Crafting a digital account manager cover letter can feel daunting, especially after you've hit 'submit' on job applications and realized the need for that perfect, one-page letter. Unlike your resume, your cover letter isn't a place to rehash your entire career; it's an opportunity to highlight your proudest professional moment in narrative form. In this guide, we'll show you how to strike the ideal balance between formality and originality, avoiding cliches that overshadow your unique story.
- Create a digital account manager cover letter to persuade the recruiters you're the best candidate for the role;
- Use industry-leading digital account manager cover letter templates and examples to save time;
- Dedicate your digital account manager cover letter space to your best achievement;
- Make sure your digital account manager cover letter meets recruiters' expectations and standards.
Avoid starting at the blank page for hours by using Enhancv's AI - just upload your resume and your digital account manager cover letter will be ready for you to (tweak and) submit for your dream job.
If the digital account manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Digital account manager cover letter example
Jackson Miller
Indianapolis, Indiana
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- Quantifying achievements: The cover letter effectively uses specific metrics (e.g., "45% uplift in customer engagement," "15% increase in annual revenue") to demonstrate the candidate's successful outcomes, which is appealing to hiring managers who are looking for evidence of past performance.
- Demonstrating problem-solving and analytical skills: By mentioning the identification of a "critical gap" and the use of tools like Salesforce and Looker for client segmentation, the candidate shows an aptitude for analysis and strategic planning, which is crucial for the role of a Digital Account Manager.
- Alignment with company values: The candidate explicitly aligns their experience with the company's focus on innovation and customer engagement, showing that they understand and are committed to the company's goals, which is a key aspect of effective cover letter writing.
- Call to action: The ending of the cover letter with a readiness to discuss how the candidate's skills can benefit the company is a strong call to action that invites the hiring manager to take the next step, an interview, which is an essential conclusion to any cover letter.
Structuring and formatting your digital account manager cover letter
Here's what the structure of your digital account manager cover letter should include:
- Header (with your name, the position you're applying for, and the date);
- Salutation (or greeting);
- Introductory paragraph (or your opening statement);
- Body paragraph (or further proof of your experience);
- Closing paragraph (with a call to action);
- Signature (that is optional).
Use the same font for your digital account manager resume and cover letter - modern fonts like Lato and Rubik would help you stand out.
Your digital account manager cover letter should be single-spaced and have a one-inch margins - this format is automatically set up in our cover letter templates and our cover letter builder.
When submitting your cover letter, always ensure it's in PDF, as this format keeps the information intact (and the quality of your document stays the same).
On one final note - the Applicant Tracker System (ATS or the software that is sometimes used to initially assess your application) won't read your digital account manager cover letter.
The top sections on a digital account manager cover letter
- Header: Include your contact information, the date, and the employer's details to ensure the cover letter appears professional and to provide an easy way for the recruiter to get in touch with you.
- Opening Greeting: Start with a proper salutation, such as "Dear [Hiring Manager's Name]," to personalize the cover letter and demonstrate that you have done your research about who is in charge of hiring.
- Introduction: Clearly state the digital account manager position you're applying for and express your enthusiasm, as this shows your genuine interest and sets the tone for the rest of the letter.
- Body: Highlight your experience with digital marketing strategies, client relationship management, and your ability to meet targets, as these are key skills that recruiters look for in a successful digital account manager candidate.
- Closing and Call to Action: End with a strong closing statement that reiterates your ability to contribute to the company, and politely prompt the recruiter for an interview to show your eagerness to discuss how you can be an asset to their team.
Key qualities recruiters search for in a candidate’s cover letter
- Proven track record in managing and growing strategic client relationships in a digital or online context.
- Strong understanding of digital marketing strategies, including SEO, PPC, social media, content marketing, and email marketing.
- Exceptional communication and interpersonal skills, necessary for articulating digital concepts to clients and stakeholders of varying levels of digital literacy.
- Analytical mindset with an ability to interpret and leverage data to drive decision-making and measure the effectiveness of digital campaigns.
- Familiarity with digital analytics tools (e.g., Google Analytics) and digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
- Ability to lead and collaborate with cross-functional teams to ensure that digital projects are delivered on time, within scope, and on budget.
What greeting should you use in your digital account manager cover letter salutation
A simple "Hello" or "Hey" just won't work.
With your digital account manager cover letter salutation, you set the tone of the whole communication.
You should thus address the hiring managers by using their first (or last name) in your greeting.
But how do you find out who's recruiting for the role?
The easiest way is to look up the role on LinkedIn or the corporate website.
Alternatively, you could also contact the organization via social media or email, for more information.
Unable to still obtain the recruiter's name?
Don't go down the "To whom it may concern path". Instead, start your cover letter with a "Dear HR team".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department] Department,
- Dear Mr./Ms. [Last Name],
- Dear [First Name] [Last Name],
- Dear Director [Last Name],
The digital account manager cover letter intro: aligning your interest with the company culture
You only have one chance at making a memorable first impression on recruiters with your digital account manager cover letter.
Structure your introduction to be precise and to include no more than two sentences.
Here are some ideas on how to write a job-winning digital account manager cover letter introduction:
- get creative - show off your personality from the get-go (if this aligns with the company culture);
- focus on your motivation - be specific when you say what gets you excited about this opportunity.
How to select your best achievement for the middle, or the digital account manager cover letter body
You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your digital account manager resume.
What else can you include in your digital account manager cover letter body?
Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?
Think back on a noteworthy achievement that answers key job requirements and dive deep.
Structure your digital account manager cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.
At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).
Ending your digital account manager cover letter: a closing paragraph with a promise
If you're thinking of finishing your digital account manager cover letter with a "Sincerely yours" or "Thanks for the consideration," you need to read on.
End the final paragraph of your digital account manager cover letter with a twist:
- a promise - of how you'd grow as a professional, part of the company, or improve organizational metrics;
- a call to action - prompt interviewers with some follow-up actions if they are interested in your profile.
A personalized ending would surely help you to stand out by being a memorable candidate.
Which story should you tell in your digital account manager cover letter when you have zero experience
Candidates, lacking professional experience in the field - this one is for you.
Your digital account manager cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.
And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?
Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).
Another safe card you can bet on is your career dream: in the body of your digital account manager cover letter, go into the details of how your ambitions would help make the company you're applying for better.
Key takeaways
Your digital account manager cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:
- Chose no more than one achievement, which you'd be talking about in the body of your digital account manager cover letter, by focusing on skills and outcomes;
- Address recruiters with their first or last name, or "Dear Hiring Manager" in your digital account manager cover letter greeting;
- Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
- Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
- Close your digital account manager cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.
