Crafting a distinctive CV that showcases your unique talents as a copywriter can be daunting amidst stiff competition. Our guide offers targeted strategies and examples that will help you articulate your skills and experiences effectively, setting you apart in the job market.
In this Enhancv copywriter CV guide, you'll find out more about how to:
- Answer job requirements with your copywriter CV and experience;
- Curate your academic background and certificates, following industry-leading CV examples;
- Select from +10 niche skills to match the ideal candidate profile
- Write a more succinct experience section that consists of all the right details.
Do you need more specific insights into writing your copywriter CV? Our guides focus on unique insights for each individual role:
Resume examples for copywriter
Explore additional copywriter cv samples and guides and see what works for your level of experience or role.
By Experience
Senior Copywriter
- Clarity and Structure - The CV is organized with well-defined sections that smoothly guide the reader through the candidate's professional journey. The clear layout starting with personal and contact information, followed by a concise summary and detailed work experience, makes it easy to follow and digest. Each section is concise yet informative, ensuring that the most critical details are easily accessible.
- Career Growth through Industry Leaders - Finley Robinson's career trajectory highlights substantial growth and advancement in reputable companies within the advertising industry. Starting at Grey London and progressing to senior roles at Wunderman Thompson and Ogilvy, the CV reflects a steady climb in responsibility and expertise, showcasing Finley's commitment to professional development within top-tier agencies.
- Innovative Use of Creative Tools - The mention of Adobe Creative Cloud expertise and the integration of new technologies showcases the candidate's technical depth and ability to enhance digital experiences creatively. This technical proficiency, combined with skills in tools like Figma and Keynote, demonstrates a strong capacity to utilize industry-specific methodologies to deliver impactful results.
Junior Copywriter
- Structured Career Progression - Olivia's CV clearly outlines her career trajectory from an intern to a junior copywriter, illustrating her growth through tangible contributions and responsibilities at renowned agencies like Ogilvy UK and Dentsu Aegis Network. This progression highlights her increasing responsibility and skill development over a relatively short period.
- Impressive Achievements with Business Impact - The achievements listed in the CV demonstrate significant business impact, such as a 25% increase in customer engagement and a streamlined content process resulting in a 20% reduction in turnaround time. These accomplishments not only quantify success but also emphasize her ability to create content that drives business results.
- Adaptability and Cross-Functional Collaboration - Throughout her roles, Olivia has demonstrated adaptability by collaborating with different teams, including marketing and design, to maintain consistent brand messaging. Her ability to manage multiple projects simultaneously and engage in brainstorming sessions highlights her flexibility and teamwork-oriented mindset, essential in dynamic work environments.
Lead Copywriter
- Logical Structure and Clarity - The CV is well-structured, allowing for easy navigation through different sections such as experience, education, skills, and achievements. The use of bullet points within experiences ensures clarity and conciseness, making it accessible for quick review without losing important details.
- Comprehensive Growth in Fintech - Thomas Walker's career shows a strong upward trajectory within fintech companies. Starting as a Senior Copywriter at TransferWise, progressing to Lead UX Writer at Revolut, and advancing to Head of Content and Copy at Monzo Bank, each position reflects significant growth and diversification in responsibilities and impact.
- Demonstrated Cross-functional Leadership - The CV showcases Walker's adeptness at working across various teams, exemplified by his leadership in cross-functional projects integrating user feedback into content strategies. This adaptability is crucial in roles requiring collaboration across departments to align brand communication with user and business needs.
Assistant Copywriter
- Impressive Career Progression - Charlotte Powell's career trajectory demonstrates substantial growth and specialization in web copywriting and content strategy. Beginning her journey as a Junior Copywriter, she advanced quickly to Content Coordinator at Asda and now thrives as a Web Copywriter at Currys plc. This progression illustrates her commitment to her field and her ability to handle increased responsibilities and complex projects over time.
- Effective Use of Industry-Specific Tools - The CV prominently highlights Charlotte's proficiency with essential tools like the STEP PIM system, Workfront, and Proof HQ. These tools are crucial for contemporary content management and web copy processes, indicating her technical aptitude and her capability to maintain efficiency and accuracy in digital content workflows.
- Tangible Achievements with Business Impact - Charlotte’s achievements are not only quantified but contextualized within her business role, underlining their significance. For example, she improved conversion rates through compelling product descriptions and enhanced project efficiency by streamlining workflows. These accomplishments demonstrate her ability to impact business outcomes positively, aligning content strategies with organizational goals.
Executive Copywriter
- Clear Structure and Concise Presentation - Ivy Ward's CV exhibits a well-organized structure, making it easy to navigate each section despite the wealth of information. Each point is succinctly presented, using bullet points extensively to highlight key achievements and responsibilities clearly and concisely.
- Progressive Career Trajectory - The career progression from Corporate Communications Specialist at KPMG to Communications Senior Manager at Deloitte underscores a strong upward trajectory. This path highlights not only promotions but also an expansion in responsibilities, showcasing Ward's adaptability and capacity to handle increasingly complex challenges.
- Leadership and Team Development - Throughout the CV, Ward demonstrates exceptional leadership and mentoring capabilities. Evident from roles that include coaching team members and fostering collaboration that results in significant productivity enhancements, Ward's aptitude in developing teams is a recurring theme.
By Role
Digital Copywriter
- Effective Content Presentation - The CV is structured in a clear and concise manner, allowing for easy navigation through Joshua's career accomplishments. Each section is neatly delineated, facilitating quick scanning for relevant information such as skills and achievements, which are directly aligned with the role of Senior Copywriter.
- Impressive Career Trajectory - Joshua Patel has shown significant career growth, progressing from a Junior Copywriter to a Senior Copywriter role at prestigious companies like AKQA and Ogilvy. This progression indicates a strong development of skills and expertise in managing complex projects and leading digital campaigns.
- Technical and Industry-Specific Proficiency - The CV highlights proficiency in industry-specific tools and methodologies, such as Adobe Creative Suite, SEO, and content management systems. This technical depth is essential for creating effective digital campaigns and supports the candidate's ability to handle complex tech products.
Technical Copywriter
- Strong Career Development - Archie Clark’s CV exhibits a clearly defined career progression, showing a natural growth trajectory from Documentation Specialist to Technical Writer, culminating in leadership and mentoring roles at Oracle. This progression highlights his increasing responsibilities and demonstrated ability to handle complex projects in the technical writing domain.
- Industry-Specific Technical Skills - The CV underscores Archie’s proficiency with industry-standard tools and methodologies like MadCap Flare, Git, and SEO strategies. His technical depth is further enhanced by multimedia production skills, reinforcing his value as a versatile technical writer who can improve user engagement and documentation visibility.
- Business-Relevant Achievements - The document skillfully translates accomplishments into business metrics, such as a 40% increase in user satisfaction and 25% improvement in documentation search visibility. These achievements not only highlight Archie’s ability to enhance documentation quality but also reflect his contributions to operational efficiency and user experience enhancements.
SEO Copywriter
- Effective Content Presentation - The CV is meticulously organized, featuring clear section headers and bullet points that facilitate quick navigation between different segments. This structure aids the reader in promptly identifying key achievements and skills, ensuring that the most relevant information is easily accessible without overwhelming detail.
- Illustrates Strong Career Trajectory - The document outlines a progressive career path, showcasing consistent promotions and increasing responsibilities over the years. It reflects a journey from a junior analyst role to a senior project manager position, indicating strong performance, dedication, and the capacity for growth within the industry.
- Showcases Specialized Technical Proficiency - The CV delves into industry-specific technical skills, highlighting proficiency in cutting-edge technologies like cloud computing and machine learning. This depth of technical knowledge is reinforced through the mention of specialized certifications and projects that demonstrate practical application and expertise.
Content Copywriter
- Clear Structure with Distinct Sections - The CV is neatly organized into well-defined sections including experience, education, skills, courses, achievements, and passions. Each section is clearly labeled and follows a logical order, allowing readers to easily navigate and extract relevant information quickly and efficiently.
- Progressive Career Trajectory in Content and SEO - Ruby Gibson demonstrates a structured career path starting as a Junior Copywriter and advancing to a role as a Content Writer and subsequently an SEO Content Specialist. This highlights their career growth and increasing responsibilities in content creation and SEO optimization, showcasing a commitment to professional development within the industry.
- Industry-Specific Achievements with Quantifiable Impact - The CV stands out by showcasing Ruby’s accomplishments that include enhancing web traffic by 30% and keyword improvements by 15%. These quantifiable impacts underscore the business relevance of her contributions, emphasizing her effectiveness in driving measurable results through content and SEO strategies.
Freelance Copywriter
- Effective Use of Keywords - The candidate’s CV utilizes industry-specific keywords that immediately resonate with hiring managers in the tech field. This strategic placement enhances the likelihood of passing through automated applicant tracking systems, while also demonstrating familiarity with sector terminology.
- Continuous Professional Development - The CV exhibits a consistent effort towards professional growth, with the candidate regularly updating their skill set through certifications and courses in relevant new technologies. This shows a commitment to staying ahead in a rapidly evolving industry.
- Strong Interpersonal Skills Highlighted - Notable emphasis is placed on the candidate's ability to lead teams and communicate effectively across departments. Their experience in cross-departmental projects and collaborative initiatives effectively highlights their capability to drive cohesion and maintain effective working relationships.
Marketing Copywriter
- Structured and Impactful Content Presentation - The CV is structured with clear headings and concise bullet points, effectively guiding the reader through the candidate's qualifications, work experience, and achievements. The use of specific metrics within bullet points enhances the clarity and impact, making it easy for hiring managers to quickly grasp the candidate's key contributions and skills.
- Progressive Career Trajectory in Content and UX/UI - Mia's career path demonstrates a steady growth from a Copywriter to a Midweight B2C Copywriter with additional UX/UI responsibilities. Her movement across respected language learning companies shows a strategic focus in the e-learning industry, with each role building on her expertise in content creation and user experience enhancement.
- Emphasis on Cross-Functional Collaboration and Adaptability - The CV highlights Mia's ability to work across different teams, such as UX/UI designers and localization specialists. This adaptability, coupled with her skills in simplifying technical content and creating culturally relevant messaging, underscores her competency in driving marketing strategies in diverse and global market environments.
Brand Copywriter
- Strategic Content Creation and Brand Voice Mastery - Harry Williams' CV highlights his significant expertise in crafting impactful content and developing brand voice, essential skills for a versatile copywriter. His proven ability to increase engagement by 30% and customer retention by 20% through refined brand voice indicates a strategic understanding of audience engagement and brand identity.
- Progressive Career Movement and Industry Focus - The CV outlines a clear trajectory of growth within the mental health sector, underscoring a focused commitment to both copywriting and mental health advocacy. Harry's transition from a Copywriter at Mental Health Foundation to a Senior Copywriter at Mindshare reflects a steady advancement in responsibilities, showcasing his capacity for leadership and strategic influence in his roles.
- Impactful Achievements Linked to Business Outcomes - Harry's achievements are directly tied to business success, such as leading a campaign that increased social media engagement by 35% and developing brand guidelines that improved client retention by 20%. These accomplishments illustrate his ability to transform creative efforts into measurable business results, integral for roles in digital platforms catering to mental health.
Creative Copywriter
- Structured Experience and Growth - Isabelle Reed's CV clearly outlines her career progression, showcasing a trajectory from a Junior Copywriter at Wunderman Thompson to a Senior Copywriter at McCann Worldgroup. This progression illustrates her growth in responsibility and influence, bolstered by specific achievements at each level that emphasize her increasing impact in the industry.
- Industry-Specific Expertise - The CV highlights Reed's adeptness with industry-specific skills and tools, such as Adobe Creative Suite and SEO, which are crucial for her role as a Creative Copywriter. Her ability to understand and utilize these tools shows a technical depth that complements her creative abilities, ensuring she can deliver comprehensive and innovative campaign strategies.
- Achievements with Tangible Business Impact - Throughout the CV, Reed's contributions are backed by quantifiable results, such as increasing client engagement by 30% and achieving a 25% growth in brand recognition. These specific metrics not only demonstrate her effectiveness but also her understanding of business priorities and her ability to align creative initiatives with the strategic goals of her clients.
Website Copywriter
- Clear and Concise Structure - The CV is well-organized and presents information in a clear and concise manner. Each section is easy to navigate, allowing for quick assessment of the candidate’s qualifications and experience relevant to the job role.
- Impressive Career Growth - Samuel Campbell's career trajectory illustrates a clear path of growth, moving from Content Writer to Senior Website Copywriter. His progress showcases not only upward mobility but also an increasing level of responsibility in leadership and strategy.
- Utilization of Industry Tools and Methodologies - The CV highlights the candidate's expertise in using industry-specific tools and methodologies, such as Google Analytics, SEO strategy implementation, and content auditing. These tools are essential in digital marketing, demonstrating his technical proficiency and in-depth knowledge of the field.
Direct Response Copywriter
- Clear Professional Growth - Grace Bailey's CV presents a clear career trajectory, showcasing her growth from a Marketing Copywriter to a Direct Response Copywriter. Within five years, she has moved from optimizing email campaigns to leading high-impact campaigns that significantly increase sales and brand visibility, reflecting her advancement in responsibilities and expertise.
- Integration of Psychology in Copywriting - The candidate leverages her psychology insights to optimize conversion and retention rates. This unique integration of consumer psychology into her copywriting processes highlights her ability to blend technical skills with psychological insights to drive engagement and customer loyalty.
- Comprehensive Achievement Highlight - Grace's CV effectively communicates the real-world impact of her work by showcasing achievements that directly tie to business outcomes. For example, her efforts led to a £500,000 boost in online sales and a 40% revenue increase, clearly linking her contributions to significant financial results, making her a valuable asset to any organization.
Social Media Copywriter
- Strategic Career Development - Poppy Griffiths’ career shows a clear upward trajectory, moving from a Content Creator role at Topshop to significant responsibilities as a Social Media Copywriter at ASOS. This progression highlights a deliberate and focused career path in social media and content strategy, seamlessly transitioning through industry-renowned companies and expanding her expertise and influence.
- Focus on Data-Driven Strategies - The CV highlights Poppy’s adept use of social listening tools and data metrics to inform her content strategies. Her ability to translate this data into actionable insights that improve engagement and customer relationships demonstrates not just technical proficiency but also a sophisticated understanding of how to leverage analytics for strategic decision-making in social media engagements.
- Achievements with Concrete Business Impact - Poppy’s accomplishments are articulated not just in terms of numbers but their significant business impact, such as a 30% increase in engagement and 1 million impressions for ASOS. Her past successes in driving brand awareness and user engagement illustrate her ability to produce results that directly contribute to business objectives, making her an invaluable asset to her employers.
In-house Copywriter
- Effective Leadership and Team Influence - Oscar Evans' CV showcases his aptitude for leadership through his role as a Senior Copywriter where he led a team to create cohesive brand guidelines. Not only did this elevate brand consistency, but it also demonstrated his capacity to influence 50+ team members through organized training sessions, reflecting his solid leadership skills in nurturing and improving team communication.
- Proven Track Record in Brand Development - The CV emphasizes a strong trajectory in brand development, with Oscar having contributed significantly to rebranding efforts at multiple firms such as Clyde Union Pumps and Standard Life Aberdeen. His work in developing a comprehensive tone of voice drastically improved brand cohesion and market positioning, showcasing his expertise in elevating brand identity beyond just maintaining digital presence.
- Quantifiable Achievements that Bolster Business Objectives - Through substantial achievements like spearheading marketing campaigns that increased engagement by 35% and copywriting strategies that boosted social media followers by 25% at AXA UK, Oscar's impact is not just in numbers but in aligning content strategies with overarching business goals, thereby enhancing revenue through targeted sales.
Agency Copywriter
- Highly structured presentation - The CV is well-organized, with clearly defined sections for experience, education, skills, courses, achievements, languages, and passions. This clear layout ensures easy navigation and helps the reader quickly identify key qualifications and career highlights.
- Steady career advancement - Isaac Scott's career trajectory demonstrates significant growth. Starting as a Junior Copywriter at Publicis Groupe, he advanced to a Copywriter position at Ogilvy & Mather before becoming a Senior Copywriter at Weber Shandwick. This progression indicates a strong work ethic and capacity for taking on increased responsibilities.
- Impact-driven achievements - The CV emphasizes Isaac's achievements with a focus on their business impact. Examples include boosting client engagement rates by 40% and increasing client retention by 30%. These achievements highlight his ability to create content that not only engages but contributes significantly to the company's bottom line.
B2B Copywriter
- Effective Presentation of Skills - The skills section is succinctly laid out, showcasing a balanced mixture of technical and soft skills. This is valuable for demonstrating the candidate's adaptability in a field that requires both creativity and strategic planning, known as core competencies like Advertising, Marketing Strategy, B2B Marketing, and Project Management.
- Impressive Career Growth - Finley's career trajectory shows a steady rise from a Copywriter to a Senior Copywriter and Content Strategist roles at prestigious agencies. This indicates a track record of proven success and increasing responsibility, reflecting well on their leadership capabilities and reputation within the industry.
- Cross-functional Collaboration - The CV emphasizes cross-functional experience, highlighting collaboration with design teams and cross-functional groups which is crucial for project delivery and campaign success. This indicates Finley’s capacity to work effectively across different departments, ensuring cohesive brand messaging and project alignment with corporate goals.
B2C Copywriter
- Organized and Consistent Structure - The CV is systematically structured with clearly defined sections including Summary, Experience, Education, Skills, Courses, Achievements, Languages, and Passions. This organization enhances the reader's ability to swiftly navigate through George's qualifications and career narrative, which is concise yet comprehensive.
- Impressive Career Progression - George Johnson illustrates a well-defined career trajectory that transitions from roles at entry-level to senior positions at prestigious agencies like WPP. These progressive roles in top companies indicate a growing responsibility and expertise in delivering impactful content for both B2B and B2C markets.
- Cross-functional Team Collaboration - Evidence of George's adaptability is seen in his ability to work collaboratively with design, marketing, and junior writing teams. By efficiently melding insights from diverse functions, George has driven measurable results, such as improved client satisfaction and increased organic search visibility, which highlights his strong inter-departmental synergy.
How to ensure your profile stands out with your copywriter CV format
It's sort of a Catch 22. You want your copywriter CV to stand out amongst a pile of candidate profiles, yet you don't want it to be too over the top that it's unreadable. Where is the perfect balance between your CV format simple, while using it to shift the focus to what matters most. That is - your expertise. When creating your copywriter CV:
- list your experience in the reverse chronological order - starting with your latest roles;
- include a header with your professional contact information and - optionally - your photograph;
- organise vital and relevant CV sections - e.g. your experience, skills, summary/ objective, education - closer to the top;
- use no more than two pages to illustrate your professional expertise;
- format your information using plenty of white space and standard (2.54 cm) margins, with colours to accent key information.
Once you've completed your information, export your copywriter CV in PDF, as this format is more likely to stay intact when read by the Applicant Tracker System or the ATS. A few words of advice about the ATS - or the software used to assess your profile:
- Generic fonts, e.g. Arial and Times New Roman, are ATS-compliant, yet many candidates stick with these safe choices. Ensure your CV stands out by using a more modern, and simple, fonts like Lato, Exo 2, Volkhov;
- All serif and sans-serif fonts are ATS-friendly. Avoid the likes of fancy decorative or script typography, as this may render your information to be illegible;
- Both single- and double-column formatted CVs could be assessed by the ATS;
- Integrating simple infographics, icons, and charts across your CV won't hurt your chances during the ATS assessment.
PRO TIP
Be mindful of white space; too much can make the CV look sparse, too little can make it look cluttered. Strive for a balance that makes the document easy on the eyes.
The top sections on a copywriter CV
- Professional Summary showcases your writing prowess and is a hook for the reader.
- Copywriting Experience lists relevant jobs, affirming your hands-on experience.
- Portfolio of Work provides tangible evidence of your writing skills and versatility.
- Education & Training demonstrates foundational knowledge and specialised learning.
- Core Copywriting Skills highlights specific abilities vital to a copywriting role.
What recruiters value on your CV:
- Showcase your proficiency in language by using concise, compelling language that demonstrates your ability to craft engaging copy.
- Highlight your versatility in writing for various mediums such as web content, advertising, social media, and blogs, detailing the different styles and tones you've mastered.
- Provide quantifiable achievements that reflect your impact, such as increased conversion rates or improved engagement metrics due to your copywriting efforts.
- Include a portfolio link or samples of your work to give potential employers a direct insight into your writing style and quality.
- Emphasize your understanding of branding and marketing strategies, and how your content aligns with business goals to establish a consistent brand voice.
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Tips and tricks on writing a job-winning copywriter CV header
The CV header is the space which most recruiters would be referring most often to, in the beginning and end of your application. That is as the CV header includes your contact details, but also a headline and a professional photo. When writing your CV header:
- Double-check your contact details for spelling errors or if you've missed any digits. Also, ensure you've provided your personal details, and not your current work email or telephone number;
- Include your location in the form of the city and country you live in. If you want to be more detailed, you can list your full address to show proximity to your potential work place;
- Don't include your CV photo, if you're applying for roles in the UK or US, as this may bias initial recruiters' assessments;
- Write a professional headline that either integrates the job title, some relevant industry keywords, or your most noteworthy achievement.
In the next part of our guide, we'll provide you with professional CVs that showcase some of the best practices when it comes to writing your headline.
Examples of good CV headlines for copywriter:
- Senior Digital Copywriter | SEO & Content Strategy Expert | CIM Certified | 10+ Years of Creative Excellence
- Copywriting Manager | E-commerce & Brand Storytelling | BA in Journalism | Multichannel Marketing Savvy | 8 Years
- Junior Content Creator | Bachelor's in Marketing Communications | Social Media Enthusiast | Innovative Ad Campaigns | 2 Years
- Lead Copywriter | Tech & SaaS Sector Specialist | MA in Creative Writing | B2B Content | 7 Years
- Mid-Level Copywriter | Fashion & Lifestyle Industries | Creative Content Solutions | PPC Campaign Pro | 5 Years
- Copywriting Specialist | Travel & Leisure Content Expert | Digital Nomad | SEO Certifications | 6-Year Portfolio
What's the difference between a copywriter CV summary and objective
Why should it matter to you?
- Your copywriter CV summary is a showcasing your career ambitions and your unique value. Use the objective to answer why your potential employers should hire you based on goals and ambitions. The objective is the ideal choice for candidates who happen to have less professional experience, but still meet some of the job requirements.
Before you select which one will be more relevant to your experience, have a look at some industry-leading CV summaries and objectives.
CV summaries for a copywriter job:
- Accomplished copywriter with over 7 years of experience crafting compelling content for major brands in the retail sector. Specialising in creating persuasive copy that increases customer engagement, with a proven track record of boosting online sales by 30% for a flagship e-commerce site through innovative SEO strategies and A/B testing.
- Dynamic professional with 5 years of experience in journalism now seeking to leverage exceptional storytelling skills and a passion for brand development as a copywriter. Experienced in meeting tight deadlines, conducting in-depth research, and delivering top-tier articles that increased readership by 25% for a leading national newspaper.
- Expert creative strategist with a decade in marketing communications, pivoting to copywriting to drive brand narratives. Proven ability to craft powerful messages that resonate with audiences, evidenced by leading a campaign that achieved a 20% increase in customer engagement for a high-profile tech company.
- Former public relations expert with 6 years honing persuasive communication techniques, transitioning to copywriting to empower businesses through exceptional content creation. Recognised for developing strategic communications that elevated brand presence for a luxury hotel chain across European markets.
- Eager to embark on a copywriting career, bringing forth a fresh perspective combined with a B.A. in English Literature and comprehensive understanding of content optimisation. Committed to learning and surpassing objectives, aiming to apply creative and analytical skills to produce content that captivates and converts for a pioneering digital marketing agency.
- Aspiring copywriter with a background in social media management and a fervour for crafting stories, seeks to apply a keen eye for detail and robust understanding of social platforms to create impactful copy. Eager to contribute innovative ideas and a unique voice while expanding copywriting proficiency within a dedicated and creative team environment.
Best practices for writing your copywriter CV experience section
If your profile matches the job requirements, the CV experience is the section which recruiters will spend the most time studying. Within your experience bullets, include not merely your career history, but, rather, your skills and outcomes from each individual role. Your best experience section should promote your profile by:
- including specific details and hard numbers as proof of your past success;
- listing your experience in the functional-based or hybrid format (by focusing on the skills), if you happen to have less professional, relevant expertise;
- showcasing your growth by organising your roles, starting with the latest and (hopefully) most senior one;
- staring off each experience bullet with a verb, following up with skills that match the job description, and the outcomes of your responsibility.
Add keywords from the job advert in your experience section, like the professional CV examples:
Best practices for your CV's work experience section
- Highlighted succeeded in increasing client's web traffic and engagement by 30% through compelling SEO content and targeted social media campaigns.
- Played a lead role in conceptualising and executing an award-winning advertising campaign for a renowned lifestyle brand, demonstrating innovative thinking and exceptional creative writing abilities.
- Consistently delivered high-quality copy for digital platforms, with a proven track record of crafting engaging and click-worthy email marketing copy that surpasses industry-average open rates.
- Managed and delivered numerous content projects on tight deadlines, showcasing strong organisational skills and reliability as a team member.
- Effectively adapted writing style to fit a diverse range of client tones, voices, and industries, evidencing versatility and a strong understanding of brand identity.
- Actively contributed creative ideas during team brainstorming sessions which led to innovative marketing strategies and successful campaign launches.
- Designed and directed the content strategy for a start-up's online platform, resulting in a rapidly growing user base and a marked increase in brand recognition.
- Collaborated with graphic designers and multimedia specialists to produce cohesive and visually appealing content across a variety of media formats.
- Regularly conducted A/B testing for website copy and analysed data to refine and optimise content for better engagement and conversion rates.
Senior Copywriter
Lead Creative Copywriter
Ogilvy UK
01/2018-Ongoing
- Spearheaded a rebranding campaign for a premier skincare line, crafting compelling copy that led to a 25% increase in online engagement within the first quarter.
- Managed a team of junior copywriters, providing guidance on brand voice, which improved the consistency of content output across digital platforms and increased content production by 40%.
- Collaborated with the marketing team to produce SEO-driven article content, resulting in a 35% uplift in organic search traffic to the company website over six months.
Copywriter
E-commerce Content Specialist
Amazon UK
05/2015-12/2017
- Developed product descriptions and ad copy for over 500 unique items in an e-commerce catalog, leading to a 15% increase in conversion rates.
- Wrote and edited informative blog posts on industry trends that positioned the brand as a thought leader and garnered an average of 10k monthly readers.
- Liaised with graphic designers to produce visually engaging infographics that supported content messaging and were shared 500+ times on social media.
Junior Copywriter
Copywriting Assistant
Saatchi & Saatchi
04/2011-08/2014
- Generated weekly email newsletters for a subscriber base of over 50,000, which enhanced customer retention by 18%.
- Assisted in crafting copy for a nationwide billboard advertising campaign that resulted in a 10% surge in brand awareness.
- Implemented A/B testing for various copy versions on landing pages, which optimized conversion rates by 22%.
Digital Copywriter
Online Brand Writer
WPP
03/2017-03/2020
- Composed daily social media posts across multiple platforms, increasing followers by over 30,000 and generating a direct ROI of 6:1 through targeted ad copy.
- Pivotal in writing scripts for promotional videos, which accounted for a 40% uplift in product demos at trade shows.
- Participated in creative ideation sessions that led to a viral marketing campaign reaching over 1 million views within the first 48 hours.
Freelance Copywriter
Self-Employed Wordsmith
Freelance
02/2012-05/2016
- Independently built and managed a portfolio of 10+ clients across various industries, increasing business revenue by 150% over two years through repeat engagements and referrals.
- Conducted in-depth research to produce whitepapers and case studies that established clients as experts in their respective fields, one of which was cited in a well-known industry report.
- Streamlined a client's content marketing strategy, which doubled their web traffic and created a 20% growth in their lead generation funnels.
Copywriter
Advertising Copywriter
McCann London
06/2009-01/2012
- Conceptualized and executed an award-winning advertising campaign for a new beverage product, directly tied to a 50% increase in sales in the first six months post-launch.
- Played a key role in the editorial team for a monthly magazine, contributing 10+ articles per issue that increased subscribers by 5k during my tenure.
- Crafted persuasive sales pitch decks for B2B clients, successfully securing on average 3 high-value contracts per month.
Associate Copywriter
Financial Services Copy Specialist
Barclays UK
07/2013-11/2019
- Authored a compelling copy for a suite of financial service products that were instrumental in customer acquisitions, resulting in a portfolio growth of £4.5 million.
- Optimized copy for the mobile app interface that improved user experience and increased monthly active users by 60% within a year.
- Engaged in mentorship programs for incoming copywriters, which improved the department's overall writing quality and reduced content revisions by 30%.
Content Strategist & Copywriter
Senior Content Strategist & Writer
Marks & Spencer
10/2014-02/2023
- Directed a content strategy overhaul for a major online retailer, resulting in an expanded customer base and a sustained 20% year-over-year revenue growth.
- Designed and implemented a user-generated content campaign that increased customer engagement and content by 80%.
- Cultivated a brand voice guide that was embraced company-wide, standardizing communication and increasing brand recognition within the market.
Writing your CV without professional experience for your first job or when switching industries
There comes a day, when applying for a job, you happen to have no relevant experience, whatsoever. Yet, you're keen on putting your name in the hat. What should you do? Candidates who part-time experience , internships, and volunteer work.
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PRO TIP
If you have experience in diverse fields, highlight how this has broadened your perspective and skill set, making you a more versatile candidate.
Key copywriter CV skills: what are hard skills and soft skills
Let's kick off with the basics. You know that you have to include key job requirements or skills across your CV. For starters, take individual skills from the job description and copy-paste them into your CV, when relevant. Doing so, you'll ensure you have the correct skill spelling and also pass the Applicant Tracker System (ATS) assessment. There are two types of skills you'll need to include on your CV:
- Hard skills - technical abilities that are best defined by your certificates, education, and experience. You could also use the dedicated skills section to list between ten and twelve technologies you're apt at using that match the job requirements.
- Soft skills - your personal traits and interpersonal communication skills that are a bit harder to quantify. Use various CV sections, e.g. summary, strengths, experience, to shine a spotlight on your workspace achievements, thanks to using particular soft skills.
Remember that your job-winning CV should balance both your hard and soft skills to prove your technical background, while spotlighting your personality.
Top skills for your copywriter CV:
HARD SKILLS
Content Creation
SEO (Search Engine Optimisation)
Copywriting for Various Formats (Web, Email, Social Media)
Content Strategy Development
Market Research
Brand Messaging
Editing and Proofreading
Keyword Research
Competitor Analysis
Data Analysis and Interpretation
SOFT SKILLS
Creativity
Adaptability
Strong Research Skills
Attention to Detail
Time Management
Collaboration
Communication
Persuasion
Problem-Solving
Project Management
PRO TIP
Focus on describing skills in the context of the outcomes they’ve helped you achieve, linking them directly to tangible results or successes in your career.
Education and more professional qualifications to include in your copywriter CV
If you want to showcase to recruiters that you're further qualified for the role, ensure you've included your relevant university diplomas. Within your education section:
- Describe your degree with your university name(-s) and start-graduation dates;
- List any awards you've received, if you deem they would be impressive or are relevant to the industry;
- Include your projects and publications, if you need to further showcase how you've used your technical know-how;
- Avoid listing your A-level marks, as your potential employers care to learn more about your university background.
Apart from your higher education, ensure that you've curated your relevant certificates or courses by listing the:
- name of the certificate or course;
- name of the institution within which you received your training;
- the date(-s) when you obtained your accreditation.
In the next section, discover some of the most relevant certificates for your copywriter CV:
PRO TIP
Focus on describing skills in the context of the outcomes they’ve helped you achieve, linking them directly to tangible results or successes in your career.
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Key takeaways
Your successful job application depends on how you well you have aligned your copywriter CV to the job description and portrayed your best skills and traits. Make sure to:
- Select your CV format, so that it ensures your experience is easy to read and understand;
- Include your professional contact details and a link to your portfolio, so that recruiters can easily get in touch with you and preview your work;
- Write a CV summary if you happen to have more relevant professional experience. Meanwhile, use the objective to showcase your career dreams and ambitions;
- In your CV experience section bullets, back up your individual skills and responsibilities with tangible achievements;
- Have a healthy balance between hard and soft skills to answer the job requirements and hint at your unique professional value.
