Navigating the delicate balance between showcasing commercial acumen and maintaining an authentic personal brand poses a significant CV challenge for you as a commercial manager. Our comprehensive guide offers tailored strategies to articulate your unique value proposition, ensuring your CV resonates with potential employers and sets you apart in the competitive market.
In this Enhancv commercial manager CV guide, you'll find out more about how to:
- Answer job requirements with your commercial manager CV and experience;
- Curate your academic background and certificates, following industry-leading CV examples;
- Select from +10 niche skills to match the ideal candidate profile
- Write a more succinct experience section that consists of all the right details.
Do you need more specific insights into writing your commercial manager CV? Our guides focus on unique insights for each individual role:
Resume examples for commercial manager
Explore additional commercial manager cv samples and guides and see what works for your level of experience or role.
By Experience
Senior Commercial Manager
- Strategic Leadership and Collaboration - Alfie Edwards' CV vividly illustrates his ability to lead cross-functional teams and foster strong stakeholder relationships. Examples include spearheading teams for product launch initiatives that lead to significant market share gains and enhancing contract negotiations to reduce costs. These demonstrate his capacity to not only strategize but also to galvanize teams towards achieving corporate goals.
- Dynamic Career Progression - The CV showcases a clear upward trajectory through progressive roles, starting as an Account Manager and climbing to a Senior Commercial Manager role in well-established companies within the FMCG sector. This advancement underscores his ability to adapt and excel in increasingly complex and impactful roles, reflecting a strong career development path aligned with strategic commercial objectives.
- Data-Driven Decision Making - A unique strength of this CV is how it integrates sophisticated analytical skills to drive strategic decisions, evidenced by the use of shopper insights and category trends to optimize product ranges and implement cost-saving supply chain operations. This ability to leverage data for informed decision-making is critical in the competitive FMCG sector, showcasing both technical depth and strategic acumen.
Junior Commercial Manager
- Strong Career Progression - Oscar's career trajectory illustrates significant growth within the insurance industry. Starting as an Insurance Associate Intern at Marsh & McLennan Companies, he quickly demonstrated his capabilities by supporting senior account managers and surpassing sales objectives. Progressing to a Junior Account Manager at Aon, he has not only retained his roles but also led initiatives that improved client retention and reduced onboarding time, highlighting his swift adaptability and upward mobility in his career.
- Comprehensive Industry Expertise - The CV underscores Oscar's adept use of industry-specific tools and methodologies, particularly his proficiency in Microsoft Excel for data management and analysis. His certifications in risk management and client communication suggest a deep understanding of not just the technical skills but also the strategic aspects of insurance service provision. His engagement in cross-selling and renewal marketing processes further illustrates his business acumen and strategic thinking.
- Demonstrated Leadership and Soft Skills - Oscar's leadership capabilities are explicitly highlighted through his role in organizing team meetings and training new joiners. His soft skills are evidenced through effective client communication and issue resolution, contributing to decreased client churn and enhanced satisfaction. His endeavors in policy administration and problem-solving also spotlight his ability to lead initiatives that directly impact team performance and client outcomes.
By Role
Commercial Project Manager
- Clear and Structured Presentation - The CV is well-organized and clearly laid out, making it easy to follow the candidate's career progression. Each section is logically divided, allowing for easy access and understanding of qualifications, experience, and skills pertinent to a Project Manager role.
- Demonstrated Career Growth and Industry Relevance - Harry Williams' career trajectory shows significant growth from Sales Coordinator to Project Manager, reflecting a steady increase in responsibilities and expertise. This progression is underscored by industry-relevant roles in environmental services, highlighting adaptability to organizational needs and sustainability trends.
- Emphasis on Cross-functional Leadership and Team Management - The CV emphasizes cross-functional team leadership and management skills, critical for project success. His experience in leading diverse teams, improving inter-departmental collaboration, and implementing strategies to enhance productivity reflects his leadership capabilities.
Commercial Finance Manager
- Focused content presentation - The CV is presented with clarity and structured conciseness, allowing for quick comprehension of key qualifications and achievements. Its use of bullet points facilitates easy navigation through complex information, emphasizing high-impact actions and results.
- Progressive career trajectory - Leo Brown's career progression from Financial Analyst to Commercial Finance Manager showcases a trajectory of growth and increasing responsibility. Notable promotions within prestigious companies like Rolls-Royce and BAE Systems underscore his ability to adapt and excel in challenging environments.
- Effective use of achievements - The CV successfully highlights Leo's achievements with specific, quantifiable results, such as a 20% increase in profitability and a 15% improvement in gross margins. These metrics not only demonstrate his expertise but also communicate the tangible business impact of his efforts.
Commercial Operations Manager
- Visibility into Strategic Contributions - The CV provides clear and concise examples of strategic initiatives such as implementing a clearance strategy and being decisive in the absence of a Senior Operations Manager. This not only emphasizes Alfie's leadership qualities but also underscores their ability to steer the business in critical situations, ensuring continuity and contributing to operational success.
- Illustrates a Dynamic Career Path with Industry Expertise - Alfie's career growth from a Supply Chain Analyst to a Commercial Operations Manager illustrates an impressive trajectory of increasing responsibility within the retail sector. His experience spans notable companies and clearly depicts how each role has built upon the last, showing a deepened expertise in areas like supply chain management, commercial operations, and strategic analysis.
- Impactful Achievements and Business Outcomes - Throughout the CV, achievements are not just presented with numbers; they are tied to business outcomes. For instance, reducing overstock by 35% is connected to a 20% increase in outlet sales, demonstrating Alfie's focus on optimizing inventory for revenue gains. His work consistently highlights how process improvements and strategic planning contribute to broader company goals.
Commercial Property Manager
- Impressive Clarity and Structure - The CV excels in its presentation with a clear and structured format. Each section is thoughtfully separated, with a logical progression from personal details, through career experience, to educational background and certifications. This makes it easy to navigate and ensures that the most important information stands out boldly at first glance.
- Robust Career Trajectory Demonstrated - The applicant's career path shows consistent growth and upward mobility within the technology sector. Beginning as a software developer and moving through roles like team lead and project manager, the CV reflects a pattern of progressive responsibility and recognition within the industry, culminating in a senior developer position. This showcases a clear trajectory of professional development and mastery.
- Adaptability Across Diverse Roles - Throughout the CV, there is evidence of adaptability and capability to work across different functions within the tech industry. The candidate has stepped into various capacities, from development to project management and even client interface roles. This cross-functional expertise indicates a well-rounded professional apt to thrive in dynamic environments and collaborate effectively with diverse teams.
Commercial Relationship Manager
- Structured career progression and expertise - The CV details a logical and strategic trajectory in the financial sector, moving from a Financial Services Officer to a Senior Financial Advisor role, highlighting substantial growth and increasing levels of responsibility. This progression through reputable companies like Lloyds, Barclays, and Santander showcases the candidate's dedication and advancement in business banking and financial advisory capacities.
- Strong leadership and relationship management skills - Throughout the CV, there is a consistent emphasis on leadership capabilities and client relationship management. Notable examples include mentoring teams, which increased departmental output by 35%, and managing a high-value portfolio with a 95% customer retention rate. These elements illustrate the candidate's ability to lead effectively and foster strong, lasting client relationships.
- Industry-specific accomplishments with tangible outcomes - The document demonstrates achievements that reflect not just numbers but significant business impact. For instance, spearheading initiatives that boosted client engagement by 40% or negotiating deals leading to a 50% revenue increase amplifies the candidate's capacity for delivering strategic solutions, driving growth, and responding adeptly to business banking needs.
Commercial Risk Manager
- Structured yet concise format - The CV is well-organized with distinct sections such as experience, education, and skills, making it easy to navigate. Each job role is broken down into concise bullet points that efficiently convey responsibilities and achievements, avoiding unnecessary jargon.
- Progressive career advancement - The candidate's career trajectory demonstrates consistent growth within the insurance and risk management sector. Starting from an Assistant Account Manager to a Commercial Account Manager, it reflects a clear path of upward mobility and increasing responsibility.
- Strategic initiatives and outcomes - The document emphasizes the candidate’s ability to effect change within the organization through innovative strategies, such as implementing a new claims monitoring system that enhanced claim resolution efficiency by 30%, underscoring their emphasis on impactful results.
Commercial Sales Manager
- Dynamic Career Progression - Sophia Foster’s CV reveals a compelling upward trajectory, showcasing her evolution from a Sales Executive to a Commercial Manager. This career path reflects significant growth in responsibilities and achievements, marking her as a professional continuously striving for advancement and effectiveness in the commercial field.
- Broad Industry Expertise - The document emphasizes Sophia's depth in the construction industry, demonstrating her adeptness with tools and strategies specific to the field. Her specialized courses in Strategic Market Analysis and Advanced Negotiation Skills suggest a deliberate approach to maintaining industry relevance and technical competency.
- Effective Use of Achievements - Each role representation includes concrete achievements, such as spearheading a strategy that resulted in a 30% sales increase or negotiating contracts worth £5 million annually. These accomplishments are not only quantified but are contextualized to showcase their significance in terms of business growth and market expansion, underlining her impact-driven approach.
Commercial Procurement Manager
- Logical and Concise Presentation - The CV is structured intelligently, featuring a coherent flow from professional summary through experience, education, skills, and additional qualifications. Each section is concise, providing only essential details that highlight relevant capabilities and achievements, ensuring the reader quickly comprehends Edward's qualifications and industry impact.
- Strategic Career Advancement - Edward's career trajectory demonstrates consistent growth and increasing responsibilities. Beginning as a Procurement Officer, he advanced to significant roles in Senior Procurement and Commercial Management, with a consistent focus on the renewable energy sector. This progression illustrates his capacity to drive ambitious projects and manage complex commercial landscapes effectively.
- Leadership and Interpersonal Skills - The CV effectively emphasizes Edward's soft skills, particularly his team leadership and stakeholder engagement abilities. Leading teams up to 10 people and successfully acting as an interim Head of Procurement exemplifies his capacity to inspire, collaborate, and manage. His experience in forming project boards for risk management shows his proficiency in steering cross-functional endeavors towards unified business goals.
Commercial Contracts Manager
- Structured and Clarity in Presentation - The CV is well-organized and easy to follow, with sections like Education, Experience, and Achievements clearly delineated. Each section follows a logical order, starting from the most recent position, which helps in quickly understanding the candidate's career progression and relevant skills.
- Demonstrates Career Growth in the Automotive Sector - The CV showcases a career path that progresses from a Sales and Contract Associate to a Commercial Contracts Manager. This upward trajectory within prominent companies in the automotive industry, such as Bosch UK and GKN Automotive, highlights the candidate's ability to take on increased responsibility and leadership roles over time.
- Emphasis on Cross-functional Collaboration and Adaptability - The candidate's experience in collaborating with cross-functional teams to address complex issues and develop scalable processes underscores their adaptability. This is further emphasized by the candidate's ability to lead training sessions and working groups, contributing to various strategic initiatives across business units.
Commercial Business Development Manager
- Content Presentation and Structural Clarity - The CV excels in clarity and structured presentation, with each section clearly delineated and concise. The bullet points are succinctly crafted to emphasize key achievements and responsibilities, allowing for quick assimilation of information by the reader.
- Career Trajectory and Growth - Matilda's career trajectory showcases significant professional growth, moving from a Business Development Associate to a Commercial Business Development Manager. The steady progression in roles illustrates her ability to take on increasing responsibilities and deliver significant business results over the years.
- Industry-Specific Methodologies and Tools - This CV stands out with its focus on industry-specific methodologies, particularly in the digital healthcare sector. Matilda's experience includes integrating digital technologies to optimize business processes and utilizing financial modeling to enhance bid success, adding depth and specialization to her profile.
Commercial Strategy Manager
- Clear and Structured Presentation - The CV is meticulously structured with clearly defined sections that make it easy to navigate. Each section is concise, allowing the reader to quickly grasp the most important information about the candidate's background, skills, and achievements. This clarity helps the candidate stand out and ensures that key points are not lost in dense paragraphs.
- Proven Career Growth and Versatility - Ivy Ward's career trajectory showcases a steady progression from Data Analyst to Commercial Strategy Manager, demonstrating substantial growth in responsibility and expertise. The transitions between roles in different companies signify a strong adaptability and capability to handle diverse challenges within the insurance industry, further solidifying the candidate's credibility.
- Technical Competency and Innovation - The CV highlights Ivy Ward's proficiency in advanced tools and methodologies such as SQL, Python, and data-driven pricing models. These skills underline the candidate's ability to leverage technical knowledge for strategic decision-making, a critical aspect for a Commercial Strategy Manager aiming to drive growth and innovation within the insurance sector.
Commercial Portfolio Manager
- Clear and Structured Presentation - The CV offers a well-organized presentation, maintaining clarity with a structured layout that includes distinct sections for experience, education, achievements, and skills. Each section contains concise bullet points that allow readers to quickly grasp key points and understand the candidate's qualifications without unnecessary detail.
- Strong Career Growth and Progression - Arthur Davies demonstrates a clear trajectory in his career, moving from a Property Analyst to an Assistant Property Manager, then advancing to a Commercial Portfolio Manager. This progression highlights not only his growth in responsibilities and expertise in real estate but also his commitment to the industry and ability to take on increasingly complex roles.
- Industry-Specific Achievements with Significant Impact - The CV effectively showcases Arthur's achievements that highlight substantial business relevance beyond mere numbers. For example, his efforts in optimizing a property portfolio led to a notable 12% revenue growth, while his operational strategies have resulted in impressive tenant satisfaction and retention improvements, directly impacting business profitability and client relations.
Commercial Supply Chain Manager
- Strategic Supply Chain Management Experience - Louis Wood's CV effectively portrays a rich career in supply chain management demonstrated by progressively advanced roles at major companies like BP, Shell, and ExxonMobil. His experience mirrors substantial growth through increasing responsibilities and impactful strategic contributions, especially in the energy sector, all culminating in his current role as a Supply Chain Manager.
- Exemplary Leadership and Team Management - Throughout his roles, Louis showcases impressive leadership skills, managing large teams and enhancing operational efficiency. Notable achievements such as leading a team of 25 to reduce procurement costs by 20% solidify his capability to motivate, inspire, and drive teams toward meaningful business objectives, reflecting his robust leadership and negotiation skills.
- Focus on Efficiency and Innovative Practices - The CV is particularly strong in highlighting Louis's aptitude for implementing innovative supply chain strategies and optimizing systems like SAP and Oracle ERP. His dedication to enhancing procurement efficiency by substantial margins underlines a continuous commitment to improvement and staying at the forefront of supply chain innovations.
Commercial Marketing Manager
- Career Advancement Through Strategic Roles - Finley Robinson demonstrates steady career growth with increasing responsibilities, from a Marketing Specialist at AstraZeneca to a Pharmacy Commercial Marketing Manager at Boots UK. This upward trajectory underscores their capability in adapting to more complex commercial marketing challenges and showcases their leadership potential.
- Exceptional Achievements with Quantifiable Impact - The CV effectively highlights Finley's accomplishments by providing clear, measurable outcomes such as increasing pharmacy engagement by 30% and enhancing market penetration in independent pharmacies by 25%. These metrics provide concrete evidence of their ability to positively influence business growth and customer satisfaction.
- Emphasis on Innovation and Market-Specific Expertise - Finley’s profile is enriched by their focus on innovation within the pharmaceutical marketing sector. Their completion of courses such as the Pharmacy Leadership Excellence Certification and Advanced Digital Marketing Strategies signifies a commitment to leveraging modern methodologies to address industry-specific challenges effectively.
Commercial Product Manager
- Strategic Career Growth - Jack Taylor's career trajectory demonstrates a clear path of progression and specialization within the insurance industry. Starting as a Product Analyst and moving up to a Travel Product Manager, he has shown the ability to take on increasing responsibilities and leadership roles, reflecting his professional development and ambition.
- Evidence of Impactful Achievements - The CV effectively communicates Jack's significant contributions through numerical achievements, such as a 25% increase in revenue and a 30% reduction in compliance risks. These metrics evidence not only his technical skills but also his ability to implement strategies that drive business success.
- Interdisciplinary Competence - Jack displays a strong capability for cross-functional collaboration, working closely with IT, compliance, and operational teams. His adaptability is highlighted by his contributions to various projects that span governance, market analysis, and product innovations, suggesting his versatility and comprehensive understanding of the insurance industry.
Commercial Account Manager
- Structured and Concise Content Presentation - The CV is well-organized, dividing information clearly into sections such as experience, education, and skills. Each section is concise, making it easy for recruiters to quickly identify the candidate's qualifications. Bulleted lists and consistent formatting contribute to a high level of clarity, allowing the reader to focus on the most relevant aspects of Arthur's professional journey.
- Impressive Career Trajectory and Growth - Arthur's career shows a clear trajectory of growth and responsibility transitions, beginning as a Customer Success Manager and moving into senior roles like Senior Commercial Account Manager. Each role indicates an increasing breadth of responsibility and expertise in his field, reflecting his ability to drive results and lead in a competitive SaaS environment.
- Highlighting Industry-Specific Achievements and Impact - The CV does an excellent job of linking Arthur's achievements to direct business outcomes, such as increasing client retention by 20% and revenue growth by 25% through upselling. These accomplishments are not only quantified but also contextualized in terms of their impact on long-term client relationships and strategic company goals, demonstrating Arthur’s effectiveness in translating strategies into measurable success in SaaS sales.
Commercial Quality Assurance Manager
- Clarity and Structure - The CV is organized with a clear and coherent structure, making it easy to navigate through various sections. Information is presented concisely, ensuring quick understanding of the candidate's qualifications and achievements without overwhelming the reader with unnecessary details.
- Progressive Career Trajectory - Ruby Gibson's career path demonstrates consistent upward movement, from a Quality Assurance Analyst to Quality Assurance Operations Manager, highlighting a clear progression in responsibilities and leadership roles across reputable companies. This suggests ambition and the ability to grow within the industry.
- Impactful Strategic Achievements - The achievements mentioned on the CV illustrate significant value addition to the companies she worked for. Examples include a 35% surpassing of KPIs and a 10% operational cost reduction, showcasing her ability to bring about business-relevant improvements beyond mere numbers.
Commercial Compliance Manager
- Well-articulated career progression - Sienna West's CV effectively maps her career growth from a Compliance Analyst at HSBC to a Compliance Manager at Lombard Risk Management. This clear trajectory showcases her continuous professional development and ability to take on increased responsibilities within the compliance sector.
- Demonstrates a balance of technical and soft skills - The CV highlights proficiency in industry-specific tools like SQL and Asana, alongside soft skills such as leadership and stakeholder communication. This blend underscores Sienna's capability to effectively manage both technical operations and team dynamics.
- Emphasis on impactful achievements - The achievements section prominently features notable contributions like a $500K annual saving and a 30% efficiency improvement, providing insight into Sienna's strategic thinking and success in driving business outcomes through her compliance initiatives.
Structuring and formatting your commercial manager CV for an excellent first impression
The experts' best advice regarding your CV format is to keep it simple and concise. Recruiters assessing your CV are foremost looking out for candidates who match their ideal job profile. Your white space, borders, and margins. You may still be wondering which format you need to export your CV in. We recommend using the PDF one, as, upon being uploaded, it never alters your information or CV design. Before we move on to the actual content of your commercial manager CV, we'd like to remind you about the Applicant Tracker System (or the ATS). The ATS is a software that is sometimes used to initially assess your profile. Here's what you need to keep in mind about the ATS:
- All serif and sans-serif fonts (e.g. Rubik, Volkhov, Exo 2 etc.) are ATS-friendly;
- Many candidates invest in Arial and Times New Roman, so avoid these fonts if you want your application to stand out;
- Both single and double column CVs can be read by the ATS, so it's entirely up to you to select your CV design.
PRO TIP
Use font size and style strategically to create a visual hierarchy, drawing the reader's eye to the most important information first (like your name and most recent job title).
The top sections on a commercial manager CV
- Personal statement highlighting commercial acumen to show a strong understanding of market trends and business strategies.
- Key achievements in commercial roles to demonstrate measurable success in previous positions.
- Professional experience with contract negotiation details to outline the expertise in deal-making and partnerships.
- Sector-specific expertise to indicate a deep knowledge of the industry the candidate is applying within.
- Business development skills to showcase ability to identify and capitalise on new opportunities.
What recruiters value on your CV:
- Highlight your experience in developing successful commercial strategies, showcasing your ability to analyse market trends and translate them into actionable business plans.
- Emphasise your negotiation skills by detailing previous contracts you've successfully brokered, demonstrating your ability to secure favourable terms and strengthen business relationships.
- Include specific examples of sales growth or revenue increases you've driven, as this demonstrates the direct impact of your commercial acumen on business success.
- Showcase your leadership and management abilities by citing instances where you've led teams to achieve commercial objectives, stressing your role in mentoring and guiding team members.
- Detail your proficiency with commercial software and analytical tools, underlining how you've leveraged technology to improve decision-making or streamline commercial processes.
Recommended reads:
How to present your contact details and job keywords in your commercial manager CV header
Located at the top of your commercial manager CV, the header presents recruiters with your key personal information, headline, and professional photo. When creating your CV header, include your:
- Contact details - avoid listing your work email or telephone number and, also, email addresses that sound unprofessional (e.g. koolKittyCat$3@gmail.com is definitely a big no);
- Headline - it should be relevant, concise, and specific to the role you're applying for, integrating keywords and action verbs;
- Photo - instead of including a photograph from your family reunion, select one that shows you in a more professional light. It's also good to note that in some countries (e.g. the UK and US), it's best to avoid photos on your CV as they may serve as bias.
What do other industry professionals include in their CV header? Make sure to check out the next bit of your guide to see real-life examples:
Examples of good CV headlines for commercial manager:
- Commercial Manager | Strategic Market Growth | MBA | 8+ Years in FMCG Leadership
- Senior Commercial Manager | Business Development Expert | P&L Management | 12 Years' Experience
- Assistant Commercial Manager | Sales Analytics Enthusiast | Emerging Markets Specialist | 4 Years in Retail Sector
- Commercial Manager | B2B Sales Pro | Chartered Marketer | 6 Years Driving Revenue Growth
- Lead Commercial Manager | Contract Negotiation Ace | CIPS Certified | 10+ Years Global Experience
- Commercial Strategy Manager | Brand Expansion Guru | MA International Business | 7 Years' Industry Leadership
Choosing your opening statement: a commercial manager CV summary or objective
At the top one third of your CV, you have the chance to make a more personable impression on recruiters by selecting between:
- Summary - or those three to five sentences that you use to show your greatest achievements. Use the CV summary if you happen to have plenty of relevant experience and wish to highlight your greatest successes;
- Objective - provides you with up to five sentences to state your professional aims and mission in the company you're applying for
CV summaries for a commercial manager job:
- Seasoned Commercial Manager with over 12 years of experience in boosting revenue generation and market share expansion for Fortune 500 companies. Highly proficient in strategic pricing, contract negotiation, and fostering profitable client relationships. Spearheaded a campaign that resulted in a 25% sales increase within a single fiscal quarter.
- Dynamic individual with 15 years of expertise in pharmaceutical sales management. Adept at leading high-performing sales teams to exceed targets through data-driven strategies and relationship-building. Key achievement includes launching a product line that dominated the market, capturing a 40% market share within two years.
- Ambitious finance professional eager to transfer a decade of asset management knowledge into commercial management. Excelled in investment strategy formulation and client portfolio growth, attaining a 95% client retention rate. Keen to apply analytical and financial acumen to drive commercial success in a new industry.
- Former military officer ready to channel 20 years of disciplined leadership and operational planning excellence into the commercial sector. Proven track record in resource management and strategic deployment of large-scale projects. Determined to leverage transferable skills to achieve corporate objectives and financial profitability.
- As a fresh graduate with a Bachelor's in Business Administration, I am enthusiastic about starting a career in commercial management. Possessing a deep understanding of business operations and economics, my objective is to contribute a fresh perspective and tireless work ethic to making data-informed decisions that drive revenue growth.
- Motivated professional with a strong foundation in customer service seeking an entry-level commercial management opportunity. With a track record of exceeding sales targets in retail management, my aim is to use my communication and negotiation prowess to create value for the organization through strategic client engagement and market analysis.
Narrating the details of your commercial manager CV experience section
Perhaps you've heard it time and time again, but, how you present your experience is what matters the most. Your CV experience section - that details your work history alongside your accomplishments - is the space to spotlight your unqiue expertise and talents. So, avoid solely listing your responsibilities, but instead:
- adverts' keywords and integrate those in your experience section;
- Use your CV to detail how you've been promoted in the past by including experience in the reverse chronological order.
Before you start writing your commercial manager CV experience section, dive into some industry-leading examples on how to structure your bullets.
Best practices for your CV's work experience section
- Successfully negotiated and managed contracts worth £5M+, consistently achieving a cost reduction of at least 10% through strategic vendor partnerships and robust negotiation skills.
- Implemented innovative marketing strategies that increased product awareness by 25% and contributed to a 15% sales growth in the first year of execution.
- Managed a commercial team of 10, providing leadership and development that resulted in a 30% improvement in team productivity and a 20% increase in overall sales targets achievement.
- Developed and maintained strong relationships with key clients, leading to a customer retention rate of 95% and recognition as 'Commercial Manager of the Year' for outstanding client satisfaction.
- Analysed market trends and competitor activity to inform strategic planning, facilitating the company's entry into three new international markets with a projected increase in revenue of 20%.
- Oversaw the successful launch of five new product lines, coordinating between R&D, marketing, and sales teams to ensure a coherent go-to-market strategy and a 50% faster time to market.
- Identified cost-saving opportunities that led to a 15% reduction in operational expenses without compromising on service quality, through process optimisation and efficient resource allocation.
- Collaborated with the finance department to develop accurate sales forecasts and budget plans, resulting in a forecast accuracy improvement of 98% and better alignment with corporate financial goals.
- Provided comprehensive sales training to new and existing staff, leading to an average 40% increase in sales performance within the first three months of the training programme.
Work Experience
Senior Commercial Strategy Manager
SAP America, Inc.
03/2019-Ongoing
- Orchestrated the commercial strategy and development of new market segments for our software solutions, increasing market share by 18% within two years.
- Negotiated and secured contracts worth over $10M with Fortune 500 companies, enhancing the company's profitability and brand recognition.
- Led a cross-departmental team to successfully deliver a transformative project that integrates AI technology, improving customer engagement by 25%.
Work Experience
Commercial Operations Manager
Oracle Corporation
06/2017-02/2019
- Implemented an innovative pricing strategy across all product lines, which resulted in a 10% increase in average revenue per user.
- Spearheaded the commercial due diligence for a high-profile merger, which subsequently expanded the organization's service offerings.
- Enhanced vendor and supplier relationships to improve terms and net 60-day payment plans, significantly impacting cash flow management.
Work Experience
International Commercial Development Manager
Cisco Systems, Inc.
01/2015-05/2017
- Developed a comprehensive commercial training program, raising the team's contract negotiation success rate by 40%.
- Successfully expanded business into three new international territories, overseeing compliance and mitigating risks associated with market entry.
- Increased annual profits by 15% through refining the sales process and optimizing product portfolio management.
Work Experience
Commercial Accounts Manager
Adobe Systems Incorporated
09/2012-12/2014
- Pioneered a digital transformation initiative that increased lead generation by leveraging data analytics, boosting sales conversions by 22%.
- Managed a portfolio of customer accounts valued at $30M, maintaining a 95% retention rate over the tenure.
- Collaborated closely with the marketing team to align commercial campaigns with consumer insights, contributing to a 35% jump in brand awareness.
Work Experience
Software Commercialization Manager
Microsoft Corporation
11/2010-08/2012
- Devised and executed a strategic plan for entering the mobile software market, which captured a 10% market share within the first year.
- Led negotiations for a critical $5M software licensing agreement that expanded the company's recurring revenue model.
- Managed and optimized the product lifecycle of key software suites, reducing time-to-market by 30%.
Work Experience
Commercial Partnerships Manager
IBM Corp.
07/2009-10/2010
- Launched and managed a partnership program with local vendors, improving supply chain efficiencies and reducing costs by 12%.
- Implemented a customer loyalty program that saw a repeat business increase by 18%, strengthening client relationships.
- Drove cross-functional teams to achieve objectives in product development cycles, reducing go-to-market timeframes.
Lacking professional expertise: how to write your CV to highlight your best talents
Don't count on your lucky stars when you're applying for a role, where you happen to have less (or almost none) professional experience. Recruiters sometimes do hire inexperienced candidates if they're able to present their unique value from the get-go. So, instead of opting for the traditional, CV experience section:
- List any applicable expertise you happen to have - no matter if it's a part-time job, internship, or volunteer work. This would hint to recruiters that your profile is relevant;
- Focus your CV on your transferrable skills or talents you've obtained thanks to your whole life and work experience. In effect, you'll be spotlighting your value as a candidate;
- Separate more space for your applicable academic background and certificates to show you have the technical know-how;
- Ensure that within your objective, you've defined why you'll like the job and how you'll be the perfect match for it. Always ensure you've tailored your CV to individual applications.
Looking for more good examples for your first job? We'll show you how other candidates, with less professional experience, have created their job-winning CVs.
Recommended reads:
PRO TIP
Describe how each job helped you grow or learn something new, showing a continuous development path in your career.
Hard skills and soft skills to showcase your unique skill set on your commercial manager CV
Did you know that your CV will mostly likely be assessed by recruiters based on skill alignment? And that means that the way you feature your key skills across different CV sections will play a crucial role in landing you that first interview. We recommend you add your:
- technical capabilities or hard skills in your CV experience, certificates, projects, etc. Use your past accomplishments to prove your technical capabilities. List up to a dozen different software or hardware in your dedicated skills section to match the job keywords;
- personal and communication skills or soft skills in your CV strengths, achievements, summary/ objective, etc. Soft skills are a bit more difficult to prove. How do you define your aptitude in active listening? So, instead of just listing the skill name, include a tangible metric to show your success.
On a final note, when you're in a hurry to create your profile, you may misspell a particular technology or soft skill. That's why we suggest you copy and paste the particular skill name (or keyword), directly from the job advert. This would also help you to pass any initial Applicant Tracker System (ATS) tests.
Top skills for your commercial manager CV:
HARD SKILLS
Strategic Planning
Financial Analysis
Sales and Marketing Knowledge
Contract Negotiation
Market Research
Pricing Strategy
Project Management
Data Analysis
Profit and Loss Management
Customer Relationship Management (CRM)
SOFT SKILLS
Leadership
Communication
Teamwork
Negotiation
Problem-solving
Time Management
Adaptability
Decision Making
Influencing
Strategic Thinking
PRO TIP
If there's a noticeable gap in your skillset for the role you're applying for, mention any steps you're taking to acquire these skills, such as online courses or self-study.
CV education and certificates: your academic background as proof of your skill set
A common misconception about your commercial manager CV education is that you only need it, if you have less professional experience. That is completely false. The CV education section serves to back up your technical (and sometimes personal) capabilities, fill in gaps in your work history, and show you have the initial industry background and know-how. When creating your education section:
- List your degrees in the reverse chronological order, starting with the most recent (and relevant) ones first;
- Include your degree and university names, start and graduation dates. It's optional to also denote you received a "First-Class Honours" for diplomas that are more relevant to the role;
- Curate your relevant university coursework, projects, or thesis work if you happen to have less professional expertise and need to integrate more job keywords and skills.
Your professional qualifications don't need to stop at your academic background. It's advisable to also select up to three of your most noteworthy (and relevant) industry certificates and feature them in a dedicated section. Once more, include the certificate name, the institution that issued it out, and the date you obtained it on. You could feature both hard skills and soft skills certificates, as in the examples below:
PRO TIP
Focus on describing skills in the context of the outcomes they’ve helped you achieve, linking them directly to tangible results or successes in your career.
Recommended reads:
Key takeaways
Write your professional commercial manager CV by studying and understanding what the role expectations are. You should next:
- Focus on tailoring your content to answer specific requirements by integrating advert keywords through various CV sections;
- Balance your technical know-how with your personal skills to showcase what the unique value would be of working with you;
- Ensure your CV grammar and spelling (especially of your key information and contact details) is correct;
- Write a CV summary, if your experience is relevant, and an objective, if your career ambitions are more impressive;
- Use active language by including strong, action verbs across your experience, summary/objective, achievements sections.
