Writing a strong cover letter requires close attention to detail, from the tone of voice to avoiding those pesky spelling or grammar mistakes.
Overlooking similar small details can weaken your application.
Many candidates also struggle with how to address the letter, often opting for 'Dear Sir or Madam' when they can’t find the correct contact. This can make your cover letter feel impersonal.
In this guide, we’ll show you how to perfect these crucial elements, ensuring your cover letter is polished and professional without relying on clichés.
Cover letter examples for digital designer
By Experience
Senior Digital Designer
- Highlighting Specialised Skills: The cover letter effectively underscores specialised abilities in UX/UI design and team leadership, which are critical for a Senior Digital Designer role.
- Showcasing Relevant Experience: It emphasizes past achievements, such as increased user engagement and campaign effectiveness, by providing specific percentages that quantify the impact.
- Citing Certifications and Education: References to certifications and advanced degrees, like the Adobe Certified Expert in Design and a Master of Arts in Graphic Design, reinforce the applicant's qualifications and commitment to ongoing professional development.
- Detailing Successful Projects: The inclusion of successful past projects, such as those that boosted brand recognition and the winning of industry awards, highlights the applicant's track record of delivering high-quality, impactful design work.
Junior Digital Designer
- Relevant Experience and Achievements: The cover letter effectively highlights Leo's relevant experience, such as working with ASOS to increase conversion rates and engagement through UX/UI redesigns and creative campaigns, which is crucial for a Digital Designer role.
- Focus on Metrics: Specific metrics such as a 15% increase in conversion rates and 25% higher click-through rates are included, demonstrating the candidate’s ability to deliver measurable results.
- Emphasis on Skills and Tools: Key skills and tools such as Adobe Photoshop, After Effects, and Figma are prominently mentioned, emphasising their relevance and importance in the digital design and ecommerce industry.
- Inclusion of Certifications: The mention of completed courses in Advanced Motion Graphics and UX Design Essentials aligns with industry standards and adds to the candidate's expertise and credibility.
Lead Digital Designer
- Highlighting specific certifications, such as the Human-Centred Design Certification from IDEO U, emphasises relevant expertise in design methodologies crucial for a Design Strategist role.
- Focusing on quantitative results, like leading a team that improved customer interaction by 45% at IBM UK, showcases the effectiveness and impact of strategy and leadership skills.
- Illustrating experience with co-creation facilitation, particularly in innovative solutions resulting in increased engagement, underscores the candidate's ability to lead client-centric projects.
- Mentioning passions such as Service Design Innovation shows a proactive commitment to advancing industry practices, enhancing the candidate's appeal for dynamic and strategic roles.
Head of Digital Design
- Emphasise Professional Experience: Highlighting over 10 years of experience in digital transformation, especially in leadership roles, showcases Alice's depth of knowledge and suitability for strategic positions.
- Showcase Quantifiable Achievements: Using specific metrics, such as increasing online donation rates by 20% or reducing project delivery times by 30%, adds credibility and clearly demonstrates Alice’s impact in previous roles.
- Highlight Relevant Skills and Methodologies: Mentioning expertise in Agile Methodologies, Digital Strategy, and Stakeholder Management highlights core competencies essential for a Head of Digital role.
- Mention Continuous Learning and Certifications: Including courses like Agile Project Management and User Experience Research and Design underscores a commitment to ongoing professional development and keeping skills up-to-date.
By Role
Digital Graphic Designer
- Highlighting Leadership and Results: Emphasise experience leading teams and executing brand refresh projects, with measurable outcomes like a 25% increase in engagement and a 40% uplift in digital recognition, showcasing impactful leadership and results.
- Emphasising Expertise and Specialised Skills: Demonstrate proficiency in Adobe Creative Suite and Figma, essential for graphic design and digital marketing roles, alongside a Master’s degree in Graphic Design, underlining advanced specialised skills.
- Showcasing Cross-Functional Collaboration: Detail collaboration with cross-functional teams and stakeholder presentations, evidencing strong communication and collaboration skills crucial for integrated marketing and branding initiatives.
- Demonstrating Passion and Versatility: Express passion for visual storytelling and cutting-edge design trends while highlighting accomplishments in different areas like digital and print media, illustrating versatility and eagerness to innovate.
Digital Content Designer
- Highlighting Expertise: Emphasises a strong background in instructional design and digital learning through the summary, which aligns perfectly with a Learning Content Designer role.
- Showcasing Achievements: Effectively presents quantifiable achievements, such as a 50% increase in learner satisfaction and reduction in development time, demonstrating impact and value.
- Relevant Courses: Mentions completion of specialised courses in instructional design and accessibility, underscoring a commitment to staying current with industry standards and ensuring content inclusivity.
- Leadership and Collaboration: Highlights leadership in redesigning training modules and collaboration with stakeholders, showcasing essential skills for developing and implementing learning strategies.
Digital UI/UX Designer
- The cover letter highlights Isabella's senior role and leadership skills at Meta, which is crucial for a UI/UX Designer applying for similar high-level positions.
- Mentioning certifications like "Design Thinking Certification" from IDEO U can be particularly appealing to employers looking for candidates with advanced user-centred design methodologies.
- Emphasising measurable achievements, such as boosting user engagement by specific percentages, provides concrete evidence of her ability to deliver results and improve user experiences.
- Incorporating her mentorship programme initiation shows not only her initiative but also her capability to foster a collaborative and creative team environment, which can be highly valuable in team-driven settings.
Digital Product Designer
- Highlight Specific Achievements: Clearly articulate specific accomplishments, such as increasing user retention by 40% at Revolut, which demonstrates a measurable impact in the role of a Product Designer.
- Emphasise Relevant Experience: Detail experience in key projects, such as redesigning the user interface at Revolut and improving customer satisfaction, to showcase directly applicable skills for a Product Designer position.
- Use of Quantitative Metrics: Provide concrete figures to emphasise improvements, like a 30% increase in user satisfaction for Monzo or a 25% increase in customer satisfaction, to strengthen claims and illustrate effectiveness.
- Relevant Skills and Tools: Reference technical skills and tools, such as Figma, Sketch, and front-end development, that are crucial for the role, highlighting proficiency with industry-standard software.
Digital Motion Designer
- Highlight Relevant Experience: Emphasise your experience in senior and digital designer roles at notable companies like WPP, Ogilvy UK, and Deloitte Digital, showcasing your ability to handle complex projects, animation, and brand management effectively.
- Incorporate Key Certifications: Mention certifications like the "Responsive Web Design Certification" and "Advanced Motion Graphics with Adobe After Effects" to demonstrate your continuous learning and proficiency in specialised digital design skills.
- Showcase Achievements: Include achievements such as leading an award-winning campaign and boosting client brand awareness to illustrate your success in delivering impactful results and enhancing client engagement.
- Emphasise Technical Skills: Highlight your proficiency with essential tools and skills like Adobe Creative Cloud, HTML, CSS, and CMS Platforms to demonstrate your technical expertise and ability to deliver high-quality digital content.
Digital Web Designer
- Highlight key certifications such as "Advanced Webflow Development" from Webflow University, which underscore expertise in mastering advanced development techniques relevant to Webflow design roles.
- Emphasise successful outcomes from past experiences, for example, improving load times by 30% and enhancing user retention by 15% at Consensys, demonstrating measurable impact in previous roles.
- Showcase specific technical skills like integration of third-party tools (e.g., Zapier and Airtable) that improve operational efficiency, crucial for roles involving complex web ecosystem management.
- Include the passion for and dedication to cutting-edge technologies, such as blockchain, which aligns with the innovative requirements of many forward-thinking organisations and roles.
Digital Game Designer
Highlight the candidate's 5+ years of experience in mobile gaming and expertise in game analytics and monetisation, which are crucial for a Game Designer role.
Emphasise achievements, such as leading projects that increased daily active users by 20% and innovated monetisation strategies that resulted in a 25% annual growth, showcasing the candidate's impact on user engagement and revenue.
Showcase the candidate's proficiency in conducting competitor analysis and integrating successful features, which improved player retention by 10%, indicating a strong ability to adapt and optimise games to market trends.
Underpin their educational background with a Master’s in Game Design and relevant certifications like Data-Driven Game Analytics, affirming their advanced knowledge and ability to leverage data for game development.
Digital Interaction Designer
- The cover letter effectively highlights Ella's seven years of experience in interaction design, which is critical for establishing credibility in a senior designer role.
- Ella strategically emphasises her specialised skills, such as UX Design, Prototyping, and Visual Design, aligning perfectly with an Interaction Designer's core responsibilities.
- The enumeration of achievements—such as boosting user engagement by 30% and winning an award for a national design project—demonstrates her capability to add significant value to potential employers.
- Citations of advanced certifications, like the "Certified Professional for Usability and User Experience," are highlighted, showcasing her commitment to continued professional development and expertise in user research techniques.
Digital Visual Designer
- Quantifiable Achievements: The cover letter effectively incorporates measurable outcomes, such as increasing brand recognition by 40% and boosting client engagement by 30%, which showcases the candidate's ability to deliver tangible results.
- Relevance to Role: Highlights skills pertinent to brand design and digital media, such as proficiency in Adobe Creative Cloud and WordPress, emphasising expertise necessary for the industry.
- Demonstrated Skill Application: The letter outlines practical application of core skills, such as creating web assets and collaborating with marketing teams, providing evidence of real-world impact in previous roles.
- Commitment to Continuous Learning: Inclusion of courses like "Advanced Adobe Illustrator Techniques" and "Comprehensive WordPress Development" signals a proactive approach to professional development and staying current with industry trends.
Digital Multimedia Designer
- Highlighting of the "Adobe After Effects Cert." certification and "Advanced Motion Graphics" course, emphasising qualifications relevant to specialised roles in multimedia design and visual effects.
- Mentioning specific achievements like the "Campaign Engagement Award" and "Innovation in Design," which demonstrate successful past projects and innovative contributions, appealing to potential employers seeking impactful and creative solutions.
- Emphasising "Adobe Creative Suite" skills and quantifiable results, such as a "40% enhancement in campaign visibility," showcases technical proficiency and the ability to deliver verifiable value in multimedia campaigns.
- Describing experiences of "Collaboration with cross-functional teams" and "Team leadership" reflects strong interpersonal skills beneficial in collaborative and leadership roles in multimedia projects.
Digital Brand Designer
- Highlighting specific achievements in brand design, such as increasing market share or user engagement, demonstrates a direct impact on business outcomes and is crucial for showcasing effectiveness in a Brand Designer role.
- Emphasising experience with key design tools like Figma and Adobe Creative Suite is essential, as proficiency in these tools is often expected in digital-first branding roles.
- Describing successful collaborations with cross-functional teams and leading workshops shows an ability to work well with others and drive project efficiency, a valuable skill for roles involving team interaction and project management.
- Demonstrating a history of client relationship building through effective communication highlights a vital aspect of brand design roles, which often require maintaining strong and ongoing partnerships with clients.
Digital Marketing Designer
- Highlighting experience in leading visual identity overhauls, particularly the achievement of a 30% increase in campaign engagement, showcases an ability to drive successful brand rejuvenation.
- Emphasising cross-channel campaign design skills, with proven results in enhancing consistency and customer experience, aligns with the role’s demand for integrated marketing strategies.
- Including mentorship and team efficiency improvements demonstrates leadership qualities crucial for senior design roles and fostering an innovative environment.
- Showcasing achievements in data-driven design improvements, such as a 25% rise in click-through rates, underscores the candidate's analytical approach to visual marketing.
Digital Fashion Designer
- Emphasising specific achievements in previous roles, such as leading digital campaigns that significantly increased user engagement and online sales.
- Highlighting relevant technical skills, especially expertise in Adobe Suite and Figma, which are crucial for a Digital Designer role in e-commerce and creative design.
- Showcasing collaborative experience with cross-functional teams, demonstrating the ability to contribute to and succeed in team-oriented environments.
- Mentioning language proficiency, such as English and Spanish, which could be beneficial for a role that may involve communicating with diverse teams or audiences.
Digital Interface Designer
- Highlight relevant industry experience by mentioning specific roles within prestigious travel companies like Jet2Holidays and Thomas Cook, emphasising the candidate's expertise in travel-related UX design.
- Use quantitative data to demonstrate impact, such as a "20% increase in conversion rates" and "25% increase in mobile site engagement," showcasing the candidate's ability to deliver measurable results.
- Emphasise specific skills crucial for the role, such as proficiency in Figma and experience in Agile environments, which are directly relevant to modern UX design practices.
- Include certifications and courses related to UX, such as "Advanced UX Design Specialisation," to show commitment to continued professional development and staying up to date with industry trends.
Digital Mobile App Designer
- Emphasis on Experience: The cover letter highlights over 5 years of experience in mobile app design, stressing the importance of an established track record in the industry.
- Specific Achievements: Concrete figures such as a 25% rise in user engagement and 40% faster development cycle demonstrate the candidate's success and impact in previous roles.
- Technical Competency: The inclusion of skills like proficiency in Figma, alongside advanced mobile UI design courses, shows a commitment to technical excellence and continuous learning.
- Mentorship and Team Dynamics: Mentioning mentorship experience and fostering collaborative environments highlights leadership skills, which are crucial for a senior role in design.
Digital Experience Designer
- Highlighting Achievements: The cover letter effectively showcases measurable achievements, such as improving user engagement by 40% and conversion rates by 15%, which is important in demonstrating tangible success and impact in digital design.
- Emphasising Relevant Skills and Tools: It illustrates proficiency in tools like Webflow and Figma, which are crucial for a Digital Experience Designer. This highlights the candidate's technical competence and understanding of industry-standard tools.
- Demonstrating Leadership and Team Collaboration: The letter notes leadership experience in guiding teams and facilitating workshops, underscoring the ability to enhance team capabilities and promote professional growth.
- Spotlighting Education and Continued Learning: It mentions relevant courses and degrees, like the MSc in Digital Design, valuable for showing both foundational knowledge and a commitment to ongoing professional development.
Digital Designer cover letter example
Sienna West
Birmingham, UK
+44 1234 567890
help@enhancv.com
- Highlight Relevant Experience: Emphasize your years of experience in the digital design field, particularly aspects that align with the company’s focus, such as innovative branding and customer engagement.
- Quantify Achievements: Use specific statistics to showcase the impact of your work, like the increase in market share, web traffic, and app downloads. This provides tangible proof of your contributions and success in previous roles.
- Technical Proficiency: Explicitly mention your proficiency with relevant design tools and software, such as Adobe Creative Cloud and Figma, to assure the hiring manager of your technical capabilities in delivering high-quality designs.
- Alignment with Company Goals: Demonstrate understanding of and alignment with the employer’s objectives, and express enthusiasm about contributing to their team, which reflects your genuine interest in the role.
Importance of cover letters in the United Kingdom
Cover letters are a vital part of professional job applications, helping shape recruiters' first impression of your profile.
Here’s why they’re important:
- Indicates your genuine interest: A well-researched cover letter reflects your knowledge of the company and role.
- Professionalism from the outset: Employers expect your cover letter to be structured, polite, and formal. If you wish to add a more personalised touch, be sure to address your recipient directly.
- Capture the recruiters' attention: For most roles, candidates tend to have rather similar experience, which is why you should use your cover letter to explain what is unique about your profile.
What UK employers expect from a cover letter
Your UK employers will appreciate your application if you've taken the effort to tailor your cover letter to their job requirements.
Here’s how to ensure yours ticks all the right boxes:
- Research the company thoroughly: It's not enough to have only read the job advert. Look into the company's history, products, services, and recent achievements to demonstrate your genuine interest and knowledge.
- Connect with the company’s values: Every company has core principles that shape its culture and operations. Identify these values and use your cover letter to show how they align with your professional conduct and ethics.
- Emphasise your relevant skills: Highlight specific skills that match the job description and are most in demand. Use examples from your previous experience to support your claims and set yourself apart from other candidates.
How to format a digital designer cover letter
Before diving into the content, the structure of your cover letter should include the following elements:
- Your address and contact details
- The employer’s name and address
- Date
- Salutation or greeting
- Opening or introductory paragraph
- Middle or body paragraphs
- Closing paragraph
- Sign-off and signature
When it comes to the best font choice, consider modern options like Lato, Rubik, Raleway, Volkhov, Chivo, or Bitter as alternatives to Arial or Times New Roman.
Your cover letter should be single-spaced, with approximately 1-inch (2.5 cm) margins all around (our templates are set up automatically with this spacing in mind).
Ensure your CV and cover letter use the same font for consistency, and always send them as a PDF to prevent edits and maintian formatting.
Lastly, while Applicant Tracking Systems (ATS—the software used to match your application to set requirements) won't read your cover letter, recruiters certainly will, so make sure it stands out.
How to write your digital designer cover letter salutation
In a world of AI and instant prompts, taking the extra time to personalise your cover letter truly makes a difference.
Address the hiring manager directly with a customised greeting (e.g., 'Dear Mr Bond', 'Dear Ms Penny').
You can often find their name on LinkedIn (under the job listing or by searching) or in the ‘About’ or ‘Meet the Team’ section of the company's website. If in doubt, you can also contact the reception for assistance.
If you can't find the name, rather than using 'Dear Sir or Madam', opt for something more personal, such as 'Dear [Company Name] Hiring Manager'.
How to write your digital designer cover letter intro
It's never a bad time to show enthusiasm about the role, company, or team in your cover letter introduction.
Begin by sharing one or two aspects that genuinely excite you about the position—whether it's the company culture, specific responsibilities, or the team's past achievements.
Your enthusiasm demonstrates that you'll bring a strong work ethic, are eager to contribute, and are motivated to succeed.
How to write your digital designer cover letter body
As you reach the body of your cover letter, you might wonder what to write in it.
Our advice? Don’t just copy your CV—choose your greatest achievement and tell its story.
Focus on how you got there using hard and soft skills, describe your involvement, and quantify the results with concrete outcomes.
Remember, recruiters aren’t looking for an epic tale of your career—they want something concise, relevant, and directly addressing their needs.
How to write a closing paragraph
There’s a wrong and a right way to close your cover letter. Here’s how.
The wrong way is to end with a signature or a formal 'Thank you in advance.'
The right way is to either promise how you’d make a positive impact on the company or ask when you can expect a response. This will highlight you as a forward-thinking candidate who’s enthusiastic about securing the role.
Conclusion
A standout cover letter is crucial for making an strong impression in your job search in the UK market. Personalise your letter by addressing it to the hiring manager and aligning your skills with the job description.
Use concrete examples to highlight your greatest achievement and convey your enthusiasm for the position. Finally, ensure that both your cover letter and CV are presented professionally for a consistent application.