Congratulations on completing your first cover letter. However, as you look back, you realise it’s simply a copy-paste of your CV.
Repeating your curriculum vitae is a common pitfall that many candidates encounter, making the cover letter redundant.
Your cover letter should provide fresh insights, adding more value to your application. It’s also the ideal space to address career gaps or major transitions that might not be covered in your CV.
In this guide, you’ll learn how to use your cover letter to demonstrate why you’re the best candidate for the role, while confidently addressing your career history and key achievements.
Cover letter examples for web designer
Explore additional web designer cover letter samples and guides and see what works for your level of experience or role.
By Experience
Senior Web Designer
- The cover letter effectively highlights Lucas Adams' 5+ years of experience, establishing credibility for a Senior Graphic Designer role.
- It showcases a strong portfolio of achievements, including a 40% increase in digital engagement and notable projects like a 25% sales uplift following a rebranding project.
- Specific software skills, such as expertise in Figma and Adobe Creative Suite, are clearly mentioned, which are essential for the graphic design industry.
- The inclusion of achievements like leading international campaigns and receiving industry accolades demonstrates impact and recognition in the field.
Lead Web Designer
- Emphasise expertise in Adobe Creative Cloud and Figma, showcasing experience with tools pertinent to visual design.
- Highlight successful leadership in managing multidisciplinary teams to improve design delivery and customer focus, demonstrating capability to supervise and mentor.
- Underline achievements in creating enterprise-wide design systems, reducing inconsistencies by a significant percentage, which aligns with organisational goals for visual uniformity.
- Include notable achievements in enhancing user engagement and satisfaction, evidenced by specific metrics, illustrating the impact made on previous projects.
By Role
Web Designer in Digital Marketing
- Industry-Specific Certification: Highlighting specific certifications such as the Google Ads Certification directly showcases the applicant's expertise in advanced Google Ads techniques, aligning perfectly with the role's requirements.
- Quantifiable Achievements: Emphasising clear metrics like improving website traffic by 45% and search rankings by 40% provides concrete evidence of the applicant's ability to deliver tangible results in digital marketing.
- Relevant Experience: Detailing experience in reputable companies such as Mintel and Belfast Telegraph strengthens the applicant's credibility and underscores their adeptness in handling digital marketing and SEO tasks at scale.
- Strategic Skill Set: The inclusion of a comprehensive skill set—ranging from technical skills like HTML and JavaScript to tools such as Google Analytics and SEMrush—demonstrates a well-rounded proficiency essential for a holistic digital marketing role.
Web Designer for E-commerce
- Emphasising measurable achievements, such as the substantial increases in click-through rates, mobile sales, and online engagement, which highlight the candidate's impact and effectiveness in previous roles.
- Aligning experience with role-specific skills, like proficiency in Adobe Creative Cloud and responsive design, which directly relate to the core responsibilities in digital design and e-commerce.
- Detailing leadership and collaboration experiences, including leading visual storytelling initiatives and coordinating with cross-functional teams, to demonstrate both technical and interpersonal strengths essential for a digital designer.
- Highlighting prestigious achievements, such as industry awards and recognitions, which provide additional validation of the candidate's capabilities and contributions in creative design and strategy.
Freelance Web Designer
- Emphasises quantifiable achievements such as increasing user engagement by 30% and enhancing conversion rates by 18%, highlighting the candidate's impact-driven approach.
- Showcases relevant experience in leading UX projects for high-profile clients, demonstrating leadership and the ability to synchronise cross-functional teams.
- Highlights advanced skills and experience in integrating AI and AR/VR tools, aligning with current trends in UX design and boosting project efficiency.
- Mentions a strong educational background in Human-Computer Interaction and Graphic Design from prestigious institutions, establishing a solid foundation in both technical and creative aspects.
Web Designer in the Gaming Industry
- Skills Emphasis: The cover letter effectively emphasises critical skills such as 2D vector illustration, digital painting, and animation, which are essential for a Game Visual Designer role. Highlighting expertise in Adobe Suite further establishes capability in key industry tools.
- Experience and Achievements: Including quantifiable achievements such as increasing user engagement and retention by specific percentages showcases the candidate's ability to have a measurable impact and successes in past roles.
- Leadership and Collaboration: Details about leading teams and collaborating with cross-functional teams illustrate strong leadership and teamwork skills. These are crucial for coordinating cohesive projects within a game design environment.
- Educational Background and Courses: Mentioning advanced courses and degrees relevant to design and animation reinforces the candidate's commitment to continued professional development and dedication to mastering the craft.
Web Designer in IT Services
- The candidate effectively highlights their extensive experience and success in SEO analysis, emphasising quantifiable achievements like increasing organic search traffic by 40%, showcasing their ability to deliver tangible results.
- Specific mention of proficiency with key SEO tools like Ahrefs, Moz, and SEMrush, coupled with certifications like "Advanced SEO Strategies" from HubSpot Academy, underscores their specialised skill set and commitment to continuous learning.
- Inclusion of a variety of skills and experience, from competitive analysis to team management, illustrates a well-rounded ability to contribute to both strategic and practical aspects of SEO projects.
- The cover letter showcases successful collaborations with cross-functional teams, vital for SEO roles that require synergy between content creation, web development, and marketing efforts to optimise online presence effectively.
Web Designer for Mobile Applications
- Emphasise leadership and mentorship skills, demonstrated by leading a team to launch over 25 digital campaigns and implementing a mentoring programme for junior designers, which aligns with the industry’s emphasis on teamwork and talent development.
- Highlight achievements in design innovation and client satisfaction, such as developing ad placements that increased engagement rates by 20% and raising client satisfaction scores by 15% through innovative design strategies.
- Mention advanced education and ongoing learning through courses, such as the Master of Arts in Visual Communication and certifications like "Advanced Digital Design Techniques", underscoring commitment to professional development and staying current with industry trends.
- Include notable hands-on experience with industry-standard tools like Figma and Adobe Creative Cloud, which are critical for roles in visual and brand innovation.
Web Designer in Public Relations
- Highlighting Professional Experience: Mentioning positions held at top agencies like Ogilvy, BBDO, and JWT showcases industry relevance and expertise in content management and production.
- Quantifiable Achievements: Emphasising specific achievements such as a 25% revenue increase for a client or a 20% improvement in video content quality helps demonstrate the impact of past work.
- Relevant Education and Certifications: Listing a Master of Arts in Media Production and certifications such as "Advanced Project Management Techniques" shows a committed educational background aligned with the role of Producer.
- Technical and Language Skills: Including skills in digital marketing tools like Asana and Trello, as well as proficiency in Spanish, highlights versatile capabilities that are beneficial in a global or multicultural context.
Web Designer for Software Development
- Emphasising leadership skills and project outcomes, such as leading a team to enhance user engagement by 25%, which is crucial for a Software Engineer specialising in front-end development.
- Highlighting technical skills in modern JavaScript frameworks like React and Angular, which are essential for the role and directly linked to the achievement of increasing company revenue by over £150,000.
- Mentioning continuous integration practices and optimisation of codebase, showcasing proficiency in improving productivity and performance, vital for roles in Agile environments.
- Demonstrating cross-functional collaboration experience, ensuring comprehensive exposure to full project lifecycles, which is beneficial in integrated team settings.
Web Designer in Advertising
- Emphasise Relevant Experience: The letter effectively highlights Isabelle's role as a Senior Visual Designer at Ogilvy UK, showcasing leadership and collaboration which are crucial for high-level design roles.
- Showcase Technical Expertise: Mentioning specific tools like Adobe Creative Cloud and Figma demonstrates proficiency in industry-standard software, appealing to employers seeking technical skills in design.
- Highlight Achievements and Impact: Bringing attention to measurable achievements, such as a 40% increase in user engagement, provides concrete evidence of Isabelle's contributions and successes.
- Include Complementary Skills and Education: Incorporating information about education and relevant courses adds depth to Isabelle’s qualifications, suggesting a well-rounded expertise in visual design.
Web Designer for Social Media Platforms
- Emphasise Relevant Experience: The cover letter should effectively highlight over 5 years of experience in digital content creation, specifically mentioning roles at influential companies like Little Dot Studios and BBC Studios. This experience showcases reliability and an ability to adapt to different media environments.
- Demonstrate Impactful Achievements: The letter references concrete achievements, such as leading a rebranding initiative that increased client engagement by 40%, illustrating the candidate's ability to deliver results-driven solutions.
- Highlight Key Skills: Mention proficiency with essential tools like the Adobe Creative Suite, including Adobe After Effects, which is crucial for a graphic design role. Skills like motion graphics and branding should also be showcased given their relevance to the advertised position.
- Education and Continuous Learning: References to advanced education (Master of Arts in Graphic Design) and completion of relevant courses (e.g., Advanced Adobe After Effects Course) demonstrate commitment to professional growth and expertise in specialised areas, essential for this role.
Web Designer in the Education Sector
- The cover letter effectively highlights certifications such as "Advanced SEO Techniques" and "Social Media Marketing Certification" from reputable organisations like Moz and HubSpot, showcasing specialised expertise important for a digital marketing role.
- It emphasises quantifiable achievements, like boosting organic traffic by 40% and doubling social media followers, which clearly demonstrate impact and success in previous roles.
- Skills related to the role, such as SEO, content writing, and social media management, are prominently displayed, alongside technical proficiencies in tools like Google Analytics and WordPress, offering a comprehensive skillset for potential employers.
- The cover letter successfully links past experiences with measurable outcomes, like a 20% increase in traffic and 25% increase in brand engagement, which are key metrics of success in digital marketing and illustrate capability to drive results.
Web Designer in the Healthcare Industry
- Specialisation in Healthcare UX: Highlighting over six years of experience specifically in healthcare UX showcases expertise in a niche area, making the applicant stand out in the specialised field of digital healthcare design.
- Notable Project Achievements: Mentioning the increase in user engagement and satisfaction due to a mobile app redesign demonstrates a successful project outcome, evidencing real-world impact and ability to significantly contribute to business objectives.
- Regulatory Compliance: Emphasising compliance with healthcare standards such as IEC:62304 & IEC:62366 is crucial for roles in the healthcare sector, ensuring designs meet necessary industry standards and regulations.
- Advanced Figma Skills and Certifications: Including advanced skills in Figma and a related certification underscores technical proficiency, which is vital for a Digital Product Designer working on complex projects requiring detailed prototyping and design systems.
Web Designer for Non-Profit Organisations
- Emphasise Your Impact: Highlight tangible outcomes such as the percentage increases in engagement and reach that demonstrate your effectiveness in previous roles, which potential employers find appealing.
- Showcase Relevant Experience: Include specific experiences with reputable organisations like Oxfam and British Red Cross, which adds credibility and relevance to your application.
- Highlight storytelling and strategy skills: Underscore your storytelling and social media strategy skills, crucial for a Digital Content Creator & Copywriter role, showcasing your capacity to craft impactful narratives and strategies.
- Include Professional Development: Mention relevant courses like Advanced Social Media Strategy and SEO fundamentals certification to demonstrate ongoing skills enhancement and specialisation.
Web Designer in the Hospitality Industry
- Emphasising a proven track record in enhancing user engagement and brand recognition, which is crucial in the graphic design field.
- Highlighting advanced skills in Adobe Creative Suite and successful project management, essential tools and methodologies for a Graphic Designer.
- Mentioning the lead role in significant design projects, such as a brand revamp and ad campaign execution, showcasing leadership and impactful contributions.
- Including specific percentages in achievements, which provide concrete evidence of success and offer tangible results to potential employers.
Web Designer for Online Publications
- Technical Expertise: The cover letter effectively highlights Elsie Murray's technical skills in Python and Kotlin, crucial for backend engineering roles, enhancing her attractiveness as a candidate.
- Leadership and Mentoring: The experience of mentoring junior engineers and leading projects demonstrates leadership qualities, relevant to a Staff Software Engineer position, where guiding teams is essential.
- Process Optimization: Emphasis on implementing CI/CD pipelines and transitioning to DevOps methodologies underscores an ability to enhance efficiency, aligning with the role's aim to optimise software delivery processes.
- Cross-Functional Collaboration: Highlighting the creation of customer-oriented solutions via collaboration with product management showcases Elsie's ability to integrate technical capabilities with business goals, a valuable skill for customer-centric projects.
Web Designer in the Entertainment Industry
- Highlight existing specialisations: The cover letter effectively emphasises Freddie's specialisation in TypeScript and React, both crucial for frontend development roles. This specific mention can help stand out to employers looking for expertise in these areas.
- Emphasis on measurable achievements: Freddie documents increases in user engagement and efficiency with precise percentages, showcasing the significant impact of their contributions. This quantitative evidence can be compelling to potential employers.
- Inclusion of relevant certifications: The mention of an AWS Certified Developer qualification aligns well with the frontend developer role, indicating a comprehensive skill set that includes both development and cloud-based integration.
- Focus on collaboration and team achievements: Highlighting experiences of working with cross-functional teams and contributing to large-scale projects underscores an ability to effectively collaborate within an organisation, a vital aspect of frontend development.
Web Designer for Financial Services
- Specific and Relevant Experience: The cover letter highlights experience at Monzo Bank and Revolut, both well-known companies in the fintech sector, showcasing relevant and specific expertise in web design and digital marketing, critical for a web designer role.
- Measurable Achievements: It outlines quantifiable accomplishments, such as a 35% improvement in user engagement and a 40% enhancement in website speed, demonstrating tangible results and effectiveness in previous roles.
- Courses and Certifications: The mention of an "Advanced Webflow Techniques" certification from Webflow University signals specialised understanding of complex web design tools, valuable for employers seeking expertise in modern web development platforms.
- Industry Passions: Expressing a passion for financial technology, the cover letter aligns personal interests with professional goals, indicating a genuine interest in the fintech industry, which can be attractive to potential employers.
Web Designer cover letter example
James Lewis
Wolverhampton, UK
+44 1234 567890
help@enhancv.com
Dear Hiring Manager,
Having followed [Company's] impressive growth in digital innovation, I am thrilled about the opportunity to contribute my substantial web design and UI/UX expertise to your team. Your commitment to creating user-centric digital experiences aligns well with my professional endeavors.
During my tenure at CreativEdge Ltd., I spearheaded the redesign of a major e-commerce site and successfully doubled customer engagement within three months post-launch. By integrating advanced SEO strategies and optimizing responsive design techniques, I was able to create a seamless user experience that significantly improved site interactions and rankings. This accomplishment highlights my skills in HTML, CSS, and responsive web design crucial for enhancing digital platforms.
I would welcome the opportunity to discuss how my experience and skills can be beneficial to your team. Please feel free to arrange an interview at your convenience. Thank you for your time and consideration.
Sincerely,
James Lewis, Web Designer
Why this cover letter stands out:
- Specific Achievements: Highlighting a direct impact on metrics such as customer engagement or sales, e.g., doubling customer engagement, demonstrates effectiveness and relevance to the role.
- Technical Skills: Mentioning expertise in essential web technologies like HTML, CSS, and responsive design shows technical competency necessary for a Web Designer position.
- Alignment with Company Goals: Expressing interest in the company's focus on digital innovation and user-centric experiences emphasizes cultural and strategic fit.
- Quantifiable Results: Using measurable outcomes to illustrate past success provides concrete evidence of skills and impact, which is compelling to potential employers.
Importance of cover letters in the United Kingdom
A well-crafted cover letter can significantly strengthen your job application by emphasising why you’re an ideal fit.
Here are some reasons why it matters:
- Personalisation: Employers expect your cover letter to demonstrate how your skills and experience align with the company’s needs and/or values.
- Addresses what is omitted from your CV: If your career path includes gaps or changes, your cover letter is the best place to address these positively and explain their relevance.
- Opportunity to stand out: Many applicants have similar qualifications, so a tailored cover letter can show your unique attributes and experience.
What UK employers expect from a cover letter
When writing your cover letter for a UK employer, it’s important to keep several things in mind. First, you need to conduct a thorough research, which includes reading up on the company’s website, recent news, and their presence on social media. Understanding the company’s latest achievements and its overall mission will allow you to tailor your letter to their specific needs.
Next, focus on the company’s core values. Whether they value teamwork, innovation, or community involvement, highlighting how your own experience aligns with these principles is essential.
Finally, don’t forget to match your skills to the job’s requirements. Study the job description carefully and pick out the most important qualifications or competencies. Then, provide evidence of how you meet those criteria with concrete examples from your past work experience.
How to format a web designer cover letter
To get your cover letter's formatting right:
- Use a modern font like Lato, Raleway, or Chivo, rather than the overused Arial or Times New Roman.
- Set your cover letter to be single-spaced with 1-inch (2.5 cm) margins on all sides—our templates are automatically set up for you.
- Ensure both your CV and cover letter are consistent in font style and formatting.
- Always send your cover letter as a PDF to prevent alterations and preserve its layout.
When it comes to structuring your cover letter, follow this sequence: begin with your address and contact details, then the employer's details (i.e. name and address), and the date. Next, start with a personalised greeting, followed by your introductory, body, and closing paragraphs. Be sure to include a sign-off and your signature at the end.
Remember, although Applicant Tracking Systems (ATS) software, which may scan your CV for keywords, won't read your cover letter, it will be reviewed by recruiters.
How to write your web designer cover letter salutation
Imagine you're a hiring manager reading through countless cover letters—which would catch your attention: being addressed directly by name, or reading 'Dear Sir or Madam'?
The first option shows you've made the effort to learn about the company and the role.
To find the hiring manager's name, try LinkedIn, check the company's website, or even reach out to the organisation on social media.
How to write your web designer cover letter intro
One of the best ways to grab a hiring manager's attention? Show them the unique value you'd add to the team.
Review the skills or requirements listed in the posting and draw connections to your previous work experiences.
Focus on specific (and quantifiable) accomplishments and qualifications that align with the job description to make a strong first impression.
Cover Letter Intro
As a dedicated web designer, I have long admired your company's innovative approach to digital artistry and commitment to crafting seamless user experiences, which harmonises with my own values and extensive design expertise. Your recent project on sustainable web solutions particularly resonates with my passion for responsible and impactful design, making the opportunity to contribute to your team particularly compelling.
RIGHT
How to write your web designer cover letter body
Which makes for a stronger cover letter body: a long-winded account of everything you’ve ever done, or a focused achievement that’s directly relevant to the job?
Hint: recruiters prefer the second.
When writing your cover letter, select your most impressive achievement that:
- Directly aligns with the job description and role.
- Is quantifiable with tangible metrics like numbers or percentages.
- Maps out your hard and soft skills, showcasing what makes you unique.
- Tells the story of the impact you could have on the organisation.
Cover Letter Body
During my tenure at Innovate Designs, I led a major project to overhaul the front-end design of our client, TechEdge's, e-commerce platform. This project involved the creation of a responsive and user-centric design that catered to both desktop and mobile users, ensuring a seamless shopping experience. Utilising a combination of HTML5, CSS3, and JavaScript, I successfully reduced the website's loading time by 35%, resulting in a 20% increase in user engagement and a 15% rise in sales conversion rates over six months. My ability to translate complex requirements into intuitive designs was instrumental in exceeding our client's expectations and contributing significantly to their business growth.
RIGHT
How to write a closing paragraph
You’ve written a brilliant cover letter so far—so don’t undermine it at the very end.
If you think signing off with a polite 'Kind regards' or 'I look forward to hearing from you' will make a strong impression, think again.
A better approach is to make a tangible promise—one that reflects both personal and professional growth—and demonstrates your value to the recruiters.
Alternatively, encourage the hiring managers by asking when you might expect to hear back from them.
Cover Letter Closing
Thank you for considering my application for the Web Designer position. I am enthusiastic about the opportunity to bring my unique skills and experiences to your team and contribute to the innovative work at your company. I am confident that my approach to design and proficiency with modern web technologies will add significant value to your projects. I would welcome the chance to discuss how my skills align with your needs, and I am keen to explore how I can contribute to your team’s success. Please feel free to contact me to arrange an interview at your earliest convenience. I look forward to the possibility of working together and appreciate your time and consideration.
RIGHT
Conclusion
Your cover letter is an opportunity to showcase your personality and skills to potential employers. Start by addressing the hiring manager by name and tailoring your content to reflect the role’s requirements.
Include a specific example of your greatest achievement to illustrate your suitability for the position, while also expressing your enthusiasm for the company. Remember to format your letter professionally, ensuring it aligns seamlessly with your CV.
