Embarking on your job hunt, you've probably realized a sales and marketing manager cover letter is your golden ticket to standing out. It's tempting to regurgitate your resume, but your cover letter should weave a compelling narrative around your proudest professional moment instead. Striking a balance between formality and originality, all while avoiding overused clichés, can be tricky. And remember, brevity is key—your impactful story must fit on one page. Let's learn how to craft a cover letter that captivates without overwhelming.
- Introduce your profile to catch recruiters' attention;
- Use professional templates and examples to make sure your sales and marketing manager cover letter follows the best industry standards;
- Settle on your most story-worthy achievement to shine a light on what makes your application unique;
- Write a sales and marketing manager cover letter, even when you lack professional experience.
Ready to start with the basics: upload your resume to Enhancv's AI, below, to see the sales and marketing manager cover letter it would write for you.
If the sales and marketing manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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- Sales Development Manager cover letter example
- Sales Lead cover letter example
- Walmart cover letter example
- Furniture Sales cover letter example
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Sales and marketing manager cover letter example
Olivia Davis
New York City, NY
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- Highlighting specific, quantifiable achievements in previous roles, such as the "150% uplift" in lead generation, which provides concrete evidence of success and capabilities.
- Aligning past experience with the prospective company's vision and values, such as innovation in payment solutions, to show how past work directly correlates with the future goals of the new company.
- Demonstrating leadership by mentioning the lead of a robust team, which is crucial for a managerial position as it showcases the ability to drive performance and motivate a team.
- Expressing knowledge and analysis of market trends, which is important in sales roles to tailor campaigns and increase market share.
Structuring and formatting your sales and marketing manager cover letter
Here's what the structure of your sales and marketing manager cover letter should include:
- Header (with your name, the position you're applying for, and the date);
- Salutation (or greeting);
- Introductory paragraph (or your opening statement);
- Body paragraph (or further proof of your experience);
- Closing paragraph (with a call to action);
- Signature (that is optional).
Use the same font for your sales and marketing manager resume and cover letter - modern fonts like Lato and Rubik would help you stand out.
Your sales and marketing manager cover letter should be single-spaced and have a one-inch margins - this format is automatically set up in our cover letter templates and our cover letter builder.
When submitting your cover letter, always ensure it's in PDF, as this format keeps the information intact (and the quality of your document stays the same).
On one final note - the Applicant Tracker System (ATS or the software that is sometimes used to initially assess your application) won't read your sales and marketing manager cover letter.
The top sections on a sales and marketing manager cover letter
- Header: Include your name, professional contact information, and the date to ensure the recruiter knows who you are and how to reach you, as well as providing the context of timing for your application.
- Greeting: Address the hiring manager by name if possible, to personalize your application and demonstrate your attention to detail, which is crucial in sales and marketing roles.
- Opening Paragraph: Start with a strong hook and clearly state the position you're applying for, highlighting your enthusiasm for the role and the company to show that you're a motivated candidate who has done their research.
- Body: In one or two paragraphs, outline your relevant experience, key achievements in previous sales and marketing roles, and specific skills that align with the job description, using metrics when possible to quantify your success.
- Closing: Conclude with a call to action encouraging the recruiter to contact you for an interview, reiterate your excitement about the opportunity, and thank them for considering your application, which reflects good sales etiquette by effectively 'closing the deal'.
Key qualities recruiters search for in a candidate’s cover letter
- Strong strategic thinking: To identify market trends and craft effective sales strategies.
- Proven track record in sales: Demonstrates the ability to convert leads into customers and meet targets.
- Excellent communication skills: To articulate value propositions and negotiate deals effectively.
- Leadership and team management: To inspire and guide sales teams towards achieving goals.
- In-depth knowledge of marketing principles and digital marketing tools: To optimize campaigns and create synergy between sales and marketing efforts.
- Analytical skills to interpret sales data and market research: To make informed decisions and improve sales performance.
How to greet recruiters in your sales and marketing manager cover letter salutation
As the saying goes, "You never get a second chance to make a first impression."
Write your sales and marketing manager cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:
- greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
- using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
- writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.
Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.
In any case, avoid the impersonal "Dear Sir or Madam".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department Name] Director,
- Dear Mr./Ms. [Last Name],
- Dear [Job Title] Search Committee,
- Dear [First Name] [Last Name],
Introducing your profile to catch recruiters' attention in no more than two sentences
The introduction of your sales and marketing manager cover letter is a whole Catch 22 .
You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.
Set out on a journey with your sales and marketing manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.
Another option for your sales and marketing manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.
However you decide to start your sales and marketing manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.
The middle or body of your sales and marketing manager cover letter body: a great instrument to tell a story
Now that you've set the right tone with the greeting and introduction of your sales and marketing manager cover letter, it's time to get down to business.
Hear us out, the body of your sales and marketing manager cover letter is the best storytelling instrument you have, in your job-hunting arsenal.
Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.
Next, choose one accomplishment that covers those key skills and talents.
Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.
In the undertones of your story or sales and marketing manager cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.
Finishing off your sales and marketing manager cover letter with what matters most
So far, you've done a fantastic job in tailoring your sales and marketing manager cover letter for the role and recruiter.
Your final opportunity to make a good impression is your closing paragraph.
And, no, a "Sincerely yours" just won't do, as it sounds too vague and impersonal.
End your sales and marketing manager cover letter with the future in mind.
So, if you get this opportunity, what do you plan to achieve? Be as specific, as possible, of what value you'd bring to the organization.
You could also thank recruiters for their interest in your profile and prompt for follow-up actions (and organizing your first interview).
Lacking experience: here's how to write your sales and marketing manager cover letter
As a candidate with no experience, it's important to be honest from the get-go of your application.
Use your sales and marketing manager cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.
Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.
Key takeaways
We hope this sales and marketing manager cover letter writing guide has shown you how to:
- Format your sales and marketing manager cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
- Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
- Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
- Introducing your biggest achievement and the skills it has taught you in your sales and marketing manager cover letter body;
- Write no more than two sentences in your sales and marketing manager cover letter introduction to set the right tone from the get-go.
