Writing a strong cover letter requires close attention to detail, from the tone of voice to avoiding those pesky spelling or grammar mistakes.
Overlooking similar small details can weaken your application.
Many candidates also struggle with how to address the letter, often opting for 'Dear Sir or Madam' when they can’t find the correct contact. This can make your cover letter feel impersonal.
In this guide, we’ll show you how to perfect these crucial elements, ensuring your cover letter is polished and professional without relying on clichés.
Cover letter examples for account manager
By Experience
Senior Account Manager
- Strong Emphasis on Strategic Planning: The cover letter effectively highlights Ethan's expertise in strategic planning, vital for a Senior Account Manager role committed to enhancing client satisfaction and campaign engagement.
- Specific Achievements: Mentioning quantifiable successes, such as a 35% increase in sales growth and winning a Cannes Lions award, provides tangible proof of Ethan's impact and potential value to prospective employers.
- Diverse Skill Set: The inclusion of skills like Stakeholder Management, Market Analysis, and Creative Thinking tailored specifically to account management makes Ethan's profile robust and comprehensive for the role.
- Educational Background and Continuous Learning: Highlighting a Master’s in Marketing and subsequent professional development courses like 'Advanced Strategic Management' showcases Ethan's commitment to continuous improvement and staying current in the field.
Junior Account Manager
- Emphasising experience with CRM software and data management can be beneficial as it highlights proficiency in tools essential for maintaining client relations and database accuracy.
- Highlighting the achievement of increasing client profitability by 25% demonstrates strong skills in relationship management and strategic account expansion, which are crucial for a Customer Account Manager role.
- Mentioning language proficiency, particularly in English and French, can be advantageous in client relations roles, given the potential need to serve a diverse clientele.
- Including certifications such as the Certified CRM Specialist showcases a dedication to professional development and specialised knowledge in customer relationship management.
By Role
Digital Account Manager
- Specific Skill Emphasis: Highlight proficiency in Microsoft Office Suite, as it is an essential toolset for account management roles, aiding in communicating effectively with clients and coordinating projects.
- Results-Driven Experience: Focus on quantifiable achievements such as increasing client satisfaction by 30% or improving ROI by 20%, demonstrating the ability to deliver tangible results in past roles.
- Educational Background: Mention advanced degrees such as a Master of Science in Marketing, which underscores a strong foundation in marketing principles while aligning with the strategic nature of an Account Manager position.
- Industry Recognised Certification: Include industry-recognised courses like the "Digital Marketing Specialization" certified by Google Digital Garage, which underscores a credible expertise in digital strategies.
Strategic Account Manager
- Highlighting major achievements such as a 25% revenue boost and securing multimillion-pound contracts showcases impactful results and strategic capability critical for a Strategic Account Manager role.
- Emphasising skills in Strategic Account Management, Business Development, and Client Relationship Management directly aligns with key responsibilities and expectations of the role.
- Relevant certifications and courses like Advanced Sales Strategies from Harvard Business School Online underline commitment to professional growth and expertise, directly beneficial for business development roles.
- Showcasing language proficiency, particularly in English and French, can be advantageous for multinational companies and positions requiring diverse communication skills.
Key Account Manager
- Highlighting measurable achievements, such as a 35% increase in revenue and a 25% increase in upsell opportunities, demonstrates tangible results and effectiveness in account management.
- Emphasising strategic skills such as negotiation and contract management directly aligns with the key responsibilities of a Key Account Manager, underscoring the candidate's expertise in maintaining and expanding client relationships.
- Showcasing proficiency in industry-standard tools like Salesforce and SAP indicates the candidate's ability to efficiently manage accounts and provides credibility in managing complex data-driven environments.
- Incorporating continuous learning and professional development, as shown by courses completed at prestigious institutions, reflects a commitment to staying updated with the latest trends and strategies in sales and account management.
Account Manager in Sales
- Leverage Relevant Experience: The cover letter effectively highlights over 8 years of experience in vehicle leasing and account management, which is crucial for conveying expertise to potential employers in the field.
- Showcase Specific Achievements: Emphasising concrete achievements, such as a 20% increase in client retention and a £50,000 annual increase in ancillary service sales, provides tangible evidence of success and value to potential employers.
- Highlight Leadership and Initiative: The cover letter mentions leading projects and formulating strategies, such as launching new client onboarding processes and implementing sustainable fleet solutions, demonstrating leadership and innovative thinking.
- Align Career Goals with Role Requirements: By expressing a passion for supporting clients’ transition to sustainable mobility solutions, the candidate shows alignment of personal interests with potential employer goals, which can enhance their appeal as a potential hire.
Technical Account Manager
- Emphasise leadership and team management skills as demonstrated by leading a team to integrate financial data solutions and boosting revenue and client satisfaction.
- Highlight the ability to translate complex technical concepts into understandable presentations, which is critical in enhancing client interactions and increasing upsell opportunities.
- Showcase achievements in process optimisation and technical problem-solving, such as reducing client onboarding time and improving system performance and reliability.
- Position your education in Computer Science and Electrical Engineering as a foundation for your expertise in technical account management and system interoperability.
Financial Account Manager
- Emphasise Specialised Experience: Highlight over 5 years of experience in managing blue-chip client portfolios, focusing on achievements such as boosting contract management efficiency by 30% and increasing annual revenue by 15%.
- Quantifiable Achievements: Use statistics to convey impact, such as improving invoicing accuracy by 20% and achieving a 90% client satisfaction rate, demonstrating the candidate's contribution to business success.
- Technical Proficiency: Mention proficiency in Excel and Salesforce, as these are crucial tools in financial account management, supporting efficiency and precision in role-specific tasks.
- Leadership and Mentoring Skills: Highlight mentorship experience and recognition through awards, showcasing the ability to foster collaboration and share expertise within a team setting.
Account Manager in Advertising
- Emphasis on Results and Metrics: The cover letter effectively highlights specific percentage increases in client sales, campaign metrics, and client satisfaction scores, demonstrating a results-driven approach and quantifiable achievements.
- Relevant Certifications: Includes the Advanced Amazon Advertising Strategies course certified by LinkedIn Learning, showcasing a commitment to continuous professional development relevant to the role.
- Strong Client Relations Skills: Emphasises direct communication with clients and seamless expectations management, which are crucial in maintaining and enhancing client relationships.
- Diverse Industry Experience: The letter outlines experience across different roles and companies within the field, displaying a broad understanding of e-commerce advertising and campaign management.
Global Account Manager
- Key Achievements Highlighted: The cover letter successfully emphasises significant achievements such as a 30% increase in client satisfaction and a 15% improvement in campaign performance metrics, which are crucial for roles in client relations and media strategy.
- Specific Skills & Expertise: It underscored specific skills relevant to the role, such as media strategy, client servicing, and experience in trading principles, demonstrating proficiency and expertise.
- Relevant Certification: Mentioning the course completion and certification in Digital Media Strategy and Programmatic Advertising Essentials supports knowledge in digital trends and data-driven strategies, adding value to a media-centric role.
- Education in Related Fields: The candidate's educational background in Marketing and Media Studies is clearly stated, aligning with their career path and reinforcing their qualifications for the role.
Client Services Account Manager
- Emphasise specialised experience: Highlighting seven years of dedicated experience in asset management, including roles at recognised firms like Schroders and BlackRock, underscores one's expertise in the financial industry.
- Quantify accomplishments: The usage of specific figures, such as achieving a 30% growth in key client portfolios, provides concrete evidence of past successes and effectiveness in a role.
- Highlight skills and education: Mentioning relevant skills such as Client Relationship Management and educational background, like an MSc in Finance from the University of Warwick, aligns the applicant's qualifications with the job requirements.
- Show continuous learning: Listing certifications such as "Fixed Income Investment Analysis" from the CFA Institute demonstrates a commitment to ongoing professional development, important in the ever-evolving financial sector.
Account Manager in Public Relations
- Highlighting Certifications: The inclusion of certifications such as 'Data-Driven PR Strategies Certification' underscores Scarlett's expertise and commitment to data-driven strategic communication, which can be crucial for an Account Manager in PR.
- Emphasising Quantifiable Achievements: Mentioning specific achievements, like a 30% increase in client media visibility or a 25% increase in client engagement through strategic campaign leadership, provides tangible evidence of Scarlett's impact and effectiveness.
- Demonstrating Leadership and Team Development: By showcasing her experience leading a team of junior PR associates and improving team productivity by 35%, Scarlett effectively highlights her leadership skills, which are vital for an Account Manager role.
- Illustrating Multi-Disciplinary Skills: The cover letter effectively connects skills across various areas such as media management, event management, and client liaison, painting a comprehensive picture of Scarlett's versatile capabilities in PR strategy and account management.
Account Manager in Marketing
- Highlighting strategic achievements such as expanding client bases by 30% annually and securing contracts worth over £2.5 million demonstrates a strong track record of business growth and revenue generation.
- Emphasising leadership skills by mentioning mentorship roles and team productivity improvements is vital for a Senior Account Manager position, showcasing ability to support team development and operational efficiency.
- Demonstrating expertise in digital marketing with evidence of increased engagement and client acquisition indicates proficiency in relevant, contemporary tools and strategies for the role.
- Noting advanced educational qualifications like an MBA and certifications in digital marketing and project management underscores a credible and robust foundation for strategy and client-focused projects.
Regional Account Manager
- Quantifiable achievements: The cover letter highlights measurable growth in sales figures, such as a 25% increase in regional sales, which demonstrates tangible success and the candidate's ability to deliver results.
- Relevant experience: It emphasises the candidate's progression in sales roles with increasing responsibility, showcasing a strong background in sales and account management that aligns well with the desired role.
- Educational background and skills: The candidate's educational qualifications, including a Bachelor's and MBA, along with key skills like sales strategy development and CRM software proficiency, are well-suited for the role.
- Industry recognition: Featuring awards such as "Top Regional Sales Achiever" underscores the candidate's excellence and dedication to achieving exceptional sales performance.
National Account Manager
- Edward Mitchell effectively highlights his strategic skills and proven track record in boosting sales and client retention, which are critical for a National Account Manager role.
- The cover letter underscores his expertise in stakeholder management and sales strategy development, aligning with the responsibilities of managing large corporate accounts.
- Mention of the "Advanced Strategic Account Management" certification from the Chartered Institute of Marketing is particularly relevant and adds credibility to his qualifications.
- Edward showcases measurable achievements, such as increasing sales revenue and improving client satisfaction scores, to provide tangible evidence of his success in previous roles.
Enterprise Account Manager
- FinTech Expertise: Emphasise the candidate's extensive experience in the FinTech industry over multiple roles, showcasing his ability to adapt to and excel in fast-paced technological environments.
- Achievement-Focused Language: Highlight the use of quantitative achievements such as a 20% increase in annual revenue, demonstrating measurable outcomes from strategic initiatives in account management.
- Customer Relationship Building: Stress the candidate's proven track record in maintaining high client retention rates, a crucial skill for an Enterprise Account Manager to foster long-term partnerships.
- Strategic Problem-Solving and Collaboration: Point out achievements in cross-functional collaboration and problem-solving that lead to operational efficiencies, evidencing a holistic approach to account management and service optimisation.
Account Manager in Logistics
- Highlighting Impactful Achievements: Freddie effectively underscores accomplishments demonstrating significant improvements in client satisfaction, delivery efficiencies, and operational throughput, essential for a Logistics Account Manager role.
- Relevant Certifications and Education: The inclusion of a Master's degree in Supply Chain Management and professional certifications like CSCP highlights specialised knowledge valuable for logistics and supply chain roles.
- Emphasising Key Skills and Tools: Freddie points out experience with CRM systems, KPI monitoring, and logistics management, showcasing proficiency in vital tools and skills crucial for operational excellence.
- Experience Across Various Roles: Featuring experience from different positions within logistics (Logistics Account Manager, Warehouse Operations Supervisor, Logistics Coordinator) presents a well-rounded background that may appeal to prospective employers.
Account Manager in Healthcare
- Highlight Relevant Certifications: Arthur prominently features his UK Tax Compliance Certification from ICAEW, underscoring his expertise in tax policies and compliance - a crucial requirement for a Senior Accountant role in tax and business support.
- Showcase Quantifiable Achievements: By detailing specific successes, such as increasing departmental efficiency by 30% and improving billing accuracy by 15%, Arthur effectively demonstrates his contributions to organisational growth and client satisfaction.
- Emphasis on Industry-Specific Experience: Arthur highlights his extensive experience managing healthcare provider clients, showcasing his ability to develop tailored financial strategies, which aligns well with his motivation to work with healthcare providers.
- Demonstrate Leadership and Team Development: Mentoring junior accountants and leading teams to successful project completion illustrates Arthur’s capability in leadership and fostering a productive work environment, which are valuable skills for a Senior Accountant.
Account Manager in IT Services
- Highlight the significance of relevant experience: Emphasise your past experience in construction technology management and roles that have contributed to substantial revenue growth and client satisfaction, as demonstrated by Isabella's achievements.
- Showcase specific industry skills and tools: Emphasise proficiency in CRM systems and MS Office suite that are relevant to account management, aligning with Isabella's demonstrated capabilities in improving team efficiency and client engagement.
- Cite certifications and educational background: Reference specific educational achievements or certifications, like Isabella's PMP certification, that correlate with the skills necessary for effective project execution in account management roles.
- Link personal interests to industry trends: Connect personal passions, such as sustainable urban development and geo-positioning innovation, to the company’s objectives or industry goals to show alignment between personal and professional interests.
Channel Account Manager
- Emphasis on Relationship Building: Throughout the experience section, Ruby highlights her ability to build and maintain key relationships, which is critical for a role focused on account management within the FMCG sector.
- Concrete Achievements with Metrics: The cover letter includes quantifiable achievements such as increasing product listings by 20% and improving customer satisfaction scores by 10%, demonstrating Ruby's impact in her roles.
- Relevant Skills and Certifications: The inclusion of skills like Negotiation Skills and qualifications like the "Advanced Negotiation Techniques" certification are tailored to the requirements of a Retail Account Manager, showcasing her expertise.
- Commercial Mindset and Problem-Solving: Ruby effectively communicates her commercial mindset and problem-solving skills, which are expressed through her achievements in cost reduction, sales analysis, and strategic adjustments, essential for managing retail accounts.
Account Manager cover letter example
Jack Taylor
London, United Kingdom
+44 1234 567890
help@enhancv.com
- Tailoring to Company Interests: Highlighting interest in the company's approach, such as integrating technology into retail experiences, shows alignment with the company's mission and initiatives.
- Quantifiable Achievements: Mentioning specific metrics, like a 30% increase in client retention and a 25% uplift in campaign performance, effectively demonstrates tangible results and competence.
- Leadership Experience: Referencing leadership roles, such as managing a project team of eight or executing successful product launches, underscores the candidate's capability to lead and deliver results.
- Call to Action: Concluding with a proactive statement about discussing future contributions entices the employer to consider further dialogue, indicating enthusiasm and eagerness for the role.
Importance of cover letters in the United Kingdom
A well-crafted cover letter can significantly strengthen your job application by emphasising why you’re an ideal fit.
Here are some reasons why it matters:
- Personalisation: Employers expect your cover letter to demonstrate how your skills and experience align with the company’s needs and/or values.
- Addresses what is omitted from your CV: If your career path includes gaps or changes, your cover letter is the best place to address these positively and explain their relevance.
- Opportunity to stand out: Many applicants have similar qualifications, so a tailored cover letter can show your unique attributes and experience.
What UK employers expect from a cover letter
You only have one chance to impress your potential UK employers, so be wise about writing your cover letter.
When doing so, follow these three simple but essential steps:
- Do your research: Begin by researching the company and the role you're applying for. Check their website, social media pages, and relevant news to understand what drives their business.
- Highlight company values: Identify the company's core beliefs and explain how your personal and professional experiences resonate with them. For instance, if the organisation prioritises innovation, provide examples where you've demonstrated creative thinking.
- Match your skills to the job: Analyse the job description carefully and pick out the most important skills or qualifications they’re seeking. Be sure to mention your relevant achievements that prove you're the perfect fit for the position.
How to format a account manager cover letter
Have you ever wondered about the formatting and structure of your cover letter?
Read on to discover some guidance from industry-leading professionals:
- Within the header, include your address and contact details, the employer's name and address, and the date, followed up by a personalised salutation.
- The body should should consist of an opening paragraph, middle paragraphs expanding on your unique experience and skills, and a closing paragraph.
- End with a formal sign-off and your signature.
- Choose modern fonts such as Volkhov, Chivo, or Bitter instead of the more traditional Arial or Times New Roman.
- All of ENhancv's templates maintain single-spacing with approximately 1-inch (2.5 cm) margins on all sides to ensure a neat presentation.
- Always send your cover letter as a PDF to keep the formatting intact and prevent any edits once submitted.
Your CV and cover letter maintain consistent formatting. Use the same fonts, margins, and style to create a professional and cohesive look for your application.
Finally, remember that Applicant Tracking Systems (the software some companies use to align job keywords to your experience, also known as ATS) do not read cover letters–it's intended solely for recruiters. Make it stand out by highlighting your achievements and relevant skills for the role.
How to write your account manager cover letter salutation
It's never advisable to begin your cover letter with 'Dear Sir/Madam', as it sounds comes across as impersonal.
Take the time to find out who is hiring for the role and address them directly in your cover letter greeting (e.g., 'Dear Mrs Chanceworth', 'Dear Harrod').
If you're uncertain where to find the hiring manager’s name, check the company website, look on LinkedIn, or send a courteous email requesting this information. Don't hesitate to ring reception either—they are unlikely to refuse to assist.
How to write your account manager cover letter intro
A great option to begin your cover letter is by showing recruiters you've done your homework or research.
If the company has won an award or made headlines, congratulate them in your opening sentence, or express how impressed you are.
Provide this achievement as a reason why you admire the company, ensuring your tone remains genuine, sincere, and authentic.
How to write your account manager cover letter body
A well-written cover letter body goes beyond the content of your CV, expanding on your greatest achievement to form your compelling case.
The narrative you tell within it could focus on a few key elements:
- A concrete and noteworthy achievement: Backed by data and relevant to the job.
- Your hard and soft skills: Presented with measurable outcomes and results.
- A successful project: Showing how you contributed to the final result.
The goal is to tell a story that aligns with the company’s needs and adds a more human touch to your application.
How to write a closing paragraph
There’s a wrong and a right way to close your cover letter. Here’s how.
The wrong way is to end with a signature or a formal 'Thank you in advance.'
The right way is to either promise how you’d make a positive impact on the company or ask when you can expect a response. This will highlight you as a forward-thinking candidate who’s enthusiastic about securing the role.
Conclusion
A standout cover letter is crucial for making an strong impression in your job search in the UK market. Personalise your letter by addressing it to the hiring manager and aligning your skills with the job description.
Use concrete examples to highlight your greatest achievement and convey your enthusiasm for the position. Finally, ensure that both your cover letter and CV are presented professionally for a consistent application.