Writing a strong cover letter requires close attention to detail, from the tone of voice to avoiding those pesky spelling or grammar mistakes.
Overlooking similar small details can weaken your application.
Many candidates also struggle with how to address the letter, often opting for 'Dear Sir or Madam' when they can’t find the correct contact. This can make your cover letter feel impersonal.
In this guide, we’ll show you how to perfect these crucial elements, ensuring your cover letter is polished and professional without relying on clichés.
Cover letter examples for communication manager
Explore additional communication manager cover letter samples and guides and see what works for your level of experience or role.
By Experience
Senior Communication Manager
- Highlighting Key Achievements: The cover letter effectively showcases tangible accomplishments such as increasing employee engagement by 30% and improving retention rates by 30%. These metrics provide concrete evidence of the candidate's impact in previous roles.
- Relevant Experience: The letter succinctly references extensive experience in internal communications across reputable companies, underscoring a solid career progression and deep expertise relevant to the Senior Manager role.
- Specific Skills: The emphasis on skills like strategic planning, storytelling, and leadership communication aligns well with the expectations for a Senior Manager position, ensuring the applicant's capabilities are well matched to the job requirements.
- Professional Development: Mentioning advanced courses in internal communications and strategic storytelling reflects a commitment to ongoing professional growth and specialisation, enhancing credibility for the role.
Group Communication Manager
- Quantitative Achievements: The cover letter effectively uses quantifiable achievements, such as a 40% employee engagement increase, to clearly convey the candidate's impact and success in previous roles.
- Role-Specific Skills: Emphasises skills crucial for the role, such as strategic communication, stakeholder management, and leadership visibility, demonstrating alignment with the position's expectations.
- Field-Related Education: Highlights relevant educational background, including a Master of Arts in Communication, underscoring the candidate's formal training in the communications field.
- Professional Development: Mentions advanced courses like Strategic Internal Communication, indicating a commitment to ongoing professional development and staying current with industry best practices.
Associate Communication Manager
- Relevance of Experience: Highlighting over 8 years of experience in media asset management, the candidate effectively aligns their expertise with the role of a Partner Operations Manager in broadcast and digital formats.
- Specific Certifications: Mentioning the "Digital Media Asset Management Certification" from the British Film Institute adds credibility and demonstrates specialised knowledge critical for the role.
- Quantifiable Achievements: Emphasising quantifiable achievements like a 30% efficiency improvement and a 98% on-time delivery rate showcases a proven track record of success and capability in handling similar responsibilities.
- Key Skills Highlighted: Citing skills such as "Digital Asset Management" and "SLAs Compliance" precisely matches the job requirements, ensuring the candidate is well-suited for the position's demands.
Assistant Communication Manager
- Highlighting Leadership and Strategic Management: The cover letter effectively showcases leadership qualities with specific examples, such as a 40% improvement in team performance due to a developed review system and handling team supervision to improve service efficiency by 20%. Such strategic management examples are vital for an Assistant Manager role.
- Customer Satisfaction Achievements: Emphasising concrete achievements, like 95% customer satisfaction ratings and resolving 98% of customer concerns, demonstrates a strong track record of improving customer experience—a crucial aspect of roles in customer support and oversight.
- Cost Efficiency and Budget Management: The description of achievements in saving £10,000 through budget management showcases financial acumen, a valuable skill for managerial positions where cost control is key to driving business success.
- Diverse Skill Set and Continuous Learning: Mentioning skills such as conflict resolution and time management along with courses on leadership and customer service reflects a commitment to personal growth and adapting to evolving industry standards, which can be attractive to employers.
By Role
Internal Communication Manager
- Relevant Education and Certifications: The cover letter highlights a BA in Communications from a reputable institution and relevant courses such as Internal Communication Strategy and Media Crisis Management, which are crucial for roles in communication and public relations.
- Key Skills and Tools: The applicant demonstrates proficiency in Microsoft 365 suite, Adobe Creative Suite, and other content creation tools like Canva, which are vital for executing communication strategies effectively.
- Proven Experience in Communication Roles: The experience section showcases roles like Community Event Coordinator and Internal Communication Contributor, where the applicant improved engagement metrics and facilitated organisational change – aligning well with internal communication responsibilities.
- Impactful Achievements: This includes developing an innovative communication strategy that boosted employee engagement by 35% and leading content campaigns with significant increases in interaction, emphasising the applicant's results-oriented approach.
Digital Communication Manager
- Specific Role Experience: The cover letter emphasises experience with well-known fashion brands such as Burberry, ASOS, and Ted Baker, showcasing industry-specific expertise that is highly relevant for a Digital Communications Manager role in fashion.
- Certifications and Courses: Mentions of specialised certifications, such as "Digital Marketing Strategy" and "Advanced Analytics for Marketers," indicate a commitment to continuous professional development and an understanding of advanced digital marketing techniques.
- Demonstrable Achievements: The inclusion of quantifiable achievements, such as improving brand sentiment by 25% and increasing online engagement by 30%, effectively demonstrates the applicant's impact and success within previous roles.
- Strategic and Cross-Functional Skills: Skills like strategic planning, cross-functional team leadership, and project management are highlighted, which are crucial for managing complex marketing strategies and leading diverse teams in a digital communications role.
Communication and Public Relations Manager
- Relevant Experience: The cover letter effectively highlights Alice Barnes' extensive experience in public relations and sustainability communications, specifically her roles at Nestlé, Unilever, and Procter & Gamble, which underscore her industry knowledge and suitability for a PR Manager position.
- Quantifiable Achievements: Throughout the cover letter, the use of quantifiable results, such as a 20% increase in positive media coverage and a 40% boost in brand loyalty, effectively demonstrate her impact and success in previous roles.
- Education and Continual Learning: Mentioning her Master’s degree in Public Relations and advanced courses like “Advanced Sustainability Reporting” reinforces her academic foundation and commitment to continuous professional development in relevant fields.
- Skills and Competencies: The emphasis on strategic planning, crisis communication, and stakeholder management within the skillset section showcases her comprehensive competency portfolio, essential for a Public Relations Manager role focused on sustainability.
Corporate Communication Manager
- Specific Expertise: The cover letter effectively highlights Leo's extensive expertise in B2B media relations, content creation, and crisis management, which are crucial skills for a Corporate Communications Manager position.
- Quantifiable Impact: The document showcases Leo's impact on brand reputation and media engagement with specific percentages and numbers, such as a 25% increase in brand awareness and securing over 50 high-profile placements annually.
- Relevance of Education and Training: Leo's academic background in Strategic Communications and Media Studies, along with courses in Advanced Media Relations and Digital Content Strategy, underscored the depth of his knowledge and commitment to the field.
- Relevant Professional Achievements: Emphasising achievements like leading a crisis communication team, resulting in a 75% reduction in potential brand damage, which demonstrates leadership and strategic skills pertinent to the role.
International Communication Manager
- Specialised Experience: Emphasises experience with top-tier music companies like Warner Music Group and Sony Music Entertainment, relevant for roles focusing on international communications and PR.
- Skill Relevance: Highlights important skills such as digital marketing, social media strategy, and press release writing which are crucial for effective communication and artist strategy management.
- Quantifiable Achievements: Provides specific examples of quantifiable successes, such as increasing engagement by over 20% and securing international media coverage, showcasing capability in achieving significant results.
- Professional Development: Mentions completion of courses like 'Digital Marketing and PR Strategy', demonstrating a commitment to continuous learning and staying updated with industry trends.
Communication and Marketing Manager
- Emphasis on Achievements: The cover letter effectively highlights quantifiable achievements in previous roles, such as increasing customer engagement by 25% and boosting credit product sales by 22%, demonstrating a results-oriented approach.
- Relevant Experience: Oliver’s experience as a Customer Communications Lead and Marketing Strategist is directly relevant to the role of Customer Communications & Marketing Manager, indicating relevant management and strategic skills.
- Certifications and Courses: Mention of certifications, such as the Digital Marketing Certification by Google, establishes expertise in the latest marketing techniques, pertinent for a marketing leadership role.
- Leadership Skills: Leading a team to achieve significant results, such as improved customer retention and enhanced campaign effectiveness, highlights strong leadership and coordination capabilities.
Brand Communication Manager
- Highlighting a track record of achieved results is crucial, such as the 30% increase in brand engagement and improved customer satisfaction scores, which demonstrates the candidate's capability to drive impactful brand communication strategies.
- Emphasising strong stakeholder management experience can be beneficial for this role, as it involves collaboration with internal teams and external partners to align and enhance brand messaging and initiatives.
- Showcasing specific skills such as strategic messaging, project management, and data-driven decision-making can reassure employers of a candidate's ability to develop and execute comprehensive marketing strategies.
- Mentioning relevant educational qualifications and courses, such as the Master of Business Administration and Advanced Brand Strategy course, adds credibility to the applicant's academic and professional background.
Crisis Communication Manager
- Highlight Relevant Experience: This cover letter effectively emphasises Daisy Shaw's extensive experience in crisis management, showcasing leadership roles at top-tier companies like Edelman and HSBC, which is crucial for a communications role focused on strategy and crisis management.
- Emphasise Metrics and Achievements: The inclusion of quantitative results, such as a 30% improvement in response times and a 25% increase in preparedness, vividly illustrates professional impact and competence in crisis management.
- Showcase Education and Continuous Learning: Featuring advanced degrees and courses like a Master of Arts in Public Relations and specialised courses from prominent institutions, the cover letter highlights an ongoing commitment to professional growth and thought leadership in the communications field.
- Include Transferable Skills and Passions: Skills such as strategic communication, risk mitigation, and media relations, as well as passions like international corporate communication trends, align well with the job role, demonstrating both hard and soft skills in a way that adds personal depth.
Healthcare Communication Manager
- Highlight relevant experience: Grace's extensive experience in healthcare communications, particularly in multichannel planning and client engagement, is well-suited for a Senior Account Manager role in healthcare advertising.
- Emphasise key achievements: Specific achievements such as increasing client engagement by 45% and improving client satisfaction scores by 40% demonstrate tangible success and impact in previous roles.
- Incorporate relevant skills and certifications: Skills like client relationship management and creative strategy development, along with certifications like the ABPI Code of Practice Certification, underscore her qualifications for the role.
- Utilise professional keywords: Words such as "strategic advertising solutions," "cross-functional teams," and "budget management" effectively tailor the cover letter for the healthcare advertising industry.
Communication and Events Manager
- Emphasise Quantifiable Achievements: Highlight the specific metrics such as increased engagement by 25% or reduced negative press by 30% to showcase the impact made in previous roles.
- Align Skills with Job Requirements: Demonstrate alignment with the required skills for the role by listing relevant skills like strategic communications, public relations, and media relations prominently.
- Highlight Relevant Experience: Focus on positions held in similar councils or public service sectors to demonstrate applicable experience and understanding of the governmental environment.
- Include Professional Development: Mention certifications such as the one from the Chartered Institute of Marketing to enhance credibility and highlight continued professional growth.
Communication and Media Relations Manager
- Media Relations Expertise: The cover letter successfully emphasizes Henry's experience in managing media inquiries, which is crucial for a communications professional role. Highlighting over 50 media inquiries managed monthly showcases his ability to handle high-pressure situations effectively.
- Strategic Planning Accomplishments: The letter underscores Henry's proficiency in developing and implementing PR strategies that increased media engagement by 20% across EMEA markets, illustrating his capability to drive strategic initiatives that align with business goals.
- Educational Qualifications: Henry's advanced education, with a Master's in Corporate Communications, is prominently listed, providing credibility and showcasing his commitment to acquiring specialised knowledge in his field.
- Language Skills: The mention of language proficiency in both English and French adds a competitive edge, indicating Henry's ability to communicate and manage media relations effectively in diverse linguistic environments.
Communication and Stakeholder Manager
- Emphasise your experience in policy management and performance frameworks, as these are crucial for a Senior Procurement Manager role.
- Highlight significant achievements such as cost savings, compliance improvements, and efficiency enhancements to showcase your impact in past roles.
- Mention certifications specific to procurement, like those from the Institute for Supply Management and CIPS, which reinforce your expertise in the field.
- Showcase your passion for sustainable procurement, as it aligns with modern procurement goals and enhances your candidacy.
Communication and Content Manager
- Industry-specific Experience: Highlighting 9 years of experience in tech communications and expertise in AI positions the candidate as highly knowledgeable and directly relevant to potential employers in the tech industry.
- Quantifiable Achievements: Including metrics such as increasing media engagement by 35% and boosting digital reach by 50% illustrates the candidate’s ability to effectively implement strategies that have measurable outcomes.
- Specialised Skills: Emphasising skills like content development, media relations, and executive communications showcases the candidate’s ability to handle diverse communication challenges within a company setting.
- Leadership and Team Collaboration: Enumerating roles where the candidate led teams and collaborated on award-winning initiatives underscores their leadership capabilities and teamwork skills.
Environmental Communication Manager
- Highlighting Experience: The cover letter effectively underscores Ella's extensive experience in environmental compliance, with over 15 years in the field and a proven track record of managing Title V permits and implementing compliance programs.
- Quantifiable Achievements: Specific accomplishments with quantifiable results, such as a 25% reduction in emissions and 95% approval rate for permit applications, showcase the tangible impact Ella has made in her roles.
- Emphasising Leadership Skills: Mention of leading teams, improving efficiency, and coordinating with regulatory bodies underlines Ella's leadership capabilities, making her a strong candidate for managerial positions.
- Specialised Training and Certifications: Highlighting certifications like ISO 14001 Environmental Management Training indicates a strong commitment to professional development and staying abreast of industry standards.
Communication and Engagement Manager
- Emphasising over seven years of experience in communications, particularly in media relations and digital strategy, showcasing an immediate fit for roles demanding industry know-how.
- Highlighting impactful achievements like a 30% increase in stakeholder engagement and a 25% growth in social media following, demonstrating measurable success in previous roles.
- Discussing leadership experience, such as managing high-profile campaigns and training executives, which underscores the ability to guide teams and influence organisational communication.
- Specifying a track record of budget management excellence and evaluation framework implementation, reflecting strong project management skills critical for strategic communication roles.
Communication and Social Media Manager
- Relevant Certifications: The inclusion of certifications such as "Advanced Social Media Strategy" from HubSpot Academy showcases specialised training in strategic alignment and campaign execution, crucial for a Social Media Manager role.
- Industry-Specific Passion: Highlighting a passion for rugby and content creation aligns well with the sports industry, which can be particularly appealing to employers seeking candidates with genuine interest in the sector.
- Tangible Achievements: By quantifying achievements, such as a 50% increase in engagement for rugby campaigns, the cover letter effectively demonstrates the candidate's impact and success in previous roles.
- Solid Experience: Detailed employment history with progressive roles from Social Media Executive to Manager emphasises the candidate's career growth and expertise in social media strategy, client management, and team leadership.
Communication Manager cover letter example
Louis Wood
Bristol
+44 1234 567890
help@enhancv.com
Dear Hiring Manager,
With a steadfast commitment to luxury brand communication and strategic digital engagement, I am drawn to the opportunity at your organization. Having researched your focus on innovation and global outreach, I am eager to contribute my expertise in driving impactful communication strategies that align with your values.
As the Senior Communication Manager at L'Oréal Luxe, I successfully spearheaded a digital marketing initiative that resulted in a 25% year-over-year increase in online engagement, underscoring my capability to integrate digital trends with brand storytelling. Leading a team of ten, I honed my skills in digital strategy and public relations, securing high-profile media coverage in Vogue and Elle, which increased our brand visibility by 30%.
I welcome the opportunity to further discuss how my skills align with your needs and how I can contribute to your team's success. Thank you for considering my application. I look forward to the possibility of an interview to discuss this exciting opportunity.
Sincerely,
Louis Wood, Communication Manager
The key to this cover letter’s success:
- Highlight Relevant Experience: The cover letter underscores specific achievements at L'Oréal Luxe, such as leading a team to increase online engagement by 25% and securing media coverage, which directly aligns with the role's expected skills and responsibilities.
- Quantify Achievements: Mentioning tangible metrics like a “25% year-over-year increase in online engagement” provides concrete evidence of success and effectiveness in previous roles, which is compelling for potential employers.
- Demonstrate Industry Knowledge: Citing high-profile media outlets like Vogue and Elle shows familiarity with the luxury brand industry and the importance of strategic PR placements, appealing to employers in this sector.
- Express Enthusiasm and Alignment: The cover letter begins with a genuine interest in the employer’s mission and strategic goals, helping to convey a good cultural fit and enthusiasm for contributing to the organization's success.
Importance of cover letters in the United Kingdom
Cover letters are a crucial part of your application, offering additional details beyond your CV.
Here’s why they’re essential:
- Supporting your CV: Now's your opportunity to provide some context for your experience, with more information on your key achievements and how your profile could benefit the position and organisation to which you're applying.
- Showcases your character: Taking the time to write a cover letter demonstrates that you’re proactive, organised, ambitious, and genuinely interested in the role.
- Reflects your career goals: Use the cover letter to outline your long-term career career aspirations and how this role aligns with your broader plans.
What UK employers expect from a cover letter
When writing your cover letter for a UK employer, it’s important to keep several things in mind. First, you need to conduct a thorough research, which includes reading up on the company’s website, recent news, and their presence on social media. Understanding the company’s latest achievements and its overall mission will allow you to tailor your letter to their specific needs.
Next, focus on the company’s core values. Whether they value teamwork, innovation, or community involvement, highlighting how your own experience aligns with these principles is essential.
Finally, don’t forget to match your skills to the job’s requirements. Study the job description carefully and pick out the most important qualifications or competencies. Then, provide evidence of how you meet those criteria with concrete examples from your past work experience.
How to format a communication manager cover letter
Keep in mind that your cover letter is intended for the recruiters' eyes only, not for the Applicant Tracking Systems (ATS) software that aligns your job application with role requirements. That's why it's essential to concentrate on the quality of the content and presentation to make a memorable first impression.
Don’t forget to include:
- Your address and contact details
- The employer’s name and address
- Date
- Greeting
- Introductory paragraph
- Body paragraphs
- Closing paragraph
- Sign-off and signature
Now for some formatting tips and tricks: choose modern fonts such as Rubik, Volkhov, or Raleway instead of traditional ones like Arial. Keep your cover letter single-spaced with margins of around 1-inch (2.5 cm). To maintain a professional and consistent look, ensure that both your CV and cover letter use the same font style.
Lastly, always send your cover letter as a PDF to preserve its formatting and prevent any edits once it's sent, ensuring your design and layout remain intact for the recruiters.
How to write your communication manager cover letter salutation
Now it's time to make it personal—in your cover letter greeting, you should always address the hiring manager directly. Whenever possible, use their name, depending on how well you know them (e.g., 'Dear Mr Smith', 'Dear Abbie').
You can find their name by searching on LinkedIn (start by looking for the job posting and the recruiter), visiting the 'About' page of the company's website, or by calling reception or administration to enquire.
How to write your communication manager cover letter intro
While your cover letter should remain professional, adding a touch of personality or humour can make you stand out.
Hiring managers sift through countless applications, day in and day out. Anything unique or personable that grabs their attention could give you a competitive edge.
But do your homework first to ensure a dash of creativity would be appropriate and suitable to the company culture.
Cover Letter Intro
Having admired Greenfield Media's commitment to crafting compelling narratives that champion sustainability, I am eager to bring my five years of strategic communication experience to your dynamic team, further amplifying stories that inspire positive change.
RIGHT
How to write your communication manager cover letter body
As you reach the body of your cover letter, you might wonder what to write in it.
Our advice? Don’t just copy your CV—choose your greatest achievement and tell its story.
Focus on how you got there using hard and soft skills, describe your involvement, and quantify the results with concrete outcomes.
Remember, recruiters aren’t looking for an epic tale of your career—they want something concise, relevant, and directly addressing their needs.
Cover Letter Body
During my tenure at XYZ Corporation, I spearheaded a strategic communication initiative that significantly enhanced our stakeholder engagement and brand visibility. As the leader of the communications team, I developed and executed a content strategy that resulted in a 45% increase in engagement across our platforms within the first six months. Through meticulous audience analysis and targeted messaging, I was able to effectively tailor our communications to resonate more deeply with our key demographics, thus driving a 30% growth in follower base and improving customer sentiment by 20% as measured through feedback and survey data. This achievement underscores my strong strategic planning skills and my ability to harness data-driven insights for impactful communications, aligning perfectly with the key responsibilities outlined in this Communications Manager role.
RIGHT
How to write a closing paragraph
Looking to leave a lasting impression with your cover letter closing?
Then, you should certainly end with a promise—one that outlines what you aim to achieve in the role. Ensure your goals are realistic and align with the company’s needs.
You might also include a call to action, enquiring when you can expect to hear back and what the next steps in the hiring process will be.
Cover Letter Closing
Thank you very much for considering my application for the Communication Manager position at your esteemed organisation. I am eager to bring my strategic vision and leadership skills in communication to enhance your team's success. I am confident that my experience and passion will contribute significantly to achieving your company's goals.
I would appreciate the opportunity to discuss further how I can be a valuable asset to your team. Please feel free to contact me at your earliest convenience to schedule an interview. Thank you once again for your time and consideration. I look forward to the possibility of working together.
Yours sincerely,
[Your Name]
RIGHT
Conclusion
A well-crafted cover letter can significantly enhance your job application and set you apart from other candidates. Begin by personalising your message to the hiring manager and connecting your experiences to the company's values.
Emphasise your key accomplishments that reflect your skills and passion for the role, while maintaining a professional tone throughout. Ensure that your cover letter and CV present a unified and polished image to maximise your chances of success.
