Head of Sales Cover Letter Examples & Guide for 2025

Congratulations on completing your first cover letter. However, as you look back, you realise it’s simply a copy-paste of your CV.

Repeating your curriculum vitae is a common pitfall that many candidates encounter, making the cover letter redundant.

Your cover letter should provide fresh insights, adding more value to your application. It’s also the ideal space to address career gaps or major transitions that might not be covered in your CV.

In this guide, you’ll learn how to use your cover letter to demonstrate why you’re the best candidate for the role, while confidently addressing your career history and key achievements.

Head of Sales cover letter example

Importance of cover letters in the United Kingdom

Cover letters provide recruiters with the opportunity to learn more about your career aspirations, hinting at how you’d integrate within the organisation over the long term.

Here are three additional reasons why cover letters are important:

• Making an excellent first impression (and a formal introduction): Your cover letter is often the employer’s first introduction to you, showcasing your personality, communication skills, and motivation for the role.
• Complementing your career history: While your CV lists qualifications and experience, a cover letter provides the context, explaining how your background fits the role.
• Demonstrates your genuine interest: A well-crafted cover letter reflects the effort you’ve put into researching the company and role as well as your attention to detail.

What UK employers expect from a cover letter

A great cover letter can set you apart when applying for jobs in the UK.

Follow these tips to ensure you make a strong impression:

• Research thoroughly: Spend time delving into the company’s website, social media, and industry news to understand their projects, awards, and future plans. The more specific your knowledge, the better you’ll be able to demonstrate your suitability for the role.
• Reflect their values: Every UK company has its own set of values that guides their culture. Once you’ve identified them, make sure your cover letter reflects how your values and work ethic align with theirs. If they’re known for integrity, emphasise your commitment to ethical practices.
• Tailor your skills: Focus on aligning your most relevant skills with the job description. Look for key terms and priorities mentioned in the advert, and make sure to provide examples of how you excel in those areas.

How to format a head of sales cover letter

Keep in mind that your cover letter is intended for the recruiters' eyes only, not for the Applicant Tracking Systems (ATS) software that aligns your job application with role requirements. That's why it's essential to concentrate on the quality of the content and presentation to make a memorable first impression.

Don’t forget to include:

• Your address and contact details
• The employer’s name and address
• Date
• Greeting
• Introductory paragraph
• Body paragraphs
• Closing paragraph
• Sign-off and signature

Now for some formatting tips and tricks: choose modern fonts such as Rubik, Volkhov, or Raleway instead of traditional ones like Arial. Keep your cover letter single-spaced with margins of around 1-inch (2.5 cm). To maintain a professional and consistent look, ensure that both your CV and cover letter use the same font style.

Lastly, always send your cover letter as a PDF to preserve its formatting and prevent any edits once it's sent, ensuring your design and layout remain intact for the recruiters.

How to write your head of sales cover letter salutation

Now it's time to make it personal—in your cover letter greeting, you should always address the hiring manager directly. Whenever possible, use their name, depending on how well you know them (e.g., 'Dear Mr Smith', 'Dear Abbie').

You can find their name by searching on LinkedIn (start by looking for the job posting and the recruiter), visiting the 'About' page of the company's website, or by calling reception or administration to enquire.

How to write your head of sales cover letter intro

It's never a bad time to show enthusiasm about the role, company, or team in your cover letter introduction.

Begin by sharing one or two aspects that genuinely excite you about the position—whether it's the company culture, specific responsibilities, or the team's past achievements.

Your enthusiasm demonstrates that you'll bring a strong work ethic, are eager to contribute, and are motivated to succeed.

How to write your head of sales cover letter body

As you reach the body of your cover letter, you might wonder what to write in it.

Our advice? Don’t just copy your CV—choose your greatest achievement and tell its story.

Focus on how you got there using hard and soft skills, describe your involvement, and quantify the results with concrete outcomes.

Remember, recruiters aren’t looking for an epic tale of your career—they want something concise, relevant, and directly addressing their needs.

How to write a closing paragraph

There’s a wrong and a right way to close your cover letter. Here’s how.

The wrong way is to end with a signature or a formal 'Thank you in advance.'

The right way is to either promise how you’d make a positive impact on the company or ask when you can expect a response. This will highlight you as a forward-thinking candidate who’s enthusiastic about securing the role.

Conclusion

A well-crafted cover letter can significantly enhance your job application and set you apart from other candidates. Begin by personalising your message to the hiring manager and connecting your experiences to the company's values.

Emphasise your key accomplishments that reflect your skills and passion for the role, while maintaining a professional tone throughout. Ensure that your cover letter and CV present a unified and polished image to maximise your chances of success.