Writing a strong cover letter requires close attention to detail, from the tone of voice to avoiding those pesky spelling or grammar mistakes.
Overlooking similar small details can weaken your application.
Many candidates also struggle with how to address the letter, often opting for 'Dear Sir or Madam' when they can’t find the correct contact. This can make your cover letter feel impersonal.
In this guide, we’ll show you how to perfect these crucial elements, ensuring your cover letter is polished and professional without relying on clichés.
Cover letter examples for seo
Explore additional seo cover letter samples and guides and see what works for your level of experience or role.
By Experience
Junior SEO Analyst
- Emphasising specific certifications, such as the eCommerce SEO Certification from SEMrush Academy, can demonstrate specialised knowledge in SEO practices for eCommerce platforms like Shopify and BigCommerce, which is highly relevant to the role.
- Highlighting key achievements, such as implementing SEO strategies that led to a 30% increase in organic traffic, can showcase tangible results and effectiveness in contributing to digital strategies.
- Discussing collaborations with cross-functional teams to enhance technical SEO metrics, such as page speed improvements through Core Web Vitals optimisation, indicates strong teamwork and problem-solving skills.
- Mentioning hands-on experience with industry-standard tools such as Ahrefs, Screaming Frog, and Google Analytics, reinforces the candidate's technical proficiency and ability to apply data-driven strategies.
Senior SEO Specialist
- Highlighting certifications such as the "Advanced Technical SEO" course by Moz Academy and "SEO Optimisation Strategies" from Google Digital Garage adds credibility and showcases continuous professional development essential in the SEO field.
- Emphasising achievements, like the 50% increase in client website traffic due to effective SEO campaigns and technological implementations, demonstrates proven impact and result-oriented strategies.
- Showcasing experience with key SEO tools (e.g., Google Analytics, SEMrush, ahrefs) alongside practical examples of their application provides concrete evidence of technical expertise crucial for an SEO Specialist.
- Including leadership and mentoring experiences, such as leading workshops and team sessions, underpins the applicant's ability to foster a productive and knowledgeable team environment, a valuable asset in collaborative roles.
Head of SEO
- Tailored Professional Title: The cover letter begins with a clear professional title, immediately positioning Max as an expert in SEO, organic growth, and the travel industry, which is essential for setting the context for the reader.
- Quantifiable Achievements: The inclusion of specific metrics, such as increasing organic traffic by 35% and improving conversion rates by 10% at Expedia Group, provides concrete evidence of Max's performance and impact, which is crucial for illustrating value.
- Advanced Skills and Tools: Highlighting advanced skills with tools like Google Analytics, Ahrefs, and Google Search Console emphasises technical proficiency, which is vital for the role of Head of SEO in delivering measurable results.
- Leadership Experience: Mentioning the management of a team of SEO specialists underlines leadership capabilities, showcasing Max’s ability to set objectives and drive team performance, critical for a senior role.
SEO Team Leader
- Specific Achievements: Highlighting the 45% increase in organic traffic for a client within six months effectively demonstrates the applicant's capability to deliver tangible results, which is crucial for an SEO Expert role.
- Key Skills and Tools: The mention of advanced proficiency in Google Analytics and Adobe Analytics, along with technical SEO skills, aligns well with the demands of an SEO role, showcasing the candidate's readiness for complex projects.
- Stakeholder Engagement: Demonstrating the ability to engage and present complex SEO strategies to senior stakeholders is a valuable skill that enhances team collaboration and project buy-in.
- Continuous Learning: Including relevant courses like 'Advanced SEO Strategy' and 'Technical SEO Mastery' indicates ongoing professional development and a commitment to staying updated with SEO trends.
SEO Intern
- Relevant Experience: Highlighting experience as an SEO Project Volunteer and Freelance SEO Content Creator showcases practical application of skills in real-world settings, which is crucial for an SEO Specialist role.
- Achievements in Metrics: Including specific achievements such as a 20% improvement in organic search traffic and a 30% increase in web engagements provides concrete evidence of capability and success in the field.
- Educational Background: The Bachelor of Science in Marketing from the University of Edinburgh is directly aligned with the industry, supporting the candidate's credibility and knowledge base in digital marketing.
- Professional Courses: Listing SEO and content marketing courses from recognised institutions like SEMrush and HubSpot Academy demonstrates a commitment to professional development and staying updated with industry standards.
By Role
SEO Specialist
- Highlight advanced certifications such as the Google Analytics Certification and Advanced Search Engine Optimisation course from the Digital Marketing Institute, as these underscore expertise in data analytics and cutting-edge SEO strategies relevant to an SEO Specialist role.
- Emphasise key skills like Technical SEO, Google Analytics, and SEM Rush, as these tools are crucial for performing comprehensive site audits and optimisations, boosting organic search visibility and traffic.
- Showcase specific achievements such as leading a project to increase organic traffic by 30% in one year through technical SEO tactics, demonstrating the ability to significantly impact an organisation's online presence and performance.
- Include collaborative experiences such as working with cross-functional and international teams, which is crucial for developing and aligning SEO strategies with an organisation's overall marketing goals.
SEO Analyst
- Emphasising Relevant Certifications: Highlighting certifications such as the "SEO Fundamentals Course" from SEMrush Academy and "Certified Digital Marketing Professional" showcases commitment to continuous learning and specialisation in SEO and digital marketing, vital for an SEO Analyst role.
- Quantifying Achievements: Specific metrics such as a "35% increase in organic traffic" and "20% increase in conversion rates" provide concrete evidence of effectiveness, demonstrating the impact and results-driven approach desired in SEO specialists.
- Highlighting Language Proficiency: Showcasing Italian language proficiency can be a distinctive advantage in international SEO strategies, making candidacy appealing for companies targeting European markets.
- Diverse Skill Set Demonstration: Combining skills in SEO strategy, content creation, and digital marketing provides a comprehensive skill set that aligns perfectly with the requirements of an SEO Analyst, indicating versatility and adaptability.
SEO Manager
- Specialised SEO Certification: Emphasise the "Advanced Technical SEO Certification" as it highlights advanced skills necessary for creating effective SEO strategies.
- Key Achievements: Highlight specific achievements like leading a successful domain migration, which underscores practical expertise and direct contributions to client success.
- Impactful Experience: Detail responsibilities that demonstrate a track record of boosting metrics such as organic traffic by 40% or enhancing client site speed by 24%.
- Client-Focused Skills: Showcase skills such as Client Engagement and Strategy Development as crucial for managing relationships and strategies effectively with enterprise-level clients.
SEO Consultant
- Highlighting Relevant Experience: The cover letter effectively showcases over 7 years of experience as an SEO Consultant, providing credibility and a strong foundation for the role.
- Specific Achievements: It includes tangible results, such as increasing organic site traffic by 40%, which demonstrates the applicant’s ability to deliver impactful SEO solutions.
- Specialised Skills and Tools: Mention of skills like "AI Platforms" and "Automation", along with specific tools such as Python and Google Analytics, directly aligns with the technical nature of the role.
- Certifications and Courses: Citing certifications, such as "Advanced Technical SEO Training," adds authority and shows a commitment to professional development in specialised areas of SEO.
SEO Strategist
- Highlighting Quantifiable Achievements: The cover letter effectively emphasises quantifiable achievements, such as increasing organic traffic by 60% and improving search rankings, which demonstrates the candidate's impact-driven approach.
- Emphasising Certifications: The mention of specific certifications, like the Advanced SEO Certification from Moz Academy and Google Analytics Expert Training, underlines the candidate's expertise and commitment to staying updated with industry standards.
- Showcasing Leadership and Collaboration: Detailing leadership roles in spearheading projects and collaborating with developers shows the candidate's ability to work cross-functionally and lead teams towards achieving strategic goals.
- Highlighting Continuous Education: The cover letter effectively showcases a strong educational background in digital marketing with advanced degrees, reinforcing the candidate's knowledge and readiness for challenging roles in SEO strategy.
SEO Executive
- Emphasising over 5 years of SEO expertise at renowned companies such as Asos, John Lewis, and Argos, demonstrating a strong industry background and commitment to organic growth.
- Highlighting specific quantifiable achievements, like a 35% boost in organic traffic, showcases the candidate's ability to deliver measurable results that align with company goals.
- Including advanced education and certifications, such as a Master of Science in Digital Marketing and Advanced SEO Certification, reinforces specialised knowledge pertinent to the role.
- Mentioning successful collaboration with cross-functional teams and integration with PPC efforts illustrates the ability to work cohesively in diverse environments and deliver strategic, unified outcomes across channels.
SEO Coordinator
- Specific Achievements: The cover letter highlights measurable achievements such as a 35% increase in website traffic through strategic SEO initiatives, showcasing the candidate's capability to deliver tangible results.
- Relevant Experience: The letter outlines experience as an SEO & Asset Management Specialist, which directly relates to the desired marketing strategies in the real estate sector, emphasising industry-specific knowledge.
- Certifications and Courses: Mentioning specialised courses like 'Advanced SEO Strategies' signals a commitment to staying updated with the latest trends and techniques in SEO, a crucial aspect for roles in digital marketing.
- Soft Skills: Highlighting skills such as 'Collaboration with cross-functional teams' and 'Providing insightful competitor analysis' underlines the ability to work effectively within a team and contribute to strategic decision-making.
SEO Account Manager
- Highlight Quantifiable Achievements: The cover letter includes specific metrics, such as increasing organic traffic by 60%, which clearly demonstrate the applicant's impact and effectiveness in previous roles.
- Leadership and Mentorship Experience: The candidate mentions mentoring junior SEO specialists and boosting team productivity, which is crucial for a managerial role requiring strong leadership skills.
- Specialised Skills and Tools: Emphasising proficiency in SEO tools like Ahrefs and Semrush shows the applicant's technical skills and readiness to handle complex SEO strategies.
- Client Relationship Management: The emphasis on strong client communication and a high client retention rate demonstrates reliability in maintaining long-term client relationships, essential for account management roles.
SEO Director
- Emphasise quantifiable achievements, such as the increase in organic traffic by 60% in a campaign, to demonstrate the impact of your SEO strategies on business outcomes.
- Highlight relevant certifications and courses, like the Advanced SEO Certification from Coursera, to showcase your dedication to continuous professional development and staying up-to-date with industry trends.
- Focus on client relationship management skills, illustrated by the 50% improvement in client retention rates, to underline your ability to foster long-term partnerships.
- Mention presentation and communication skills by referencing presentations delivered at industry events, which can enhance your credibility and broaden your network, contributing to strategic growth.
SEO Content Writer
- Industry-Specific Skills: Highlighting skills such as SEO content writing, keyword research, and content strategy directly relevant to the role, showcasing the candidate's capability in the specialised area of digital marketing.
- Quantifiable Achievements: Including specific metrics like boosting digital engagement by 25%, and increasing web traffic by 35% strengthens the cover letter by illustrating the candidate's tangible impact in previous roles.
- Relevant Certifications: Mentioning specific certifications, such as the Google Analytics Certification and Advanced SEO Techniques, contributes to the candidate’s credibility and technical expertise in the field of SEO and digital strategy.
- Cross-Functional Collaboration: Demonstrating experience collaborating with cross-functional teams to align content with overarching marketing objectives not only highlights teamwork skills but also an understanding of broader business strategies.
SEO Project Manager
- Relevant Experience: The cover letter effectively highlights over 3 years of experience in SEO and marketing, which is crucial for a Project Manager role with a focus on these areas.
- Specific Achievements: Clearly mentions significant accomplishments such as leading SEO optimisation projects that increased web traffic by 40% and managing budgets with a consistent profit margin, showcasing a results-oriented approach.
- Certifications and Continuous Learning: The inclusion of an Advanced SEO Certification and a course in Digital Marketing Professional demonstrates a commitment to staying updated with industry trends, which is essential for a role requiring expertise in SEO and marketing.
- Soft Skills and Leadership: Emphasises key soft skills like communication and team leadership, alongside specific achievements in client satisfaction and retention, aligning well with the expectations for a Project Manager role.
SEO Sales Consultant
- Specific Experience in Sales: Elsie highlights a successful career trajectory in sales-related roles, demonstrating progression from Account Manager to Senior Sales Executive. This showcases her deep understanding and proficiency in sales, suitable for a Sales Associate position.
- SEO and Marketing Expertise: With both educational background and professional experience in SEO and digital marketing, Elsie's knowledge enhances her ability to strategize effectively in enhancing business growth, a valued skill for the role.
- Quantifiable Achievements: The cover letter effectively uses quantifiable results, such as boosting revenue by 45% and reducing lead conversion time by 20%, to highlight her success and impact in previous roles.
- Commitment to Personal and Professional Development: Elsie's enrolment in courses such as "Advanced SEO Strategies" and "Digital Marketing Strategy" along with her MBA, underscores her commitment to staying updated with industry trends and improving her skill set, which is advantageous in a dynamic field like sales and marketing.
SEO Engineer
- The cover letter effectively highlights specific achievements such as a 50% increase in organic traffic and a 40% improvement in domain authority, providing clear evidence of the applicant's impact in SEO roles.
- It mentions a relevant certification from Google Analytics, emphasising the candidate's proficiency in data analysis and enhancing their credibility for the role.
- A focus on international SEO strategies, including successful outcomes for a Fortune 500 client and across multiple countries, indicates the applicant's ability to handle large-scale SEO projects.
- The inclusion of passions such as digital marketing innovations shows the candidate's enthusiasm for continuous learning and adaptation, which is essential for staying ahead in the ever-evolving field of SEO.
SEO Link Builder
- Highlighting Relevant Experience: The cover letter showcases over 3 years of experience in SEO link-building, which aligns directly with the role of an SEO Link Builder. This experience is crucial for demonstrating capability and understanding of the specific tasks and responsibilities associated with the role.
- Demonstrating Measurable Success: It includes specific metrics and achievements, such as increasing client rankings by 30% and boosting organic traffic by up to 50%. Quantifiable results provide concrete evidence of the candidate’s impact and effectiveness in past roles, which is persuasive to potential employers.
- Mentioning Relevant Tools and Skills: The cover letter identifies specific tools such as Ahrefs and SEMrush and skills like technical SEO and competitive analysis, which are highly relevant to SEO positions. This emphasis underscores the candidate's proficiency with industry-standard practices and their readiness to contribute to the organisation.
- Ethical Approach and Networked Outreach: The candidate expresses a commitment to ethical link-building techniques and describes successfully collaborating with content teams and industry influencers. This demonstrates a well-rounded approach to building high-quality links and maintaining a professional network.
SEO cover letter example
Daisy Shaw
Nottingham, UK
+44 1234 567890
help@enhancv.com
Dear Hiring Manager,
I am writing to express my interest in the Digital Marketing Executive position at your organization. I have been particularly impressed by your company's innovative approach to digital marketing and its commitment to integrating advanced technology into client solutions.
At Innovative Web Solutions, I played a pivotal role in developing an SEO strategy for a major e-commerce brand that increased organic traffic by 40% within six months. This success was the result of my ability to harness data-driven insights and implement effective web analytics tools to optimize marketing procedures.
I would welcome the opportunity to discuss how my expertise in digital marketing can contribute to your team. Thank you for considering my application. I look forward to the possibility of scheduling an interview and further discussing how I can help achieve your company's objectives.
Sincerely,
Daisy Shaw, Digital Marketing Executive
The reason this cover letter is so effective:
- Highlighting Achievements: Mention specific accomplishments, such as increasing organic traffic by 40% through an SEO strategy, to demonstrate proven success and impact in previous roles.
- Data-Driven Skills: Emphasize expertise in using data and analytics tools, showcasing an ability to harness insights to optimize marketing efforts, which is crucial for a Digital Marketing Executive.
- Alignment with Company Values: Express admiration for the company's innovative approach to digital marketing and technology integration, indicating a good cultural fit and genuine interest in the role.
- Potential Contribution: Offer to discuss further how you can contribute to the team, underscoring eagerness and readiness to bring value to the organization.
Importance of cover letters in the United Kingdom
Cover letters are a crucial tool in making your application personal and engaging.
Here are three reasons why they matter:
- Personalisation: Unlike a CV, a cover letter allows you to show your enthusiasm for the role, giving a more personal insight.
- Addresses details about your career: Whether you’re changing careers or have gaps in employment, your cover letter offers a space to explain these in a constructive way.
- Meeting the job requirements: Your cover letter should be unique and tailored, clearly showing how your skills align with the role requirements.
What UK employers expect from a cover letter
When writing your cover letter for a UK employer, it’s important to keep several things in mind. First, you need to conduct a thorough research, which includes reading up on the company’s website, recent news, and their presence on social media. Understanding the company’s latest achievements and its overall mission will allow you to tailor your letter to their specific needs.
Next, focus on the company’s core values. Whether they value teamwork, innovation, or community involvement, highlighting how your own experience aligns with these principles is essential.
Finally, don’t forget to match your skills to the job’s requirements. Study the job description carefully and pick out the most important qualifications or competencies. Then, provide evidence of how you meet those criteria with concrete examples from your past work experience.
How to format a seo cover letter
Keep in mind that your cover letter is intended for the recruiters' eyes only, not for the Applicant Tracking Systems (ATS) software that aligns your job application with role requirements. That's why it's essential to concentrate on the quality of the content and presentation to make a memorable first impression.
Don’t forget to include:
- Your address and contact details
- The employer’s name and address
- Date
- Greeting
- Introductory paragraph
- Body paragraphs
- Closing paragraph
- Sign-off and signature
Now for some formatting tips and tricks: choose modern fonts such as Rubik, Volkhov, or Raleway instead of traditional ones like Arial. Keep your cover letter single-spaced with margins of around 1-inch (2.5 cm). To maintain a professional and consistent look, ensure that both your CV and cover letter use the same font style.
Lastly, always send your cover letter as a PDF to preserve its formatting and prevent any edits once it's sent, ensuring your design and layout remain intact for the recruiters.
How to write your seo cover letter salutation
Imagine you're a hiring manager reading through countless cover letters—which would catch your attention: being addressed directly by name, or reading 'Dear Sir or Madam'?
The first option shows you've made the effort to learn about the company and the role.
To find the hiring manager's name, try LinkedIn, check the company's website, or even reach out to the organisation on social media.
How to write your seo cover letter intro
A great option to begin your cover letter is by showing recruiters you've done your homework or research.
If the company has won an award or made headlines, congratulate them in your opening sentence, or express how impressed you are.
Provide this achievement as a reason why you admire the company, ensuring your tone remains genuine, sincere, and authentic.
Cover Letter Intro
Having long admired ABC Ltd.'s commitment to sustainable digital marketing practices and innovation within the SEO landscape, I am inspired to contribute to your team's mission of fostering meaningful online engagement.
RIGHT
How to write your seo cover letter body
You’ve personalised your greeting and introduction—now it’s time to focus on writing the body of your cover letter.
Instead of listing off skills and responsibilities from your CV, focus on one career highlight that’s relevant to the role.
Use your hard and soft skills, success metrics (e.g., percentages or sales figures), and the long-term impact it had on the company.
A concise, well-told story centred on your value as a candidate will make a strong impression.
Cover Letter Body
During my tenure at XYZ Company, I spearheaded a comprehensive SEO campaign that significantly transformed their web presence. My strategic approach, leveraging thorough keyword research and on-page optimisation, elevated their organic search traffic by 150% within twelve months. This venture was pivotal in propelling the company from the fifth to the first page of Google search results for key industry terms, leading to a 40% increase in conversion rates. The project exemplified my analytical skills and my capacity to align SEO strategies with overarching business goals, ultimately contributing to a 25% surge in revenue. By incorporating data-driven insights and maintaining rigorous attention to emerging trends, I consistently deliver measurable improvements, which I believe aligns seamlessly with the impactful work you seek to achieve in your team.
RIGHT
How to write a closing paragraph
Looking to leave a lasting impression with your cover letter closing?
Then, you should certainly end with a promise—one that outlines what you aim to achieve in the role. Ensure your goals are realistic and align with the company’s needs.
You might also include a call to action, enquiring when you can expect to hear back and what the next steps in the hiring process will be.
Cover Letter Closing
In conclusion, I am excited about the opportunity to contribute to your esteemed company as an SEO Specialist. My dedication to improving search engine rankings and driving organic traffic aligns with your organisation's goals, and I am eager to bring my skills and passion to your team. Please feel free to contact me at your earliest convenience to schedule an interview. Thank you for considering my application. I look forward to the possibility of discussing this opportunity further and am keenly interested in being a part of your renowned team.
RIGHT
Conclusion
Crafting an engaging cover letter can significantly enhance the effectiveness of your job application. Always personalise your letter by addressing the hiring manager directly and linking your qualifications to the role's requirements.
Highlight relevant achievements that set you apart and demonstrate your enthusiasm for the company. Maintain a professional format that complements your CV, creating a cohesive and polished application.
