You’ve just sent the same cover letter to 60 different job roles, all beginning with “Dear Sir or Madam” and ending with 'Yours sincerely.'
Bad news: you may have just missed your chance to stand out, as generic cover letters are a very common pitfall in job applications.
Did you know recruiters typically shortlist candidates based on how well they meet the job criteria? Failing to address the key requirements can cost you the role.
In this guide, we’ll show you how to tailor your cover letter to align with the job advert or company, ensuring you showcase your value as a candidate.
Cover letter examples for product designer
Explore additional product designer cover letter samples and guides and see what works for your level of experience or role.
By Experience
Senior Product Designer
- Emphasising a proven track record in boosting user engagement by 40% through user research and prototyping, showcasing expertise in transforming user experiences.
- Highlighting specific achievements in previous roles, such as reducing contract completion time by 30%, which demonstrates the ability to deliver tangible improvements and innovate effectively in the Legaltech space.
- Underlining the development of a successful design system to foster brand consistency across platforms, reflecting strategic thinking and leadership skills in product design.
- Mentioning advanced courses like "Design Thinking for Innovation" underlines a commitment to continuous professional development and staying current with industry-best practices.
Lead Product Designer
- Emphasising Experience: The cover letter highlights over 8 years of experience in digital design, which is crucial for roles demanding extensive knowledge in transforming complex challenges into user-centric solutions.
- Showcasing Achievements: It includes specific achievements, such as increasing client engagement by 30% and improving user experience by 40% through AI-based solutions, making a compelling case for proven success.
- Highlighting Key Skills: The letter effectively underscores skills such as AI integration, user-centred design, and cross-functional collaboration, which are vital for a Digital Experience Designer role.
- Demonstrating Leadership and Mentorship: The candidate’s experience in leading teams and providing mentorship, resulting in productivity improvements and enhanced team output, is showcased, reflecting their leadership abilities.
Junior Product Designer
- Tangible Results: The cover letter highlights specific achievements with quantifiable results, such as boosting student engagement by 30% and increasing workflow efficiency by 25%, which provide concrete evidence of effectiveness and impact.
- Relevant Experience: The experience section underscores relevant positions and responsibilities that align with the role of a Junior Learning Designer, such as developing educational resources and conducting quality assurance, showcasing a direct link to the job's requirements.
- Skills and Achievements: The cover letter effectively integrates key skills like creative writing and content creation with achievements, such as improved user satisfaction by 20%, illustrating a comprehensive skill set that contributes to educational excellence.
- Passion for Education: A passion for literacy advocacy and leveraging technology in education is prominently featured, reflecting the candidate's motivation and alignment with the mission of democratising education.
Associate Product Designer
- Highlight Oliver's experience in designing an award-winning B2B application at Barclays, demonstrating his ability to enhance user engagement and client satisfaction – which are crucial qualities for a Product Designer.
- Emphasise the "Inclusive Design Strategy" certification, showcasing expertise in creating inclusive digital experiences, essential for roles focused on accessibility and user-centred solutions.
- Underline the recognition Oliver received for introducing a design system at HSBC to improve design efficiency, reinforcing his skill in implementing systematic and effective design processes.
- Ongoing contribution to design workshops and feedback loops, illustrating a commitment to iterative design and cross-collaboration – vital for ensuring products meet both user needs and business objectives.
Principal Product Designer
- Highlight Relevant Experience: Emphasise over a decade of experience in piping design and engineering, showcasing your history with well-known companies and projects, particularly in the energy sector.
- Showcase Specific Achievements: Include quantifiable achievements such as reducing design errors by 25%, which demonstrates your efficiency and ability to enhance project timelines.
- Mention Industry-Related Skills: List key technical tools and methodologies like AutoCAD Plant 3D, Navisworks Manage, and ReCAp Pro, which are crucial for a piping designer role in the energy transition domain.
- Highlight Leadership Abilities: Emphasise leadership roles and achievements, such as managing multidisciplinary teams and maintaining high approval rates on projects, to demonstrate your capability in leading engineering teams effectively.
Entry-Level Product Designer
- Emphasises proficiency with Revit and Enscape—two essential software tools for an Interior Design Specialist—which demonstrates technical capability and aligns with modern design practices.
- Indicates a track record of measurable impact, such as increasing design efficiency by 30% and improving client satisfaction scores by 25%, proving the applicant's ability to deliver results.
- Highlights leadership in a project that won a regional design award, which not only showcases creative prowess but also the ability to guide a team towards success.
- Demonstrates a keen interest in sustainable design practices, aligning with current trends and showing the candidate's commitment to eco-friendly and impactful work.
By Role
Product Designer in Fashion Industry
- Emphasise relevant experience: Rosie demonstrates her proficiency in Adobe Suite and her ability to deliver significant engagement increases, which is crucial for a Junior Graphic Designer role.
- Highlight specific achievements: Rosie cites specific examples of her success, such as enhancing brand coherence resulting in a 20% increase in viewer engagement at BBC Studios, which can impress potential employers.
- Showcase collaboration skills: Rosie underscores her collaborative efforts with external agencies and international teams, showcasing her capability to work well with others and achieve significant results.
- Mention educational background: Highlighting her Master of Arts in Graphic Design and a Bachelor of Arts in Fine Arts is essential for solidifying her academic foundation in the design field.
Product Designer in Digital Media
- Emphasise leadership skills by detailing how you have successfully led design teams to increase online engagement and ticket sales.
- Highlight your expertise in Adobe Suite software by mentioning specific workshops you've organised and your proficiency in tools like After Effects, which are crucial for a Digital Media Designer role.
- Mention your strategic thinking by explaining how your design solutions have aligned with marketing goals to enhance brand visibility and aesthetics.
- Illustrate your impact by quantifying achievements, such as the 20% reduction in production timelines and improved team productivity, which shows your efficiency and effectiveness.
Product Designer in Manufacturing
- Highlight relevant work experience by emphasising achievements in previous roles, such as significant efficiency improvements or cost reductions, to demonstrate the ability to contribute to the company’s success.
- Present educational background and specific courses completed that directly relate to the role, ensuring the employer sees the candidate's qualifications and commitment to continuous professional development.
- Include specific skills pertinent to product design roles, such as CAD proficiency and garment design expertise, that match the job requirements to ensure alignment with the employer's expectations.
- Showcase personal achievements and recognition within the industry, such as leading efficiency initiatives or contributing to successful product launches, to underscore the candidate's industry impact and drive for success.
Product Designer in Automotive Industry
- Highlighting Relevant Experience: The cover letter effectively emphasises Samuel's extensive experience in the luxury automotive industry, particularly his roles at McLaren Automotive and Aston Martin Lagonda, showcasing a successful track record specifically related to the target sector.
- Showcasing Technical Proficiency: The candidate highlights a robust skill set in specialised visualisation tools such as VRED, Unreal Engine, and Blender, which are critical for success as a Visualisation Designer in the automotive field.
- Underscoring Leadership and Mentorship Abilities: By mentioning his role in mentoring junior designers and establishing a mentorship programme, Samuel demonstrates his leadership skills and commitment to team development—an asset for any senior design position.
- Proven Achievements and Impact: The cover letter succinctly mentions key achievements such as winning industry awards and improving efficiency, backed by quantitative data, providing tangible evidence of his impact in previous roles.
Product Designer in Consumer Electronics
- Tailored Summary: The introduction succinctly presents the candidate's extensive experience in electronics engineering and their keen interest in advancing skills in circuit design and system architecture.
- Relevant Experience: Experience sections focus on accomplishments that directly relate to IoT hardware and embedded systems, demonstrating the candidate’s ability to innovate and improve efficiency.
- Skills Emphasis: The cover letter highlights specific technical skills like IoT hardware design, embedded systems, and PCB layout, aligned with the role's core requirements.
- Impactful Achievements: Achievement statements provide quantifiable outcomes, such as reducing time-to-market by 20%, showcasing the candidate’s effectiveness in delivering significant improvements.
Product Designer in Furniture Design
- Highlighting extensive experience in the aerospace sector, such as the management of large design teams at Rolls-Royce and BAE Systems, can demonstrate leadership and industry expertise critical for roles focused on innovation and sustainability.
- Emphasising specific technical skills like proficiency in Catia and PLM systems which are crucial for design engineering and can give a competitive edge in the aerospace industry.
- Showcasing achievements and improvements in cost-reduction and efficiency, such as a 15% reduction in production costs, which align with the goals of innovation and sustainability within aerospace design.
- Including relevant certifications and advanced courses which demonstrate ongoing professional development, expertise in 3D modelling techniques, and enhancing team collaboration in the aerospace sector.
Product Designer in Software Development
- Highlighting specific achievements such as spearheading a UI overhaul that increased user engagement by 35% demonstrates concrete results and leadership capabilities, crucial for a senior design role.
- Emphasising collaboration with cross-functional teams and conducting usability testing reflects strong team-working skills and a user-focused approach, which are essential attributes for a Product Designer.
- Mentioning advanced educational qualifications like a Master of Arts in Interaction Design can establish credibility and expertise in interaction and visual design, differentiating from other candidates.
- Noting the ability to lead and mentor, as evidenced by providing mentorship to junior designers, indicates the potential to foster growth and quality within design teams.
Product Designer in Toy Industry
- Emphasise the candidate's 8 years of experience and proven track record of boosting sales by 20% through innovative designs, showcasing tangible results that align with the role's requirements.
- Highlight advanced skills in Adobe Creative Suite and 3D software alongside strong trend analysis and brand development capabilities, crucial for a Multi Product Designer role.
- Include the key achievements, such as leading an award-winning toy line and implementing cost-saving initiatives, to demonstrate a successful history in driving product success and operational efficiency.
- Focus on the candidate's academic background with a Master of Arts in Fashion Design and relevant certifications, ensuring the hiring manager sees specialised education and training applicable to the position.
Product Designer in Textile Industry
- Highlights specific experience in textile design, showcasing leadership in significant weaving projects that led to substantial increases in production efficiency and quality.
- Emphasises expertise in advanced CAD techniques and weaving technology, which are crucial for roles requiring detailed textile pattern design and innovation.
- Mentions notable achievements, such as receiving a Textile Design Award and improving production efficiency, which demonstrate a track record of success and recognition in the industry.
- Details active engagement in continued education and skill enhancement, such as completing courses in advanced weaving and CAD training, underlining commitment to professional development.
Product Designer in Packaging Design
- Emphasise your track record in increasing product launch success and revenue growth, as demonstrated by the 35% increase from your role at Sony Interactive Entertainment.
- Highlight skills in advanced design strategies and market expansion, noting how these resulted in a 20% market share increase within a quarter.
- Illustrate your ability to lead and manage teams effectively, as well as your expertise in streamlining processes to enhance productivity, such as the 20% reduction in product development time at Hasbro.
- Showcase your educational background and relevant courses, particularly the Master of Arts in Product Design and courses in consumer electronics and leadership, to affirm your qualifications for a managerial role in product design and development.
Product Designer in Footwear Design
- The cover letter effectively highlights James Lewis's expertise in sustainable design, crucial for roles focusing on eco-friendly practices in the footwear industry.
- His quantifiable achievements, such as a 30% sales increase and a 20% carbon footprint reduction, demonstrate a strong track record of impactful contributions that resonate with potential employers.
- James's leadership in creating a culture of creativity within design teams shows his capability in team management and innovation encouragement, which are vital skills for senior design roles.
- The inclusion of specific awards and recognitions, such as the "Award-Winning Design" accolade, lends credibility and showcases his competencies in developing successful products.
Product Designer in Jewellery Design
- Emphasise Trend Research and Innovation: The cover letter effectively highlights the applicant's expertise in trend research and innovation, a critical skill in the ever-evolving field of jewellery design. By mentioning specific accomplishments such as a 15% increase in brand recognition and a 25% increase in sales through trend innovations, it showcases the applicant’s ability to drive growth and keep the brand competitive.
- Showcase Advanced Technical Skills: Highlighting proficiency in CAD software such as Rhino and Matrix, as well as competencies in technical drawing and hand-sketching, underscores the applicant's technical prowess. This skill set is essential for turning creative ideas into practical, wearable designs and ensuring precision in the production process.
- Highlight Leadership and Collaboration: The cover letter illustrates the applicant's leadership experience through examples such as leading a design team and collaborating with stakeholders and suppliers. This emphasises the ability to manage projects, guide teams effectively, and foster productive partnerships — key elements for a senior jewellery design role.
- Focus on Sustainable Practices: The mention of integrating sustainable materials and achieving a 20% improvement in environmental impact addresses the growing trend of eco-conscious design. This is an attractive quality for brands seeking innovative designers who can contribute to sustainability goals.
Product Designer in Home Appliances
- Highlighting Specific Experience: The cover letter effectively highlights specific achievements such as increasing user engagement and improving satisfaction ratings, which demonstrate the applicant's capability in delivering tangible results in product design and UX enhancement.
- Demonstrating Relevant Skills: The integration of skills like 'Design Thinking' and 'User Research' directly supports the applicant's ability to contribute to healthcare technology innovation, making them a strong candidate for positions focused on UX and patient experience improvement.
- Emphasising Industry-Relevant Background: The mention of prior roles at companies like Babylon Health and NHS Digital underscores industry-specific experience, enhancing the applicant's credibility in healthcare-related product design roles.
- Professional Development Through Courses: Courses undertaken such as 'Advanced UX Design Principles' and 'Design Thinking for Innovation' demonstrate a commitment to continuous professional development, an attractive quality for roles requiring up-to-date knowledge on UX trends.
Product Designer in Gaming Industry
- Highlighting Relevant Experience: Amelia has effectively showcased her extensive 8-year experience in software design, specifically in UI/UX, which is crucial for a Software Design Engineer role. Her achievements in leading successful design overhauls and system implementations demonstrate her ability to deliver tangible results.
- Emphasising Professional Accomplishments: The cover letter strategically points out major accomplishments such as enhancing user satisfaction metrics by 25% and implementing a design system that reduced development time by 40%. These quantified successes provide evidence of her impact in previous roles.
- Specialised Skills and Certifications: Mentioning proficiency in key industry tools like Figma and Adobe Suite, coupled with certifications such as the Certified Usability Analyst, underscores her technical expertise and commitment to maintaining high professional standards.
- Incorporating Educational Background: Amelia aligns her educational qualifications, with degrees in Human-Computer Interaction and Computer Science, to her experience, reinforcing her strong foundation in design principles and technology.
Product Designer cover letter example
Matilda Hunter
123 Street Name, Wolverhampton, UK
+44 1234 567890
help@enhancv.com
Dear Hiring Manager,
I am writing to express my interest in the Senior Service Designer position at your company. Your commitment to innovative cloud solutions and safeguarding user data aligns seamlessly with my professional track record in service design and data protection. My career in service design has been driven by a dedication to enhancing user experiences while advancing security compliance.
During my tenure as Lead Service Designer at TechVision Solutions, I orchestrated a project focused on designing a user-centered cloud solution that elevated client data security compliance by 30%. Leading a multidisciplinary team of eight, we tailored the service to closely meet user needs, ultimately increasing user satisfaction scores by 25%. This achievement underscores my proficiency in advancing both innovative solutions and security, a balance crucial for your organization.
I would value the opportunity to contribute my experience in leading cloud-based service design to your team. Please feel free to contact me to schedule an interview at your convenience. Thank you for considering my application. I look forward to discussing how I can help elevate your service design strategy.
Sincerely,
Matilda Hunter, Senior Service Designer
Key reasons this cover letter shines:
- Emphasize any significant leadership experience, such as leading multidisciplinary teams, which demonstrates the ability to manage complex projects and collaborate across departments.
- Highlight specific metrics or outcomes, like increased user satisfaction scores or improved data security compliance, to showcase the impact and effectiveness of past work.
- Mention alignment with the company's goals or values, such as a commitment to innovation and data protection, to demonstrate a good fit with organizational culture.
- Provide concrete examples of past projects, such as designing cloud solutions tailored to user needs, to illustrate relevant experience and problem-solving capabilities.
Importance of cover letters in the United Kingdom
Cover letters are a crucial tool in making your application personal and engaging.
Here are three reasons why they matter:
- Personalisation: Unlike a CV, a cover letter allows you to show your enthusiasm for the role, giving a more personal insight.
- Addresses details about your career: Whether you’re changing careers or have gaps in employment, your cover letter offers a space to explain these in a constructive way.
- Meeting the job requirements: Your cover letter should be unique and tailored, clearly showing how your skills align with the role requirements.
What UK employers expect from a cover letter
Want to make an excellent first impression on your UK employers with your cover letter?
Here are three handy tips and tricks to keep in mind when creating yours:
- Take the time to research: Invest in learning about the company and role by exploring their website, social media, and doing a thorough Google search. Focus on the products and services they offer, as well as awards and industry recognitions.
- Focus on the company's values: Refer back to your research and to uncover what the company believes in. Integrate those values into your cover letter by explaining how you embody them. For example, if they value diligence, highlight how you’ve consistently met tight deadlines or successfully managed heavy workloads.
- Align your skills with the job requirements: Read the job advert carefully and identify the most sought-after skills. Select the top three skills that you can substantiate with your most noteworthy achievements, to demonstrate your expertise in those areas.
How to format a product designer cover letter
Have you ever wondered about the formatting and structure of your cover letter?
Read on to discover some guidance from industry-leading professionals:
- Within the header, include your address and contact details, the employer's name and address, and the date, followed up by a personalised salutation.
- The body should should consist of an opening paragraph, middle paragraphs expanding on your unique experience and skills, and a closing paragraph.
- End with a formal sign-off and your signature.
- Choose modern fonts such as Volkhov, Chivo, or Bitter instead of the more traditional Arial or Times New Roman.
- All of ENhancv's templates maintain single-spacing with approximately 1-inch (2.5 cm) margins on all sides to ensure a neat presentation.
- Always send your cover letter as a PDF to keep the formatting intact and prevent any edits once submitted.
Your CV and cover letter maintain consistent formatting. Use the same fonts, margins, and style to create a professional and cohesive look for your application.
Finally, remember that Applicant Tracking Systems (the software some companies use to align job keywords to your experience, also known as ATS) do not read cover letters–it's intended solely for recruiters. Make it stand out by highlighting your achievements and relevant skills for the role.
How to write your product designer cover letter salutation
It's never advisable to begin your cover letter with 'Dear Sir/Madam', as it sounds comes across as impersonal.
Take the time to find out who is hiring for the role and address them directly in your cover letter greeting (e.g., 'Dear Mrs Chanceworth', 'Dear Harrod').
If you're uncertain where to find the hiring manager’s name, check the company website, look on LinkedIn, or send a courteous email requesting this information. Don't hesitate to ring reception either—they are unlikely to refuse to assist.
How to write your product designer cover letter intro
A great option to begin your cover letter is by showing recruiters you've done your homework or research.
If the company has won an award or made headlines, congratulate them in your opening sentence, or express how impressed you are.
Provide this achievement as a reason why you admire the company, ensuring your tone remains genuine, sincere, and authentic.
Cover Letter Intro
The opportunity to join Innovate Design Group resonates deeply with my passion for creating intuitive and impactful products, particularly given the company's commitment to sustainability and user-centric design. Having followed your award-winning product launches, I am inspired by your dedication to pushing the boundaries of innovation in harmony with environmental consciousness.
RIGHT
How to write your product designer cover letter body
As you reach the body of your cover letter, you might wonder what to write in it.
Our advice? Don’t just copy your CV—choose your greatest achievement and tell its story.
Focus on how you got there using hard and soft skills, describe your involvement, and quantify the results with concrete outcomes.
Remember, recruiters aren’t looking for an epic tale of your career—they want something concise, relevant, and directly addressing their needs.
Cover Letter Body
During my tenure at InnovateDesign Ltd, I had the opportunity to lead a crucial project that not only enhanced my design acumen but also significantly impacted the company's bottom line. I was tasked with redesigning our flagship mobile app, which was facing declining user engagement due to an outdated and cumbersome interface. By employing user-centred design principles and conducting in-depth user research sessions, I was able to gather meaningful insights that informed the redesign process.
The revamped interface was launched within a six-month timeframe and resulted in a staggering 40% increase in user engagement within the first quarter post-launch. We also saw a 25% uplift in the app's Net Promoter Score, which was a clear testament to the enhanced user satisfaction. This experience honed my problem-solving skills and reinforced my belief in the power of integrating user feedback into the design process. I am keen to bring these skills to the team at your esteemed company to create equally impactful design solutions.
RIGHT
How to write a closing paragraph
Looking to leave a lasting impression with your cover letter closing?
Then, you should certainly end with a promise—one that outlines what you aim to achieve in the role. Ensure your goals are realistic and align with the company’s needs.
You might also include a call to action, enquiring when you can expect to hear back and what the next steps in the hiring process will be.
Cover Letter Closing
Thank you for considering my application for the Product Designer position at your esteemed company. I am eager to contribute my innovative design skills and my unwavering passion for creating user-centric solutions to your team. I am very much looking forward to the possibility of discussing how I can contribute to your company's success and would appreciate the opportunity to delve deeper into my suitability for this role. Please feel free to contact me at your earliest convenience to arrange an interview. I am excited about the prospect of becoming an integral part of your team and am confident in my ability to add significant value. Thank you once again for your time and consideration.
RIGHT
Conclusion
A standout cover letter is crucial for making an strong impression in your job search in the UK market. Personalise your letter by addressing it to the hiring manager and aligning your skills with the job description.
Use concrete examples to highlight your greatest achievement and convey your enthusiasm for the position. Finally, ensure that both your cover letter and CV are presented professionally for a consistent application.
