You’ve just sent the same cover letter to 60 different job roles, all beginning with “Dear Sir or Madam” and ending with 'Yours sincerely.'
Bad news: you may have just missed your chance to stand out, as generic cover letters are a very common pitfall in job applications.
Did you know recruiters typically shortlist candidates based on how well they meet the job criteria? Failing to address the key requirements can cost you the role.
In this guide, we’ll show you how to tailor your cover letter to align with the job advert or company, ensuring you showcase your value as a candidate.
Cover letter examples for email marketing
Explore additional email marketing cover letter samples and guides and see what works for your level of experience or role.
By Experience
Senior Email Marketing Specialist
- Highlighting certifications such as "Salesforce Marketing Cloud Certification" demonstrates expertise in specialised email marketing platforms, essential for roles focusing on digital strategies.
- Emphasising quantifiable achievements, like a "20% increase in customer engagement and retention rates," showcases the ability to deliver tangible results, making a stronger case for one’s capabilities in driving email campaign success.
- Demonstrating collaboration experience with "cross-functional teams" reflects versatility and the capability to work effectively within varied professional settings, which is valuable for multifaceted marketing roles.
- Showcasing a passion for ongoing education and "Technology Trends in Education" aligns personal interests with professional goals, highlighting a candidate’s motivation to leverage new advancements for strategic benefit.
Junior Email Marketing Coordinator
- Highlighting of specific achievements: The cover letter effectively showcases Evie's accomplishments, such as improving website conversion rates and increasing social media engagement, which are crucial for marketing roles.
- Emphasis on relevant skills: Skills like Email Marketing, Digital Content Strategy, and SEO Best Practices are well-aligned with the demands of a Marketing Coordinator role, demonstrating Evie's competency in areas critical to digital strategy.
- Inclusion of relevant certifications: Mention of the "Email Marketing Certification" from HubSpot Academy highlights Evie's specialised knowledge and continuous professional development, strengthening the application for a marketing-centric position.
- Relevant professional experience: Evie's previous roles are detailed with quantifiable results, casting a clear picture of her capabilities and suitability for a Marketing Coordinator position.
Head of Email Marketing
- Emphasise achievements and quantifiable results in previous roles, such as the 40% increase in customer acquisition and significant ROI improvements, to demonstrate a strong track record of success in marketing.
- Highlight leadership qualities and strategic vision by mentioning roles in strategic leadership and innovation, as showcased in the various successful marketing strategies and brand overhauls led.
- Include relevant certifications and courses, such as the "Advanced Digital Strategy" by CIM and "SEO Specialisation," to show commitment to ongoing professional development in digital marketing.
- Showcase data-driven decision-making skills and the ability to leverage data analytics to optimise marketing campaigns, as evidenced in past experiences and passions.
Associate Email Marketing Manager
- Highlighting a track record of success in increasing brand engagement through innovative digital marketing campaigns, as evidenced by a 30% increase mentioned in the summary and achievements.
- Emphasising leadership experience by detailing a role that involved managing teams and developing multi-channel marketing strategies, which is crucial for a Social Media & Email Marketing Specialist.
- Showcasing data analytics expertise, which is essential for optimising social media and email marketing strategies, as demonstrated by improving open rates and conversion rates through data-driven insights.
- Mentioning relevant certifications such as "Email Marketing Mastery" from Udemy, which aligns with the specialised nature of the role in email marketing automation and strategy.
Director of Email Marketing
- Highlighting Leadership Skills: The cover letter does a good job of showcasing leadership capabilities by mentioning successful team management and mentoring, which are crucial for a Marketing Director role.
- Quantifying Achievements: The use of specific metrics such as a 35% increase in lead generation and a 25% rise in brand engagement provides tangible evidence of past successes and adds credibility.
- Emphasising Data-Driven Strategies: Continuous reference to data-driven methodologies and strategies shows the applicant's strategic approach to marketing and aligns with the expectations for a senior marketing role.
- Demonstrating Innovation in Marketing: Including achievements related to innovative campaigns and strategies demonstrates forward-thinking, crucial for a role that involves developing and executing cutting-edge marketing strategies.
Entry-Level Email Marketing Assistant
- Emphasis on Relevant Experience: The cover letter effectively highlights Sienna's extensive experience in real estate marketing, which is crucial for a role that combines marketing expertise with knowledge of the property sector.
- Showcase of Quantifiable Achievements: The cover letter includes specific metrics (e.g., 20% increase in open rates, 15% conversion rate) that demonstrate Sienna's ability to produce tangible results, making it more compelling for potential employers.
- Key Skills Alignment: The cover letter aligns key skills like Adobe Creative Suite and digital marketing strategies, which are particularly valuable for technical marketing roles in the real estate industry.
- Highlighting Ongoing Learning and Certifications: Mentioning completed courses such as the "Email Marketing Strategies Certificate" from HubSpot Academy underscores Sienna's commitment to continuous learning and staying updated with industry trends.
By Role
Email Marketing Manager
- Emphasise results-driven accomplishments, such as a 25% increase in campaign conversions, to demonstrate the candidate's impact in previous roles.
- Highlight proficiency in key email marketing tools such as Mailchimp, HubSpot, and Adobe Creative Suite to underscore technical expertise relevant to the role.
- Include specific experiences in audience segmentation and A/B testing to showcase strategic and analytical capabilities in email marketing.
- Mention educational background and certification in Digital Media and Advanced Email Marketing Strategies to validate expertise and commitment to professional growth.
Email Marketing Analyst
- Emphasising quantifiable results in previous roles, such as improved engagement and conversion rates, effectively showcases the candidate's tangible impact in email marketing.
- Highlighting key skills such as audience segmentation and data analysis directly related to the role, reinforces the candidate's expertise and capability.
- Mentioning relevant courses and certifications, such as those from the Digital Marketing Institute, illustrates the candidate’s continuous professional development and commitment to staying updated in the field.
- Including achievements such as leading a digital transformation project, underscores leadership abilities and adaptability to change, which are highly valuable in dynamic marketing environments.
Email Marketing Strategist
- Highlighting quantifiable achievements such as boosting conversion rates by 25% and driving a 30% revenue increase strengthens credibility and demonstrates the candidate's impact.
- Emphasising key skills such as A/B testing, segmentation, and automation aligns with the core responsibilities of an Email Marketer and showcases relevant technical competence.
- Incorporating advanced coursework, like "Advanced Email Marketing Techniques" from HubSpot Academy, underscores specialised expertise that is attractive for roles requiring cutting-edge strategy.
- Including a passion for digital marketing trends conveys an ongoing commitment to staying updated in the field, which can be attractive to forward-thinking employers.
Email Marketing Executive
- Relevant Experience: The cover letter effectively highlights five years of specific experience in email and CRM marketing roles, which is highly relevant to the position of an Email Executive and demonstrates a trajectory of growing responsibilities and accomplishments.
- Quantifiable Achievements: It provides quantifiable outcomes from past positions, such as a 30% increase in customer retention and a 40% enhancement in email campaign revenue, which concretely demonstrate the applicant's impact in previous roles.
- Skills and Proficiencies: The writer lists key industry-specific skills like Email Marketing, A/B Testing, and CRM Management, which are highly advantageous for a role focusing on data-driven marketing strategies.
- Educational Background: The mention of advanced degrees in Marketing and Business Administration provides evidence of formal education that supports high-level strategic planning and execution, important for specialised roles like this.
Email Marketing Automation Specialist
- Emphasising specific certifications such as the Salesforce Marketing Cloud Certification is valuable for roles focused on marketing automation and campaign management.
- Highlighting quantifiable achievements, such as increasing customer engagement by 25% and sales by 10%, demonstrates the candidate's impact and effectiveness in previous roles.
- Mentioning skills critical to the role, like CRM and Google Analytics proficiency, reinforces the candidate's technical capabilities necessary for a Digital Marketing Specialist.
- Showing a passion for digital marketing innovations aligns personal interests with professional expertise, indicating a commitment to continuous learning and growth in the field.
Freelance Email Marketing Consultant
- Emphasis on Industry-Specific Experience: The cover letter effectively highlights the applicant's six years of experience in the beauty industry, which is particularly relevant for a marketing strategist role in a skincare or beauty company.
- Quantifiable Achievements: The use of quantifiable metrics such as "40% increase in client inquiries" and "50% increase in organic traffic" provides tangible evidence of the applicant's success and effectiveness in previous roles.
- Relevant Certifications and Courses: Mentioning the "Google Ads Certification" and "Advanced Social Media Strategy" course underscores the candidate's continued professional development and expertise in digital marketing tools and strategies.
- Use of Keywords: The cover letter includes industry-relevant keywords such as "SEO," "client engagement," and "social media management," which are vital for demonstrating alignment with the target role and likely resonate well with automated keyword scanning systems.
Email Marketing Campaign Manager
- Professional Title Alignment: The cover letter begins with a clear professional title that aligns with the target role, making it immediately relevant to the reader.
- Quantifiable Achievements: The inclusion of measurable outcomes, such as a 30% increase in engagement, strengthens the applicant's claims of effectiveness and results-driven work.
- Highly Relevant Skills: Skills like A/B testing and customer acquisition are highlighted, showing expertise directly relevant to a marketing manager position.
- Relevant Certifications and Courses: Specific courses such as "Advanced Social Media Strategy" indicate ongoing professional development and specialised knowledge in pertinent areas.
Email Marketing Content Creator
- Targeted Skills and Experience: The cover letter effectively highlights relevant skills such as digital marketing, social media management, and content creation, aligning with the demands of a Marketing Assistant and Content Creator role.
- Results-Oriented Achievements: Specific achievements, such as a 45% increase in campaign engagement and a 30% follower growth, demonstrate a track record of measurable success, which is persuasive evidence of capability.
- Emphasis on Continuous Learning: Incorporating advanced courses such as "Advanced Social Media Strategy" and "Graphic Design for Marketers" showcases a commitment to staying current with industry trends, which is critical in digital marketing roles.
- Brand Storytelling Focus: Highlighting a passion for storytelling through various media forms, including photography and content development, caters to the creative aspect of brand building, essential for the position.
Email Marketing Data Analyst
- Emphasising certifications pertinent to the field, such as the GDPR Compliance for Marketers, which is crucial for roles involving customer data and privacy regulations.
- Highlighting accomplishments such as improving customer retention, enhancing email engagement, and reducing churn through specific, data-driven achievements that demonstrate effectiveness in CRM and lifecycle marketing.
- Showcasing management experience by detailing leadership roles and the ability to collaborate with different teams, such as analysts, Martech, and Data Science, to enhance overall marketing strategy execution.
- Focusing on skills in predictive modelling and AI-driven personalisation, underscoring expertise in leveraging advanced technologies to enhance marketing outcomes in customer communications roles.
Email Marketing Operations Manager
- Highlighting Specific Expertise: The cover letter effectively highlights Daisy Shaw's expertise as an Email Operations Expert with over 5 years of experience, focusing on key skills such as Salesforce Marketing Cloud, SQL, and campaign management, which are highly relevant for roles in email marketing.
- Quantifiable Achievements: The document provides concrete achievements, such as increased customer engagement by 25% and a 20% increase in click-through rates, showcasing her ability to achieve measurable results in email marketing campaigns.
- Emphasising Data-Driven Strategies: Daisy demonstrates her strong focus on data-driven strategies and their results, like improved targeting accuracy and the creation of effective email journeys, which are crucial for modern digital marketing roles.
- Relevant Qualification and Continuous Learning: The mention of a Master of Science in Digital Marketing and completion of courses like Advanced Salesforce Marketing Cloud highlights her formal education and commitment to staying updated with the latest industry tools, appealing to employers seeking qualified candidates.
Email Marketing Solutions Architect
- Highlight Relevant Experience: Matilda's cover letter successfully showcases her extensive experience in email marketing, underscoring her progression through roles of increasing responsibility and impact across prestigious companies such as Gartner, Deloitte, and WPP.
- Specific Certifications: The mention of Salesforce Marketing Cloud Certification is crucial for a Senior Email Marketing Manager role, given the platform's widespread use for high-level email campaign management.
- Quantifiable Achievements: The cover letter effectively quantifies successes, detailing specific percentage increases in engagement rates, registration, and campaign outcomes, which illustrates Matilda’s direct impact on business objectives.
- Technical Skills: Skills in HTML/CSS, A/B testing, and analytical tools are directly tied to the role's responsibilities, highlighting Matilda’s technical prowess and relevance to the job requirements.
Email Marketing Sales Representative
- Emphasising Sales Achievements: The cover letter details significant achievements, such as exceeding sales by £500,000 and consistently outperforming sales targets, which is crucial for a Sales Representative role.
- Highlighting Specialised Marketing Skills: The candidate's expertise in digital marketing and video content creation is underscored, aligning with the digital marketing aspect of the position.
- Showcasing Leadership and Efficiency Improvements: Initiatives such as streamlining communication processes and improving sales pipeline management demonstrate leadership skills and a capacity to enhance operational efficiency.
- Educational Background and Continuous Learning: Mention of a Master’s and further courses like the 'Digital Marketing Specialisation' exhibits a commitment to staying updated with industry trends, which is appealing in a dynamic field like digital marketing.
Email Marketing Graphic Designer
- Relevance of Experience: Emphasises over 5 years of experience in graphic design and digital marketing, directly aligning with the job role requirements and highlighting tenure in the industry.
- Tangible Achievements: Details specific accomplishments such as boosting digital engagement by 40%, which serves to quantify the impact of their work and demonstrate a results-oriented approach.
- Leadership and Collaboration: Includes instances of leading teams and collaborating with different departments, underscoring the capability to work effectively both independently and within a team.
- Educational Credentials and Continuous Learning: Lists relevant degrees and courses, such as the MA in Graphic Design and certifications in digital marketing, showcasing a strong educational background and commitment to ongoing professional development.
Email Marketing Customer Success Manager
- Highlighting Relevant Experience: The cover letter effectively emphasises Olivia Turner's extensive experience in email marketing management, particularly her ability to increase email ROI by 20% at ASOS.
- Specific Certifications and Courses: The mention of specialised certifications like the Advanced Email Marketing Certification from HubSpot Academy and the Klaviyo Mastery Course underscores her proficiency and dedication to advanced marketing techniques.
- Quantified Achievements: By citing specific metrics, such as a 25% increase in click-through rates and a 30% uplift in open rates through A/B testing, the cover letter convincingly demonstrates Olivia's data-driven approach and successful track record.
- Integration of Key Skills: The combination of hard skills like Klaviyo and automation workflows with soft skills like collaborative teamwork and narrative crafting indicates a well-rounded skill set tailored to the email marketing domain.
Email Marketing cover letter example
Oscar Evans
Leicester, UK
+44 1234 567890
help@enhancv.com
Dear Hiring Manager,
I am writing to express my interest in the Senior Email Marketing Specialist position at your company. I have followed your organization’s progress in dynamic customer engagement strategies, which aligns closely with my professional experience.
At Innovatech Marketing Solutions, I successfully devised an email marketing strategy that resulted in a 25% year-over-year increase in customer retention. By pioneering customer segmentation initiatives and leveraging data analytics, I boosted targeted campaign engagement significantly, showcasing my ability to apply data-driven strategies to improve results.
I am eager to bring my expertise in email marketing and strategic project leadership to your team. Please feel free to contact me at your convenience to discuss this opportunity further. Thank you for considering my application. I look forward to the possibility of working together.
Sincerely,
Oscar Evans
Senior Email Marketing Specialist
Here’s why this cover letter works well:
- Highlight specific achievements that demonstrate your expertise, such as a quantifiable increase in metrics (e.g., customer retention) resulting from your marketing strategies.
- Focus on industry-relevant skills, like data-driven decision-making and customer segmentation, which are crucial for a Senior Email Marketing Specialist.
- Express enthusiasm for the company's strategies and growth, aligning your experience and interest with their goals and highlighting your potential contribution.
Importance of cover letters in the United Kingdom
A well-crafted cover letter can significantly strengthen your job application by emphasising why you’re an ideal fit.
Here are some reasons why it matters:
- Personalisation: Employers expect your cover letter to demonstrate how your skills and experience align with the company’s needs and/or values.
- Addresses what is omitted from your CV: If your career path includes gaps or changes, your cover letter is the best place to address these positively and explain their relevance.
- Opportunity to stand out: Many applicants have similar qualifications, so a tailored cover letter can show your unique attributes and experience.
What UK employers expect from a cover letter
Your UK employers will appreciate your application if you've taken the effort to tailor your cover letter to their job requirements.
Here’s how to ensure yours ticks all the right boxes:
- Research the company thoroughly: It's not enough to have only read the job advert. Look into the company's history, products, services, and recent achievements to demonstrate your genuine interest and knowledge.
- Connect with the company’s values: Every company has core principles that shape its culture and operations. Identify these values and use your cover letter to show how they align with your professional conduct and ethics.
- Emphasise your relevant skills: Highlight specific skills that match the job description and are most in demand. Use examples from your previous experience to support your claims and set yourself apart from other candidates.
How to format a email marketing cover letter
To get your cover letter's formatting right:
- Use a modern font like Lato, Raleway, or Chivo, rather than the overused Arial or Times New Roman.
- Set your cover letter to be single-spaced with 1-inch (2.5 cm) margins on all sides—our templates are automatically set up for you.
- Ensure both your CV and cover letter are consistent in font style and formatting.
- Always send your cover letter as a PDF to prevent alterations and preserve its layout.
When it comes to structuring your cover letter, follow this sequence: begin with your address and contact details, then the employer's details (i.e. name and address), and the date. Next, start with a personalised greeting, followed by your introductory, body, and closing paragraphs. Be sure to include a sign-off and your signature at the end.
Remember, although Applicant Tracking Systems (ATS) software, which may scan your CV for keywords, won't read your cover letter, it will be reviewed by recruiters.
How to write your email marketing cover letter salutation
In a world of AI and instant prompts, taking the extra time to personalise your cover letter truly makes a difference.
Address the hiring manager directly with a customised greeting (e.g., 'Dear Mr Bond', 'Dear Ms Penny').
You can often find their name on LinkedIn (under the job listing or by searching) or in the ‘About’ or ‘Meet the Team’ section of the company's website. If in doubt, you can also contact the reception for assistance.
If you can't find the name, rather than using 'Dear Sir or Madam', opt for something more personal, such as 'Dear [Company Name] Hiring Manager'.
How to write your email marketing cover letter intro
One of the best ways to grab a hiring manager's attention? Show them the unique value you'd add to the team.
Review the skills or requirements listed in the posting and draw connections to your previous work experiences.
Focus on specific (and quantifiable) accomplishments and qualifications that align with the job description to make a strong first impression.
Cover Letter Intro
Having followed [Company Name]'s innovative approach to blending creativity with data-driven results, I am drawn to the opportunity to contribute to such a dynamic team known for revolutionising the industry while maintaining a strong commitment to sustainability and customer satisfaction.
RIGHT
How to write your email marketing cover letter body
You’ve personalised your greeting and introduction—now it’s time to focus on writing the body of your cover letter.
Instead of listing off skills and responsibilities from your CV, focus on one career highlight that’s relevant to the role.
Use your hard and soft skills, success metrics (e.g., percentages or sales figures), and the long-term impact it had on the company.
A concise, well-told story centred on your value as a candidate will make a strong impression.
Cover Letter Body
During my tenure at ABC Ltd, I spearheaded a high-impact email marketing campaign that significantly boosted our customer engagement metrics and overall revenue. Leveraging my expertise in data-driven marketing and audience segmentation, I designed and executed a series of targeted emails that resulted in a 45% increase in open rates and a 30% rise in click-through rates over a six-month period. This strategic initiative translated into a direct 20% growth in product sales, contributing £500,000 to our revenue stream. My approach involved meticulous analysis of demographic data and customer behaviour patterns, allowing me to tailor content that resonated with our audience, thereby enhancing brand loyalty and customer retention.
RIGHT
How to write a closing paragraph
You’ve written a brilliant cover letter so far—so don’t undermine it at the very end.
If you think signing off with a polite 'Kind regards' or 'I look forward to hearing from you' will make a strong impression, think again.
A better approach is to make a tangible promise—one that reflects both personal and professional growth—and demonstrates your value to the recruiters.
Alternatively, encourage the hiring managers by asking when you might expect to hear back from them.
Cover Letter Closing
I am enthusiastic about the opportunity to contribute to your team and help drive success through innovative email marketing strategies. I am eager to discuss how my skills and experiences align with the goals of your organisation. I would welcome the opportunity to interview at your earliest convenience. Thank you for considering my application. I look forward to the possibility of contributing to your team and am keen to bring my expertise to this role.
RIGHT
Conclusion
A well-crafted cover letter can significantly enhance your job application and set you apart from other candidates. Begin by personalising your message to the hiring manager and connecting your experiences to the company's values.
Emphasise your key accomplishments that reflect your skills and passion for the role, while maintaining a professional tone throughout. Ensure that your cover letter and CV present a unified and polished image to maximise your chances of success.
