5 Professional Sales Person Cover Letter Examples for 2025

Embarking on your job hunt, you've quickly learned that a standout salesperson cover letter can seal the deal. To catch a hiring manager's eye, ditch the resume echo and instead weave a compelling narrative about your proudest professional triumph. Keep it crisp and cliché-free—formal but not stuffy. Remember, brevity is key; your pitch-perfect introduction should fit neatly on a single page. Let's tackle this writing challenge and create a cover letter that sells your story.

Standard formatting for your sales person cover letter

Structure your sales person cover letter, following industry-leading advice, to include:

• Header - with your name, the role you're applying for, the date, and contact details;
• Greeting - make sure it's personalized to the organization;
• Introduction paragraph - no more than two sentences;
• Body paragraph - answering why you're the best candidate for the role;
• Closing paragraph - ending with a promise or a call to action;
• Signature - now that's optional.

Set up your sales person cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.

Use the same font for your sales person cover as the one in your resume(remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).

Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.

Our builder allows you to export your sales person cover letter in the best format out there: that is, PDF (this format keeps your information intact).

What greeting should you use in your sales person cover letter salutation

A simple "Hello" or "Hey" just won't work.

With your sales person cover letter salutation, you set the tone of the whole communication.

You should thus address the hiring managers by using their first (or last name) in your greeting.

But how do you find out who's recruiting for the role?

The easiest way is to look up the role on LinkedIn or the corporate website.

Alternatively, you could also contact the organization via social media or email, for more information.

Unable to still obtain the recruiter's name?

Don't go down the "To whom it may concern path". Instead, start your cover letter with a "Dear HR team".

The sales person cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your sales person cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your sales person cover letter, immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your sales person cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

How to select your best achievement for the middle, or the sales person cover letter body

You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your sales person resume.

What else can you include in your sales person cover letter body?

Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?

Think back on a noteworthy achievement that answers key job requirements and dive deep.

Structure your sales person cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.

At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).

A sincere and original way to end your sales person cover letter

When writing their sales person cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you".

Both statements show good manners, but your cover letter should end in a more actionable manner.

Write about:

• how you see yourself growing in the role/organization;
• the benefits you would bring about (you'd impress even more with tangible metrics);
• the next steps in the process (provide your availability for interviews).

Keep this in mind when writing your zero experience sales person cover letter

Even though you may not have any professional experience, your sales person cover letter should focus on your value.

As a candidate for the particular role, what sort of skills do you bring about? Perhaps you're an apt leader and communicator, or have the ability to analyze situations from different perspectives.

Select one key achievement from your life, outside work, and narrate a story that sells your abilities in the best light.

If you really can't think of any relevant success, you could also paint the picture of how you see your professional future developing in the next five years, as part of the company.

Key takeaways

Your sales person cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

• Chose no more than one achievement, which you'd be talking about in the body of your sales person cover letter, by focusing on skills and outcomes;
• Address recruiters with their first or last name, or "Dear Hiring Manager" in your sales person cover letter greeting;
• Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
• Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
• Close your sales person cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.