketing and management capabilities, highlighting the candidate's dedication to ongoing professional development.
- Emphasis on industry-specific methodologies - The CV demonstrates proficiency with a range of current digital marketing tools such as Google Ads, Meta Ads, and analytics platforms. It showcases not just technical skills but also practical applications, such as implementing A/B testing and developing multi-channel campaigns, which reinforces the candidate's technical depth and their ability to leverage these tools effectively to achieve business goals.
Digital Marketing Consultant
- Comprehensive career progression - Ruby Gibson's CV highlights a clearly defined career trajectory, showcasing growth from a Digital Marketing Specialist to a Digital Marketing Consultant. This progression illustrates her increasing expertise and leadership within the digital marketing domain, especially focused on automotive industry clients.
- Emphasizes leadership and mentorship - The CV underlines Ruby's leadership skills by detailing her roles in managing cross-functional teams and developing comprehensive training programs for dealership staff. Her capacity to lead and mentor others, exemplified by improved staff skills and performance, adds a layer of depth to her professional capabilities.
- Industry-specific expertise - Ruby's proficiency with unique tools like Ansira Products and advanced CRM solutions highlights her deep technical knowledge specific to the automotive digital marketing landscape. This industry-targeted knowledge ensures her strategies are relevant and impactful, driving significant business growth and efficiency.
Digital Marketing Executive
- Exemplifies Structured Content Layout - The CV features a clear and organized structure, using headings and bullet points to effectively guide the reader through sections. This logical flow ensures that key information, such as work experience and technical skills, is easily accessible without the distraction of dense text.
- Displays Clear Career Progression - The candidate's trajectory is marked by a series of progressively senior roles in tech-related fields, showing a pattern of consistent growth. Early roles as a software developer evolve into project management positions, culminating in leadership roles, reflecting both skill enhancement and trust within the industry.
- Showcases Industry-Specific Methodologies - A standout feature of this CV is its emphasis on familiarity with Agile and DevOps methodologies, tools like Kubernetes and Docker, and their successful application in driving project efficiencies. The candidate's technical depth and hands-on experience are particularly compelling for tech-centric roles requiring specialized proficiencies.
Digital Marketing Director
- Streamlined Content Presentation - The CV's content is elegantly structured, with each section clearly defined and easy to navigate. This clarity extends to bullet points that succinctly convey responsibilities and achievements, allowing readers to quickly gather essential information without wading through dense paragraphs.
- Career Trajectory with Strategic Growth - The career path outlined reflects a deliberate progression through increasingly responsible roles in the tech industry. Promotions are highlighted alongside strategic shifts into new sectors, like moving from IT consultancy to emerging technologies, showcasing a capacity for growth and adaptation to industry demands.
- Industry-Specific Technical Expertise - The CV stands out by listing specialized tools and methodologies unique to the candidate's field, such as proficiency in data visualization software and use of agile project management frameworks, indicating a deep technical understanding that aligns with industry expectations.
Digital Marketing Assistant
- Structured and clear content presentation - The CV is expertly organized with well-defined sections, making it easy to navigate. Each section begins with bold headings followed by concise bullet points that highlight key responsibilities and achievements, ensuring that the reader can quickly grasp essential information.
- Strong career growth trajectory - A noticeable advancement through roles is depicted, reflecting a steady climb from entry-level positions to senior management over a span of ten years. This progression highlights not only the candidate's commitment to personal and professional growth but also their ability to adapt and excel in different environments.
- Utilization of industry-specific methodologies - The CV effectively showcases the candidate's expertise in specialized methodologies such as Agile and Lean processes specific to the tech industry. Their extensive experience with tools like Jira and Confluence further reflects their technical depth and capability to manage complex projects efficiently.
Digital Marketing Team Leader
- Clear and organized content presentation - The CV is structured with well-defined sections, making it easy to navigate. It presents information concisely, focusing on the most relevant details, which reflects Sophia’s ability to communicate effectively—a key skill in marketing.
- Career progression and growth - Sophia's career trajectory is marked by steady growth, from Marketing Coordinator to Marketing Manager. Each role demonstrates increasing responsibility and scope, indicating strong performance and recognition within the early childhood education sector.
- Demonstrated impact through relevant achievements - The CV highlights achievements in increasing market share, revenue growth, and brand awareness—each accompanied by concrete metrics. This illustrates the tangible impact Sophia has made in her roles, aligning with key business objectives and underscoring her strategic thinking.
Digital Marketing Sales Representative
- Clear Career Progression - Ethan Palmer's CV illustrates a strategic and upward career trajectory, with consistent promotions through reputable companies such as HubSpot, Salesforce, and Zendesk. His advancement from Account Manager to Senior Digital Sales Representative highlights his ability to excel within competitive environments and seize opportunities for professional growth.
- Effective Use of Metrics and Achievements - The CV successfully emphasizes achievements with significant metrics, such as exceeding sales quotas by 150% and achieving a 90% client retention rate. These concrete outcomes underscore not just the individual successes but also the broader business impacts, reflecting Palmer's capacity to contribute to organizational goals effectively.
- Balancing Technical and Soft Skills - The CV effectively presents a well-rounded skill set, combining technical expertise in SaaS sales and CRM systems with essential soft skills such as communication, problem-solving, and cross-departmental collaboration. This balance positions Palmer as both a technically proficient and highly communicative leader, vital for thriving in dynamic and evolving sales environments.
Chief Digital Marketing Officer
- Effective Content Presentation - The CV is meticulously structured, presenting each section with clarity and conciseness. The format is organized to highlight the candidate's achievements and expertise succinctly, ensuring the reader can quickly grasp their qualifications and career highlights.
- Dynamic Career Trajectory - Rosie Gray's career progression is evident, moving from Marketing Manager to Chief Marketing Officer. Each role builds on the previous one, showcasing growth and adaptability in different environments, from Canonical to MongoDB, with notable promotions and industry recognition.
- Innovative Industry-Specific Elements - The CV emphasizes the candidate's proficiency in leveraging advanced metrics and omni-channel growth strategies. This includes the implementation of analytics tools and CRM systems, which highlights Rosie's adeptness in utilizing technical tools to drive marketing success in cloud-based industries.
How to ensure your profile stands out with your digital marketing CV format
It's sort of a Catch 22. You want your digital marketing CV to stand out amongst a pile of candidate profiles, yet you don't want it to be too over the top that it's unreadable. Where is the perfect balance between your CV format simple, while using it to shift the focus to what matters most. That is - your expertise. When creating your digital marketing CV:
- list your experience in the reverse chronological order - starting with your latest roles;
- include a header with your professional contact information and - optionally - your photograph;
- organise vital and relevant CV sections - e.g. your experience, skills, summary/ objective, education - closer to the top;
- use no more than two pages to illustrate your professional expertise;
- format your information using plenty of white space and standard (2.54 cm) margins, with colours to accent key information.
Once you've completed your information, export your digital marketing CV in PDF, as this format is more likely to stay intact when read by the Applicant Tracker System or the ATS. A few words of advice about the ATS - or the software used to assess your profile:
- Generic fonts, e.g. Arial and Times New Roman, are ATS-compliant, yet many candidates stick with these safe choices. Ensure your CV stands out by using a more modern, and simple, fonts like Lato, Exo 2, Volkhov;
- All serif and sans-serif fonts are ATS-friendly. Avoid the likes of fancy decorative or script typography, as this may render your information to be illegible;
- Both single- and double-column formatted CVs could be assessed by the ATS;
- Integrating simple infographics, icons, and charts across your CV won't hurt your chances during the ATS assessment.
PRO TIP
Use font size and style strategically to create a visual hierarchy, drawing the reader's eye to the most important information first (like your name and most recent job title).
The top sections on a digital marketing CV
- Professional Summary showcases your expertise and value.
- Core Competencies highlight your most relevant skills.
- Work Experience details your track record and achievements.
- Education and Certifications show your formal training.
- Digital Tools Proficiency demonstrates your technical know-how.
What recruiters value on your CV:
- Highlight your expertise in various digital marketing channels such as SEO, PPC, social media, email marketing, and content marketing, and provide metrics or results to showcase your accomplishments.
- Showcase your ability to develop and implement digital marketing strategies by explaining successful campaigns, the objectives you set, and how you measured their success.
- Demonstrate your proficiency with analytics and data interpretation tools, such as Google Analytics, with examples of how you've used data to inform marketing decisions and drive conversions.
- Detail your experience with marketing automation tools and CRM systems, explaining how you have used them to optimise campaigns, manage leads, and improve customer relationships.
- Exhibit your creative skills by mentioning campaigns you have conceptualised and executed, particularly focusing on content creation, visual design alignment, and the use of multimedia in digital marketing.
Recommended reads:
Our checklist for the must-have information in your digital marketing CV header
Right at the very top of your digital marketing CV is where you'd find the header section or the space for your contact details, headline, and professional photo. Wondering how to present your the name of the city you live in and the country abbreviation as your address;
- are tailored to the role you're applying for by integrating key job skills and requirements;
- showcase what your unique value is, most often in the form of your most noteworthy accomplishment;
- select your relevant qualifications, skills, or current role to pass the Applicant Tracker System (ATS) assessment. Still not sure how to write your CV headline? Our examples below showcase best practices on creating effective headlines:
Examples of good CV headlines for digital marketing:
- Digital Marketing Specialist | SEO & Content Strategy | Google Analytics Certified | 5+ Years Experience
- Social Media Manager | Brand Engagement & Community Building | CIM Diploma | 8 Years in Industry
- PPC Campaign Expert | Google Ads & Conversion Optimisation | AdWords Certified | 3 Years’ Tactical Experience
- SEO Consultant | Organic Growth & Keyword Research | Moz SEO Expert | 10+ Years Strategic Insight
- Content Marketing Lead | Storytelling & ROI Focus | HubSpot Certified | 6 Years of Creative Solutions
- E-commerce Marketing Director | Omnichannel Strategies | Salesforce Accredited | 12+ Years Leadership Success
What's the difference between a digital marketing CV summary and objective
Why should it matter to you?
- Your digital marketing CV summary is a showcasing your career ambitions and your unique value. Use the objective to answer why your potential employers should hire you based on goals and ambitions. The objective is the ideal choice for candidates who happen to have less professional experience, but still meet some of the job requirements.
Before you select which one will be more relevant to your experience, have a look at some industry-leading CV summaries and objectives.
CV summaries for a digital marketing job:
- With over five years of dedicated digital marketing experience, including a pivotal role in growing an ecommerce brand by 300% in two years, I bring proven expertise in SEO, content marketing, and data analytics, seeking to leverage my skills in a dynamic and growth-oriented environment.
- Dynamic marketing strategist with a decade-long track record in leading successful digital campaigns across the tech sector, adept at PPC, email marketing, and social media engagement. My work has resulted in a 50% increase in lead conversion for a SaaS provider in just one year.
- Career educator making a strategic shift into digital marketing, armed with intricate knowledge of audience engagement and content creation developed over eight years teaching and a palpable passion for applying this expertise to drive digital strategy and community building in a new sphere.
- Accomplished financial analyst eagerly transitioning to digital marketing, equipped with strong analytical skills, an MBA in Marketing, and a track record in identifying market trends to capture new business opportunities, eager to apply quantitative aptitude to data-driven marketing methodologies.
- Eager to embark on a digital marketing career, I am a recent Digital Media graduate with certifications in Google Analytics and AdWords. My objective is to apply my theoretical knowledge and innovative creative skills to execute high-impact marketing campaigns focused on measurable results.
- Recent university graduate with a Bachelor's in Marketing, poised to enter the digital marketing domain. My objective is to harness my fresh perspective, strong grasp of marketing foundations, and proficiency with social media tools to contribute to impactful online branding and messaging initiatives.
The best formula for your digital marketing CV experience section
The CV experience section is the space where many candidates go wrong by merely listing their work history and duties. Don't do that. Instead, use the job description to better understand what matters most for the role and integrate these keywords across your CV. Thus, you should focus on:
- showcasing your accomplishments to hint that you're results-oriented;
- highlighting your skill set by integrating job keywords, technologies, and transferrable skills in your experience bullets;
- listing your roles in reverse chronological order, starting with the latest and most senior, to hint at how you have grown your career;
- featuring metrics, in the form of percentage, numbers, etc. to make your success more tangible.
When writing each experience bullet, start with a strong, actionable verb, then follow it up with a skill, accomplishment, or metric. Use these professional examples to perfect your CV experience section:
Best practices for your CV's work experience section
- Implemented multi-channel marketing campaigns, boosting the online presence of the brand and resulting in a 25% increase in web traffic over 6 months.
- Led a team of five to devise and execute SEO strategies which improved the website's organic search rankings, leading to a 40% growth in non-paid search traffic.
- Managed a monthly AdWords budget of £5,000, reducing cost per acquisition by 30% through continuous A/B testing and landing page optimisation.
- Conceptualised and launched an influencer marketing programme that increased brand engagement on Instagram and Twitter by over 50%.
- Analysed customer data with Google Analytics to refine and personalise digital marketing efforts, resulting in a 10% uplift in conversion rates.
- Developed and maintained an editorial calendar for email marketing campaigns that nurtured leads and contributed to a 15% rise in newsletter subscriber retention.
- Utilised CRM tools such as Salesforce to segment and target customers accurately, improving the effectiveness of retargeting campaigns by 20%.
- Regularly updated the company blog with SEO-friendly content that doubled the organic reach and positioned our brand as an industry thought leader.
- Collaborated with the web development team to enhance site UX/UI, which resulted in reducing the bounce rate by 18% and increased average session duration.
Work Experience
Digital Marketing Specialist
Adobe Inc.
06/2020-Ongoing
- Devised and executed an online content strategy for cross-channel marketing that increased website traffic by 40% within six months.
- Managed a monthly PPC campaign budget of £10,000, achieving a 20% reduction in cost per acquisition over the course of a year.
- Spearheaded the development of an influencer marketing programme that led to a 15% increase in online sales quarterly.
Work Experience
Digital Marketing Manager
Unilever
03/2016-12/2019
- Led a digital marketing team in implementing a cohesive SEO strategy that lifted the brand's website to top 3 search results for 10+ key terms.
- Innovated performance tracking by integrating analytics, which provided actionable insights for campaign optimisation, boosting conversions by 25%.
- Launched and managed a targeted email marketing campaign for a subscriber list of 50,000, with a sustained open rate improvement from 18% to 22%.
Work Experience
Online Marketing Lead
IBM
05/2013-02/2016
- Orchestrated a digital rebranding campaign, leading to a 35% increase in brand engagement across social media platforms within 9 months.
- Coordinated with the sales department to align marketing efforts with quarterly sales targets, surpassing goals by 10% each quarter.
- Initiated a partnership with a tech firm to co-create a mobile app, which boosted customer engagement by 50%.
Work Experience
Digital Marketing Coordinator
Sony
11/2011-04/2013
- Restructured the company's Google Ads campaigns, which decreased bounce rates from 75% to 50% and doubled the click-through rate.
- Developed a content marketing strategy that incorporated user-generated content, thereby cutting content creation costs by 30%.
- Implemented a social media customer service process that improved response times to under 2 hours and customer satisfaction by 20%.
Work Experience
Head of Digital Marketing
Salesforce
08/2017-10/2020
- Driven by data analytics, optimised digital ad spend across several channels, achieving a 60% increase in marketing ROI.
- Directed a successful B2B digital campaign that generated a 150% increase in leads for the company’s SaaS products.
- Implemented a customer segmentation project that tailored content to buyer personas, resulting in a 45% increase in campaign engagement rates.
Work Experience
Digital Marketing Executive
HubSpot
02/2009-07/2012
- Pioneered the use of data visualisation tools for reporting to stakeholders, providing more transparent campaign performance insights.
- Overhauled the email marketing strategy, automating sequences based on behaviour triggers, which uplifted customer retention by 18%.
- Engaged in a multi-channel retargeting approach that reduced shopping cart abandonment rates by 30%, significantly lifting revenue.
Work Experience
Senior Digital Marketing Strategist
Facebook
09/2014-01/2018
- Expanded the digital brand presence to new social media platforms, netting an additional 100k followers within the first year.
- Initiated a video marketing strategy that contributed to a 70% increase in social media engagement metrics.
- Implemented a strategic content partnership with key industry influencers, producing a series of webinars that drove product awareness by 25%.
Work Experience
Digital Marketing Analyst
Google
01/2012-05/2015
- Automated lead scoring and nurtured workflows in the CRM, boosting lead conversion rates to paying customers by 33%.
- Executed a localised digital marketing strategy, resulting in a 50% uptick in regional engagement and doubling the local market share.
- Enhanced UX and UI of the main company website, which led to a sustained increase in session durations by 40% and a decrease in bounce rates by 20%.
How to ensure your digital marketing CV stands out when you have no experience
This part of our step-by-step guide will help you substitute your experience section by helping you spotlight your skill set. First off, your ability to land your first job will depend on the time you take to assess precisely how you match the job requirements. Whether that's via your relevant education and courses, skill set, or any potential extracurricular activities. Next:
- Systematise your CV so that it spotlights your most relevant experience (whether that's your education or volunteer work) towards the top;
- Focus recruiters' attention to your transferrable skill set and in particular how your personality would be the perfect fit for the role;
- Consider how your current background has helped you build your technological understanding - whether you've created projects in your free time or as part of your uni degree;
- Ensure you've expanded on your teamwork capabilities with any relevant internships, part-time roles, or projects you've participated in the past.
Recommended reads:
PRO TIP
If applicable, briefly mention a situation where things didn’t go as planned and what you learned from it, demonstrating your ability to learn and adapt.
Hard skills and soft skills to showcase your unique skill set on your digital marketing CV
Did you know that your CV will mostly likely be assessed by recruiters based on skill alignment? And that means that the way you feature your key skills across different CV sections will play a crucial role in landing you that first interview. We recommend you add your:
- technical capabilities or hard skills in your CV experience, certificates, projects, etc. Use your past accomplishments to prove your technical capabilities. List up to a dozen different software or hardware in your dedicated skills section to match the job keywords;
- personal and communication skills or soft skills in your CV strengths, achievements, summary/ objective, etc. Soft skills are a bit more difficult to prove. How do you define your aptitude in active listening? So, instead of just listing the skill name, include a tangible metric to show your success.
On a final note, when you're in a hurry to create your profile, you may misspell a particular technology or soft skill. That's why we suggest you copy and paste the particular skill name (or keyword), directly from the job advert. This would also help you to pass any initial Applicant Tracker System (ATS) tests.
Top skills for your digital marketing CV:
HARD SKILLS
Search Engine Optimisation (SEO)
Pay-Per-Click (PPC) Advertising
Content Marketing Strategy
Social Media Marketing
Email Marketing
Web Analytics and Reporting
Graphic Design
Video Production
Mobile Marketing
Conversion Rate Optimisation (CRO)
SOFT SKILLS
Creativity
Analytical Thinking
Communication Skills
Adaptability
Problem-Solving
Teamwork
Attention to Detail
Project Management
Time Management
Leadership
PRO TIP
If you have received professional endorsements or recommendations for certain skills, especially on platforms like LinkedIn, mention these to add credibility.
Listing your university education and certificates on your digital marketing CV
The best proof of your technical capabilities would be your education and certifications sections. Your education should list all of your relevant university degrees, followed up by their start and completion dates. Make sure to also include the name of the university/-ies you graduated from. If you happen to have less professional experience (or you deem it would be impressive and relevant to your application), spotlight in the education section:
- that you were awarded a "First" degree;
- industry-specific coursework and projects;
- extracurricular clubs, societies, and activities.
When selecting your certificates, first ask yourself how applicable they'd be to the role. Ater your initial assessment, write the certificate and institution name. Don't miss out on including the completion date. In the below panel, we've curated relevant examples of industry-leading certificates.
PRO TIP
If you have received professional endorsements or recommendations for certain skills, especially on platforms like LinkedIn, mention these to add credibility.
Recommended reads:
Key takeaways
Impressing recruiters with your experience, skill set, and values starts with your professional digital marketing CV. Write concisely and always aim to answer job requirements with what you've achieved; furthermore:
- Select a simple design that complements your experience and ensures your profile is presentable;
- Include an opening statement that either spotlights your key achievements (summary) or showcases your career ambitions (objective);
- Curate your experience bullets, so that each one commences with a strong, action verb and is followed up by your skill and accomplishment;
- List your hard and soft skills all across different sections of your CV to ensure your application meets the requirements;
- Dedicate space to your relevant higher education diplomas and your certificates to show recruiters you have the necessary industry background.
