Crafting a business marketing cover letter can be a daunting task, especially if you're already deep into job hunting and realize you need one to stand out. You've got one page to tell a compelling story without echoing your resume. Instead, focus on a major professional triumph—your crowning glory without the clichés. Remember, formality is key, yet your narrative should be as unique as your achievement. Let's dive into how to present your proudest moment on paper.
- Create a business marketing cover letter to persuade the recruiters you're the best candidate for the role;
- Use industry-leading business marketing cover letter templates and examples to save time;
- Dedicate your business marketing cover letter space to your best achievement;
- Make sure your business marketing cover letter meets recruiters' expectations and standards.
Avoid starting at the blank page for hours by using Enhancv's AI - just upload your resume and your business marketing cover letter will be ready for you to (tweak and) submit for your dream job.
If the business marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Business marketing cover letter example
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- Highlighting specific achievements, such as the 20% increase in sales revenue, helps to provide concrete evidence of success and expertise in the field.
- Emphasizing experience with strategic initiatives and operations management within dynamic financial services environments underlines the candidate's capability to adapt and thrive in similar industry settings.
- Demonstrating leadership and a proactive approach to enhancing marketing efficiency showcases the candidate's ability to take initiative and lead by example, an important trait for a B2B marketing role.
Structuring and formatting your business marketing cover letter
Here's what the structure of your business marketing cover letter should include:
- Header (with your name, the position you're applying for, and the date);
- Salutation (or greeting);
- Introductory paragraph (or your opening statement);
- Body paragraph (or further proof of your experience);
- Closing paragraph (with a call to action);
- Signature (that is optional).
Use the same font for your business marketing resume and cover letter - modern fonts like Lato and Rubik would help you stand out.
Your business marketing cover letter should be single-spaced and have a one-inch margins - this format is automatically set up in our cover letter templates and our cover letter builder.
When submitting your cover letter, always ensure it's in PDF, as this format keeps the information intact (and the quality of your document stays the same).
On one final note - the Applicant Tracker System (ATS or the software that is sometimes used to initially assess your application) won't read your business marketing cover letter.
The top sections on a business marketing cover letter
- Header: This includes your contact information, the date, and the employer's contact information, ensuring that the recruiter can easily identify and reach out to you for follow-up.
- Opening Greeting: Address the hiring manager by name whenever possible to make your cover letter more personal and to demonstrate that you have researched the company.
- Marketing-specific Introduction: Start with a compelling sentence that highlights your enthusiasm for marketing and relates your personal brand or unique selling proposition to the company's marketing needs.
- Body with Marketing Expertise and Achievements: Detail your relevant marketing experience, specific skills such as SEO or social media management, and quantifiable achievements that align with the job description to emphasize your suitability for the role.
- Closing and Call-to-Action: Conclude by reiterating your interest in the position, suggesting a meeting or call to discuss how your marketing skills can benefit the company, and thanking the recruiter for considering your application.
Key qualities recruiters search for in a candidate’s cover letter
- Understanding of target markets: Recruitment prioritizes candidates adept at researching and identifying target demographics, as this helps tailor marketing strategies to the right audience.
- Analytical skills: Employers look for candidates who can evaluate marketing campaigns using analytics tools and metrics, refining strategies based on performance data.
- Creativity and innovation: A standout marketing cover letter showcases creative thinking, as this is essential for developing engaging campaigns and unique branding ideas.
- Communication prowess: Recruiters seek individuals with exceptional written and verbal communication skills, enabling them to craft persuasive messages and collaborate effectively with teams.
- Experience with digital marketing platforms: Proficiency in using social media, SEO, email marketing, and online advertising is highly valued, as digital channels are integral to modern marketing.
- Strategic planning abilities: Candidates who demonstrate the ability to formulate comprehensive marketing plans and align them with business goals are highly sought after for their forward-thinking and goal-oriented mindset.
Greeting recruiters with your business marketing cover letter salutation
What better way to start your conversation with the hiring manager, than by greeting them?
Take the time to find out who the professional, recruiting for the role, is.
Search on LinkedIn, the company website. And for those still keen on making a fantastic first impression, you could even contact the organization, asking for the recruiter's name and more details about the job.
Address recruiters in the business marketing greeting by either their first name or last name. (e.g. "Dear Anthony" or "Dear Ms. Smarts").
If you're unable to discover the recruiter's name - don't go for the impersonal "To whom it may concern", but instead use "Dear HR team".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Mr./Ms./Dr. Last Name],
- Dear [Department Name] Team,
- Dear [Job Title] Search Committee,
- Dear [First Name Last Name],
Introducing your profile to catch recruiters' attention in no more than two sentences
The introduction of your business marketing cover letter is a whole Catch 22 .
You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.
Set out on a journey with your business marketing cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.
Another option for your business marketing cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.
However you decide to start your business marketing cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.
What to write in the body of your business marketing cover letter
Now that you've got your intro covered, here comes the heart and soul of your business marketing cover letter.
It's time to write the middle or body paragraphs. This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.
Keep in mind that the cover letter has a different purpose from your business marketing resume.
Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.
But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.
Select your achievement that:
- covers job-crucial skills;
- can be measured with tangible metrics;
- shows you in the best light.
Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.
Ending your business marketing cover letter to avoid "sincerely yours"
Yes, this sort of closing statement may work best before your signature.
But you want to give recruiters something more with your business marketing cover letter ending.
Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).
Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.
Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.
Is it beneficial to mention that you have no experience in your business marketing cover letter?
Lacking professional experience isn't the end of the world for your business marketing cover letter.
Just be honest that you may not have had roles in the industry, but bring about so much more.
Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).
Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).
Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.
Key takeaways
Creating your business marketing cover letter should be a personalized experience for the role and the recruiter, where you:
- Format your cover letter using the same ATS-friendly font (e.g. Railway) as you did for your resume;
- Greet recruiters, using their name, and follow up with two sentences to introduce yourself, your interest in the role, and to stand out;
- Map out one key success from your career (or life) that has taught you job-crucial skills;
- Substitute your lack of experience with an achievement from your internships, degrees, or volunteering gigs;
- End with a promise for your potential or your availability for an interview.
