Crafting an effective email marketing manager cover letter can be a daunting task, especially when you're not sure where to start. As you dive into the job application process, remember that your cover letter is a chance to spotlight your top professional achievement — not echo your resume. It's about striking the perfect balance between formality and originality, steering clear of tired clichés. Keep it concise; one page is all you need to make a memorable impression. Let's discover how.
- Making excellent use of job-winning real-life professional cover letters;
- Writing the first paragraphs of your email marketing manager cover letter to get attention and connect with the recruiters - immediately;
- Single out your most noteworthy achievement (even if it's outside your career);
- Get a better understanding of what you must include in your email marketing manager cover letter to land the job.
Let the power of Enhancv's AI work for you: create your email marketing manager cover letter by uploading your resume.
If the email marketing manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Email marketing manager cover letter example
CARTER ANDRADE
Denver, CO
+1-(234)-555-1234
help@enhancv.com
- Emphasize relevant accomplishments: The cover letter showcases a specific achievement (30% increase in user engagement) to demonstrate success in past roles and the potential for impact in the new role.
- Highlighting strategic skills: The candid mention of a comprehensive data analysis and the subsequent email segmentation strategy underscores the candidate's ability in strategic thinking and data-driven decision-making.
- Customization to the role: The cover letter is tailored to the company, indicating an understanding of the company's needs and how the candidate's skills can address those needs effectively.
- Call to action: Ending the letter with an eagerness to discuss the candidate's fit for the role prompts the hiring manager to consider an interview, thereby creating an opportunity for dialogue.
The format of your email marketing manager cover letter: structure, fonts, margins, and more
Your email marketing manager cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.
Remember that you're writing your email marketing manager cover letter for recruiters - as the Applicant Tracker System won't scan this content.
Here are a few more tips and tricks to keep in mind when formatting your email marketing manager cover letter:
- Use the same font in your email marketing manager cover letter and resume. We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
- Each paragraph should have single spacing, which is already set up for you in our cover letter templates.
- Our cover letter builder follows industry standards for your email marketing manager cover letter formatting - with a one-inch margin, surrounding your content.
- Always export your email marketing manager cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.
The top sections on a email marketing manager cover letter
- Header: Include your contact information and the date, ensuring the recruiter knows who you are and how to contact you immediately.
- Greeting: Address the hiring manager by name if possible, to personalize the cover letter and demonstrate attention to detail, which is crucial in an email marketing role.
- Introduction: Briefly introduce yourself and express your enthusiasm for the email marketing manager position, highlighting your understanding of the role's impact on the company's overall marketing strategy.
- Body: Divide this into specific subsections such as 'Email Marketing Strategy Expertise', 'Analytical Skills' and 'Leadership in Email Campaign Management', each showcasing relevant experience, achievements, and the ability to leverage data for effective campaigns.
- Closing: Reiterate your interest in the position and the unique value you can bring to it, followed by a call to action inviting the recruiter to contact you for further discussion, demonstrating your proactive approach.
Key qualities recruiters search for in a candidate’s cover letter
Proven experience with email marketing platforms (e.g., Mailchimp, Constant Contact, or Marketo): This demonstrates familiarity with the tools necessary for the role and the ability to execute email campaigns.
Strong copywriting and content creation skills: Effective email marketing relies heavily on engaging and persuasive content that can drive conversions.
Data analysis and segmentation proficiency: Recruiters seek candidates who can analyze campaign performance data and segment audiences to tailor email marketing strategies for various customer groups.
Knowledge of compliance regulations (e.g., CAN-SPAM, GDPR): Understanding legal standards is crucial for managing email campaigns without risking fines or damage to the organization's reputation.
A/B testing experience and conversion rate optimization: Recruiters prioritize candidates who can conduct tests to improve email performance and ultimately increase the ROI of email marketing campaigns.
Expertise in email automation and customer journey mapping: The ability to automate emails and map out customer interactions can lead to more personalized and effective email marketing strategies.
How to greet recruiters in your email marketing manager cover letter salutation
As the saying goes, "You never get a second chance to make a first impression."
Write your email marketing manager cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:
- greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
- using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
- writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.
Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.
In any case, avoid the impersonal "Dear Sir or Madam".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department Name] Selection Committee,
- Dear [Specific Job Title] Hiring Team,
- Dear Mr./Ms. [Last Name],
- Dear Dr. [Last Name],
The email marketing manager cover letter introduction: focusing on your unique value, with a creative twist
You are not the only one wondering how to start your email marketing manager cover letter. Those first two sentences introduce your profile and should be memorable.
No pressure.
When beginning your email marketing manager cover letter, immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.
Start your email marketing manager cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.
Structuring your email marketing manager cover letter body to add more value
You've hinted at your value as a professional (this may be your passion for the job or interest in the company) in your introduction.
Next, it's time to pan out the body or middle of your email marketing manager cover letter.
When creating your resume, you've probably gone over the advert a million times to select the most relevant skills.
Well, it's time to repeat this activity. Or just copy and paste your previous list of job-crucial requirements.
Then, select one of your past accomplishments, which is relevant and would impress hiring managers.
Write between three and six paragraphs to focus on the value your professional achievement would bring to your potential, new organization.
Tell a story around your success that ultimately shows off your real value as a professional.
Two ideas on how to end the final paragraph of your email marketing manager cover letter
Closing your email marketing manager cover letter, you want to leave a memorable impression on recruiters, that you're a responsible professional.
End your cover letter with how you envision your growth, as part of the company. Make realistic promises on what you plan to achieve, potentially, in the next six months to a year.
Before your signature, you could also signal hiring managers that you're available for the next steps. Or, a follow-up call, during which you could further clarify your experience or professional value.
Keep this in mind when writing your zero experience email marketing manager cover letter
Even though you may not have any professional experience, your email marketing manager cover letter should focus on your value.
As a candidate for the particular role, what sort of skills do you bring about? Perhaps you're an apt leader and communicator, or have the ability to analyze situations from different perspectives.
Select one key achievement from your life, outside work, and narrate a story that sells your abilities in the best light.
If you really can't think of any relevant success, you could also paint the picture of how you see your professional future developing in the next five years, as part of the company.
Key takeaways
Writing your email marketing manager cover letter doesn't need to turn into an endless quest, but instead:
- Create an individual email marketing manager cover letter for each role you apply to, based on job criteria (use our builder to transform your resume into a cover letter, which you could edit to match the job);
- Stick with the same font you've used in your resume (e.g. Raleway) and ensure your email marketing manager cover letter is single-spaced and has a one-inch margin all around;
- Introduce your enthusiasm for the role or the company at the beginning of your email marketing manager cover letter to make a good first impression;
- Align what matters most to the company by selecting just one achievement from your experience, that has taught you valuable skills and knowledge for the job;
- End your email marketing manager cover letter like any good story - with a promise for greatness or follow-up for an interview.
